Zalando and Bestseller team up for trade platform

Zalando and Bestseller United annoinced a joint venture to promote the B2B online platform fashiontrade.com.

Fashiontrade.com is another platform trying to promote digital fashion wholesale in order to transport also the B2B part of the fashion industry into the day-and-age of the Internet.

Most fashion trade is still done physically at trade shows, showrooms and client visits but it gets more apparent that part of it is possible to be done online.

The platform tries to connect retailers with brands and make trading online easier.

Fashiontrade.com was founded in 2015 by Besteller United (owner of Vero Moda, Jack&Jones et.al.) and Zalando now took over 50% of it. No financial details have been made public. Bestseller Group is one of Zalando’s largest shareholders.