Berlin Buyers Guide Day 1

Berlin this July was blessed with perfect weather. Not too cold and not too hot.

Premium Exhibitions started with a bang. International buyers were spotted already in the early morning hours from Ireland, Scandinavia, Czech Republic all the way to Japan. German buyers were numerous, too. Birkenstock even provided a nice terrace to have a cocktail during the sunny hours of the show, to relax from the orders placed. Many interesting brands, including some very creative Korean labels were spotted, well worth a visit. But also brands well capable to provide for the many are represented at the show.

At Show & Order, an experience platform was created, mimicking a concept store in a trade-show format. Couches, music, food, accessories and of course numerous high-end fashion brands were present.

Selvedge Run featured an overseeable amount of brands that all had one thing in common: elevated creativity.

Erwin Licher, owner of Herrlicher, presented his new upscale denim line Mr. Erwin at Seek. That show was in general well visited. Seek continuously focusses on sophisticated, urban menswear, so brands such as Herschel, Boxfresh, adidas Originals, Brooks, Burlington, Creative Recreation, Fred Perry, Ecoalf, Eastpak etc. were present.

Unfortunately not as much traffic was seen at Panorama, despite brands, well worth a visit such as Lieblingsstück, Fynch-Hatton, Alberto, the new line of Miss Sixty, Einstein Newton, Bobi LA, Pepe Jeans and other important brands.

Trends such as metallic effects out of copper, silver and gold elements worked onto the garments were seen. Floral and light, pastel colours meet jungle feeling complemented with plant-motives.

Lieblingsstück demonstrated with their latest campaign what fashion should be all about: laughing, positive, bubbly people that radiate happiness.

Check out our WeAr To Go section in this buyers guide to know where to have a beer, where to shop and where to party. Make the most of your trip here and find and support young up and coming labels that introduce creativity into our industry. Whilst not forgetting the established labels that bring customers to your store.

Should you not be in Berlin, our Buyers Guide will give you some impressions of the most interesting brands and what has been going on at the shows from the comfort of your home.

We’ll be back tomorrow with more Buyers Guide voices, and exclusive content on our social media pages!