The new Vibram Academy opens in London

Vibram, the sector leader in high-performance rubber soles, yesterday inaugurated in London its second Academy flagship store inspired by the Vibram Sole Factor concept. This is a project developed by Vibram to give customers the opportunity to personalise and improve the performance of their footwear with the application of a high-performance Vibram sole. 

The Vibram Sole Factor concept provides an original solution to improve footwear performance, and users can find inspiration from the various possible combinations of compound and colour, with something for everyone: there are oversized but extra-light soles, camouflage versions, soles in EcoStep compound for a sustainable alternative and soles with extraordinary grip. Products that offer the perfect combination of functional design, high quality materials and aesthetics to satisfy even the most creative and eccentric of tastes. 

The new Vibram Academy of London store occupies an area of 60 m2 and offers, alongside the services of Vibram Sole Factor, an area featuring the brand-new Vibram FiveFingers models (five-toed socks are also available), FUROSHIKI The wrapping sole, and Vibram Pet Toys. A space with an open-plan workshop where visitors can get a close-up view of the sophisticated processes employed by skilled footwear specialists.