Unveiling The Unexpected: Frankfurt Fashion Week will be making its debut in summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.
“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organising a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasised the Senior Mayor of the City of Frankfurt am Main at today’s press conference. “It will bring a huge boost to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concludes Feldmann.
“Securing this unique event for Frankfurt am Main is a huge opportunity to strengthen our image both nationally and internationally. In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week. Together with the State of Hesse and Messe Frankfurt, we, the City of Frankfurt, really want Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany. And we will play our part in that,” adds Mayor and City Treasurer Uwe Becker, who together with the Councillor for Economic Affairs Markus Frank highlighted the development opportunities of Fashion Week in Frankfurt am Main. “From a fashion show on the Zeil – our profitable shopping street –, or a catwalk on the Eiserner Steg footbridge to streetwear in the Hafenpark so popular with skaters – the innovative, dynamic and cosmopolitan Main metropolis is welcoming Fashion Week with open arms,” adds Markus Frank.
A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs: PREMIUM, Europe’s most relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive tradeshows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the Fashionsustain and Fashiontech conferences, they are all moving from Berlin to Frankfurt am Main.
Anita Tillmann, Managing Partner of the Premium:
“We have worked since many years with Messe Frankfurt’s Neonyt and the conferences Fashiontech- and fashion sustain. We were looking for a place which holds all synergies. Why Frankfurt? Fashion has not as of yet been in Frankfurt. The trade show area is in the middle of the town and combining the shows has been demanded by the industry. We will all be now in one area which will facilitate it for our visitors.
One of our challenges is Covid-19. It is now important to collaborate. The challenges for the market are the same: ditigalisation, sustainability, collections.
We will show men’s and women’s collection at the same show as the aspect of sustainability welcomes this and we will have an advantage over Milan and Paris in point of data. We will not have two separate appointments but men’s, women’s accessories will be shown at the same time, which will benefit the environment and it will be the pulse of time.
We will also re-think the system of Fashion Week. So it will be a digitally oriented fashion- and lifestyle community. Design innovation, fashion and lifestyle will be combined and the people of Frnakfurt will be included in the event.
We plan that you arrive at the airport and the train station and you will be in Fashion Frankfurt. Frankfurt fashion week won’t compare to other German cities. And we are competing with the other big fashion weeks ‘in it to win it.”
The Fashion Week will be a big and important party: topics like sustainability and digitalisation will be the topics that we are looking forward to. Markus Frank, Responsible of city Frankfurt am Main for Economic affairs, sports, security: “Premium Group decided for Frankfurt am Main and this will encourage people to have a look at this wonderful city. In autumn we will continue to communicate what the content and concept will contain. ‘Expect the unexpected’.”

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