The MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th edition

The MICAM kicks off successfully with its 84th edition

Creativity, passion, consolidated experience and plenty of enthusiasm: these are the key ingredients making the 84th edition of the MICAM, the international footwear trade fair at Fiera Milano which kicked off with its first day yesterday and will finish on the 20th of September.

This edition presents a number of novelties, in line with the ongoing process of renovation launched by Assocalzaturifici last February: first and foremost, the new synergy with the calendars of Milano Moda Donna when, for the first time, the last day of the MICAM will coincide with the opening of the Milanese fashion week.

International buyers were spotted reaching as far as Japan with Isetan attending. Furthermore the second day saw a visible increase in buyers at the show. The attendance of the big Italian footwear brands like Prasad, Gucci, Tods, Dolce&Gabbana saw the level of the show increasing and a new arrangement of brands gave the show a more pleasant flow.

This edition ”the MICAM” has chosen to focus on “Seduction” in order to portray the beauty and quality craftsmanship of the Italian shoe.”THE SEDUCTION OF FOOTWEAR – Italian Glamor” is shown every day at Pavilion 1, stand H05 – 09. The exhibition reveals the seductive power of women’s shoes, with a selection of 50 models representing the excellence of Italian manufacturing and style.