Tommy Hilfiger continues TOMMYNOW world tour in Shanghai for Fall 2018

Tommy Hilfiger continues TOMMYNOW world tour in Shanghai for Fall 2018

Tommy Hilfiger announces that the Fall 2018 TOMMYNOW experiential runway event will travel to Shanghai, China on September 4th as a new concept that celebrates the brand’s commitment to reinvention and focus on Asia Pacific, its highest growth potential market. Tommy Hilfiger’s unique “See Now, Buy Now” global platform will continue to evolve through innovative and immersive digital content fused with real-life experiences accessible to both virtual audiences globally and those attending the live event. This approach reflects Tommy Hilfiger’s continued dedication to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions with “TOMMYNOW DRIVE” in Milan for Spring 2018, “ROCKCIRCUS” at London’s iconic Roundhouse concert venue for Fall 2017, “TOMMYLAND” in Los Angeles for Spring 2017, and “TOMMY PIER” in New York City for the Fall 2016 debut.

“TOMMYNOW continues to disrupt the runway rules driven by our passion to introduce innovative ways to immerse as many consumers as possible into this event globally,” said Tommy Hilfiger.

The Fall 2018 TOMMYNOW experiential fashion show will present the first TommyXLewis collaborative collection designed by Tommy Hilfiger with British Formula One® racing driver, four-time Formula One® World Champion and global brand ambassador for TOMMY HILFIGER men’s, Lewis Hamilton. Additional collections, including HILFIGER COLLECTION styles for men and women and the TOMMY ICONS capsule collection will also feature on the runway.