On the 16th of January 2018 the 7th edition of #Fashiontech took place at a new venue: Kraftwerk Berlin. The conference, which ranks among the leading events of its kind worldwide, saw the top visionaries come together to delve into the topic of “Fashioning the Future” and presented at which stages of the value chain technology can be integrated within to make the industry fit for the digital future. Particular emphasis was laid on the areas of Marketing & Communication, E-Commerce and Retail. Today these areas will be complemented in conjunction with partner, Messe Frankfurt, by looking into Sustainability and Technical Textiles at FashionSustain Conference.

Anita Tillmann, founder and Managing Partner of Premium Exhibitions GmbH and organiser of #FASHIONTECH: “The challenge for every company is to take the first step towards digitalisation, to accept change and to exploit this as an opportunity. From the very beginning, we made it very clear that Fashiontech doesn’t only mean making wearable technology. We understand fashion technology as the embedding of technology at all stages of value chain within both the industry.”

The question is: at what point can technology help a company to develop, not only in securing the own position in the market, but also in helping to stand out from the competition. Even if digitalisation might be easier for  global players and vertical retailers, in part because they have more resources available to them by comparison. But what chances to small and medium-sized companies and emerging designers or independent retailers have to keep up the pace. Exactly at that level – between David and Goliath – #FASHIONTECH leads the discussion around the needs and chances of the digital transformation, and not only on a theoretical basis, but with as practical an approach as possible.

Following the #FASHIONTECH conference on 16 January 2018, the topic of Sustainability and Technical Textiles was the main focus the following day at FashionSustain by Messe Frankfurt. Anita Tillmann: “Two leaders with strong areas of expertise are collaborating and sharing knowledge in order to achieve the best-possible output for the industry. In Messe Frankfurt the PREMIUM Group has found the perfect partner to consolidate the content offering of Berlin Fashion Week and strengthen Berlin as a marketplace for fashion and innovation.”

“Welcome to this year’s edition of our online WeAr Buyer’s Guide during Berlin Fashion Week.

As always we want to present you the best events, restaurants, clubs, bars and hotels, alongside some trendarticles to make your buying decisions easier.

During the shows our team will give you live updates of what is happening at the show, show you the who is who, the most creative booth designs and insight into the shows.Please do not hesitate to visit us at our booth at Premium Berlin, at the entrance, and we are happy to answer you any question you might have. Do also enquire about our exclusive WeAr Buyers Club.

As always, we are open to any suggestions you might have – just email our editorial director Shamin: sv@wear-magazine.com”

Happy Berlin Fashion Week,

Klaus Vogel

Editor & Publisher

It has been a very giving year for Assocalzaturifici: the initiatives undertaken in favour of those in need have achieved great results. Starting with Assocalzaturifici partnership with HUMANA People to People Italia Onlus. In a project that went by the name “Even feet can lend a hand”, Assocalzaturifici members donated their unsold products and remainders to the non-profit association. HUMANA then sent the shoes considered appropriate to Africa and reached an agreement with manufacturers to sell the rest of the shoes in its charity shops. The revenues funded a schooling project in primary schools in Chilangoma, Malawi.

According to HUMANA statistics, the partnership with Assocalzaturifici permitted collection of 300 kg of materials: a highly positive result for the environment too, because it means 90 kg of pesticides that need not be used, 180 kg of fertiliser that will not be spread on the land, 1080 kg of carbon dioxide that will not be emitted and fully 1,800,000 litres of water saved.
2,500 pairs of shoes have been collected so far: a result made possible by everybody’s help. CIMAC, our laboratory for testing and certification of fashion and safety footwear, also contributed much of the material in its warehouse, in the conviction that cutting waste by transforming unused materials into a resource for the people that need them most is the best way to provide for the future.

And this is not all the charity work that Assocalzaturifici has done this year. The revenues from sale of the works of world-famous photographer Giovanni Gastel – who curated the “Similitudini” exhibition during MICAM Milano – were all donated to HUMANA.

Lastly, at Christmas time, Assocalzaturifici made a donation to the Cooperative “I ragazzi di Sipario Onlus” in support of its work helping young people with mental and sensory impairments find work in the restaurant industry.
The cooperative has been around for 10 years and now has a tightly knit team of cooks and waiters who work with great commitment and professionalism every day at “I Ragazzi di Sipario” Bistro, serving lunches and pre-dinner drinks and providing a Catering & Banqueting service.

The four days of Pitti Immagine Uomo no.93 are coming to an end at the Fortezza da Basso in Florence, with the first final figures that record a significant increase (+ 2.5%) compared to the last January edition, for a total of almost 25,000 buyers arrived at Pitti Uomo (over 600 more than a year ago), and a total number of visitors that exceed the 36,000 attendance.

In terms of figures, foreign buyers recorded a growth of + 4% (almost 9,200 international buyers in total), with excellent performances from Korea (+14%), Russia (+31%),  the Netherlands (+15%), France (+3%), Japan (+3%), United States (+20% in the store number), Austria (+8%) and Portugal; very good the performances recorded by new markets such as Mexico, Australia, Brazil and India; among the northern European countries, a surprising result for Norway and Finland (Finland was Pitti Guest Nation of this edition), but perhaps the most surprising it is the exploit of the whole area of Eastern Europe (Poland thas doubled its buyers, Czech Republic, Hungary, Romania, Bulgaria and Slovakia), followed by the Balkans (Serbia, Slovenia and Croatia), ending up in Estonia, in the Baltic area. The numbers of the Italian market are also encouraging (+1.5%), which should result in around 15.750 registered buyers.

The ranking of attendance sees Japan back at the top of the list followed by Germany, The Netherlands, Spain, UK, France, Turkey, South Korea, Switzerland, USA, China, Belgium, Russia, Austria and Portugal.

QUEST, a special section within Liberty Fairs, speaks to the modern gentleman who blurs the lines between luxury sportswear and sartorial dressing. An overwhelming success at Liberty Las Vegas, Quest will dip its toes into the New York market with an intimate group of hand-selected brands.

Liberty Fairs Season X will foster an inspiring environment in which to network and learn about the latest innovations in wholesale, direct-to-consumer and the digital influencer market. This season will bring brand buyers, VIPs, and the consumer together to be the necessary catalysts for change in this competitive and exciting environment.

The Bomboogie Riders Clan project perfectly interprets the spirit of the Italian brand famous for its winter outerwear. On December 30th Alessandro and Emilio, two guys united by visceral love for two wheels, started from Baldissero (Turin), headquarter of the Bomboogie company, which has always linked its name to the world of motors and motorcycling, heading for the North Cape. The two explorers accompanied by warm, performing and dynamic Bomboogie garments and on board their Enduro motorcycles are challenging the winter, the icy north and the adverse climatic conditions to reach the extreme tip of Norway. The breathtaking landscapes that open up on the Scandinavian peninsula are an invitation to challenge the harsh climate. On Tuesday, January 9th, Alexander and Emilio have reached their goal, the Promised Land. Currently on their way back, their arrival in Italy is scheduled for 14th or 15th January.

The friends of Bomboogie, the people who love motorcycles and travels and the followers of Alessandro and Emilio will be able to follow their adventure, which has become viral on the web, through their personal profiles and of course the social profiles (Instagram, Facebook and website) of Bomboogie brand that from the beginning has supported and encouraged them in this exciting venture.

Matthew Miller and Bodice – from the British Isles and India – were yesterday announced the winners of the menswear and womenswear 2017/2018 International Woolmark Prize, presented at a special event during Pitti Uomo at Stazione Leopolda in Florence. In addition, the USA’s DYNE was announced the winner of the inaugural Innovation Award.

Inspired by designer and philosopher Dieter Rams, British designer Matthew Miller took the idea ‘form follows function’ to add multifunctional elements for different environments, such as the addition of the garment belt system which acts as a way to turn the garment into an accessory in warmer climates. Miller treated wool in a variety of ways, including innovative treatments to create water resistant fabrics and has erased the need for plastic fastenings by using recycled material, such as waste marble. Using Australian Merino wool ranging from 17.5 to 20.5 microns, the Matthew Miller multi-layered collection reflects the label’s design philosophy, developing the inherent character of each piece.

Bodice was selected as the womenswear winner, praised for technique and manufacturing process. Inspired by her grandmother who used to upcycle saris into quilts, Bodice addressed the issue of consumer waste in fashion with traditional techniques of recycling and cultural beliefs in the spiritual power of cloth to affect our wellbeing. Collaborating with hand weavers and encouraging them to take an unorthodox approach to traditional techniques, Ruchika Sachdeva produced an elegant collection honoring Australian Merino wool and the artisans of her country. Bodice also worked with Bio-Dye in Sawantwadi, central India, which makes all colors from natural sources. The color palette of navy and forest green mixed with pink and green pastels contains natural dyes and are safe for the skin – a nod to the ancient practices of Ayurveda. Completing the label’s holistic approach, Bodice sourced buttons from renewable sources of coconut shell, seashell and wood.

Celebrating innovation in design, Miroslava Duma presented the inaugural Innovation Award – powered by Future Tech Lab – to DYNE. Inspired by learning to snowboard in the 1980s – in a wool bomber jacket – the collection of DYNE’s Christopher Bevans comprised a technical snowboarding wardrobe, complete with an NFC chip in the water-resistant wool jacket to track users in avalanches and ultimately bridge the gap between the brand and the consumer.

Both Matthew Miller and Bodice will each receive AU$200,000 (about $156,000) to help support the development of their business. They will also receive ongoing industry mentor support, Woolmark certification for their winning collection and the opportunity to be stocked in some of the world’s most prestigious department stores and boutiques including Boutique 1, Boon The Shop, David Jones, Harvey Nichols, Hudson’s Bay, Lane Crawford, LECLAIREUR, mytheresa.com, ORDRE, Parlour X, Ssense.com, Sugar and Tata CLiQ Luxury. DYNE will receive AU$100,000 (about $78,000) along with commercial opportunities.

The collections will also be presented for the first time at the British Fashion Council’s LONDON show ROOMS at TRANOÏ WEEK in Paris, January 18-23, at VNH Gallery, 108 Rue Vieille Du Temple, 75003, Paris.

UBM Fashion will open 2018 in New York City as the leading marketplace that offers a one-stop shopping experience, beginning with their NY women’s and children’s exhibition. Bringing forth a preview of ready-to-wear apparel, premium accessories and popularly-priced footwear across six shows – Accessories The Show, MODA, Intermezzo Collections, Accessorie Circuit, FAME and Children’s Club provides retailers with a 360 degree look into current and FW’18 trends.

Among the highlights of the three-day event, VINTAGE@Intermezzo will return for the second installment that will grant the public an opportunity to shop unique and rare vintage apparel from much desired luxury brands. The curated section of vendors will feature twenty-one unique dealers.

Katharine Zarrella, Vintage expert and founder of Fashion Unfiltered, the online destination for fashion news, commentary and criticism, will moderate a panel discussion entitled “Modern Vintage Lovers and Extraordinary Wardrobes” with authorities on the subject including Decades Founder & Fashion Director for H by Halston and H Halston Cameron Silver, Stylist & Author, “Tales of Endearment: Modern Vintage Lovers and Their Extraordinary Wardrobes“, fashion collector and stylist David Casavant and co-founder of Morphew, Bridgette Morphew. The talk will be held on Monday, January 8^th at 10:00am.

Looking into the children’s market, petitePARADE returns with PETITIETALKS. The event will showcase the top children’s brands in a live presentation, while influencers discuss the evolving childrenswear market on Sunday, January 7^th.

Taking place from 14th till 17th of March 2018 at the National Exbibition and Convention Centre in Shanghai, China, here’s a look into the trends to be presented at the Intertextile S/S 2019.

@Sense:
An encounter with an unknown inner sense of beauty, while exploring maximised yet imperceptible appeal buried deep within the self. Natural tenderness comes face-to-face with dignified strength, paving the way for us to nurture a sensitively cool and ultimately soothing attitude. Emphasising serene elegance in profundity and blooming anew with a placid allure.

#Couture:
Creation of a novel and chic couture; exhilarating freshness adorned with a sleek, sporty rhythm – revisiting the origin of elegance. Innocent charm joins with an energetic and playful mode for new revitalisation.

e.native:
Escaping from daily life awhile, let us embark on a journey – exploring our own roots and awakening internal instincts. Celebrating global connectivity, borderless inspiration and multi-art cultures, awash with vibrant, inter-stimulating emotions. Perceive enticing and sensual excitement…imbued with native-inspired human strength and vital pulsation.

Jacket Required co-founder Mark Batista and menswear designer Kestin Hare have teamed up to launch a new men’s trade event in Paris called Welcome Edition. The latter taking place from January 17th till 21st will be presented in a showroom-style event, running alongside Paris Men’s Fashion Week. The first edition will showcase around 30 menswear exhibitors who will present their Autumn 2018 collections. The event is not a tradeshow as it will be presenting the brands in private showrooms.

DONNA IDA has introduced ISKO stretch fabric into 15 denim styles for its S/S 2018 collection. The fabrics are enhanced by a patented technology increasing their recovery level and making it possible for jeans to hold their shape no matter how much one wears them. This innovative textile formula will be included in core DONNA IDA styles and new shapes from December 2017.

ISKO REFORM DENIM:
This uses ISKO RECALL patented technology paired with a unique construction which ensures incredible hold to the body, creating a slimmer silhouette and a more streamlined look. ISKO REFORM HP has incredible elasticity which makes this fabric extremely comfortable to wear.

ISKO BLUE SKIN DENIM:
A patented concept has a pure indigo shade inspired by the rich, supersaturated Japanese indigos; deep but bright cast with a beautiful chip off/contrast effect, its refined brightness makes this pure indigo exceptional. ISKO BLUE SKIN fabric ensures freedom of movement with holding power in all directions. Gravity defying lift and hold, in other words new generation of elasticity.

ISKO RECALL DENIM TECHNOLOGY:
ISKO patented denim technology, ISKO RECALL, ensures jeans never bag out thanks to a superior recovery level.

ISKO POP DENIM:
Features patented technology which offers permanent softness and bright hues giving a sophisticated sheen to your jeans.

ISKO PJ SOFT DENIM:
A smooth, supple stretch fabric that offers the 24-hour comfort of pyjamas which is extra-soft and light. Supported by Modal fibres, ISKO PJ SOFT moulds and forms with every movement of the body, giving an excellent silhouette and fit for a comfortable look that never constricts.

On the occasion of Pitti Uomo no. 94 taking place in Florence from the 12th till the 15th of June, 2018, the new exhibition “EVOLUTION – INVOLUTION – REVOLUTION: Three Decades of Men’s Fashion as Seen by Stefano Pilati” will be inaugurated at Palazzo Pitti. The exhibit is produced by the Fondazione Pitti Immagine Discovery in cooperation with Palazzo Pitti’s Museo della Moda e del Costume.

The creator and curator of the project (exhibition and catalog) is Stefano Pilati, one of the great designers of international fashion. “EVOLUTION – INVOLUTION – REVOLUTION” is thus a personal reflection on contemporary fashion via a unique artistic approach. It is neither an anthological pathway nor an academic interpretation. It is based on first-hand experience, passing through flashbacks, impressions, collaborations and rejections. Its aim is to immerse the visitor in the multifaceted reality of men’s fashion of the last three decades, depicting its dialectical relationship with a constantly evolving social context.

“For this project on men’s fashion, a theme that has long been overlooked in Italian and international cultural circles, we thought of Stefano Pilati because he was and is one of the leading protagonists in this sphere,” says Lapo Cianchi, Secretary General of Fondazione Pitti Immagine Discovery. “But perhaps most importantly, he interested us and we found his concept of the fashion system to be fascinating – it is eccentric, conflicting and almost cynical. It’s a precise point of view where the obsessions and reflections of a collector merge with those of a designer and an individual who believes in dressing well.

Nicola Formichetti will be departing his position as Artistic Director of Diesel at the end of this year.

“The contract expires at the end of December, so there is not that much to say. We’ve had five fantastic years. It was a fantastic collaboration. I really love very much what was done, and the relationship between us is really special,” Rosso said.

Shanghai Tang’s S/S 2018 collection represents a new conceptual interpretation of the brand’s heritage and image. A tale of traditional Chinese elements merged by a contemporary spirit and a cosmopolitan, international creative vision. With an undertone of novelty, these elements are auspiciously united by the “Shou”, Chinese symbol for longevity, which features on buckles of belts and bags and appears in both jewelry and prints.

Ownership and direction of the iconic brand, founded by the late Sir David Tang in 1994, was acquired by Alessandro Bastagli, Shanghai Tang’s new Executive Chairman, and Hong Kong Private Equity fund Cassia Investments. A marriage of Chinese tradition and the finest Italian craftsmanship, Shanghai Tang is now manufactured in Italy to ensure the highest quality of products and excellence of techniques and materials.

Silk is the symbolic element of the Chinese millennial culture and plays an emblematic role in the collection. Deployed in innumerable variations, the material becomes an ideal bridge between Italy and China whose two souls are now harmonized in the brand.

The cultural and semantic Chinese imprinting is revisited in the new qipao that transforms to the modern “little black dress”. The metamorphosis involves motifs of bold butterflies inspired by antique embroideries and is embodied by imperial peonies.

The print designed with “intense” colors looks westward with the ton-sur-ton macro hound’s-tooth mixed with delicate floral patterns or geometrical multicolor mosaics.

In January 2018, from the 7th till the 9th, VINTAGE@Intermezzo will open its doors once again allowing the public to shop the most sought-after assortment of vintage dealers the nation has to offer. Cult-status dealers Morphew, IMJM Vintage, Couture, Les Femme Vintage will return in 2018, joined by a fresh assortment of new exhibitors including Brooklyn Archives Vintage, Metropolis Vintage, Bella Bag and more. For the second time only, guests  can shop a range of luxury vintage designer including Missoni, Chanel and Versace, gowns and furs, to rare Victorian and Asian pieces such as Issey Miyake, alongside an array of sportswear, t-shirts and unique denim.

EDWIN Jeans, has announced the re-launch of EDWIN for the North American markets. Having launched over 70 years ago, the EDWIN brand has been known for its authenticity, innovation and craftsmanship throughout the world of fashion. From utilizing exclusive fabrics, revolutionary production technologies with state-of-the-art finishing and continual progression in design and fit, EDWIN has cemented itself as a leader in global denim market. The brand currently has over 3,000 points of sale at retail throughout Japan and Europe, and 31 company-owned stores in Japan.

Based in the Arts District, downtown Los Angeles, the new EDWIN collection is being designed by Adriano Goldschmied. The first collection will be a limited capsule collection for men and women, available for Holiday ’17 retail, with a small and focused collection of stand alone items for Spring / Summer 2018.  Goldschmied has tapped into EDWIN’s long history for inspiration while bringing a modern aesthetic to the new collection. Staying true to the roots of the brand, the collection will be manufactured in Japan.

Capsule has announced that after many seasons of being away from the centre of the city’s fashion-related action, it will bring its men’s show back to the Marais district of Paris. This edition of Capsule Paris Men’s, which will take place from January 19th till 21st, marks a return to Capsule’s roots as the premiere destination for a tightly curated assemblage of progressive brands from around the world. With just 50 exhibitors, the carefully curated show will be intimate in size like the Capsule of yesteryear. The exhibition will be spread over 4 floors in a light-filled pace, but simultaneously will feature enough heft for premiere retailers who attend Capsule.

Luxury online retailer Coggles.com has launched its brand new flagship store in Alderley Edge, Cheshire. Opening its doors on 2nd December, the 4,000 sq. ft. Coggles store is located on London Road. The store features a curated selection of luxury menswear, womenswear, homeware and beauty, where each piece is handpicked by Coggles’ buyers.

An extension of Coggles.com, the store is a destination for customers; providing lifestyle brands that go beyond fashion alone.The interior space mirrors Coggles’ attention to detail, together with its celebration of architecture and design.

Occupying a former bank, the building’s unique features have been creatively repurposed whilst pieces of its history and character have been preserved. A mixture of wood, marble and raw concrete flooring runs throughout, together with the original parquet, whilst two restored vaults will be used as both a shoe and sneaker vault and an exclusive accessories area – all reflecting the premium nature of Coggles.

Featuring Tom Dixon lighting and a mixture of sleek and industrial design details, the Coggles store brings together old and new in a contemporary light.

After Lust and Seduction, the shoes continue their allegorical voyage through the world of the penitents, climbing through its circles and coming to the circle of the proud and vainglorious, where “Vanity” rules.

Vanity is a temptress, captured with her arms raised to frame the beauty of her face, her intense gaze challenging the gracefulness of a white peacock that appears to be fascinated by her shoes, rather than the lace gown that wraps around her and fans out like the peacock’s tail.

But vanity is also a vainglorious man, boldly self-confident, proud of his trophies, the shoes by his feet, seeming to expect nothing but praise for his handsomeness, as the peacock stands by.

This is the essence of the artistic photographs Spanish photographer Javier Vallhonrat dedicates to Assocalzaturifici to herald the 85th edition of MICAM Milano, the international shoe exhibition coming up at Fiera Milano (Rho) February 11 through 14, 2018, which continues to reinterpret the Divine Comedy in a glamorous version associated with footwear.

G-Star Raw will be launching its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. Made from the first ever Cradle to Cradle Gold Level certified denim fabric, its composed of 100% organic cotton, grown without any synthetic fertilizers or toxic pesticides.

Developed in partnership with Dystar, Artistic Milliners, and Saitex, G-Star sought to partner with its suppliers to help pave the way for future sustainable innovations. In order to ensure it remains an instrument for change in the industry G-Star and its mill partner worked together to create an open-source access to their sustainable denim fabric development processes, which can be accessed by others through the Institute’s Fashion Positive Materials Library.

The denim label also created the cleanest indigo technology formulated to date together with Dystar and Artistic Milliners, which uses 70 percent less chemicals, no salts and does not produce any salt by-product during its reduction and dyeing process, consequently saving water and leaving clean, recycle water effluent. In addition, in order to the most sustainable washing techniques possible, G-Star worked together with its long-term partner Saitex. Responsibly developed with the utmost care for people and the environment, the new washing techniques ensure that 98 percent of the water used can be recycled and reused, with the remaining 2 percent evaporating, leaving no water left behind to be wasted or released into the environment.

Tommy Hilfiger will close Milan Fashion Week with the Spring 2018 TOMMYNOW experiential runway event on Sunday, February 25th, 2018 at 8:00 p.m. The show reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences globally, following productions with “Tommy Pier” in New York City for Fall 2016, “Tommy Land” in Los Angeles for Spring 2017, and “Rock Circus” for Fall 2017 at London’s iconic Roundhouse concert venue.

“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Tommy Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

The Spring 2018 TOMMYNOW fashion show will include men’s and women’s looks from Hilfiger Collection and will also feature the Spring 2018 TommyXGigi capsule collection, the fourth collaboration with international supermodel and global Tommy Hilfiger womenswear ambassador Gigi Hadid.

Following the sell-out success of the first three TOMMYNOW shows, the Spring 2018 event will build on Tommy Hilfiger’s signature “See Now, Buy Now” format. All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TommyNow Snap and more.

Calvin Klein and Amazon Fashion have launched its Calvin Klein X Amazon Fashion, a new holiday retail experience that includes two pop-up stores, one in New York City and one in Los Angeles, and a dedicated online store offering exclusive styles of Calvin Klein Underwear until December 31st.

At the limited-time pop-up shops, customization stations allow shoppers to personalize products with embroidery and shareable social media clips let customers interact with content in real time. Shoppers can take items home immediately, or scan a bar code in the Amazon app to have their items delivered to their home. Fitting rooms at the pop-up locations feature Amazon Echo devices, allowing shoppers to ask Alexa questions about the Calvin Klein product and experience, control lighting features and play music of their choice.

Demand for exhibition space at Supreme Women&Men Düsseldorf picked up early and the floor plans have already been finalized. With more than 480 collections on three levels at the venue B1 (Bennigsen-Platz 1, Düsseldorf), the event is booked solid. More than just an order show and an opportunity to view the latest collections, Supreme Women & Men Düsseldorf gives exhibitors and buyers a platform for interactions with agencies and brands. Face-to-face meetings and personal interactions are becoming increasingly important. Customer retention and care are key, especially for offline retailers, whose competitive advantage is their personal contact with their customers. It is all about empathy – and The Supreme Group is following this motto.

Aline Schade, Member of the Executive Board: “Human connections are increasingly important in our industry. The empathy involved in understanding another person’s wants and needs is key to success. This is true for us as trade show organizers with regard to our exhibitors and visitors, but also for everyone else, especially if you work at the point of sale.”

The upcoming edition of Supreme Women&Men Düsseldorf exhibitor portfolio will include numerous well-known brands as well as many newcomers.

Furthermore premium automotive brand Lexus has renewed its partnership with Supreme Women&Men Düsseldorf. They will provide a shuttle service for event visitors and present their latest high-end hybrid car models. Café Royal will also be part of Supreme Women&Men Düsseldorf again and offer visitors supreme Swiss coffee indulgences with their premium coffee pods.

Supreme Women&Men Düsseldorf will open its gates Saturday, 27^th through Tuesday, 30^th of January 2018 at B1, Bennigsen Platz 1, 40474 Düsseldorf. Opening hours:  January 27th through 29th, 9 am through 6 pm January 30th, 9 am through 5 pm.

Mirroring its constant evolution in the market, ISKO has launched a new logotype to match its role as both a timeless and contemporary partner to global fashion brands.

The logotype has been redesigned to enhance ISKO’s position as a key ingredient brand. Each aspect of the logotype has been tuned to underline the brand’s core values: innovation without boundaries, strength and the ability to adapt to different contexts while remaining loyal to its true identity. A capital letter “i” affirms the brand’s strength and self-confidence. Clear, unashamed lettering has been chosen to be sharp, elegant, polished and merge contemporary style with timeless influence. The holding device that used to embrace the logo has disappeared to let ISKO blend more easily with countless partners, adapting to each context without unnecessary chromatic interference or practical constraints.

Representing a key moment in ISKO’s history, the new logotype sets out to communicate a brand identity which has evolved and is on the point of evolving even further. Empowered by its timeless nature, the new logotype is ready to drive ISKO towards even greater achievements in the future.

Individuality and taking a stand will be celebrated at the next edition of the Who’s Next and Premiere Classe trade shows taking place from 19th to 22nd January 2018 in Paris – Porte de Versailles, where two powerful movements for self-expression will be celebrated: Jazz and Sapers.

These complementary movements represent a philosophy that, throughout their evolutions, have given each individual within their community the power to embrace their individuality and to express their unique artistic skills and acute savoir-faire.

By combining these two areas of expression, Who’s Next and Premiere Classe reassert their activist role in fashion; to prioritise intuition over reason.

The Woolmark Company has announced a two-season partnership with renowned Japanese fashion label FACETASM for the development of its A/W 18/19 and S/S 19 wool-rich offerings, ahead of its show at Paris Men’s Collection. Both capsule collections will be Woolmark-certified.

The partnership marks the beginning of a long-standing relationship where The Woolmark Company will continue to work closely with and support FACETASM’s design team, which has already viewed The Woolmark Company’s sourcing guide The Wool Lab, drawing on the most innovative fabrics and yarns for the upcoming collections and connecting the design team with the wool supply chain.

FACETASM founder/designer Hiromichi Ochiai travelled to Australia with the support of The Woolmark Company to visit the source of Merino wool, experiencing wool-growing properties first-hand and gaining invaluable insight and inspiration for his future collections.

Wool has been an integral part of the label’s collections since its launch in 2007, highlighting the versatility of the fibre and its position as the premier ingredient in luxury apparel. Its unique creations are deeply rooted in Tokyo’s edgy street culture, quickly garnering global praise.

“Hiromichi Ochiai will be our first global wool ambassador from Japan – a market that remains important in terms of creativity and impeccable quality, further expanding Merino wool’s legacy beyond traditional tailoring,” said The Woolmark Company Managing Director Stuart McCullough. “This partnership deepens the relationship between the Australian wool industry and Japan’s fashion industry, with FACETASM taking the two to a global audience via its extensive range of stockists.”

FACETASM’s Autumn/Winter 18/19 Woolmark capsule collection will be unveiled in January in 2018 in Paris.

Following the success of the “David Bowie: Heroes” exhibition, GAS has once again partnered with the Bologna-based art gallery in an exciting project, the photographic exhibition “Kurt Cobain 50: Grunge in photos by Michael Lavine”, the renowned photographer responsible for some of the most iconic images of entertainment celebrities of the past 25 years, and some of the most famous portraits of legendary Nirvana frontman, Kurt Cobain.

To mark the fiftieth anniversary of Kurt Cobain’s birth, the exhibition is designed to celebrate the rise to fame of a band which in just five years secured a place among the all-time rock greats.

The exhibition (13 December 2017– 31 January 2018) draws on Michael Lavine’s impressive archive which immortalizes Nirvana at four different moments in time, from the early days of their career to their worldwide success.

Michael Lavine’s images are the source of a limited edition of 2,000 numbered t-shirts and sweatshirts that blend GAS style with the American artist’s unmistakable grunge look as seen through the sensitive, original eye of the photographer. The images reinterpreted by the company’s creative team and chosen for their strong visual and emotional impact come from a 1993 photo shoot for the American teen magazine, Sassy, and portray an unusually red-headed Kurt Cobain.

For the 20th edition of Denim Première Vision, which took place on the 14th and15th of November at Paris’ Event Center, the show adopted a new approach for the presentation of the S/S 2019 trends, to capture the attention of the latest generation of fashion creatives.

With this, the organisers asked 8 Avant-Garde designers to explore the expertise of some of the show’s exhibitors to offer their own take on the proposed trends. Each designer created 2 silhouettes, inspired by the season’s trend book. The designers ranged from Los Angeles, Berlin, New York, Copenhagen, London and Paris.

With its rich stock of know-hows and manufacturing specificities, washings and wash-outs, laser treatments and sustainability research, denim explores new avenues for development, raising the banner on more sensitive, measured, subtle and deliberately refined denim. This season with its new perspective, confirmed that denim is no longer raw nor dirty, rough nor rustic, but neat, clean and casual, nonchalant without being vintage or distressed, and worn decidedly further away from the body.

Jacket Required has teamed up with Trouva for the upcoming edition presenting collections for A/W 2018. As part of the partnership, Jacket Required will present Trouva to key fashion retailers at its upcoming January show taking place at London’s Old Truman on the 24th and 25th of January 2018. With this, a dedicated lounge will be added to the event, where buyers, brands and press will be able to hear more about the platform, how they can be involved and talk about becoming a Trouva store. Bringing together more than 350 independent boutiques across 119 towns and cities online, Trouva is a growing online marketplace for fashion and lifestyle shoppers. The platform showcases more than 80,000 design-led products.

Within an industry ever-competing with leading multiples and e-commerce giants, the Trouva platform champions independent retail by building an online platform and offering supporting infrastructure for bricks and mortar stores. Trouva empowers its boutiques – helping shop owners remain focused on the in-store experience and product selection, while it provides the tools to support an online campaign, including click-and-collect, one hour delivery windows and worldwide shipping. Allowing retail’s shift on-line to work in favour of smaller stores, rather than against them.

Pitti Uomo’s 93rd edition, taking place in Florence from January 9th till 12th, 2018 will serve as the home base for Gucci’s Garden. The inauguration of the latter will take place inside the Palazzo della Mercanzia in Piazza dellas Signoria on January 9th, on the first day of the bi-annual menswear trade show.

Created by Gucci’s creative director, Alessandro Michele, the Gucci Garden will feature a pop-up store selling unique edition products from the fashion house. The Gucci Garden will also be home to a restaurant run by three-star Michelin chef Massimo Bottura and well as an exhibition area curated by Maria Luisa Frisa.

On the 20th of November, Catherine Zeta-Jones presented awards across 13 categories from a shortlist of brands, for the Walpole British Luxury Awards.

In Walpole’s 25th anniversary year, and 16th year of the Walpole British Luxury Awards, over 300 top luxury industry creatives, executives and influencers gathered to applaud those brands and individuals that have excelled over the past 12 months through trailblazing quality, craftsmanship, design, innovation or experience.

Online marketplace Matchesfashion.com was named British Luxury Brand of the Year, while Gucci took home the International Luxury Brand of the Year award.

Farfetch was presented with the Digital Award, Johnstons of Elgin won the Commitment to British Manufacturing and the new Innovation & Creativity Award went to Kingsman and Mr Porter.

The Walpole Award for Cultural Experience was awarded to Chatsworth House, where the exhibition ‘House Style’ examining the history of fashion in English aristocracy was held this year in collaboration with Gucci.

CATHERINE ZETA-JONES, CBE, commented: “Nobody does luxury better than the Brits; from fashion, interiors, cars and hotels, British luxury is desired the world over. It’s an honour to be asked to present the Walpole British Luxury Awards and to celebrate the most creative and talented individuals from around the British Isles, in one of the most exciting cities in the world.”

Tiger of Sweden is set to launch its new vision for the brand, with the newly appointed Creative Director Christoffer Lundman at Pure Man. As former Burberry design director, Lundman took over as the brand’s first ever head of creative & design position in June 2017. The brand will be previewing its upcoming A/W 2018 collection for men at Pure Man this coming February. Lundman’s direction will see Tiger of Sweden taking its focus and direction on more tailoring as well as expanding its suiting core and outerwear lines.

“It’s great that such an influential and market leading brand will be collaborating with Pure London for both editions in 2018,” said Adam Gough, Head of Menswear at Pure London. “We look forward to a long and successful partnership with Tiger of Sweden.”

The ‘TommyXRossignol’ capsule collection will launch in November 2017 with four iconic ski looks that fuse the signature ‘Tommy Hilfiger’ red, white and blue logo with Rossignol’s focus on refined technical activewear and tricolor rooster logo. Rossignol Group is a world leader in the ski industry and has a 108-year history of blending performance and elegance, comfort and refinement.

The TommyXRossignol capsule features men’s winter sports apparel including three padded ski jackets, two lighter jackets, five zip-through cardigans and two pairs of ski pants. The signature logos of both brands’ and shared red, white and blue color palettes are emphasized throughout each design to create a look that embraces the ski and après-ski spirit, and moves from mountain to city.

The four looks from the TommyXRossignol capsule premiered at the Pitti Immagine Uomo Fall/Winter 2017 edition. Presented alongside the Fall 2017 HILFIGER EDITION, TOMMY HILFIGER TAILORED , and TOMMY HILFIGER menswear collections, the capsule was showcased in an innovative yet historical setting, reflecting the brand’s passion for blending tradition with modernity.

VIEW Premium Selection is presenting itself in its new and therefore strongest line-up. As many as four renowned major textile agencies will be showcasing their portfolio for the first time at the Preview Textile Fair at MUNICH FABRIC START.

This comprehensive, international portfolio of renowned suppliers brings the line-up of pre-collections which until now numbered approx. 300 to over 360 in the VIEW FABRICS and VIEW ADDITIONALS segments featuring exhibiting companies from Germany, Austria, Switzerland, France, England, Turkey, Japan and Italy. Also in terms of area this 19th edition of VIEW is the largest event since its premiere in 2008.

Providing an initial outlook on the current developments is the Denim+Sportswear area. Pioneering product innovations will be presented here by suppliers of buttons, ribbons, decorative trims, fasteners, linings, lace, embroidery, inserts and labels.

Combining MUNICH FABRIC START with BLUEZONE and VIEW Premium Selection means optimum synchronisation for the highest degree of collection planning reliability. Especially since the early fabric and findings ranges are already well developed and statements properly firmed up. This format of two complementary trade fair formats means MUNICH FABRIC START boasts a strong performance package attuned to the demands of a textile and fashion market facing ever new challenges.

Canada Goose oficially opened the doors to its London flagship store at 244 Regent Street. The 5,000 square foot location brings the Canada Goose story to life and features Canadian design elements, including marble quarried in British Columbia.

The store offers the broadest assortment of seasonal collections and exclusive collaborations anywhere in Europe, with visual moments throughout the space inviting consumers to engage and learn more about the company’s 60-year history. Customers can book personal shopping appointments with brand ambassadors, leave purchases at the store whilst they shop, as well as use the store’s carry-out to car or ship to home service.

“Opening our first European flagship store is another milestone for Canada Goose in a year where we’re celebrating our 60th anniversary. London is a truly world-renowned shopping destination and I am proud to bring our Canadian heritage, Made-in-Canada craftsmanship and best-in-class product to the city’s historic streets,” said Dani Reiss, President & CEO, Canada Goose.

As testament to the brand’s role as a champion of Made in Canada, the store showcases Canadian artisans and craftsman, such as Jason Carter, an Aboriginal visual artist, whose soapstone-carved polar bears displayed throughout the store are a nod to Canada Goose’s long-time relationship with Polar Bears International.

DuPont Sorona, INVISTA’s CORDURA brand, and DuPont Tate & Lyle Bio Products are previewing new fabric developments with a range of even more innovative and sustainable textile solutions for workwear and outdoor wear. This provides fashion, shoe and equipment designers with an even wider choice of durable fabrics with high-performance materials.

INVISTA’s CORDURA and DuPont Tate & Lyle Bio Products brands worked together to create next-generation textile-efficient textile solutions throughout the year. These fabrics combine consistent abrasion resistance and bio-based Susterra propandiol coatings and membranes, inspiring consumers to adopt the CORDURA brand ethos “Sustainability Begins With Products That Last”.

“CORDURA’s 50th anniversary celebration in 2017 is the perfect opportunity to look back on five decades of groundbreaking, durable fabric technology and to work with some outstanding partners,” said Cindy McNaull, Brand and Global Marketing Director CORDURA. “Working with the top teams of DuPont Industrial Biosciences and DuPont Tate & Lyle to create tough, environmentally-efficient future solutions for our latest CORDURA + Susterra + Sorona softshell technology was a unique opportunity to bring together the rich heritage that unites us all, to bundle. This collaboration is certainly one of the highlights of our 50×50 Heritage Meets Innovation Jubilee Journey. “

On November 1st Project Help Us Give, the New York-based charity, celebrated its 62^nd Anniversary at this year’s H.U.G. Gala honoring industry leaders Jockey International and Lenzing Fibers.

The event was hosted by Emcee Lisa Cusimano, a New York Firefighter featured in Jockey’s “Show ‘Em What’s Underneath” campaign featuring Everyday Heroes. Apparel industry executives from the retail, manufacturing and supply sectors attended the H.U.G. Gala at the luxurious 230 FIFTH PENTHOUSE in New York City. The funds raised benefitted Rusk Rehabilitation’s pediatric programs and other children’s services at NYU Langone Medical Center. To date, the H.U.G. Gala has raised more than $6.5 million for Rusk pediatric rehabilitation and Tisch Hospital programs.

“We are celebrating Project Help US Give’s  62^nd year of making better the lives of those who cannot help themselves and giving hope to those in need,” said P-HUG President Clelia Parisi. “We used the occasion of our November 1^st H.U.G. Gala to give special thanks to our members, industry friends, past honorees and contributors for their continuing generosity.”

ComplexCon, an expertly curated convention and festival bringing the world of Complex to life hosted its second annual convention of art, streetwear, sneaker culture and music In Long Beach on November 4th and 5th.

Established and up-and-coming brands alike had the chance to connect with their fanbase, offering interactive experiences, art installations, and limited releases of much coveted items. As can be expected, long lines and hours long waits did nothing to deter attendees from missing the opportunity to peruse merchandise from brands at the forefront of streetwear design and culture. Amidst the frenzied need to capture the exclusive, epic appearances from Lil Uzi Vert, Gucci Mane, M.I.A., Pharrell, 2 Chainz, Ty Dolla $ign, and special guest Migos sent the already buzzing energy over the top. ComplexCon is the ultimate shopping spree/concert going experience.

Hype. Clothing have announced their latest collection inspired by the Star Wars universe. The collection is mainly monochrome staying distinctly true to the light and dark sides depicted in the film series. Furthermore Hype have thrown in a full ‘teddy fabric hoodie’, cap and bumbag reflecting the Chewbacca character. Also used are the latest tech fabric treatments, which allow a glow-in-the-dark reflective effect to appear on the clothes.

Four Marketing, London-based fashion wholesale, retail, and lifestyle company partners with New York native wholesale agency, Archetype Showroom, to create an exciting and innovative fashion wholesale and marketing agency; together they plan to bring an expert global perspective to men’s and women’s fashion in a curated NYC environment.

The new agency named, FOUR MARKETING ARCHETYPE, will expand to encompass the entire 2nd floor of Archetype Showroom’s current 676 Broadway home. The downtown landmark address, whose lobby’s walls and ceilings boast original black and white artwork by Keith Haring, befits the gallery-like showroom environment in which FOUR MARKETING ARCHETYPE will exhibit their selection of designers and brands, curated to inspire and impact the American Market.

The inception of FOUR MARKETING ARCHETYPE occurred when the Founders of FOUR MARKETING and Archetype Showroom recognized their like-minded ambition to grow select brands in a global retail marketplace. FOUR MARKETING and Archetype realized, by working in concert, their diverse skill sets, relationships, and working experiences in the world’s fashion capitals offer their clients a clear competitive advantage in the today’s retail climate.

Hugo Boss has launched its first digital showroom in Berlin. The brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, resembling a table, viewers were able to browse through the entire collection, go through numerous colour and combination options and directly order pieces from the collection.

Specially developed for Hugo Boss, the dedicated application was created within a very short time using the so-called “scrum method.” This technique taps a form of agile project management that enables the rapid visualization of solutions to complex problems within a flexible framework.

Hugo Boss aims to roll out its digital showroom to its global market in 2018 following its launch in Berlin.

Christopher Bailey, President and CCO at Burberry will be leaving the brand by the end of 2018, bringing his 17-years at the company to an end. Chief Executive Officer Marco Gobbetti will take over as leader. Bailey will stay onboard as President and Chief Creative Officer until March 31st, 2018.

Christopher Bailey, President and Chief Creative Officer, said: “It has been the great privilege of my working life to be at Burberry, working alongside and learning from such an extraordinary group of people over the last 17 years. Burberry encapsulates so much of what is great about Britain. As an organisation, it is creative, innovative and outward looking. It celebrates diversity and challenges received wisdoms. It is over 160 years old, but it has a young spirit. It is part of the establishment, but it is always changing, and always learning. It has been a truly inspiring place to work and the decision to leave was not an easy one. I do truly believe, however, that Burberry’s best days are still ahead of her and that the company will go from strength to strength with the strategy we have developed and the exceptional talent we have in place led by Marco. I would like to thank all my colleagues as well as Sir John Peace and the Board for all their support and faith in me over the years.  I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition.”

The International Woolmark Prize will return to Florence, with the 2017/18 global final to be held January 9th, 2018, on the first day of Pitti Uomo. Following the success of the 2016/17 global final in Paris, the forthcoming final will once again combine menswear and womenswear into a one star-studded event at Stazione Leopolda, with the two global winners announced in front of key industry heavyweights.

Chosen among the 65 most talented emerging designers worldwide, the six menswear finalists and the six womenswear finalists will be judged by an highly esteemed panel made up of prestigious names of the fashion industry. The two winners will each receive AU$200,000 to invest in the development of their business and will see their winning collections commercialised through the International Woolmark Prize retail partner network which is made up of some of the world’s top stores.

A new component of this year’s prize will be the newly introduced Innovation Award, with The Woolmark Company reinforcing its commitment to supporting emerging design talent and shining a spotlight on the supply chain partners assisting in developing innovative wool fabric and yarn. The Innovation Award, powered by Fashion Tech Lab, will be awarded to the finalist who demonstrates the most exciting approach to help reduce its social and environmental footprint. The inaugural winner of the Innovation Award will be granted AU$100,000 as well as being presented with commercial opportunities

The 2017/2018 International Woolmark Prize finalists are:

MENSWEAR

• Six Lee – Asia
• BLAIRARCHIBALD – Australia & New Zealand
• Matthew Miller – British Isles
• L’Homme Rouge – Europe
• Antar-Agni – India, Pakistan and Middle East
• DYNE – USA

WOMENSWEAR

• KYE – Asia
• Harman Grubiša – Australia & New Zealand
• Le Kilt  British Isles
• David Laport – Europe
• Bodice – India, Pakistan and Middle East
• Zaid Affas -USA

On Thursday, January 11th, 2018 UNDERCOVER by Jun Takahashi and TAKAHIROMIYASHITATheSoloist. will present their Fall/Winter 2018-19 menswear collections in Florence during Pitti Uomo 93rd edition.

“UNDERCOVER will be back in Florence after nearly nine years”, says Lapo Cianchi, Pitti Immagine director of communications and events, “along with TAKAHIROMIYASHITATheSoloist. For the first time ever these two visionary Japanese designers, who also happen to be great friends, will stage back-to-back shows that will serve as a symbolic expression of not only their friendship, but also of the mutual respect for one another’s work.”

“We are very happy that Jun Takahashi, who has been at the forefront of the fashion avant-garde for more than twenty five years, considers Pitti Uomo to be the only stage for his menswear shows. As to TAKAHIROMIYASHITATheSoloist., this will be his Pitti Uomo debut that we have been looking forward to for two reasons. First, because we have always held Miyashita’s previous fashion shows for his first label, Number (N)ine, in high regard, and second, because this will be the first show of TAKAHIROMIYASHITATheSoloist outside of Japan.

“We are sure that the back-to-back shows will highlight the work of these two talents. Undercover’s dizzyingly postmodern yet sublime looks, and Takahashi’s unconventional considerations of the beautiful and the weird will be juxtaposed against Miyashita’s forays into the Western imagination and youth culture transformed through his unique design vision. I truly hope that once again Florence will prove to be an endless source of inspiration for these designers, as well as for their global audience.”

Kering, the global luxury group, joined forces with Shanghai Fashion Week to hold an interactive “Innovative Luxury Lab” at Jade House in Xintiandi, Shanghai. For the first time, this workshop introduced the Environment Profit & Loss (EP&L) account to the Chinese fashion industry. Launched by Kering several years ago, the EP&L is a pioneering tool that values the environmental impacts of a business across its entire supply chain, and expresses these impacts in monetary terms. Providing the Group with a global and precise picture, the EP&L helps to make better decisions and support disruptive innovations, from the sourcing and production of raw materials right up to the boutique floor.

The US Group is re-inventing historic jeans styles with new fibers, treatments and methods.

Fabrics in US Group’s presentation at Kingpins Amsterdam harness tomorrow’s textile advances to revitalize the great style visions of the past by adding fashion, comfort, performance and  sustainability advantages to authentic denim looks.

With this, US Group will present Cosmic Denim, which features unique technology that enables fabric that fascinates with unlit illumination, bringing glow-in-the-dark-yarn denim. This will be presented at Kingpins in Amsterdam on October 25th till 26th and Denim PV in Paris from November 14th till 15th, 2017.

Centered around Shibuya Hikarie and Omotesando Hills as its main venues, “Amazon Fashion Week TOKYO 2018 S/S” was held between Oct. 16th and 22nd, with 55 brands presenting their collection and over 30 related events taking place. The Fashion Week hosted by the Japan Fashion Week Organization (JFW Organization) and is held twice a year in March and October.

On the first day, it started out with Ms. Ai Tominaga, the Official Ambassador of “Amazon Fashion Week TOKYO 2018 S/S” making an appearance and attending the opening ceremony of “DESIGNART 2017”. In addition, with the enlarged and substantiated, ‘Amazon Fashion “AT TOKYO”’, a program of the title sponsor, Amazon Fashion, to provide a global platform for Japanese designers and continued support to the community, and increase in the number of internationally active global brands participating.

“TOKYO FASHION AWARD”, which selects and awards Tokyo brands with the potential to be active in international markets, and supports their overseas developments, had entered its 4th year. In addition, a project to select and award 1 brand and support their efforts in making a fashion show style collection announcement in Paris, called the “FASHION PRIZE OF TOKYO”, has been newly established. This is an award which was developed to go one step beyond the TOKYO FASHION AWARD.

Invista’s Cordura brand is once again working with the Professional Clothing Award to inspire and honor exceptional workwear, corporate clothing and PPE designs from textile and fashion students. For the first time, the PCA VISION 2018 contest is open to students from participating universities and colleges across Europe. This sponsorship is the latest initiative in CORDURA brand’s “50 for 50” anniversary year celebration, and demonstrates the brand’s dedication to inspiring the next generation of designers to create clothing that helps workers to Live Durable on the jobsite and beyond.

Evolving from previous years’ UK focused Project 20/20 competition, which CORDURA brand sponsored in 2016, PCA VISION is a pan-European contest that requires students to share their vision of stylish, functional professional clothing that can be worn for a specific job role in a sector of their choice. Students from participating universities are challenged to develop unique designs that not only meet the needs of these workers, but enhance their ability to perform the job.

As part of its participation in PCA VISION 2018, the CORDURA brand will be sponsoring the “CORDURA Durable Design Award” to the student designer who best demonstrates a 360-degree approach to functional workwear. The design must reflect a thorough understanding of the challenges faced on the jobsite, and present innovative solutions to meet the needs of the worker.

10 finalists will be selected from the entries and invited to bring their designs to life, with each student creating one showcase outfit. The judging panel will comprise of representatives with experience in the professional clothing industry, workwear garment development and product design.