Wrangler sets goal to halve its water usage by 2030

Wrangler sets goal to halve its water usage by 2030

Wrangler has revealed plans to halve its water usage by 2030 as part of its sustainability efforts.

In April, Wrangler announced it had surpassed its original 2020 goal by saving over seven billion liters of water in the product finishing phase of its denim products since 2008 – equivalent to the daily drinking water needs of almost four billion people.

“We’re learning from our past successes in water conservation and expanding the scope of our efforts to be more inclusive of some of the biggest water impacts in our supply chain,” said Tom Waldron, EVP, Global Brand President, Wrangler. “Our new water goal is ambitious, and necessary. New technologies and practices will empower Wrangler to make progress and advance the industry forward in water conservation measures.”

Wrangler said it has teamed up with denim supply chain Transformers Foundation to complete a “comprehensive” water balance study as part of its new goal.