Tommy Hilfiger x Harlem Fashion Row

Tommy Hilfiger x Harlem Fashion Row

As part of its People’s Place Program, Tommy Hilfiger have teamed up with Harlem Fashion Row on a new initiative to amplify emerging Black fashion designers. Titled New Legacy Challenge, the design competition is a part of Hilfiger’s People’s Place Program.

The New Legacy Challenge began in 2021 by encouraging designers to showcase their thoughts on contemporary prep styles. Out of the top 12 applicants who exhibited their work in a virtual showcase, three finalists were selected for the last round. Under the mentorship of Tommy Hilfiger, the three finalists will reenvision six prep styles including a spring varsity jacket, polo, hoodie and more before presenting their final collections in March.

The People’s Place Program was launched in July 2020, drawing inspiration from Hilfiger’s very first store of the same name established in 1969 in his hometown of Elmira, NY. The initiative aims to amplify the company’s efforts and dedication of resources to increasing opportunities and visibility for underrepresented communities within the fashion and apparel industries around the world.