Tommy Hilfiger brings Spring 2018 TOMMYNOW “DRIVE” Experiential runway event to Milan

Spring 2018 TOMMYNOW, the brand’s fourth in-season runway show, took place during Milan Fashion Week on February 25, 2018 Milano Congressi. Following the success of the first three TOMMYNOW shows, the Spring 2018 event built on Tommy Hilfiger’s signature “See Now, Buy Now” format, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.

Ciao, Milano. The TOMMYNOW fashion experience is roaring into town with the greatest hits of our Spring 2018 collection. It’s cool, confident and every look is instantly shoppable.

Tribute was paid to Tommy’s longtime love of racing, fusing American heritage with modern athleticism for him and her. There are unique plays on proportion and shape; unexpected twists on our icons; and graphic interpretations of speed stripes, checkerboard and archival logos.

The pioneering spirit is ignited by the brand’s partnership with Formula One World Champions Mercedes- AMG Petronas Motorsport, pushing the boundaries of immersive experiences while remaining accessible to all with the TOMMYNOW SNAP app.

TOMMYNOW “DRIVE” marked the global launch of the Spring 2018 TommyXGigi capsule collection.