Tranoï announces new innovative trade show format: Nova x by DFO and Tranoï

Tranoï announces new innovative trade show format: Nova x by DFO and Tranoï

Tranoi has announced a new innovative trade show format to take place during autumn/winter 2020 Shanghai Fashion Week after joining forces with DFO, a 360-degree market development group for fashion, accessories, and lifestyle brands that help brands improve their presence in China.

The new trade show, Nova x by DFO and Tranoi has been designed to act as a springboard for brands entering the Chinese market and will offer three levels of service, according to designers business maturity, which organisers states will break with the traditional trade show.

The three models will be: the Next, offering marketing support for emerging talents new to the Chinese market; the Designer, featuring sales support aimed at top up-and-coming designers wishing to build business in China; and the Showroom, a full distribution offering that will showcase the most mature and commercially sought-after designers.

Together, NOVA by DFO & TRANOI is a powerhouse project incorporating global CREATIVITY, CULTURE, and FASHION, curated for fashion and lifestyle brands and Chinese buyers to build a strong global community.

An official Shanghai Fashion Week event, NOVA builds a professional and transparent platform for international brands to access the Chinese market. A never-seen-before, innovative hub with a wealth of marketing and business opportunities, NOVAs hybrid program provides immersive experiences for both brands and buyers.