EN
Trends have long served as the pace-setters of the fashion industry: they structured seasons, guided purchasing decisions, and justified constant new collection cycles. But slowly yet surely, the focus is shifting noticeably: Sample Sales, second-hand platforms, and off-price formats are gaining significance—not just as budget options, but as deliberately chosen alternatives. The question is no longer which trend comes next, but what relevance trends hold in a market increasingly shaped by price consciousness, oversupply, and sustainability debates.
Sample Sales are experiencing a sustained boom in Germany, Austria, and Switzerland too. What began as a discreet outlet for prototypes and unsold samples has become a firmly established sales channel. Labels like Nanushka or The Row demonstrate the massive appeal even in the premium segment. Long lines, limited access, and steep discounts create artificial scarcity—and shift fashion’s value away from the new toward the supposedly exclusive. Meanwhile, the line between classic Sample Sales and outlet logic is blurring. In the European market, “Sample Sale” labels increasingly feature regular stock or purpose-made discount items. This creates a paradox: the trend loses importance while price becomes the strongest buying argument. For consumers, it’s less about whether a garment belongs to the current season and more about whether it feels like a “good deal.”
At the same time, the second-hand market is professionalizing. Platforms like Vestiaire Collective or Vinted—long mainstream in the DACH region—make visible what’s been emerging for a while: fashion’s lifecycle is extending. Trends no longer circulate linearly from runway to sale, but cyclically through resale, archives, and re-editions. What was trendy yesterday is revalued today as a timeless investment.
This development poses fundamental questions for the industry. When consumers increasingly buy outside regular collection logic, classic trend narratives lose punch. At the same time, oversupply—evident in Sample Sales and second-hand racks—forces brands to rethink production volumes and assortment strategies. Public handling of excess inventory has changed: high-profile cases of product destruction have heightened awareness of overproduction’s dark side. For the DACH market, this means trends aren’t disappearing, but their function is changing. They serve less as short-term buying impulses and more as cultural references reinterpreted over years. Timeless products, durable quality, and recyclability gain importance—values credibly embodied by second hand and archives.youtube
In the end, a structural shift emerges. Sample Sales and second hand aren’t trend opponents, but symptoms of a market detaching from constant renewal. Trends lose power as sales arguments but gain as orientation frameworks. What matters now isn’t whether a product is “in,” but whether it endures—in the closet, on resale, and in consumers’ minds.
___
FR
Les tendances ont longtemps servi de locomotives à l’industrie de la mode : elles structuraient les saisons, guidaient les décisions d’achat et justifiaient des cycles incessants de nouvelles collections. Mais lentement mais sûrement, le focus se déplace de manière notable : les Sample Sales, les plateformes de seconde main et les formats off-price gagnent en importance – non pas seulement comme options économiques, mais comme alternatives choisies en toute conscience. La question n’est plus de savoir quelle tendance arrive ensuite, mais quelle pertinence les tendances conservent dans un marché de plus en plus marqué par la conscience des prix, la surabondance et les débats sur la durabilité.
Les Sample Sales connaissent un boom soutenu en Allemagne, en Autriche et en Suisse également. Ce qui débutait comme un exutoire discret pour prototypes et échantillons invendus est devenu un canal de vente solidement établi. Des labels comme Nanushka ou The Row démontrent l’attrait massif, même dans le segment premium. Files d’attente interminables, accès limités et remises importantes créent une rareté artificielle – et déplacent la valeur de la mode du neuf vers le prétendument exclusif. Parallèlement, la frontière entre Sample Sales classiques et logique outlet s’estompe. Sur le marché européen, les étiquettes « Sample Sale » incluent de plus en plus des stocks réguliers ou des articles discount produits ad hoc. Cela génère un paradoxe : la tendance perd de son importance tandis que le prix devient le principal argument d’achat. Pour les consommateurs, il importe moins que le vêtement appartienne à la saison en cours, et plus qu’il ressemble à une « bonne affaire ».
En parallèle, le marché de la seconde main se professionnalise. Des plateformes comme Vestiaire Collective ou Vinted – mainstream de longue date dans la région DACH – rendent visible ce qui se dessine depuis un moment : le cycle de vie de la mode s’allonge. Les tendances ne circulent plus linéairement du podium à la vente, mais de manière cyclique via revente, archives et rééditions. Ce qui était tendance hier est réévalué aujourd’hui comme un investissement intemporel.
Cette évolution pose des questions fondamentales à l’industrie. Quand les consommateurs achètent de plus en plus en dehors de la logique des collections régulières, les récits de tendances classiques perdent de leur impact. Dans le même temps, la surabondance – visible dans les Sample Sales et les rayons seconde main – oblige les marques à repenser leurs volumes de production et leurs stratégies d’assortiment. La gestion publique des surplus a changé : des cas médiatisés de destruction de marchandises ont aiguisé la conscience des aspects sombres de la surproduction. Pour le marché DACH, cela signifie que les tendances ne disparaissent pas, mais changent de fonction. Elles servent moins d’impulsion d’achat à court terme, et plus de références culturelles réinterprétées sur des années. Les produits intemporels, la qualité durable et la recyclabilité gagnent en importance – des valeurs crédiblement incarnées par la seconde main et les archives.
Au final, un changement structurel se dessine. Les Sample Sales et la seconde main ne sont pas des adversaires des tendances, mais des symptômes d’un marché qui se détache de la renouvellement permanent. Les tendances perdent leur pouvoir comme arguments de vente, mais gagnent en tant que cadres d’orientation. Ce qui compte désormais, ce n’est plus si un produit est « in », mais s’il perdure – dans la garde-robe, en revente et dans l’esprit des consommateurs.
EN
Even if the current time poses challenges for the industry in many respects, seasonal peaks remain a fixture. These present enormous challenges for retailers: more customers, rising advertising costs, and fluctuating revenues require short-term decisions and often additional liquidity. Hanna Sommer, Managing Director at British fintech Liberis, explains to WeAr how revenue-based financing can specifically help retailers manage inventory purchases and cushion revenue spikes without risking cash reserves.
For many small and medium-sized enterprises (SMEs), financing inventory purchases has become a real challenge. Traditional bank loans are often restrictive and time-consuming, sometimes unavailable altogether—a problem especially felt during seasonal peaks like Black Friday or Christmas. This is where companies like Liberis step in: through revenue-based financing, businesses can invest targetedly in goods without overburdening their liquidity.
The principle is simple yet effective: loan repayment occurs as a percentage of revenue. If revenue drops, so does the repayment—cash reserves stay protected, and planning certainty increases. Instead of interest, a fixed fee is charged, keeping the effective interest rate below legal limits. This allows SMEs to stock up on goods, run marketing campaigns, or hire staff for peak times—flexibly tailored to actual business performance.
The process works without Open Banking access, using anonymized transaction data to reliably predict revenue fluctuations and grant automated pre-approvals. A benefit for young companies is that only three months of transaction data are needed. This enables fast decisions: in most cases, funds are available within eight hours, at latest after 48 hours. Retailers can thus react short-term to opportunities—whether for reorders, special promotions, or restocking bestsellers in high season.
Experiences from Scandinavia, the UK, and the US show: revenue-based financing is no niche product, but a tool to make growth predictable. Targeted inventory orders for peak seasons often yield revenue increases of 10 to 50 percent. Without financing, many retailers must dip into personal savings or miss attractive opportunities.
In short: revenue-based financing stabilizes liquidity, cushions seasonal peaks, and enables targeted investments in assortments, marketing, and customer service. In a market where quick decisions and flexible responses to trends are key, this model can create a real competitive edge.
“Our goal is to give SMEs in Germany exactly the flexibility they need to grow during peak times while minimizing risks,” explains Sommer. “It’s not about replacing loans, but supporting businesses where traditional financing falls short.”
With the right financing, peak season turns from financial risk into opportunity: full shelves, satisfied customers, and predictable margins—even in the toughest seasons.
__
FR
Amortir les pics saisonniers
Même si la période actuelle est challenging pour l’industrie à bien des égards, les pics saisonniers demeurent. Ils posent d’énormes défis au commerce : plus de clients, coûts publicitaires en hausse et chiffres d’affaires fluctuants exigent des décisions à court terme et souvent une liquidité supplémentaire. Hanna Sommer, directrice générale du fintech britannique Liberis, explique à WeAr comment le financement basé sur le chiffre d’affaires peut aider les commerçants à gérer les achats de marchandises et amortir les pics de revenus sans risquer leurs réserves de trésorerie.
Pour de nombreuses petites et moyennes entreprises (PME), le financement des achats de stocks est devenu un vrai défi. Les prêts bancaires classiques sont souvent restrictifs et longs, parfois indisponibles – un problème particulièrement aigu pendant les pics saisonniers comme le Black Friday ou Noël. C’est là qu’interviennent des entreprises comme Liberis : grâce au financement basé sur le chiffre d’affaires, les entreprises investissent de manière ciblée dans des marchandises sans surcharger leur trésorerie.
Le principe est simple mais efficace : le remboursement du prêt se fait sous forme de pourcentage du chiffre d’affaires. Si le CA baisse, la remboursement diminue aussi – les réserves de cash sont préservées, la sécurité de planification augmente. Au lieu d’intérêts, une commission fixe est prélevée, maintenant le taux effectif sous les limites légales. Les PME peuvent ainsi acheter des stocks, lancer des campagnes marketing ou embaucher pour les pics – flexiblement adapté à la performance réelle.
Le processus se passe sans accès Open Banking, en utilisant des données de transactions anonymisées pour prédire fiablement les fluctuations de CA et accorder des préapprobations automatisées. Un avantage pour les jeunes entreprises : il suffit de trois mois de données transactionnelles. Cela permet des décisions rapides : dans la plupart des cas, les fonds sont disponibles en huit heures, au plus tard 48 heures. Les commerçants réagissent ainsi à court terme aux opportunités – réapprovisionnements, promotions spéciales ou best-sellers en haute saison.
Les expériences en Scandinavie, au Royaume-Uni et aux USA montrent : le financement basé sur le CA n’est pas un produit de niche, mais un outil pour rendre la croissance prévisible. Des commandes ciblées de marchandises pour les pics saisonniers génèrent souvent des hausses de CA de 10 à 50%. Sans financement, beaucoup de commerçants puisent dans leurs réserves personnelles ou ratent des opportunités attractives.
En bref : le financement basé sur le CA stabilise la liquidité, amortit les pics saisonniers et permet des investissements ciblés en assortiments, marketing et service client. Dans un marché où décisions rapides et réponses flexibles aux tendances sont cruciales, ce modèle crée un vrai avantage concurrentiel.
« Notre objectif est de donner aux PME en Allemagne la flexibilité exacte dont elles ont besoin pour croître en période de pointe tout en minimisant les risques », explique Sommer. « Il ne s’agit pas de remplacer les prêts, mais de soutenir les entreprises là où les financements classiques sont insuffisants. »
Avec le bon financement, la haute saison passe du risque financier à l’opportunité : rayons pleins, clients satisfaits et marges prévisibles – même dans les saisons les plus exigeantes.
EN
Pop-up stores are not just experiential and communication spaces; when used right, they’re genuine content machines and strategic tools to catapult a brand’s reach to a new level. Christoph Stelzer, founder and Managing Director of DFROST, the Stuttgart-based agency for Retail Identity and Brand Experiences, explains how temporary sales spaces can ignite brand awareness and playfully reach new target groups.
Physical Brand Experience Over Digital Overload
The relevance of pop-up stores as a physical counterpoint to the ‘build, measure, learn’ principle has grown markedly in recent years. These temporary spaces serve not only as a POS playground where brands can experiment freely beyond rigid CI guidelines and test hypotheses in real space without long-term commitment. They also provide the ideal backdrop to make special formats like Limited Editions, artist collaborations, or brand collabs experientially tangible in an intimate setting. Smartly communicated and carefully curated, temporary shops pay off on brand identity, emotion, and community while creating space to test potentials and tap new audiences with comparatively low risk.
Meet Your Community – The Social Factor
Pop-ups are social meeting points aimed at the experience community. The customer experience should thus feel authentic and credible—with the brand acting first as host and only secondarily as seller. When location and product assortment align, the framing program fits, and the right guests and brand ambassadors are present, a purchase-inspiring dynamic emerges—cue ‘fear of missing out.’ Beyond that, the pop-up acts as a content machine and local brand satellite with global reach: it bundles visual, narrative, and social impulses, delivering valuable material for communication and storytelling long after its run.
Copy/Paste – The Big Mistake
To execute a pop-up successfully and create impact beyond the moment, an individual plan is essential. The key question should always be the context of the initiative and how it generates real relevance for the target group. Many brands take the seemingly easy route by adapting already successful concepts for their own project—a strategy with very limited outcomes, as a pop-up needs uniqueness developed from the brand itself and a strategic goal pursued consistently. Instead of copy/paste, focus on your own brand style and develop distinctive interpretations of the pop-up theme. Credibility is the key to sparking brand awareness and sustainably anchoring it with the audience.
__
FR
Pop-Ups : Boosters de portée avec effet halo
Les pop-up stores ne sont pas seulement des espaces d’expérience et de communication ; bien utilisés, ils constituent de véritables machines à contenu et des outils stratégiques pour propulser la portée d’une marque à un nouveau niveau. Christoph Stelzer, fondateur et directeur général de DFROST, l’agence de Stuttgart spécialisée dans l’identité retail et les expériences de marque, explique comment les espaces de vente temporaires peuvent enflammer la notoriété de la marque et atteindre de manière ludique de nouveaux groupes cibles.youtube
Expérience de marque physique contre surcharge numérique
La pertinence des pop-up stores en tant que contrepoint physique au principe « build, measure, learn » a nettement augmenté ces dernières années. Ces surfaces temporaires servent non seulement de terrain de jeu POS où les marques peuvent expérimenter librement au-delà des directives CI rigides et tester des hypothèses dans l’espace réel sans engagement à long terme. Elles offrent aussi le cadre idéal pour rendre palpables des formats spéciaux comme les éditions limitées, collaborations avec des artistes ou collabs de marque dans un cadre intime. Bien communiqués et soigneusement curatés, les magasins temporaires misent sur l’identité de marque, l’émotion et la communauté tout en créant un espace pour tester des potentiels et conquérir de nouveaux publics avec un risque relativement faible.
Rencontrez votre communauté – Le facteur social
Les pop-ups sont des lieux de rencontre sociaux destinés à la communauté des expériences. L’expérience client doit donc être authentique et crédible – avec la marque en rôle d’hôte en premier, et de vendeur seulement en second. Quand lieu et assortiment produits concordent, que le programme-cadre est adapté et que les bons invités et ambassadeurs de marque sont présents, une dynamique incitant à l’achat se crée – mot-clé « fear of missing out ». Au-delà, le pop-up agit comme une machine à contenu et un satellite local de marque à portée globale : il concentre impulsions visuelles, narratives et sociales, fournissant un matériel précieux pour la communication et le storytelling bien après sa durée.
Copy/Paste – La grosse erreur
Pour mener à bien un pop-up et générer un impact au-delà du moment, un plan individualisé est indispensable. La question centrale doit toujours porter sur le contexte de l’action et la manière dont elle déploie une réelle pertinence pour le public cible. Beaucoup de marques optent pour la voie apparemment simple en adaptant des concepts déjà couronnés de succès à leur projet – une stratégie à résultats très limités, car un pop-up requiert une unicité issue de la marque elle-même et un objectif stratégique poursuivi avec constance. Plutôt que copy/paste, il est recommandé de se concentrer sur son propre style de marque et de développer des interprétations autonomes du thème pop-up. La crédibilité est la clé pour éveiller la notoriété de la marque et l’ancrer durablement chez le public.
EN
AW 2027 accessories elevate the ordinary to the iconic, with bold belts, textured cord necklaces, and versatile moccasins emerging as must-haves that bridge structured tailoring and relaxed layering. Designers across Paris, Milan, and New York channeled a rugged-luxe ethos, drawing from equestrian heritage and artisanal craft to craft pieces that anchor outfits with effortless authority.
Big Belts: The Waistline’s New Power Players
Oversized belts dominated runways, cinching coats and trousers into sculptural silhouettes that command silhouette. At Saint Laurent, Anthony Vaccarello wrapped wide leather bands with oversized buckles around elongated blazers, evoking a modern riding crop vibe perfect for power dressing. Bottega Veneta amplified the trend with intrecciato weaves in earthy tones, doubling as statement bags when unbuckled—ideal for transitioning from boardroom to evening.
Cord Necklaces: Textural Layers with Edge
Cord necklaces brought raw tactility to refined ensembles, layered in multiples for a bohemian-tough aesthetic that softens sharp suiting. Chloé’s Chemena Kamali stacked waxed cotton cords with silver hardware against flowing maxi dresses, while Prada twisted paracord with chainmail for an industrial twist on necklace stacking. The result: necklines that add depth without overwhelming, especially under shearling collars or turtlenecks.
Moccasins: Grounded Sophistication for All Terrains
Reimagined moccasins grounded ethereal fabrics in practicality, blending loafer polish with moccasin fringe for hybrid footwear that pairs with everything from wide-leg suiting to midi skirts. Gucci’s Sabato De Sarno adorned shearling-lined moccs with metal toes for urban edge, while Loewe’s Jonathan Anderson experimented with corduroy uppers and block heels, evoking countryside estates amid cityscapes. Their slip-on ease makes them indispensable for non-stop days.
Moccasins encapsulate AW27’s fusion of comfort and couture, proving luxury lies in wearable reinvention.
As retailers plan assortments, these accessories promise profitability through adaptability—stock big belts for impulse buys, cord necklaces for gifting, and moccasins as evergreen staples. The season affirms that true style wields texture and scale with discerning restraint.
__
FR
Les accessoires Automne-Hiver 2027 élèvent l’ordinaire à l’icône, avec des ceintures audacieuses, des colliers de cordons texturés et des mocassins polyvalents qui émergent comme des incontournables reliant la tailleur structurée et le layering décontracté. Les créateurs à Paris, Milan et New York ont canalisé un ethos rugged-luxe, puisant dans l’héritage équestre et l’artisanat pour façonner des pièces qui ancrent les tenues avec une autorité naturelle. Ces éléments fusionnent confort et couture, idéaux pour les retailers visant rentabilité et adaptabilité.
Ceintures XXL : Les Nouveaux Puissants de la Taille
Les ceintures oversized ont dominé les podiums, cintrant manteaux et pantalons en silhouettes sculpturales qui imposent la présence. Chez Saint Laurent, Anthony Vaccarello a enroulé des bandes de cuir larges à boucles surdimensionnées autour de blazers allongés, évoquant une vibe de cravache moderne parfaite pour le power dressing. Bottega Veneta a amplifié la tendance avec des tresses intrecciato en tons terreux, doublant comme sacs statement une fois débouclées – idéales pour passer du bureau au soir.
Colliers de Cordons : Superpositions Texturées et Audacieuses
Les colliers de cordons ont apporté une tactile brute aux ensembles raffinés, superposés en multiples pour un esthétique bohème-tough qui adoucit les tailleurs nets. Chloé, sous Chemena Kamali, a empilé des cordons de coton ciré avec matelassage argenté sur des robes maxi fluides, tandis que Prada a torsadé du paracord avec du maillage pour une torsion industrielle sur le stacking de colliers. Résultat : des encolures qui ajoutent de la profondeur sans submerger, surtout sous cols en shearling ou cols roulés.
Mocassins : Sophistication Ancrée pour Tous Terrains
Réinventés, les mocassins ancrent les tissus éthérés dans le pratique, mêlant polish de loafers et franges de mocassins pour une chaussure hybride qui s’accorde de la tailleur large aux jupes midi. Gucci, avec Sabato De Sarno, a orné des moccs doublés shearling de bouts métalliques pour une touche urbaine, tandis que Loewe, par Jonathan Anderson, a expérimenté avec des tiges en velours côtelé et talons blocs, évoquant des domaines campagnards au cœur des villes. Leur facilité slip-on en fait des indispensables pour les journées non-stop.
Stratégie Retail
Les mocassins incarnent la fusion Automne-Hiver 2027 de confort et couture, prouvant que le luxe réside dans la réinvention portable. Pour les assortiments, ces accessoires promettent profitabilité via adaptabilité : stockez ceintures XXL pour achats impulsifs, colliers de cordons pour cadeaux, et mocassins comme essentiels intemporels. La saison affirme que le vrai style manie texture et échelle avec une retenue discerning.
EN
Uchronia World stands out as a transformative force in design, rejecting sterile minimalism for immersive, joy-infused spaces that prioritize emotion and escapism. Founded by Julien Sebban in 2019 as his Architectural Association thesis project, the Paris studio—now a tight-knit team of eight—has redefined architecture across retail, hospitality, and residences through vibrant colors, sinuous curves, and handcrafted whimsy.
What elevates Uchronia is its ability to craft “timeless” uchronias: fictional havens where users feel unburdened, turning everyday venues into unforgettable experiences.
Signature Design Elements
Uchronia shuns right angles and muted tones for euphoric pinks, oranges, and purples that flood spaces like Forest restaurant at Paris’s Musée d’Art Moderne or Unagi bistro. Furniture like flower-shaped tables and glossy Cookie coffee tables adds sculptural drama, handcrafted to evoke haute joaillerie. Sinuous partitions and resin surfaces create fluid transitions, turning rigid spaces into wearable art forms. Sebban’s manifesto lives in his own 18th arrondissement apartment, a glossy, textured “love letter to French savoir-faire” that mirrors the studio’s code.
Uchronia’s cafés such as Café Uchronia at Maison&Objet, Café Nuances and Shin Café stand out for their immersive, sensory experiences tailored to urban fashion crowds. These coffee shops offer retailers blueprints for pop-ups during Paris Fashion Week. Pair Uchronia’s surreal scenography with brand activations, like Sonia Rykiel boutique waves, to drive dwell time and social shares. Sebban’s ephemeral ethos ensures designs feel exclusive, much like a limited-edition collection.
__
FR
Uchronia World se distingue comme une force transformative dans le design, rejetant le minimalisme stérile au profit d’espaces immersifs empreints de joie qui privilégient l’émotion et l’évasion. Fondé par Julien Sebban en 2019 comme projet de thèse à l’Architectural Association, le studio parisien – désormais une équipe soudée de huit personnes – a redéfini l’architecture dans le retail, l’hospitalité et les résidences grâce à des couleurs vibrantes, des courbes sinueuses et un artisanat fantaisiste. Ce qui élève Uchronia, c’est sa capacité à créer des « uchronies » intemporelles : des havres fictifs où les usagers se sentent libérés, transformant les lieux quotidiens en expériences inoubliables.
Éléments de Design Signature
Uchronia bannit les angles droits et les tons neutres pour des roses, oranges et violets euphoriques qui inondent des espaces comme le restaurant Forest au Musée d’Art Moderne de Paris ou le bistro Unagi. Des meubles comme les tables en forme de fleurs et les tables basses Cookie brillantes ajoutent un drame sculptural, réalisés main pour évoquer la haute joaillerie. Les cloisons sinueuses et les surfaces en résine créent des transitions fluides, transformant les espaces rigides en formes d’art portables. Le manifeste de Sebban vit dans son propre appartement du 18e arrondissement, une « lettre d’amour glossy et texturée au savoir-faire français » qui reflète le code du studio.
Cafés Uchronia
Les cafés d’Uchronia, tels que Café Uchronia à Maison&Objet, Café Nuances et Shin Café, se distinguent par leurs expériences immersives et sensorielles adaptées aux foules fashion urbaines. Ces coffee shops offrent aux retailers des plans pour des pop-ups pendant la Paris Fashion Week. Associez la scénographie surréaliste d’Uchronia à des activations de marque, comme les vagues des boutiques Sonia Rykiel, pour augmenter le temps de séjour et les partages sociaux. L’éthos éphémère de Sebban assure que les designs paraissent exclusifs, à l’image d’une collection en édition limitée.
by: Anna Roos van Wijngaarden
EN
FORGET STIFF SUITS – CORPCORE REDEFINES WORKWEAR FOR HYBRID PROFESSIONALS BY BLENDING UTILITY WITH STYLE.
As companies shift from remote-first models, more fluid office attire is emerging. Corpcore, fashion’s response to the new work reality, moves beyond business casual by fusing structure with ease and aesthetics with real-world function. The new officewear typically includes unlined blazers, wide-leg trousers, elasticated waistbands, oversized shirts, and stretch-infused fabrics designed to transition effortlessly from Zoom to boardroom.
For S/S 2025, Stella McCartney presented oversized trench coats, silver-embellished fatigue pants, and voluminous halter tops, softening corporate codes with scale and movement. Prada reinterpreted uniforms with apple-green suede and velvet jackets, leggings instead of trousers, shirts with three-quarter sleeves and point collars. At Ferrari, neon yellow and fire-red looks met oversized glasses – transforming corporate wear into high fashion.
Storytelling around the new attire draws on retro influences, using imagery from the ‘80s and ‘90s. JW Anderson’s collaboration with Uniqlo featured shortened ties, retro polos, and Oxford shirts in a vintage office setting with corded phones, while Private Policy took the Y2K route, featuring a model bending over her desk in a short, pleated skirt and baseball cap.
Retailers are feeling the change. Most office pieces are now sold as versatile separates, made to mix, match, and move from desk to downtime. Department stores like Bergdorf Goodman and de Bijenkorf have expanded their “Home Office” and “Business Casual” sections. Selfridges curated a Corpcore selection, blending nightgowns with sneakers and sleek athleisure, proving nearly anything goes for officewear in 2025.
For the fashion industry, Corpcore signals a lucrative shift. As professionals redefine their identities post-working-from-home, comfort and polish no longer compete. Instead, they co-exist, remixing the rules of the workplace one outfit at a time.
__
FR
OUBLIEZ LES COSTUMES RIGIDES – LE CORPCORE REDÉFINIT LE WORKWEAR POUR LES PROFESSIONNELS HYBRIDES EN ALLIANT UTILITÉ ET STYLE.
À mesure que les entreprises abandonnent les modèles « remote-first », une tenue de bureau plus fluide émerge. Le Corpcore, la réponse de la mode à cette nouvelle réalité professionnelle, va au-delà du business casual en fusionnant structure et décontraction, esthétique et fonctionnalité concrète. Les nouvelles tenues de bureau incluent généralement des blazers non doublés, des pantalons larges, des tailles élastiquées, des chemises oversize et des tissus stretch pensés pour passer sans effort de Zoom à la salle de réunion.
Pour le printemps/été 2025, Stella McCartney a présenté des trenchs oversize, des pantalons fatigue ornés d’argent et des tops dos-nu volumineux, adoucissant les codes corporate par l’ampleur et le mouvement. Prada a réinterprété l’uniforme avec des vestes en daim et velours vert pomme, des leggings à la place des pantalons, des chemises à manches trois-quarts et cols pointus. Chez Ferrari, les looks jaune néon et rouge flamboyant étaient associés à des lunettes surdimensionnées – transformant la tenue de bureau en haute couture.
La narration autour de ces nouvelles tenues puise dans les influences rétro, utilisant des images des années 80 et 90. La collaboration de JW Anderson avec Uniqlo proposait des cravates raccourcies, des polos rétro et des chemises Oxford dans un décor de bureau vintage avec téléphones à fil, tandis que Private Policy optait pour une esthétique Y2K, mettant en scène un mannequin penchée sur son bureau en jupe plissée courte et casquette de baseball.
Les détaillants ressentent le changement. La plupart des pièces de bureau sont désormais vendues comme des séparables polyvalents, conçus pour être mixés, assortis et passer du bureau à la détente. Les grands magasins comme Bergdorf Goodman et de Bijenkorf ont élargi leurs rayons « Home Office » et « Business Casual ». Selfridges a même créé une sélection Corpcore, mélangeant nuisettes, baskets et athleisure épuré, prouvant qu’en 2025, presque tout est permis pour la tenue de bureau.
Pour l’industrie de la mode, le Corpcore marque un tournant lucratif. Alors que les professionnels redéfinissent leur identité après le télétravail, confort et élégance ne s’opposent plus. Ils cohabitent, réinventant les codes du bureau, une tenue à la fois.
EN
The Paris fashion calendar is set to welcome an exciting new addition with the launch of Le CUT/Paris, a contemporary womenswear ready-to-wear (RTW) tradeshow debuting at the iconic Pavillon Élysée Té. The inaugural Spring/Summer 2026 edition will run from October 4th to 6th, 2025, followed by the Autumn/Winter 2025 edition from March 6th to 8th, 2026.
Founded by industry veterans Claire Spencer-Churchill and Alexandra Lyles—renowned for their work with Splash Paris and Claret Showroom—Le CUT/Paris promises a curated showcase of exclusive, design-led collections. The tradeshow aims to connect innovative designers, discerning buyers, and influential industry leaders from around the globe, fostering meaningful partnerships and industry growth.
Le CUT/Paris will take place biannually during women’s Paris Fashion Week, aligning with the industry’s key seasonal cycles. Each October, the event will spotlight Spring/Summer collections, while March will be dedicated to Autumn/Winter lines. The three-day format is designed to maximize exposure and facilitate vital business connections during peak buying periods.
Housed in the historic Pavillon Élysée Té—built for the 1900 Exposition Universelle and located just off the Champs-Élysées—the tradeshow offers a sophisticated yet intimate setting. Despite the venue’s luxurious ambiance, the focus is on accessible, design-driven ready-to-wear, with retail prices ranging from €150 to €400. This approach caters to buyers seeking both quality and value.
The venue is conveniently located a short walk from both the Splash Paris venue at Pavillon Gabriel and the Champs-Élysée-Clemenceau metro station (lines 1 and 13).
Le CUT/Paris builds on the legacy of Splash Paris, a must-visit destination for luxury swim and resortwear during Paris Fashion Week, and Claret Showroom, a leading multi-brand fashion agency with nearly two decades of experience launching globally recognized womenswear labels.
Claire Spencer-Churchill commented, “We have been considering adding this event to the fashion week schedule for some time. With our combined experience and the growing demand from guest brands, launching Le CUT was the inevitable next step as our business continues to grow.”
Brands interested in exhibiting at Le CUT/Paris are invited to apply via the official website. Visitor registration will open as soon as the site goes live on launch day, Wednesday, May 21st.
More information: www.lecutparis.com
FR
Le calendrier de la mode parisienne s’apprête à accueillir une nouveauté passionnante avec le lancement de Le CUT/Paris, un salon professionnel de prêt-à-porter féminin contemporain qui fera ses débuts dans le cadre emblématique du Pavillon Élysée Té. L’édition inaugurale Printemps/Été 2026 se tiendra du 4 au 6 octobre 2025, suivie de l’édition Automne/Hiver 2025 du 6 au 8 mars 2026.
Fondé par les expertes du secteur Claire Spencer-Churchill et Alexandra Lyles — reconnues pour leur travail avec Splash Paris et Claret Showroom — Le CUT/Paris promet une sélection pointue de collections exclusives, axées sur le design. Ce salon vise à connecter des créateurs innovants, des acheteurs avertis et des leaders influents de l’industrie du monde entier, favorisant ainsi des partenariats significatifs et la croissance du secteur.
Le CUT/Paris aura lieu deux fois par an pendant la Fashion Week féminine de Paris, en phase avec les principaux cycles saisonniers de l’industrie. Chaque octobre, l’événement mettra en lumière les collections Printemps/Été, tandis que le mois de mars sera dédié aux lignes Automne/Hiver. Ce format de trois jours est conçu pour maximiser la visibilité et faciliter les connexions commerciales essentielles lors des périodes clés d’achat.
Installé dans le prestigieux Pavillon Élysée Té — construit pour l’Exposition Universelle de 1900 et situé à deux pas des Champs-Élysées — le salon offre un cadre sophistiqué et intimiste. Malgré l’ambiance luxueuse du lieu, l’accent est mis sur un prêt-à-porter accessible et axé sur le design, avec des prix de vente au détail allant de 150 à 400 €. Cette approche répond aux attentes des acheteurs en quête de qualité et de valeur.
Le lieu est idéalement situé à quelques minutes à pied du site de Splash Paris au Pavillon Gabriel et de la station de métro Champs-Élysée-Clemenceau (lignes 1 et 13).
Le CUT/Paris s’inscrit dans la lignée de Splash Paris, rendez-vous incontournable pour la mode balnéaire et resort de luxe pendant la Fashion Week de Paris, et de Claret Showroom, une agence multi-marques de référence qui, depuis près de vingt ans, accompagne le lancement de labels féminins à portée internationale.
Claire Spencer-Churchill a commenté : « Nous réfléchissions depuis un certain temps à ajouter cet événement au calendrier de la Fashion Week. Avec notre expérience combinée et la demande croissante de marques invitées, lancer Le CUT était l’étape suivante inévitable dans le développement de notre activité. »
Les marques souhaitant exposer à Le CUT/Paris sont invitées à postuler via le site officiel. Les visiteurs pourront s’inscrire dès la mise en ligne du site le mercredi 21 mai.
Plus d’informations : www.lecutparis.com
EN
As the global textile and fashion industry enters a critical phase of transformation, sustainability is no longer a value-add but a structural necessity. Regulatory momentum, environmental urgency, digitalization, and shifting consumer expectations are converging into a new operating system. For brands, manufacturers, and retailers, adapting is no longer optional – it’s a requirement for operational continuity and future relevance.
Drawing from Messe Frankfurt’s “Texpertise Econogy Insights 2025” report, five urgent areas have emerged as make-or-break factors for fashion’s sustainable future.
Regulatory Pressure is Increasing
Binding measures such as the EU’s Ecodesign Regulation, Extended Producer Responsibility (EPR), and the Strategy for Sustainable and Circular Textiles are already in force. These regulations aim to make products more durable, recyclable, and traceable. Compliance will require full supply chain transparency, robust documentation, and verifiable sustainability claims. Similar policies are being enacted globally, including the U.S. UFLPA and national supply chain laws such as Germany’s LkSG.
SMEs are Most Affected
About 99.7% of Europe’s textile and apparel companies are small or medium-sized enterprises. These businesses often lack the financial, technical, and human resources to adapt quickly. However, regulation applies to all companies regardless of size. This creates pressure but also opens up opportunities for differentiation through credible sustainability leadership.
Digitalization is a Key Enabler
Legal compliance now demands extensive documentation regarding product origins, materials, labor conditions, and environmental impact. Digital tools like blockchain, AI-powered audits, and digital product passports are becoming essential. They support due diligence, boost supply chain visibility, and can unlock long-term efficiencies if implemented early.
Material and Process Innovation Are Under Scrutiny
There is no longer a binary debate over natural vs. synthetic. Forward movement lies in innovation: from man-made cellulosics and biobased synthetics to scalable, recyclable fabrics. Certifications are increasingly necessary for market access, not just in B2B environments.
Circularity: Still the Biggest Gap
Just 1% of garments are recycled into new textiles. Moving toward circular business models will require changes in product design, investment in sorting and recycling infrastructure, and consumer re-education. This remains one of the industry’s toughest but most transformative challenges.
For the fashion industry, sustainability is a redefinition of the entire system. Companies that delay risk falling behind on compliance and consumer trust. From compliance managers to circular designers and data analysts, new skills must be embedded across all functions, right down to the smallest retailers. Early adopters will shape what competitiveness looks like in this new landscape.
Texpertise Econogy, Messe Frankfurt’s global initiative, supports this transformation by facilitating transparency, collaboration, and knowledge-sharing across more than 60 international textile trade fairs.
__
FR
Alors que l’industrie mondiale du textile et de la mode entre dans une phase critique de transformation, l’écoresponsabilité n’est plus une valeur ajoutée, mais une nécessité structurelle. L’élan réglementaire, l’urgence environnementale, la numérisation et l’évolution des attentes des consommateurs convergent vers un nouveau système. Pour les marques, les fabricants et les détaillants, l’adaptation n’est plus facultative : c’est une exigence de continuité opérationnelle et de pertinence future.
D’après “Texpertise Econogy Insights 2025” de Messe Frankfurt, cinq domaines urgents se sont imposés comme des facteurs décisifs pour l’avenir écoresponsable de la mode.
La pression réglementaire augmente
Des mesures contraignantes telles que le règlement de l’UE sur l’Écoconception, la Responsabilité Élargie des Producteurs (REP) et la Stratégie pour des Textiles Durables et Circulaires sont déjà en vigueur. Ces réglementations visent à rendre les produits plus écoresponsables, recyclables et traçables. La conformité exigera une transparence totale de la chaîne d’approvisionnement, une documentation solide et des allégations d’écoresponsabilité vérifiables. Des politiques similaires sont adoptées à l’échelle mondiale, notamment dans le cadre de l’UFLPA aux États-Unis et de lois nationales sur la chaîne d’approvisionnement comme la loi allemande LkSG.
Les PME sont les plus touchées
Environ 99,7 % des entreprises européennes du textile et de l’habillement sont des petites ou moyennes entreprises. Elles manquent souvent de ressources financières, techniques et humaines nécessaires pour s’adapter rapidement. Mais la réglementation s’applique à toutes les entreprises, quelle que soit leur taille. Cela crée une pression, mais ouvre également des possibilités de différenciation grâce à un leadership écoresponsable crédible.
Le numérique est un facteur-clé
La conformité légale exige désormais une documentation complète sur l’origine des produits, les matières, les conditions de travail et l’impact environnemental. Les outils numériques comme la blockchain, les audits basés sur l’IA et les passeports de produits numériques deviennent essentiels. Ils favorisent la due diligence, renforcent la visibilité de la chaîne d’approvisionnement et peuvent débloquer des gains d’efficacité à long terme, s’ils sont mis en œuvre rapidement.
L’innovation des matières et des procédés est examinée
Il ne s’agit plus d’un débat binaire entre naturel et synthétique. L’innovation est au cœur de l’évolution : de la cellulosique artificielle et des matières synthétiques biosourcées aux tissus évolutifs et recyclables. Les certifications sont de plus en plus nécessaires pour accéder au marché, et pas seulement dans les environnements B2B.
Circularité : toujours le plus grand écart
Seulement 1 % des vêtements sont recyclés dans de nouveaux textiles. L’évolution vers des modèles d’affaires circulaires exige des changements dans la conception des produits, des investissements dans les infrastructures de tri et de recyclage, et l’éducation des consommateurs. Elle reste l’un des défis les plus difficiles, mais aussi de plus grande transformation du secteur.
Pour l’industrie de la mode, l’écoresponsabilité redéfinit entièrement le système. Les entreprises qui procrastinent vont prendre du retard en matière de conformité et de confiance des consommateurs. Des gestionnaires de conformité aux concepteurs circulaires et aux analystes de données, de nouvelles compétences doivent être intégrées dans toutes les fonctions, jusqu’aux plus petits détaillants. Les premiers à l’adopter façonneront la compétitivité dans ce nouveau paysage.
Texpertise Econogy, l’initiative mondiale de Messe Frankfurt, soutient cette transformation en facilitant la transparence, la collaboration et l’échange de connaissances dans plus de 60 salons internationaux du textile.
THE LATEST WAVE OF INNOVATIVE FASHION BRANDS LEAVING THEIR MARK ON PARIS, HIGHLIGHTING THEIR UNIQUE DESIGNS, SUSTAINABLE PRACTICES, AND THE CULTURAL INFLUENCES THAT DEFINE THEIR COLLECTIONS.
LA DERNIÈRE VAGUE DE MARQUES DE MODE INNOVANTES QUI LAISSENT LEUR EMPREINTE À PARIS, METTANT EN LUMIÈRE LEURS DESIGNS UNIQUES, LEURS PRATIQUES DURABLES ET LES INFLUENCES CULTURELLES QUI DÉFINISSENT LEURS COLLECTIONS.
THIANE
EN
After co-founding the brand Roseanna, Roxane Thiery created THIANE, a collection of unique pieces made from recovered fabric scraps. Now, she offers pre-order wholesale collections in mini-series inspired by her unique pieces, in a highly eco-responsible approach. Jackets, shirts, and pants in patchwork tones or vintage sheets, as well as customized vintage sweatshirts, have already been selected by several boutiques such as Jane de Boy, MG8, or Coppelia.
FR
Après avoir co-fondé la marque Roseanna, Roxane Thiery a imaginé THIANE, une collection de pièces uniques réalisées dans des chutes de tissus récupérés. Désormais, elle propose à la pré-commande en wholesale des collections en mini-séries inspirées de ses pièces uniques, dans une démarche on ne peut plus éco-responsable. Des vestes, des chemises et des pantalons en camaïeux de patchworks ou en draps anciens ainsi que des sweat-shirts vintage customisés déjà sélectionnés par plusieurs jolies boutiques telles que Jane de Boy, MG8 ou Coppelia.
__
LEVITA
EN
To create original displays and layouts, the Belgian company LEVITA has recently developed an innovative technology that allows objects to float in the air, creating a captivating visual and sensory experience. Through a unique and sophisticated process, this technology offers an illusion of weightlessness, ideal for attracting attention and enhancing objects. Designed to integrate harmoniously into all contexts, this technology adapts to various fields such as interior design, luxury displays, art exhibitions, or marketing. A perfect idea to captivate an audience and tell a story, this technology has already won over the Why Bold collective as well as brands like AMI or DIOR. LEVITA, based in Liège, Belgium, now also has offices in London and Shanghai.
FR
Pour créer des vitrines et des agencements originaux, la société belge LEVITA a récemment imaginé une technologie innovante qui permet de faire flotter des objets dans les airs, créant une expérience visuelle et sensorielle captivante. Grâce à un procédé unique et sophistiqué, cette technologie offre une illusion d’apesanteur, idéale pour attirer l’attention et sublimer des objets. Conçue pour s’intégrer harmonieusement à tous les contextes, cette technologie s’adapte à des domaines variés comme le design d’intérieur, les vitrines de luxe, les expositions artistiques ou au marketing. Une parfaite idée pour captiver un public et raconter une histoire et une technologie qui a d’ores et déjà séduits le collectif WhyBold ainsi que les marques AMI ou DIOR. LEVITA, basé à Liège en Belgique, compte aussi désormais des bureaux à Londres et Shanghai.
__
LERET LERET
EN
LERET LERET is a high-end cashmere brand whose pieces, immediately recognizable by their original intarsia patterns, stand out for their quality due to exceptional craftsmanship. Founded in 2019 by Andrea, Alesia, and Edouard Leret, a Franco-Venezuelan sibling trio, it embodies a modern creative vision inspired by their multicultural heritage. Designed in New York and manufactured in Mongolia, the collections are made from excellent fibers harvested in compliance with quality and environmental standards. LERET LERET owns its cashmere goat herds, ensuring animal-friendly breeding practices, thus supporting traditional, ethical, and sustainable craftsmanship at every stage of production. The collection is now represented in France by the Thomas Dufour showroom.
FR
LERET LERET est une marque de cachemire haut de gamme dont les pièces, immédiatement reconnaissables par leurs motifs intarsia originaux, se distinguent par leur qualité due à un savoir-faire d’exception. Fondée en 2019 par Andrea, Alesia et Edouard Leret, fratrie franco-vénézuélienne, LERET LERET incarne une vision créative moderne et inspirée de leur héritage multiculturel. Dessinées à New York et fabriquées en Mongolie, les collections sont conçues à partir de fibres d’excellence récoltées dans le respect des normes qualitatives et environnementales. LERET LERET possède ses propres troupeaux de chèvres cachemire, garantissant des pratiques d’élevage respectueuses de l’animal, soutenant ainsi à chaque étape de production un artisanat traditionnel, éthique et durable. La collection est désormais représentée en France par le showroom Thomas Dufour.
__
PAMPA COLLECTION
EN
“This is not a brand… It’s a Mediterranean way of life”
Conceived by Audrey Poux, this ready-to-wear and accessories line evokes the spirit of vacations and celebrates elegance with delightfully retro codes. A journalist, writer, content creator, and consultant, Audrey Poux has always been involved in fashion. La Pampa is her passion project, one that combines all her passions, from creation to artistic direction, including her Maison de Ramatuelle, the true source of inspiration behind La Pampa. Each capsule is freely inspired by a decade, a blessed era when importance was attached to clothing that complemented style and personality, without being encumbered by trends. With its seasonal drops, La Pampa revives the Riviera in its most authentically cool form. For this, comfortable and high-quality fabrics sourced in Europe and production carried out between Paris and Italy. For its first collection, La Pampa Ramatuelle will be distributed exclusively at Le Bon Marché in Paris and at the iconic Club 55 in Ramatuelle.
FR
PAMPA COLLECTION
« Ceci n’est pas une marque… C’est un art de vivre à la méditerranéenne »
Imaginée par Audrey Poux, cette ligne de prêt-à-porter et d’accessoires convoque l’esprit des vacances et célèbre l’élégance avec des codes délicieusement rétro. Journaliste, rédactrice, créatrice de contenus et consultante, Audrey Poux évolue dans la mode depuis toujours. La Pampa est son projet de coeur, celui qui mêle toutes ses passions, de la création, à la direction artistique, en passant par sa Maison de Ramatuelle, la véritable source d’inspiration qui se cache derrière La Pampa. Chaque capsule s’inspire librement d’une décennie, d’une époque bénie où l’on attachait de l’importance au vêtement qui accompagne le style et la personnalité, sans s’encombrer des tendances. Avec ses drops saisonniers, La Pampa fait revivre la Riviera dans ce qu’elle a de plus authentiquement cool. Pour cela, des tissus confortables et de belle qualité sourcés en Europe et une confection réalisée entre Paris et l’Italie. Pour sa première collection, La Pampa Ramatuelle sera distribué en exclusivité au Bon Marché à Paris et à l’iconique Club 55 à Ramatuelle.
INFLUENCER ACCOUNTS TO FOLLOW, DESIGN INSPIRATION, AND RECOMMENDATIONS ON WHERE TO FIND THE LATEST TRENDS. THESE INSTAGRAM ACCOUNTS OFFER A GLIMPSE INTO THE WORLD OF FASHION, STYLE, AND CULTURE IN PARIS.
The official account for Paris Fashion Week boasts a large following and provides comprehensive coverage of one of the most important events in the fashion calendar. Fashion professionals can stay updated on the latest collections, trends, and industry news.
__
A cutting-edge fashion news account providing real-time updates, insider information, and industry insights. Professionals can stay informed about the latest trends, events, and behind-the-scenes happenings in the fashion world.
__
Founder of Rouje and ambassador for La Maison des Femmes, Jeanne Damas offers a glimpse into Parisian chic lifestyle and fashion. Professionals can gain inspiration for French style and learn about successful brand building.
__
With 33K followers, Agathe Mougin provides insights into the entertainment and fashion industries. Professionals can network and stay updated on industry events and collaborations.
__
Journalist Audrey Poux shares fashion and lifestyle content with her 23K followers. Professionals can gain insights into media coverage and trending topics in the fashion industry.
__
With nearly 150K followers, MV Tiangue is an influencer and model featured in L’Officiel Paris. Fashion professionals can observe successful influencer marketing strategies and stay updated on current trends.
__
Creator of Chiffon (podcast) and Café Chiffon, Valerie Tribes shares fashion and lifestyle content with her 158K followers. Professionals can learn about content creation and brand building in the digital age.
__
Jennifer Cuvillier is the Style Director at Le Bon Marché, a prestigious Parisian department store. With 12K followers, she shares insights into luxury fashion trends and curated selections. Professionals in the fashion industry can gain valuable insights into high-end retail curation and emerging styles.
__
Claire Thomson-Jonville is a global contributing editor for Vogue with 182K followers. Her account features a mix of fashion, lifestyle, and behind-the-scenes content from the fashion world. Fashion professionals can stay updated on industry trends and gain inspiration from her extensive portfolio.
__
Miss Tweed Official has 18K followers and provides exclusive stories on fashion and luxury. This account is valuable for professionals seeking in-depth industry analysis and insider information not found elsewhere.
__
With a focus on Parisian-inspired fashion and lifestyle, this account is run by John Agustin and Ines MC. Fashion professionals can gain inspiration from authentic Parisian style and potentially collaborate for brand exposure.
__
A vibrant and eclectic magazine showcasing creativity and originality in art, fashion, and lifestyle. Featuring unique perspectives and cutting-edge content from emerging artists and creators.
__
Follow along with Garance Doré, a renowned French photographer, illustrator, and fashion blogger, as she shares her unique style, travels, and inspirations. Get a glimpse into the world of high fashion and luxury living through her beautiful and captivating posts.
By accessing or using this website, you agree to the terms and conditions described herein. If you do not agree to all of these terms, do not use this website. These terms and conditions of use (“site terms”) apply to your use of this website (the “site”), and do not alter in any way the terms or conditions of any other agreement you may have with Prime Global Media Ltd, its subsidiaries or affiliates. By using this site, you represent and warrant that you are over the age of 18 and are lawfully able to accept these site terms. If you are using the site on behalf of any entity, you further represent and warrant that you are authorized to accept these site terms on such entity’s behalf, and that such entity agrees to indemnify Prime Global Media Ltd. for violations of these site terms.
Declaration on Data Protection
The protection of your personal data is very important to Prime Global Media Ltd (“PGM”). Therefore, we process your data exclusively based on the legal regulations (DSGVO, TKG 2003). In this privacy policy we inform you about the most important aspects of data processing within our website.
Contact with us
If you contact us via a form on the website or by e-mail, your data will be stored for six months to process the request and in case of follow-up questions. We will not share this information without your consent.
How your data can get collected
All PGM Services are governed by this Privacy Policy and by using or accessing a Service you give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.
PGM reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.
How we could collect your data:
Likely situations when you make personal data available to PGM include, but are not limited to:
a) by using PGM’ websites or using their mobile apps
b) registration for services or contests
c) accessing services using a third party ID, such as social networking
d) subscribing to newsletters
e) purchasing a product or services through PGM on- or offline store or with the app
f) requesting technical support
g) otherwise through use of PGM services where personal data is required of use and/or participation
The data we process on you may include, but is not limited to: email address, device ID, IP-address, user names and passwords.
Data storage
We point out that for the purpose of a simpler purchasing process and for subsequent contract processing by the web shop operator in the context of cookies, the IP data of the connection owner are stored, as well as the name, address and credit card number of the buyer.
In addition, the following data are also stored with us for the purpose of contract execution: email address and contact number if added. The contractor requires your data to fulfill the contract or to carry out pre-contractual measures. If you purchase in our web-shop you do fully agree that we can contact you in case of questions with your order. Without this data we can not conclude the contract with you. A transfer of data to third parties does not take place, with the exception of the transfer of the credit card data to the processing bank / payment service provider for the purpose of debiting the purchase price, to the transport company / shipping company commissioned by us to deliver the goods and to our tax advisor/book keeper to fulfill our tax obligations.
After termination of the shopping process, the data stored with us will be deleted. In the case of a contract, all data from the contractual relationship are stored until the expiry of the tax retention period (7 years).
The data name, address, purchased goods and date of purchase are also stored until the end of product liability (10 years). Data processing takes place on the basis of the statutory provisions of § 96 (3) TKG and Art. 6 para. 1 lit. a (consent) and / or lit b (necessary for fulfillment of the contract) of the GDPR.
Links to other websites
Our website may contain links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Cookies
Our website uses so-called cookies. These are small text files that are stored on your device using the browser. They do no harm.
We use cookies to make our offer user-friendly. Some cookies remain stored on your device until you delete them. They allow us to recognize your browser on your next visit.
If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you allow this only in individual cases.
Disabling cookies may limit the functionality of our website.
Web analytics
Our concern within the meaning of the DSGVO (legitimate interest) is the improvement of our offer and our website.
We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations.
Our website uses features of the web analytics service Google analytics, headquartered in the USA, which has to comply with GDPR but it is yet to determine whether the data is stored in a European server or a server based in the USA. For this purpose, cookies are used that allow an analysis of the use of the website by your users. The information generated thereby is transmitted to the server of the provider and stored there.
You can prevent this by setting up your browser so that no cookies are stored. The relationship with the web analytics provider is based on a European Commission adquacy decision: Privacy Shield.
The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the art 6 Abs 1 a) (consent) and / or f (legitimate interest) of the DSGVO.
Since the privacy of our users is important to us, we insured that Google also is compliant with the GDPR and thus far, it seems as though the company is updating the system to be compliant
Through certain settings on your computer you can avoid the saving of cookies; however you might then not be able to use all functions of this website. You can furthermore avoid the collection of Cookies and their usage by google (incl. your IP-address) by downloading and installing a Browser-Plugin which is available through this website: http://tools.google.com/dlpage/gaoptout?hl=de
Newsletter
You have the opportunity to subscribe to our newsletter via our website. For this we need your e-mail address and your declaration that you agree with the subscription to the newsletter and our terms and conditions. Please note that we use the service ‘Mailchimp’ to send out the newsletter. Therefore your email address will be going through their server. Mailchimp does have their server in the US but states that it is complying with the regulations of the GDPR which is why PGM believes to be able to use their services.
You can cancel the subscription to the newsletter at any time. Please send your cancellation to the following e-mail address: sv@wear-magazine.com. We will immediately delete your data in connection with the newsletter dispatch.
Third Party Terms and Conditions
Please note that your access to and the use of the services may be subject to certain third party terms and conditions and PGM is not liable for any such third parties’ use of your personal data.
Certain Services that PGM may offer such as mobile apps may use third party services to provide authentication for the services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and /or membership data may be transferred automatically to and from PGM.
PGM may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of PGM’ stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.
Special Note about Children’s Privacy
PGM does not knowingly collect personal information from children under 13 years of age. If PGM learns that PGM has inadvertently gathered personal data from children under 13 years of age, PGM will take reasonable measures to promptly delete such personal data from PGM’ records.
Your rights
In principle, you have the rights to information, correction, deletion, restriction, data portability, revocation and opposition. If you believe that the processing of your data violates data protection law or if your data protection claims have otherwise been violated in a way, please contact us and we will see this remedied immediately alternatively it is within your rights to complain to the supervisory authority. In Austria, this is the data protection authority.
You can reach us under the following contact details:
Shamin Vogel, responsible for data protection: sv@wear-magazine.com
Prime Global Media Ltd 67 Elgin Crescent Unit 4 W11 2JE London United Kingdom
Prime Global Media Ltd.
Director: Shamin Vogel
67/4 Elgin Crescent
W11 2JE
United Kingdom
TEL.: +44 2074 604655
Unless otherwise indicated, all of the content featured or displayed on this site, including, but not limited to, text, graphics, data, photographic images, moving images, sound, illustrations, software, and the selection and arrangement thereof (“Prime Global Media Ltd CONTENT”), is owned by Prime Global Media Ltd, its licensors, or its third-party image partners. all elements of the site, including the Prime Global Media Ltd content, are protected by copyright, trade dress, moral rights, trademark and other laws relating to the protection of intellectual property.
You may not use this site or its contents for any purpose not related to your business with Prime Global Media Ltd (“PGM”). You are specifically prohibited from: (A) Downloading, copying, or re-transmitting any or all of the site without, or in violation of, a written license or agreement with Edelweiss; (B) Using any data mining, robots or similar data gathering or extraction methods; (C) Manipulating or otherwise displaying the site or Edelweiss content by using framing or similar navigational technology; (D) Registering, subscribing, unsubscribing, or attempting to register, subscribe, or unsubscribe any party for any Edelweiss product or service if you are not expressly authorized by such party to do so; and (E) Using the site or the Edelweiss content other than for its intended purpose. such unauthorized use may also violate applicable laws including – without limitation – copyright and trademark laws, the laws of privacy and publicity, and applicable communications regulations and statutes. you represent and warrant that you will comply with all applicable laws and regulations.
In accordance with applicable laws, Prime Global Media Ltd has adopted the policy of terminating, at Prime Global Media Ltd’ sole discretion and in appropriate circumstances, account holders who infringe the intellectual property rights of Prime Global Media Ltd or any third party.
If you believe that any material on the site infringes upon any copyright that you own or control, you may file a notification of such infringement to:
Prime Global Media Ltd
SHAMIN VOGEL
67/4 Elgin Crescent
W11 2JE London
United Kingdom
TEL.: +44 2074 604655
Prime Global Media has explicit permission by Edelweiss Media GmbH to solely operate the digital presentation and distribution of WeAr global magazine and its associated titles, publications and ventures.
WEAR GLOBAL MAGAZINE, WEARGLOBALNETWORK, and any other product or service name or slogan contained in the site are trademarks of EDELWEISS MEDIA GMBH and its suppliers or licensors, and may not be copied, imitated or used, in whole or in part. you may not use metatags or any other “hidden text” utilizing “WEAR GLOBAL MAGAZINE/WEARGLOBALNETWORK,” or any other name, trademark or product or service name of EDELWEISS MEDIA GMBH. In addition, the look and feel of the site, including all page headers, custom graphics, button icons and scripts, is the service mark, trademark and/or proprietary design of AMADEUSAIR, EDELWEISS MEDIA or PRIME GLOBAL MEDIA and may not be copied, imitated or used, in whole or in part, without our prior written permission. All other trademarks, registered trademarks, product names and company names or logos mentioned in the site are the property of their respective owners. reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by us.
You may not use the wear logo or other proprietary graphic of EDELWEISS MEDIA GMBH (“Edelweiss”) or Prime Global Media Ltd (PGM) to link to this site without the express written permission of Edelweiss or PGM. Further, you may not frame any trademark, logo or other proprietary information, including the Edelweiss or PGM content, without Edelweiss or PGM’s express written consent. PGM makes no claim or representation regarding, and accepts no responsibility for, directly or indirectly, the quality, content, nature or reliability of third-party websites accessible by hyperlink from the site, or websites linking to the site. Such sites are not under the control of PGM and PGM is not responsible for the contents of any linked site or any link contained in a linked site, or any review, changes or updates to such sites. PGM provides these links to you only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by PGM of any site or any information contained therein. when you leave the site, you should be aware that our terms and policies no longer govern. you should review the applicable terms and policies, including privacy and data gathering practices, of any site to which you navigate from the site. Your participation, correspondence or business dealings with any third party found on or through the site, regarding the payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such third party. You agree that PGM or any other company associated with the trade marks given to oeprate this site shall not be responsible or liable for any loss, damage or other matters of any sort incurred as the result of any such dealings.
The site may include discussion forums or other interactive areas or services, including blogs, chat rooms, bulletin boards, message boards, online hosting or storage services, or other areas or services in which you or third parties create, post or store any content, messages, comments, materials or other items on the site (“interactive areas”). you are solely responsible for your use of such interactive areas and use them at your own risk. By using any interactive areas, you agree not to post, upload, transmit, distribute, store, create or otherwise publish through the site any of the following:
A. Any message, comment, data, information, text, music, sound, photos, graphics, code or other material (“user content”) that is unlawful, libelous, defamatory, obscene, pornographic, harmful to minors, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable or against any applicable law.
B. User content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability or violate any local, state, national or international law, without limitation;
C. User content that may infringe any patent, trademark, trade secret, copyright or other intellectual property or contract right of any party. by posting any user content, you represent and warrant that you have the lawful right to transmit, distribute and reproduce such user content;
D. User content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity;
E. Unsolicited promotions, political campaigning, advertising, junk mail, spam, chain letters, pyramid schemes or solicitations;
F. Private information of any third party, including, without limitation, addresses, phone numbers, email addresses, social security numbers and credit card numbers;
G. Viruses, corrupted data or other harmful, disruptive or destructive files; and
H. User content that, in the sole judgment of Prine Global Media Ltd (PGM), is objectionable or which restricts or inhibits any other person from using or enjoying the interactive areas or the site, or which adversely affects the availability of its resources to other users (e.g., excessive shouting, use of all capital letters, or flooding continuous posting of repetitive text), or which may expose PGM or its users to any harm or liability of any type.
Further, you agree not to delete or revise any user content posted by any third party. PGM takes no responsibility and assumes no liability for any user content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is PGM liable for any mistakes, defamation, libel, omissions, falsehoods, slander, obscenity, pornography or profanity you may encounter. Your use of interactive areas is at your own risk. As a provider of interactive services, PGM is not liable for any statements, representations or user – content provided by its users in any public forum, personal home page or other interactive area. Although PGM has no obligation to screen, edit or monitor any of the user content posted in any interactive area, PGM reserves the right, to remove, edit or screen any user – content posted or stored on the site at any time and for any reason without any notice. You are solely responsible for creating backup copies of and replacing any user – content you post or store on the site at your sole cost. Any use of the interactive areas or other portions of the site in violation of the foregoing violates these site terms and may result in – but not limited to – termination or suspension of your rights to use the interactive areas and/or the site. You acknowledge and agree that PGM may access, use or disclose any information about you or your use of this site to comply with the law or any legal process; protect and defend the rights or property of PGM; or to protect the safety of PGM and it´s employees, customers or the public. If you post user content to the site, unless we indicate otherwise, you grant PGM and its affiliates a nonexclusive, royalty-free, perpetual, irrevocable and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such user content throughout the world in any media. you grant PGM and its affiliates and sub licensees the right to use the name that you submit in connection with such content, if they choose to do so. You represent and warrant that (A) you own and control all of the rights to the user content that you post or you otherwise have the right to post such use – content to the site; (B) the user – content is accurate and (C) use and posting of the user does not violate any rights of or cause injury to any person or entity.
In consideration of your use of the site, you agree to: (A) Provide accurate, current and complete information about you as may be prompted by any registration forms on the site (“registration data”); (B) Promptly update the registration data, and any information you provide to PGM, to keep it accurate, current and complete; (C) Maintain the security of your password and identification; (D) Notify PGM immediately of any unauthorized use of your account or other breach of security; (E) Accept all responsibility for any and all activities that occur under your account; and (F) Accept all risks of unauthorized access to the registration data and any other information you provide to PGM.
You agree to defend, indemnify and hold harmless Prime Global Media Ltd, its subsidiaries, affiliates, licensors, employees, agents, third party information providers and independent contractors against any claims, damages, costs, liabilities and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to any user content that you post, store or otherwise transmit on or through the site, your conduct, your use or inability to use the site, your breach or alleged breach of the site terms or of any representation or warranty contained herein, your unauthorized use of the Prime Global Media Ltd content, or your violation of any rights of another.
This site and its content are provided “as is” and Prime Global Media Ltd (PGM) and its directors, employees, content providers, agents and affiliates exclude, to the fullest extent permitted by applicable law, any warranty, express or implied, including – without limitation – any implied warranties of merchantability, satisfactory quality or fitness for a particular purpose. PGM will not be liable for any damages of any kind arising from the use of this site or its content, or the unavailability of the same, including, but not limited to lost profits, and direct, indirect, incidental, punitive and consequential damages. The functions embodied on or in the materials of this site are not warranted to be uninterrupted or without error. you, not PGM, assume the entire cost of all necessary servicing, repair or correction due to your use of this site or the PGM content. We make no warranty that the site or the PGM content is free from infection by viruses or anything else that has contaminating or destructive properties. PGM uses reasonable efforts to ensure the accuracy, correctness and reliability of the website content, but we make no representations or warranties as to the content’s accuracy, correctness or reliability. PGM offers a search feature within the site. PGM explicitly disclaims any responsibility for the content or availability of information contained in our search index or directory.PGM also disclaims any responsibility for the completeness or accuracy of any directory or search result. Some us states and foreign countries do not permit the exclusion or limitation of implied warranties or liability for certain categories of damages. Therefore, some or all of the limitations above may not apply to you to the extent they are prohibited or superseded by state or national provisions.
In no event shall Prime Global Media Ltd (PGM), its directors, members, employees or agents be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including – but not limited – to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with the use of the site, the services, the PGM content or the materials contained in or accessed through the site, including- without limitation- any damages caused by or resulting from reliance by user on any information obtained from PGM, or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of god, communications failure, theft, destruction or unauthorized access to PGM records, programs or services. in no event shall the aggregate liability of PGM, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the site exceed any compensation you pay, if any, to PGM for access to or use of the site.
Any dispute relating in any way to your use of the site or its content shall be submitted to confidential arbitration in London / United Kingdom, except that, to the extent you have in any manner violated or threatened to violate EDELWEISS MEDIA GMBH or Prime Global Media’s intellectual property rights, Edelweiss Media Gmbh or Prime Global Media may seek injunctive or other appropriate relief in any country, state or federal court, and you consent to exclusive jurisdiction and venue in such courts.
Notwithstanding any of these site terms, Prime Global Media Ltd. reserves the right, without notice and in its sole discretion, to terminate your account and/or to block your use of the site.
Any waiver of any provision of the site terms will be effective only if in writing and signed by Prime Global Media Ltd. If any clause in these site terms is found to be unenforceable, wherever possible this will not affect any other clause and each will remain in full force and effect. Any rights not expressly granted herein are reserved.
Prime Global Media Ltd. reserves the right to change any of the terms and conditions contained in the site terms or any policy or guideline of the site, at any time and in its sole discretion. Any changes will be effective immediately upon posting on the site. your continued use of the site following the posting of changes will constitute your acceptance of such changes. We encourage you to review the site terms whenever you visit our websites.
Questions or comments about the site or site terms may be directed to SV@WEAR-MAGAZINE.COM or SV@PRIMEGLOBALMEDIA.COM, by calling +44 2074 604655.
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY