Trends at View Premium SelectionTrends at View Premium Selection

Trends at View Premium Selection

In its 16th edition, VIEW kicked off on a dynamic and progressive note and closed with a slight increase in visitors.

Materials with raised surfaces as super-soft wool types generated a great deal of interest. Also attracting a lot of attention were the sophisticated jerseys with a heavier feel for winter – some of them with standard reverse sides, others with printed or multi-coloured effects. All-important were the discussions revolving around sustainability, which serves for storytelling and clearly adds value to the fabrics and, hence, to the garments. In addition to this, there is a demand for more function in the form of technical material support – subtly integrated but strongly communicated and never as a technical element that determines the looks – at least not in the fashion segment. The innovative themes for winter include 3D technologies for texture and print.