UBM reimagines its New York fashion trade event calendar for 2018

UBM reimagines its New York fashion trade event calendar for 2018

UBM Fashion, the global leader in fashion tradeshows, will be reimagining its New York fashion trade event calendar for 2018 to reflect the demands of the evolving retail landscape.

In partnership with Accessories Council, and after consultations with multiple customers and industry influencers, UBM Fashion is making two key changes in the New York tradeshow lineup to create new and more efficient business opportunities for both brands and retailers, mirroring underlying trends in fashion and retail.

First, UBM Fashion is creating a women’s New York fashion tradeshow calendar that aligns with the evolution of New York Fashion and Market weeks. Building on the importance of the women’s Spring and Fall fashion weeks, UBM Fashion will introduce an additional June pre-collections show. Starting in June 2018, UBM Fashion’s new June market, with Coterie at its core, will provide an inspiring and productive central locale for the fashion community to capitalize on this key market period.

Second, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating the first dual-gender fashion tradeshow in New York. In a period when so many companies serve both men’s and women’s markets, creating one inspiring, unified market enables brands and retailers to connect, discover new resources and grow their businesses more effectively and efficiently than ever before. UBM Fashion’s dual-gender New York market will launch in July 2018, with PROJECT as its marquee show for both men’s and women’s lines.