White Milano: It’s time to white

WHITE Milano celebrated its debut international road shows with the first event in China in Shanghai on October 15th. Now the next stop is Dubai, where on the 23rd of October, contemporary trends will be unveiled. Dubai has been chosen as one of the 4 stages of the roadshow, due to its growing position as a strategic hub on the fashion and design industry map.

The special event called IT'S TIME TO WHITE made a stop in Seoul, Dubai and Berlin… An installation showcased the best of Italian and Chinese fashion: a selection of designers (already present at the show in Milan as part of WHITEAST) project which is reflected in terms of trends, use of reference materials and buyers, proving that there are no boundaries and that China is a thriving market for this particular fashion segment.