by: Bennett Faber / Jana Melkumova-Reynolds
ENGLISH
BIG NAME RETAILERS ARE INVESTING IN TECHNOLOGIES THAT ACCELERATE THEIR CHECKOUT PROCESS. WeAr INVESTIGATES THE TREND
2018 may go down in retail history as the dawning of the cashier-less store. January saw the opening of Amazon Go, the first brick-and-mortar supermarket owned by the e-tail giant, in the US city of Seattle. One of its key features is the absence of traditional checkouts: instead, the store is equipped with sensors that record the items being picked up and charge their price to the customer’s Amazon account, allowing shoppers to bypass the till as they leave the store. In March, Europe’s largest consumer electronics retailer MediaMarktSaturn launched Saturn Express, the cashier-less store powered by MishiPay’s ‘Scan Pay Leave’ technology, in Innsbruck, Austria. Here, too, customers scan their chosen product with their mobile device, and the payment process within the app instantly deactivates the anti-shoplifting system for the product in question.
Big fashion retailers are following suit. In March 2018, US department store chain Macy’s announced several new features within its mobile app. One of them will allow customers to scan and pay for items directly using their smartphone, thus allowing them to circumvent traditional cashier services. By 2019, the feature is expected to be available in Macy’s locations nationwide. Similarly, Nordstrom, which began experimenting with mobile checkouts in 2011, has armed its employees with mobile tools allowing them to access content and inventories instantly, as well as increasing their floor coverage by not tying them to the counter.
Digitizing the checkout process can be seen as a bid to entice shoppers back into stores. “If you want to know the single biggest pain point in our stores right now, it’s the checkout process,” Macy’s chairman and CEO Jeff Gennette told an investor conference in March. “It’s finding the register. Is there going to be somebody there? Is there a long line of customers and how long is it going to take me to get out?” Mobile payment systems reduce these frustrationsandenhancethecustomer’s in-store experience.
But automating payments isn’t just about getting rid of lines at the counter: it also has an added benefit of repurposing the role of sales associates. Freed from having to manually check out clients, sales staff can now be deployed to deliver more focused customer service, provide consumers with more in-depth product information and, ultimately, achieve higher conversion rates. In other words, to make the brick-and-mortar store what it’s meant to be: a place of meaningful human interaction.
DEUTSCH
GROSSE RETAILER INVESTIEREN IN TECHNOLOGIEN, DIE DEN BEZAHLVORGANG BESCHLEUNIGEN SOLLEN. WeAr ANALYSIERT DEN NEUEN TREND
2018 könnte in die Geschichte eingehen als das Jahr, in dem die kassenlosen Stores traditionelle Läden ablösen. Im Januar eröffnete Amazon Go, der erste stationäre Supermarkt des Onlinehandelsgiganten in Seattle in den USA. Das wichtigste Feature des Ladens ist, dass er ohne Kassen auskommt. Stattdessen sind überall im Laden Sensoren angebracht, die aufzeichnen, welche Produkte aus den Regalen genommen werden und berechnen, welche Summe vom Amazon-Konto der KundInnen abgebucht werden soll. Danach verlassen die KundInnen den Supermarkt ganz einfach, ohne an die Kasse zu gehen. Im März eröffnete Europas größter Einzelhändler für Verbraucherelektronik, MediaMarktSaturn, den kassenlosen Store Saturn Express in Innsbruck, Österreich, der MishiPays ‚Scan Pay Leave‘-Technologie verwendet. Auch hier scannen KundInnen ihr gewähltes Produkt mit einem Mobilgerät und der Bezahlvorgang innerhalb der App deaktiviert das Ladendiebstahlsystem für das betreffende Produkt.
Auch große Moderetailer ziehen nach. Im März 2018 kündigte die US-Departmentstore-Kette Macy’s mehrere neue Features ihrer mobilen App an. Eines davon ermöglicht es KundInnen, direkt am Smartphone für Waren zu bezahlen, wodurch das traditionelle Bezahlen an der Kasse umgangen werden kann. Bis 2019 wird erwartet, dass dieser Service in allen Mercy’s-Filialen in den USA zur Verfügung steht. Ähnlich dazu statteten Nordstrom, die bereits seit 2011 mit mobilen Bezahlsystemen experimentieren, ihr Verkaufspersonal mit Mobilgeräten aus, über die sie sofort Zugriff auf Inhalte und den Warenbestand haben und gleichzeitig ihre Reichweite auf der Etage vergrößern können, da sie nichts zwangsläufig am Kassenschalter bleiben müssen.
Die Digitalisierung des Bezahlvorgangs kann als Versuch gesehen werden, KundInnen wieder vermehrt in die Läden zu locken. „Möchten Sie wissen, was im Moment der Vorgang in unseren Boutiquen ist, der uns am meisten Kopfzerbrechen bereitet? Es ist der Bezahlvorgang an den Kassen,” so Jeff Gennette, Vorstandsvorsitzender und CEO von Macy’s, auf einer Investorkonferenz im März. „Zuerst muss man die Kasse erst mal finden. Ist sie überhaupt besetzt? Wie lange muss man sich dort anstellen und wie lange wird es dauern, bis ich das Geschäft mit dem Produkt verlassen kann?“ Mobile Bezahlsysteme reduzieren diese Frustrationspunkte und verbessern die Experience von Shoppern in stationären Shops.
Automatisiertes Zahlen kann jedoch so viel mehr, als nur die Wartezeit an den Kassen abzuschaffen: Es hat den zusätzlichen Vorteil, dass die Rolle des Verkaufspersonals wieder stärker in den Vordergrund rückt. Da sie die Produkte ihrer KundInnen nicht mehr manuell scannen und kassieren müssen, können LadenmitarbeiterInnen fokussierteren Kundenservice bieten, detailliertere Produktinformationen weitergeben und schließlich bessere Verkaufsraten erzielen. Anders ausgedrückt machen sie den stationären Modehandel wieder zu dem, was er eigentlich sein sollte: Ein Ort für bedeutsame zwischenmenschliche Kommunikation und Austausch.
by: Jana Melkumova-Reynolds
ENGLISH:
FASHION RETAILERS AND TRADE SHOWS ARE BEGINNING TO TAKE COSMETICS AND BODY CARE PRODUCTS SERIOUSLY. WeAr INVESTIGATES
In autumn 2017, major US fashion trade show Coterie introduced its ‘Beauty@ Coterie’ section for the first time, offering fragrance, makeup and skincare lines. A year down the line, the decision seems even more timely and prescient as key fashion retailers are branching out into apothecary and cosmetics.
Italian retailer LuisaViaRoma has just launched a new section dedicated to beauty with over 3,000 products spanning a variety of segments: from trendy products, such as Ouai Haircare, to premium makeup lines, such as Ellis Faas; from doctor- backed clinical skincare by the likes of Dr. Barbara Sturm to botanical beauty brands, such as Grown Alchemist. Meanwhile, German online fashion behemoth Zalando opened its first bricks-and-mortar store in Berlin in July and dedicated it entirely to beauty products. Apart from shopping, visitors will be able to have express manicures, skincare consultations and makeovers. And British online retailer ASOS launched its own cosmetics and skincare line at the end of last year.
What’s the attraction? For a start, beauty is a lower risk product category than fashion. Brand loyalty is higher in this segment: a customer who bought and liked a moisturizer from a brand is more likely to come back to the same label for an eye cream. There is less need for novelty: customers tend to restock on their favorite beauty items again and again – something unthinkable in fashion. Finally, selling cosmetics and apothecary items is a great way to engage clients in a dialogue:
today’s customers may be savvy and self-sufficient when it comes to clothes, but, according to numerous studies, most people prefer to seek advice from a sales assistant when it comes to shopping for beauty.
So, if you haven’t yet invested in beauty products (other than a couple of perfumes and the occasional organic hand cream) now is the time to do so. A beauty counter, if used cleverly, does not need to take up a lot of space and can give your customers multiple reasons to come into your store: offering advice, color matching and express makeovers – and free samples, of course – will create extra buzz in the shop and boost your customers’ mood; with a little skill from your associates and a clever product selection (both in fashion and in beauty), these assets can then be converted into sales.
GERMAN
FASHIONRETAILER UND FACHMESSEN HABEN BEGONNEN, KOSMETIK UND KÖRPERPFLEGEPRODUKTE ERNST ZU NEHMEN. EINE RECHERCHE VON WeAr
Im Herbst 2017 stellte die führende US-Modemesse Coterie erstmals die Sparte Beauty@Coterie vor, die Parfüm-, Make-up- und Hautpflegeserien präsentierte. Im Rückblick betrachtet erscheint diese Entscheidung umso vorausschauender, denn viele große Modeanbieter strecken ihre Fühler jetzt in Richtung Drogerie- und Kosmetikprodukte aus.
Der italienische Retailer LuisaViaRoma hat eine neue Beautysparte lanciert, die über 3.000 Produkte aus unterschiedlichen Bereichen umfasst. Die Spanne reicht von Trendprodukten wie Ouai Haircare über Premium-Make-up-Serien wie Ellis Faas und klinische Hautpflege auf ärztlicher Basis à la Dr. Barbara Sturm bis hin zu Botanical Beauty Brands wie Grown Alchemist. Indes hat der Moderiese Zalando im Juli in Berlin seinen ersten traditionellen Store eröffnet, der ganz auf Beautyprodukte ausgerichtet ist. Neben dem Shopping-Erlebnis können dort auch Expressmaniküren, Hautpflegeberatungen und Makeovers in Anspruch genommen werden. Der britische Onlineanbieter ASOS hat Ende vergangenen Jahres seine eigene Kosmetikserie herausgebracht.
Was macht den Reiz daran aus? Zunächst ist Beauty eine Produktkategorie mit geringerem Risiko als Mode. Die Markentreue ist stärker ausgeprägt: Eine Kundin, die eine Bodylotion einer bestimmten Marke gekauft hat und diese mag, wird wahrscheinlich für eine Augencreme derselben Marke wiederkommen. Es besteht weniger Bedarf an Neuheiten: KundInnen füllen ihren Bestand an Lieblings-Beau-
typrodukten immer wieder mit den gleichen auf – was in der Mode undenkbar wäre. Und schließlich ist der Verkauf von Kosmetika und Drogerieprodukten eine ideale Gelegenheit, um KundInnen in einen Dialog zu verwickeln: Die KundInnen von heute sind zwar versiert und autark, was Kleidung anbelangt, Studien belegen jedoch, dass die meisten in Sachen Beauty eine Beratung durch eine Verkaufskrfat bevorzugen.
Wenn Sie also – abgesehen von einer Handvoll Parfüms und der einen oder anderen Biocreme – noch nicht in Beautyprodukte investiert haben, kann jetzt der ideale Zeitpunkt dafür sein. Bei gekonnter Gestaltung nimmt eine Beautytheke nicht viel Platz ein und bietet mehrfachen Anreiz Ihren Store zu besuchen. Mit persönlicher Beratung, Farbabstimmung, Express-Makeovers – und selbstverständlich Gratis- proben – kommt Schwung in Ihren Laden und Sie heben die Laune Ihrer KundInnen. Diese Extras schlagen sich dann mit etwas Geschick Ihrer MitarbeiterInnen und einer guten Produktauswahl (sowohl bei Fashion als auch bei Beauty) auch in den Verkaufszahlen nieder.
by: Polina Beyssen
ENGLISH
IN THE UPCOMING SEASONS, DESIGNS PREVIOUSLY RESERVED FOR LINGERIE WILL GRADUATE FROM UNDERWEAR TO EVENINGWEAR, DAYWEAR AND OUTERWEAR
In New York, London, Milan and Paris, hyper-sensual and sophisticated silhouettes with corsetry, transparency, sheer bodices, cinched waists and body-molding styles, traditional boning, accentuated bras and other boudoir-inspired details dominated the runways.
Inspired by the seductive glamour of the designer’s 80s and 90s archives, the Mugler collection fuel-boosted this trend, revealing the structured translucid net corset details, sheer organza blouses, a hybrid corseted blouson, bias-cut dresses, futuristic textured leggings and couture-level tights worn as pants. The Versace show opened with sharp black silhouettes featuring a mini jacket, coatdresses and tops with a modern, very sculptural take on the sweetheart neckline. A revival of plunging necklines was also visible in the JW Anderson line with crystal rope bras tied over the dresses, while Saint Laurent and Christopher Kane collections featured ornamented cut-out tops.
Appealing to Tom Ford’s 90s aesthetics, Alessandro Michele at Gucci reinterpreted the sexiness theme with provocative S&M-like riding crops, revealing high slit lace silk dresses and skirts, high black, red or nude vinyl gloves and chokers. Meanwhile, Tom Ford himself created a series of polished colorful plastic molded tops and bras. Up-and-coming designers are exploring the trend too: young avant-garde brands such as Charlotte Knowles and Nensi Dojaka have lingerie and the almost-naked look in their DNA.
DEUTSCH
IN DEN KOMMENDEN SAISONS SCHAFFEN LOOKS, DIE FRÜHER EHER ZUR LINGERIE ZÄHLTEN, DEN SPRUNG IN DIE ABENDMODE, DAYWEAR UND SOGAR OUTERWEAR
In New York, London, Mailand und Paris dominierten ultrasinnliche und elegante Looks mit Korsagen, durchsichtigen Korsetts, geschnürten Taillen und formgebenden Styles wie traditionelle Korsettstäbe, auffällige BHs und andere erotische Details die Laufstege.
Inspiriert vom verführerischen Glamour aus den Label-Archiven der 80er- und 90er-Jahre wurde Mugler zum Vorreiter des Trends. Die neue Kollektion zeigt durchsichtige Strukturnetz-Korsettdetails, hauchdünne Organzablusen, einen Korsett-Blouson-Hybrid, Kleider mit Schrägschnitt, futuristisch texturierte Leggings und Strumpfhosen im Couture-Stil, die als Hosen getragen werden. Die Schau von Versace wurde mit stilvollen schwarzen Silhouetten eröffnet, darunter eine Mini-Jacke, Mantelkleider und Tops mit einer modernen, stark skulpturierten Version eines Herzausschnitts. Ein Comeback der tiefen Ausschnitte gab es auch bei JW Anderson, bei dem BHs mit Kristallträgern über Kleidern getragen wurden, während bei Saint Laurent und Christopher Kane ornamentierte Cut-out-Oberteile zu den Highlights zählten.
Alessandro Michele orientierte sich für die neue Gucci-Linie an der 90er-Jahre-Ästhetik von Tom Ford. Er setzt den sexy Trend mit provokativen SM-ähnlichen Reitgerten, hochgeschlitzten Spitzenkleidern und -röcken aus Seide sowie Vinyl-Handschuhen und Halsbändern in tiefem Schwarz, Rot oder Nude um. Tom Ford selbst kreierte bunt glänzende Tops und BHs aus geformtem Kunststoff. Auch aufstrebende Designer zeigen ein Faible für die neue Ästhetik: Junge Avantgarde-Marken wie Charlotte Knowles und Nensi Dojaka bauen ebenfalls auf einen Lingerie-Look, in dem viel Haut gezeigt werden darf.
by: Beatrice Campani
ENGLISH
IN THE LATEST MENSWEAR COLLECTIONS, TRIBAL MOTIFS MEET HIGHLY TECHNOLOGICAL DETAILS AND FINISHINGS
The modern nomad is the main protagonist of menswear collections, and he is traveling light: his clothes have designated compartments to contain his multiple gadgets, and their fabrics are so advanced that he doesn’t need to bring extra layers in order to keep warm. Welcome to the age of “Technofolk”: printed on a T-shirt, this term became the keyword of Marcelo Burlon County of Milan’s S/S20 collection as it reflects the brand’s signature attitude towards mixing high-tech materials with craft-inspired elements, such as patches or jacquard. However, it could also be applied to a number of other menswear lines.
This mood is captured in the Etro collection. With inspirations from different cultures, Kean Etro celebrates the brand’s wanderlust-fueled DNA with sophisticated fabrics and loose silhouettes. Cozy ponchos and bombers featuring tribal motifs with a lively naïf spirit meet hyper comfortable pants with elastic cuffs. Marni interprets the nomadic theme through tropical elements rendered in suit or camouflage looks, bringing together urban and ethnic vibes. Local craftsmanship is palpable in Loewe’s kaftans: their cotton is crafted in Bangladesh and their denim comes from Japan, while other materials are embroidered in Burkina Faso.
Juun.J offers suits with functional pocket details; the silhouettes of high-tech anoraks and jackets bear a resemblance to ponchos. At Berluti, folksy colors and prints reminiscent of tie-dye meet sporty styles and intelligent fabrics. And White Mountaineering, too, is inspired by extreme sports, combining functional details with layered images and patterns: Gore-Tex fabrics and shoes made in collaboration with adidas offer a technical touch, all while conveying a vagabond disposition.
DEUTSCH
IN DEN AKTUELLEN MENSWEAR-KOLLEKTIONEN TREFFEN TRIBAL-MOTIVE AUF TECHNISCHE DETAILS UND FINISHES
Protagonist der Herrenmode von morgen ist der moderne Nomade und der reist mit leichtem Gepäck: Seine Kleidung verfügt über allerlei Taschen für elektronische Gadgets und die Stoffe sind so innovativ, dass auch bei tiefen Temperaturen keine Extraschichten nötig sind. Willkommen im Zeitalter des „Technofolk“: Als T-Shirt-Aufdruck wurde das Wort zum Slogan der F/S-2020-Kollektion von Marcelo Burlon County of Milan. Er steht für die Wurzeln der Marke: Hightech-Materialien in Kombination mit handwerklichen Elementen wie Flicken oder Jacquard. Das trifft mittlerweile auch auf eine Reihe anderer Menswear-Linien zu.
So ist auch die Kollektion von Etro von diesem Trend geprägt. Mit Inspirationen aus verschiedenen Kulturkreisen zelebriert Kean Etro die Weltenbummler-DNA der Marke mit eleganten Stoffen und weiten Silhouetten. Bequeme Ponchos und Bomberjacken mit Tribal-Motiven und lebhaft-naivem Flair treffen auf komfortable Hosen mit elastischem Bündchen. Bei Marni zeigt sich das Nomaden-Thema als tropische Elemente auf Anzügen oder in Camouflage-Looks, die urbane und Ethno-Vibes vereinen. Die Kaftane von Loewe setzen auf lokale Handwerkskunst: Die Baumwolle dafür kommt aus Bangladesch, der Denim stammt aus Japan, die restlichen Materialien werden in Burkina Faso bestickt.
Juun.J entwarf Anzüge mit funktionellen Taschendetails; die Silhouetten der Hightech-Anoraks und -Jacken erinnern ebenfalls an Ponchos. Bei Berluti setzt man auf rustikale Farben und Prints im Batik-Look, gemixt mit sportiven Styles und intelligenten Stoffqualitäten. Und auch White Mountaineering ließ sich von Extremsportarten inspirieren und bietet einen Mix aus funktionellen Details mit übereinander gestapelten Drucken und Mustern: Gore-Tex-Stoffe und -Schuhe, die in Partnerschaft mit adidas hergestellt wurden, liefern den Techno-Touch, während der Stil der Kollektion mitten ins Herz des modernen Vagabunden zielt.
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You may not use the wear logo or other proprietary graphic of EDELWEISS MEDIA GMBH to link to this site without the express written permission of EDELWEISS MEDIA GMBH. Further, you may not frame any trademark, logo or other proprietary information, including the EDELWEISS MEDIA GMBH content, without EDELWEISS MEDIA GMBH’ express written consent. EDELWEISS MEDIA GMBH makes no claim or representation regarding, and accepts no responsibility for, directly or indirectly, the quality, content, nature or reliability of third-party websites accessible by hyperlink from the site, or websites linking to the site. Such sites are not under the control of EDELWEISS MEDIA GMBH and EDELWEISS MEDIA GMBH is not responsible for the contents of any linked site or any link contained in a linked site, or any review, changes or updates to such sites. EDELWEISS MEDIA GMBH provides these links to you only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by EDELWEISS MEDIA GMBH of any site or any information contained therein. when you leave the site, you should be aware that our terms and policies no longer govern. you should review the applicable terms and policies, including privacy and data gathering practices, of any site to which you navigate from the site. Your participation, correspondence or business dealings with any third party found on or through the site, regarding the payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such third party. You agree that EDELWEISS MEDIA GMBH shall not be responsible or liable for any loss, damage or other matters of any sort incurred as the result of any such dealings.
The site may include discussion forums or other interactive areas or services, including blogs, chat rooms, bulletin boards, message boards, online hosting or storage services, or other areas or services in which you or third parties create, post or store any content, messages, comments, materials or other items on the site (“interactive areas”). you are solely responsible for your use of such interactive areas and use them at your own risk. By using any interactive areas, you agree not to post, upload, transmit, distribute, store, create or otherwise publish through the site any of the following:
A. Any message, comment, data, information, text, music, sound, photos, graphics, code or other material (“user content”) that is unlawful, libelous, defamatory, obscene, pornographic, harmful to minors, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable or against any applicable law.
B. User content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability or violate any local, state, national or international law, without limitation;
C. User content that may infringe any patent, trademark, trade secret, copyright or other intellectual property or contract right of any party. by posting any user content, you represent and warrant that you have the lawful right to transmit, distribute and reproduce such user content;
D. User content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity;
E. Unsolicited promotions, political campaigning, advertising, junk mail, spam, chain letters, pyramid schemes or solicitations;
F. Private information of any third party, including, without limitation, addresses, phone numbers, email addresses, social security numbers and credit card numbers;
G. Viruses, corrupted data or other harmful, disruptive or destructive files; and
H. User content that, in the sole judgment of EDELWEISS MEDIA GMBH, is objectionable or which restricts or inhibits any other person from using or enjoying the interactive areas or the site, or which adversely affects the availability of its resources to other users (e.g., excessive shouting, use of all capital letters, or flooding continuous posting of repetitive text), or which may expose EDELWEISS MEDIA GMBH or its users to any harm or liability of any type.
Further, you agree not to delete or revise any user content posted by any third party. EDELWEISS MEDIA GMBH takes no responsibility and assumes no liability for any user content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is EDELWEISS MEDIA GMBH liable for any mistakes, defamation, libel, omissions, falsehoods, slander, obscenity, pornography or profanity you may encounter. Your use of interactive areas is at your own risk. As a provider of interactive services, EDELWEISS MEDIA GMBH is not liable for any statements, representations or user – content provided by its users in any public forum, personal home page or other interactive area. Although EDELWEISS MEDIA GMBH has no obligation to screen, edit or monitor any of the user content posted in any interactive area, EDELWEISS MEDIA GMBH reserves the right, to remove, edit or screen any user – content posted or stored on the site at any time and for any reason without any notice. You are solely responsible for creating backup copies of and replacing any user – content you post or store on the site at your sole cost. Any use of the interactive areas or other portions of the site in violation of the foregoing violates these site terms and may result in – but not limited to – termination or suspension of your rights to use the interactive areas and/or the site. You acknowledge and agree that EDELWEISS MEDIA GMBH may access, use or disclose any information about you or your use of this site to comply with the law or any legal process; protect and defend the rights or property of EDELWEISS MEDIA GMBH; or to protect the safety of EDELWEISS MEDIA GMBH and it´s employees, customers or the public. If you post user content to the site, unless we indicate otherwise, you grant EDELWEISS MEDIA GMBH and its affiliates a nonexclusive, royalty-free, perpetual, irrevocable and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such user content throughout the world in any media. you grant EDELWEISS MEDIA GMBH and its affiliates and sub licensees the right to use the name that you submit in connection with such content, if they choose to do so. You represent and warrant that (A) you own and control all of the rights to the user content that you post or you otherwise have the right to post such use – content to the site; (B) the user – content is accurate and (C) use and posting of the user does not violate any rights of or cause injury to any person or entity.
In consideration of your use of the site, you agree to: (A) Provide accurate, current and complete information about you as may be prompted by any registration forms on the site (“registration data”); (B) Promptly update the registration data, and any information you provide to EDELWEISS MEDIA GMBH, to keep it accurate, current and complete; (C) Maintain the security of your password and identification; (D) Notify EDELWEISS MEDIA GMBH immediately of any unauthorized use of your account or other breach of security; (E) Accept all responsibility for any and all activities that occur under your account; and (F) Accept all risks of unauthorized access to the registration data and any other information you provide to EDELWEISS MEDIA GMBH.
You agree to defend, indemnify and hold harmless EDELWEISS MEDIA GMBH, its subsidiaries, affiliates, licensors, employees, agents, third party information providers and independent contractors against any claims, damages, costs, liabilities and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to any user content that you post, store or otherwise transmit on or through the site, your conduct, your use or inability to use the site, your breach or alleged breach of the site terms or of any representation or warranty contained herein, your unauthorized use of the EDELWEISS MEDIA GMBH content, or your violation of any rights of another.
This site and its content are provided “as is” and EDELWEISS MEDIA GMBH and its directors, employees, content providers, agents and affiliates exclude, to the fullest extent permitted by applicable law, any warranty, express or implied, including – without limitation – any implied warranties of merchantability, satisfactory quality or fitness for a particular purpose. EDELWEISS MEDIA GMBH will not be liable for any damages of any kind arising from the use of this site or its content, or the unavailability of the same, including, but not limited to lost profits, and direct, indirect, incidental, punitive and consequential damages. The functions embodied on or in the materials of this site are not warranted to be uninterrupted or without error. you, not EDELWEISS MEDIA GMBH, assume the entire cost of all necessary servicing, repair or correction due to your use of this site or the EDELWEISS MEDIA GMBH content. We make no warranty that the site or the EDELWEISS MEDIA GMBH content is free from infection by viruses or anything else that has contaminating or destructive properties. EDELWEISS MEDIA GMBH uses reasonable efforts to ensure the accuracy, correctness and reliability of the website content, but we make no representations or warranties as to the content’s accuracy, correctness or reliability. EDELWEISS MEDIA GMBH offers a search feature within the site. EDELWEISS MEDIA GMBH explicitly disclaims any responsibility for the content or availability of information contained in our search index or directory. EDELWEISS MEDIA GMBH also disclaims any responsibility for the completeness or accuracy of any directory or search result. Some us states and foreign countries do not permit the exclusion or limitation of implied warranties or liability for certain categories of damages. Therefore, some or all of the limitations above may not apply to you to the extent they are prohibited or superseded by state or national provisions.
In no event shall EDELWEISS MEDIA GMBH, its directors, members, employees or agents be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including – but not limited – to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with the use of the site, the services, the EDELWEISS MEDIA GMBH content or the materials contained in or accessed through the site, including- without limitation- any damages caused by or resulting from reliance by user on any information obtained from EDELWEISS MEDIA GMBH, or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of god, communications failure, theft, destruction or unauthorized access to EDELWEISS MEDIA GMBH records, programs or services. in no event shall the aggregate liability of EDELWEISS MEDIA GMBH, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the site exceed any compensation you pay, if any, to EDELWEISS MEDIA GMBH for access to or use of the site.
Any dispute relating in any way to your use of the site or its content shall be submitted to confidential arbitration in Salzburg / Austria, except that, to the extent you have in any manner violated or threatened to violate EDELWEISS MEDIA GMBH’S intellectual property rights, EDELWEISS MEDIA GMBH may seek injunctive or other appropriate relief in any country, state or federal court, and you consent to exclusive jurisdiction and venue in such courts.
Notwithstanding any of these site terms, EDELWEISS MEDIA GMBH reserves the right, without notice and in its sole discretion, to terminate your account and/or to block your use of the site.
Any waiver of any provision of the site terms will be effective only if in writing and signed by EDELWEISS MEDIA GMBH. If any clause in these site terms is found to be unenforceable, wherever possible this will not affect any other clause and each will remain in full force and effect. Any rights not expressly granted herein are reserved.
EDELWEISS MEDIA GMBH reserves the right to change any of the terms and conditions contained in the site terms or any policy or guideline of the site, at any time and in its sole discretion. Any changes will be effective immediately upon posting on the site. your continued use of the site following the posting of changes will constitute your acceptance of such changes. We encourage you to review the site terms whenever you visit our websites.
Questions or comments about the site or site terms may be directed to SV@WEAR-MAGAZINE.COM, by calling +43 6542 55106, or by faxing: +43 6542 551062
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY