Who’s Next x Citadium launch their pop-up store

During Who’s Next trade show, which took place from the 20th to 23rd January 2017, Citadium had the idea to create an exclusive space where 11 young designers could showcase their collections to professionals in the fashion industry. Following the success of the space at the trade show, Citadium has decided to host a pop-up store for these young labels in the heart of its Parisian flagship, Caumartin.

From Wednesday 29th March to Wednesday 12th April the window display at the Citadium Caumartin is merchandised with the collections of these young designers. Afterwards, the collections will be showcased and distributed in the Bordeaux and Marseille branches of Citadium, from 15th May to 4th June.

By highlighting their work and coaching them in business development, Who’s Next and Citadium are coming together in their commitment to discovering young designers and supporting the growth of their brands.