G-Star Raw will be launching its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. Made from the first ever Cradle to Cradle Gold Level certified denim fabric, its composed of 100% organic cotton, grown without any synthetic fertilizers or toxic pesticides.

Developed in partnership with Dystar, Artistic Milliners, and Saitex, G-Star sought to partner with its suppliers to help pave the way for future sustainable innovations. In order to ensure it remains an instrument for change in the industry G-Star and its mill partner worked together to create an open-source access to their sustainable denim fabric development processes, which can be accessed by others through the Institute’s Fashion Positive Materials Library.

The denim label also created the cleanest indigo technology formulated to date together with Dystar and Artistic Milliners, which uses 70 percent less chemicals, no salts and does not produce any salt by-product during its reduction and dyeing process, consequently saving water and leaving clean, recycle water effluent. In addition, in order to the most sustainable washing techniques possible, G-Star worked together with its long-term partner Saitex. Responsibly developed with the utmost care for people and the environment, the new washing techniques ensure that 98 percent of the water used can be recycled and reused, with the remaining 2 percent evaporating, leaving no water left behind to be wasted or released into the environment.

Tommy Hilfiger will close Milan Fashion Week with the Spring 2018 TOMMYNOW experiential runway event on Sunday, February 25th, 2018 at 8:00 p.m. The show reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences globally, following productions with “Tommy Pier” in New York City for Fall 2016, “Tommy Land” in Los Angeles for Spring 2017, and “Rock Circus” for Fall 2017 at London’s iconic Roundhouse concert venue.

“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Tommy Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”

The Spring 2018 TOMMYNOW fashion show will include men’s and women’s looks from Hilfiger Collection and will also feature the Spring 2018 TommyXGigi capsule collection, the fourth collaboration with international supermodel and global Tommy Hilfiger womenswear ambassador Gigi Hadid.

Following the sell-out success of the first three TOMMYNOW shows, the Spring 2018 event will build on Tommy Hilfiger’s signature “See Now, Buy Now” format. All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TommyNow Snap and more.

Calvin Klein and Amazon Fashion have launched its Calvin Klein X Amazon Fashion, a new holiday retail experience that includes two pop-up stores, one in New York City and one in Los Angeles, and a dedicated online store offering exclusive styles of Calvin Klein Underwear until December 31st.

At the limited-time pop-up shops, customization stations allow shoppers to personalize products with embroidery and shareable social media clips let customers interact with content in real time. Shoppers can take items home immediately, or scan a bar code in the Amazon app to have their items delivered to their home. Fitting rooms at the pop-up locations feature Amazon Echo devices, allowing shoppers to ask Alexa questions about the Calvin Klein product and experience, control lighting features and play music of their choice.

Demand for exhibition space at Supreme Women&Men Düsseldorf picked up early and the floor plans have already been finalized. With more than 480 collections on three levels at the venue B1 (Bennigsen-Platz 1, Düsseldorf), the event is booked solid. More than just an order show and an opportunity to view the latest collections, Supreme Women & Men Düsseldorf gives exhibitors and buyers a platform for interactions with agencies and brands. Face-to-face meetings and personal interactions are becoming increasingly important. Customer retention and care are key, especially for offline retailers, whose competitive advantage is their personal contact with their customers. It is all about empathy – and The Supreme Group is following this motto.

Aline Schade, Member of the Executive Board: “Human connections are increasingly important in our industry. The empathy involved in understanding another person’s wants and needs is key to success. This is true for us as trade show organizers with regard to our exhibitors and visitors, but also for everyone else, especially if you work at the point of sale.”

The upcoming edition of Supreme Women&Men Düsseldorf exhibitor portfolio will include numerous well-known brands as well as many newcomers.

Furthermore premium automotive brand Lexus has renewed its partnership with Supreme Women&Men Düsseldorf. They will provide a shuttle service for event visitors and present their latest high-end hybrid car models. Café Royal will also be part of Supreme Women&Men Düsseldorf again and offer visitors supreme Swiss coffee indulgences with their premium coffee pods.

Supreme Women&Men Düsseldorf will open its gates Saturday, 27^th through Tuesday, 30^th of January 2018 at B1, Bennigsen Platz 1, 40474 Düsseldorf. Opening hours:  January 27th through 29th, 9 am through 6 pm January 30th, 9 am through 5 pm.

Mirroring its constant evolution in the market, ISKO has launched a new logotype to match its role as both a timeless and contemporary partner to global fashion brands.

The logotype has been redesigned to enhance ISKO’s position as a key ingredient brand. Each aspect of the logotype has been tuned to underline the brand’s core values: innovation without boundaries, strength and the ability to adapt to different contexts while remaining loyal to its true identity. A capital letter “i” affirms the brand’s strength and self-confidence. Clear, unashamed lettering has been chosen to be sharp, elegant, polished and merge contemporary style with timeless influence. The holding device that used to embrace the logo has disappeared to let ISKO blend more easily with countless partners, adapting to each context without unnecessary chromatic interference or practical constraints.

Representing a key moment in ISKO’s history, the new logotype sets out to communicate a brand identity which has evolved and is on the point of evolving even further. Empowered by its timeless nature, the new logotype is ready to drive ISKO towards even greater achievements in the future.

Individuality and taking a stand will be celebrated at the next edition of the Who’s Next and Premiere Classe trade shows taking place from 19th to 22nd January 2018 in Paris – Porte de Versailles, where two powerful movements for self-expression will be celebrated: Jazz and Sapers.

These complementary movements represent a philosophy that, throughout their evolutions, have given each individual within their community the power to embrace their individuality and to express their unique artistic skills and acute savoir-faire.

By combining these two areas of expression, Who’s Next and Premiere Classe reassert their activist role in fashion; to prioritise intuition over reason.

The Woolmark Company has announced a two-season partnership with renowned Japanese fashion label FACETASM for the development of its A/W 18/19 and S/S 19 wool-rich offerings, ahead of its show at Paris Men’s Collection. Both capsule collections will be Woolmark-certified.

The partnership marks the beginning of a long-standing relationship where The Woolmark Company will continue to work closely with and support FACETASM’s design team, which has already viewed The Woolmark Company’s sourcing guide The Wool Lab, drawing on the most innovative fabrics and yarns for the upcoming collections and connecting the design team with the wool supply chain.

FACETASM founder/designer Hiromichi Ochiai travelled to Australia with the support of The Woolmark Company to visit the source of Merino wool, experiencing wool-growing properties first-hand and gaining invaluable insight and inspiration for his future collections.

Wool has been an integral part of the label’s collections since its launch in 2007, highlighting the versatility of the fibre and its position as the premier ingredient in luxury apparel. Its unique creations are deeply rooted in Tokyo’s edgy street culture, quickly garnering global praise.

“Hiromichi Ochiai will be our first global wool ambassador from Japan – a market that remains important in terms of creativity and impeccable quality, further expanding Merino wool’s legacy beyond traditional tailoring,” said The Woolmark Company Managing Director Stuart McCullough. “This partnership deepens the relationship between the Australian wool industry and Japan’s fashion industry, with FACETASM taking the two to a global audience via its extensive range of stockists.”

FACETASM’s Autumn/Winter 18/19 Woolmark capsule collection will be unveiled in January in 2018 in Paris.

Following the success of the “David Bowie: Heroes” exhibition, GAS has once again partnered with the Bologna-based art gallery in an exciting project, the photographic exhibition “Kurt Cobain 50: Grunge in photos by Michael Lavine”, the renowned photographer responsible for some of the most iconic images of entertainment celebrities of the past 25 years, and some of the most famous portraits of legendary Nirvana frontman, Kurt Cobain.

To mark the fiftieth anniversary of Kurt Cobain’s birth, the exhibition is designed to celebrate the rise to fame of a band which in just five years secured a place among the all-time rock greats.

The exhibition (13 December 2017– 31 January 2018) draws on Michael Lavine’s impressive archive which immortalizes Nirvana at four different moments in time, from the early days of their career to their worldwide success.

Michael Lavine’s images are the source of a limited edition of 2,000 numbered t-shirts and sweatshirts that blend GAS style with the American artist’s unmistakable grunge look as seen through the sensitive, original eye of the photographer. The images reinterpreted by the company’s creative team and chosen for their strong visual and emotional impact come from a 1993 photo shoot for the American teen magazine, Sassy, and portray an unusually red-headed Kurt Cobain.

For the 20th edition of Denim Première Vision, which took place on the 14th and15th of November at Paris’ Event Center, the show adopted a new approach for the presentation of the S/S 2019 trends, to capture the attention of the latest generation of fashion creatives.

With this, the organisers asked 8 Avant-Garde designers to explore the expertise of some of the show’s exhibitors to offer their own take on the proposed trends. Each designer created 2 silhouettes, inspired by the season’s trend book. The designers ranged from Los Angeles, Berlin, New York, Copenhagen, London and Paris.

With its rich stock of know-hows and manufacturing specificities, washings and wash-outs, laser treatments and sustainability research, denim explores new avenues for development, raising the banner on more sensitive, measured, subtle and deliberately refined denim. This season with its new perspective, confirmed that denim is no longer raw nor dirty, rough nor rustic, but neat, clean and casual, nonchalant without being vintage or distressed, and worn decidedly further away from the body.

Jacket Required has teamed up with Trouva for the upcoming edition presenting collections for A/W 2018. As part of the partnership, Jacket Required will present Trouva to key fashion retailers at its upcoming January show taking place at London’s Old Truman on the 24th and 25th of January 2018. With this, a dedicated lounge will be added to the event, where buyers, brands and press will be able to hear more about the platform, how they can be involved and talk about becoming a Trouva store. Bringing together more than 350 independent boutiques across 119 towns and cities online, Trouva is a growing online marketplace for fashion and lifestyle shoppers. The platform showcases more than 80,000 design-led products.

Within an industry ever-competing with leading multiples and e-commerce giants, the Trouva platform champions independent retail by building an online platform and offering supporting infrastructure for bricks and mortar stores. Trouva empowers its boutiques – helping shop owners remain focused on the in-store experience and product selection, while it provides the tools to support an online campaign, including click-and-collect, one hour delivery windows and worldwide shipping. Allowing retail’s shift on-line to work in favour of smaller stores, rather than against them.

Pitti Uomo’s 93rd edition, taking place in Florence from January 9th till 12th, 2018 will serve as the home base for Gucci’s Garden. The inauguration of the latter will take place inside the Palazzo della Mercanzia in Piazza dellas Signoria on January 9th, on the first day of the bi-annual menswear trade show.

Created by Gucci’s creative director, Alessandro Michele, the Gucci Garden will feature a pop-up store selling unique edition products from the fashion house. The Gucci Garden will also be home to a restaurant run by three-star Michelin chef Massimo Bottura and well as an exhibition area curated by Maria Luisa Frisa.

On the 20th of November, Catherine Zeta-Jones presented awards across 13 categories from a shortlist of brands, for the Walpole British Luxury Awards.

In Walpole’s 25th anniversary year, and 16th year of the Walpole British Luxury Awards, over 300 top luxury industry creatives, executives and influencers gathered to applaud those brands and individuals that have excelled over the past 12 months through trailblazing quality, craftsmanship, design, innovation or experience.

Online marketplace Matchesfashion.com was named British Luxury Brand of the Year, while Gucci took home the International Luxury Brand of the Year award.

Farfetch was presented with the Digital Award, Johnstons of Elgin won the Commitment to British Manufacturing and the new Innovation & Creativity Award went to Kingsman and Mr Porter.

The Walpole Award for Cultural Experience was awarded to Chatsworth House, where the exhibition ‘House Style’ examining the history of fashion in English aristocracy was held this year in collaboration with Gucci.

CATHERINE ZETA-JONES, CBE, commented: “Nobody does luxury better than the Brits; from fashion, interiors, cars and hotels, British luxury is desired the world over. It’s an honour to be asked to present the Walpole British Luxury Awards and to celebrate the most creative and talented individuals from around the British Isles, in one of the most exciting cities in the world.”

Tiger of Sweden is set to launch its new vision for the brand, with the newly appointed Creative Director Christoffer Lundman at Pure Man. As former Burberry design director, Lundman took over as the brand’s first ever head of creative & design position in June 2017. The brand will be previewing its upcoming A/W 2018 collection for men at Pure Man this coming February. Lundman’s direction will see Tiger of Sweden taking its focus and direction on more tailoring as well as expanding its suiting core and outerwear lines.

“It’s great that such an influential and market leading brand will be collaborating with Pure London for both editions in 2018,” said Adam Gough, Head of Menswear at Pure London. “We look forward to a long and successful partnership with Tiger of Sweden.”

The ‘TommyXRossignol’ capsule collection will launch in November 2017 with four iconic ski looks that fuse the signature ‘Tommy Hilfiger’ red, white and blue logo with Rossignol’s focus on refined technical activewear and tricolor rooster logo. Rossignol Group is a world leader in the ski industry and has a 108-year history of blending performance and elegance, comfort and refinement.

The TommyXRossignol capsule features men’s winter sports apparel including three padded ski jackets, two lighter jackets, five zip-through cardigans and two pairs of ski pants. The signature logos of both brands’ and shared red, white and blue color palettes are emphasized throughout each design to create a look that embraces the ski and après-ski spirit, and moves from mountain to city.

The four looks from the TommyXRossignol capsule premiered at the Pitti Immagine Uomo Fall/Winter 2017 edition. Presented alongside the Fall 2017 HILFIGER EDITION, TOMMY HILFIGER TAILORED , and TOMMY HILFIGER menswear collections, the capsule was showcased in an innovative yet historical setting, reflecting the brand’s passion for blending tradition with modernity.

VIEW Premium Selection is presenting itself in its new and therefore strongest line-up. As many as four renowned major textile agencies will be showcasing their portfolio for the first time at the Preview Textile Fair at MUNICH FABRIC START.

This comprehensive, international portfolio of renowned suppliers brings the line-up of pre-collections which until now numbered approx. 300 to over 360 in the VIEW FABRICS and VIEW ADDITIONALS segments featuring exhibiting companies from Germany, Austria, Switzerland, France, England, Turkey, Japan and Italy. Also in terms of area this 19th edition of VIEW is the largest event since its premiere in 2008.

Providing an initial outlook on the current developments is the Denim+Sportswear area. Pioneering product innovations will be presented here by suppliers of buttons, ribbons, decorative trims, fasteners, linings, lace, embroidery, inserts and labels.

Combining MUNICH FABRIC START with BLUEZONE and VIEW Premium Selection means optimum synchronisation for the highest degree of collection planning reliability. Especially since the early fabric and findings ranges are already well developed and statements properly firmed up. This format of two complementary trade fair formats means MUNICH FABRIC START boasts a strong performance package attuned to the demands of a textile and fashion market facing ever new challenges.

Canada Goose oficially opened the doors to its London flagship store at 244 Regent Street. The 5,000 square foot location brings the Canada Goose story to life and features Canadian design elements, including marble quarried in British Columbia.

The store offers the broadest assortment of seasonal collections and exclusive collaborations anywhere in Europe, with visual moments throughout the space inviting consumers to engage and learn more about the company’s 60-year history. Customers can book personal shopping appointments with brand ambassadors, leave purchases at the store whilst they shop, as well as use the store’s carry-out to car or ship to home service.

“Opening our first European flagship store is another milestone for Canada Goose in a year where we’re celebrating our 60th anniversary. London is a truly world-renowned shopping destination and I am proud to bring our Canadian heritage, Made-in-Canada craftsmanship and best-in-class product to the city’s historic streets,” said Dani Reiss, President & CEO, Canada Goose.

As testament to the brand’s role as a champion of Made in Canada, the store showcases Canadian artisans and craftsman, such as Jason Carter, an Aboriginal visual artist, whose soapstone-carved polar bears displayed throughout the store are a nod to Canada Goose’s long-time relationship with Polar Bears International.

DuPont Sorona, INVISTA’s CORDURA brand, and DuPont Tate & Lyle Bio Products are previewing new fabric developments with a range of even more innovative and sustainable textile solutions for workwear and outdoor wear. This provides fashion, shoe and equipment designers with an even wider choice of durable fabrics with high-performance materials.

INVISTA’s CORDURA and DuPont Tate & Lyle Bio Products brands worked together to create next-generation textile-efficient textile solutions throughout the year. These fabrics combine consistent abrasion resistance and bio-based Susterra propandiol coatings and membranes, inspiring consumers to adopt the CORDURA brand ethos “Sustainability Begins With Products That Last”.

“CORDURA’s 50th anniversary celebration in 2017 is the perfect opportunity to look back on five decades of groundbreaking, durable fabric technology and to work with some outstanding partners,” said Cindy McNaull, Brand and Global Marketing Director CORDURA. “Working with the top teams of DuPont Industrial Biosciences and DuPont Tate & Lyle to create tough, environmentally-efficient future solutions for our latest CORDURA + Susterra + Sorona softshell technology was a unique opportunity to bring together the rich heritage that unites us all, to bundle. This collaboration is certainly one of the highlights of our 50×50 Heritage Meets Innovation Jubilee Journey. “

On November 1st Project Help Us Give, the New York-based charity, celebrated its 62^nd Anniversary at this year’s H.U.G. Gala honoring industry leaders Jockey International and Lenzing Fibers.

The event was hosted by Emcee Lisa Cusimano, a New York Firefighter featured in Jockey’s “Show ‘Em What’s Underneath” campaign featuring Everyday Heroes. Apparel industry executives from the retail, manufacturing and supply sectors attended the H.U.G. Gala at the luxurious 230 FIFTH PENTHOUSE in New York City. The funds raised benefitted Rusk Rehabilitation’s pediatric programs and other children’s services at NYU Langone Medical Center. To date, the H.U.G. Gala has raised more than $6.5 million for Rusk pediatric rehabilitation and Tisch Hospital programs.

“We are celebrating Project Help US Give’s  62^nd year of making better the lives of those who cannot help themselves and giving hope to those in need,” said P-HUG President Clelia Parisi. “We used the occasion of our November 1^st H.U.G. Gala to give special thanks to our members, industry friends, past honorees and contributors for their continuing generosity.”

ComplexCon, an expertly curated convention and festival bringing the world of Complex to life hosted its second annual convention of art, streetwear, sneaker culture and music In Long Beach on November 4th and 5th.

Established and up-and-coming brands alike had the chance to connect with their fanbase, offering interactive experiences, art installations, and limited releases of much coveted items. As can be expected, long lines and hours long waits did nothing to deter attendees from missing the opportunity to peruse merchandise from brands at the forefront of streetwear design and culture. Amidst the frenzied need to capture the exclusive, epic appearances from Lil Uzi Vert, Gucci Mane, M.I.A., Pharrell, 2 Chainz, Ty Dolla $ign, and special guest Migos sent the already buzzing energy over the top. ComplexCon is the ultimate shopping spree/concert going experience.

Hype. Clothing have announced their latest collection inspired by the Star Wars universe. The collection is mainly monochrome staying distinctly true to the light and dark sides depicted in the film series. Furthermore Hype have thrown in a full ‘teddy fabric hoodie’, cap and bumbag reflecting the Chewbacca character. Also used are the latest tech fabric treatments, which allow a glow-in-the-dark reflective effect to appear on the clothes.

Four Marketing, London-based fashion wholesale, retail, and lifestyle company partners with New York native wholesale agency, Archetype Showroom, to create an exciting and innovative fashion wholesale and marketing agency; together they plan to bring an expert global perspective to men’s and women’s fashion in a curated NYC environment.

The new agency named, FOUR MARKETING ARCHETYPE, will expand to encompass the entire 2nd floor of Archetype Showroom’s current 676 Broadway home. The downtown landmark address, whose lobby’s walls and ceilings boast original black and white artwork by Keith Haring, befits the gallery-like showroom environment in which FOUR MARKETING ARCHETYPE will exhibit their selection of designers and brands, curated to inspire and impact the American Market.

The inception of FOUR MARKETING ARCHETYPE occurred when the Founders of FOUR MARKETING and Archetype Showroom recognized their like-minded ambition to grow select brands in a global retail marketplace. FOUR MARKETING and Archetype realized, by working in concert, their diverse skill sets, relationships, and working experiences in the world’s fashion capitals offer their clients a clear competitive advantage in the today’s retail climate.

Hugo Boss has launched its first digital showroom in Berlin. The brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, resembling a table, viewers were able to browse through the entire collection, go through numerous colour and combination options and directly order pieces from the collection.

Specially developed for Hugo Boss, the dedicated application was created within a very short time using the so-called “scrum method.” This technique taps a form of agile project management that enables the rapid visualization of solutions to complex problems within a flexible framework.

Hugo Boss aims to roll out its digital showroom to its global market in 2018 following its launch in Berlin.

Christopher Bailey, President and CCO at Burberry will be leaving the brand by the end of 2018, bringing his 17-years at the company to an end. Chief Executive Officer Marco Gobbetti will take over as leader. Bailey will stay onboard as President and Chief Creative Officer until March 31st, 2018.

Christopher Bailey, President and Chief Creative Officer, said: “It has been the great privilege of my working life to be at Burberry, working alongside and learning from such an extraordinary group of people over the last 17 years. Burberry encapsulates so much of what is great about Britain. As an organisation, it is creative, innovative and outward looking. It celebrates diversity and challenges received wisdoms. It is over 160 years old, but it has a young spirit. It is part of the establishment, but it is always changing, and always learning. It has been a truly inspiring place to work and the decision to leave was not an easy one. I do truly believe, however, that Burberry’s best days are still ahead of her and that the company will go from strength to strength with the strategy we have developed and the exceptional talent we have in place led by Marco. I would like to thank all my colleagues as well as Sir John Peace and the Board for all their support and faith in me over the years.  I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition.”

The International Woolmark Prize will return to Florence, with the 2017/18 global final to be held January 9th, 2018, on the first day of Pitti Uomo. Following the success of the 2016/17 global final in Paris, the forthcoming final will once again combine menswear and womenswear into a one star-studded event at Stazione Leopolda, with the two global winners announced in front of key industry heavyweights.

Chosen among the 65 most talented emerging designers worldwide, the six menswear finalists and the six womenswear finalists will be judged by an highly esteemed panel made up of prestigious names of the fashion industry. The two winners will each receive AU$200,000 to invest in the development of their business and will see their winning collections commercialised through the International Woolmark Prize retail partner network which is made up of some of the world’s top stores.

A new component of this year’s prize will be the newly introduced Innovation Award, with The Woolmark Company reinforcing its commitment to supporting emerging design talent and shining a spotlight on the supply chain partners assisting in developing innovative wool fabric and yarn. The Innovation Award, powered by Fashion Tech Lab, will be awarded to the finalist who demonstrates the most exciting approach to help reduce its social and environmental footprint. The inaugural winner of the Innovation Award will be granted AU$100,000 as well as being presented with commercial opportunities

The 2017/2018 International Woolmark Prize finalists are:

MENSWEAR

• Six Lee – Asia
• BLAIRARCHIBALD – Australia & New Zealand
• Matthew Miller – British Isles
• L’Homme Rouge – Europe
• Antar-Agni – India, Pakistan and Middle East
• DYNE – USA

WOMENSWEAR

• KYE – Asia
• Harman Grubiša – Australia & New Zealand
• Le Kilt  British Isles
• David Laport – Europe
• Bodice – India, Pakistan and Middle East
• Zaid Affas -USA

On Thursday, January 11th, 2018 UNDERCOVER by Jun Takahashi and TAKAHIROMIYASHITATheSoloist. will present their Fall/Winter 2018-19 menswear collections in Florence during Pitti Uomo 93rd edition.

“UNDERCOVER will be back in Florence after nearly nine years”, says Lapo Cianchi, Pitti Immagine director of communications and events, “along with TAKAHIROMIYASHITATheSoloist. For the first time ever these two visionary Japanese designers, who also happen to be great friends, will stage back-to-back shows that will serve as a symbolic expression of not only their friendship, but also of the mutual respect for one another’s work.”

“We are very happy that Jun Takahashi, who has been at the forefront of the fashion avant-garde for more than twenty five years, considers Pitti Uomo to be the only stage for his menswear shows. As to TAKAHIROMIYASHITATheSoloist., this will be his Pitti Uomo debut that we have been looking forward to for two reasons. First, because we have always held Miyashita’s previous fashion shows for his first label, Number (N)ine, in high regard, and second, because this will be the first show of TAKAHIROMIYASHITATheSoloist outside of Japan.

“We are sure that the back-to-back shows will highlight the work of these two talents. Undercover’s dizzyingly postmodern yet sublime looks, and Takahashi’s unconventional considerations of the beautiful and the weird will be juxtaposed against Miyashita’s forays into the Western imagination and youth culture transformed through his unique design vision. I truly hope that once again Florence will prove to be an endless source of inspiration for these designers, as well as for their global audience.”

Kering, the global luxury group, joined forces with Shanghai Fashion Week to hold an interactive “Innovative Luxury Lab” at Jade House in Xintiandi, Shanghai. For the first time, this workshop introduced the Environment Profit & Loss (EP&L) account to the Chinese fashion industry. Launched by Kering several years ago, the EP&L is a pioneering tool that values the environmental impacts of a business across its entire supply chain, and expresses these impacts in monetary terms. Providing the Group with a global and precise picture, the EP&L helps to make better decisions and support disruptive innovations, from the sourcing and production of raw materials right up to the boutique floor.

The US Group is re-inventing historic jeans styles with new fibers, treatments and methods.

Fabrics in US Group’s presentation at Kingpins Amsterdam harness tomorrow’s textile advances to revitalize the great style visions of the past by adding fashion, comfort, performance and  sustainability advantages to authentic denim looks.

With this, US Group will present Cosmic Denim, which features unique technology that enables fabric that fascinates with unlit illumination, bringing glow-in-the-dark-yarn denim. This will be presented at Kingpins in Amsterdam on October 25th till 26th and Denim PV in Paris from November 14th till 15th, 2017.

Centered around Shibuya Hikarie and Omotesando Hills as its main venues, “Amazon Fashion Week TOKYO 2018 S/S” was held between Oct. 16th and 22nd, with 55 brands presenting their collection and over 30 related events taking place. The Fashion Week hosted by the Japan Fashion Week Organization (JFW Organization) and is held twice a year in March and October.

On the first day, it started out with Ms. Ai Tominaga, the Official Ambassador of “Amazon Fashion Week TOKYO 2018 S/S” making an appearance and attending the opening ceremony of “DESIGNART 2017”. In addition, with the enlarged and substantiated, ‘Amazon Fashion “AT TOKYO”’, a program of the title sponsor, Amazon Fashion, to provide a global platform for Japanese designers and continued support to the community, and increase in the number of internationally active global brands participating.

“TOKYO FASHION AWARD”, which selects and awards Tokyo brands with the potential to be active in international markets, and supports their overseas developments, had entered its 4th year. In addition, a project to select and award 1 brand and support their efforts in making a fashion show style collection announcement in Paris, called the “FASHION PRIZE OF TOKYO”, has been newly established. This is an award which was developed to go one step beyond the TOKYO FASHION AWARD.

Invista’s Cordura brand is once again working with the Professional Clothing Award to inspire and honor exceptional workwear, corporate clothing and PPE designs from textile and fashion students. For the first time, the PCA VISION 2018 contest is open to students from participating universities and colleges across Europe. This sponsorship is the latest initiative in CORDURA brand’s “50 for 50” anniversary year celebration, and demonstrates the brand’s dedication to inspiring the next generation of designers to create clothing that helps workers to Live Durable on the jobsite and beyond.

Evolving from previous years’ UK focused Project 20/20 competition, which CORDURA brand sponsored in 2016, PCA VISION is a pan-European contest that requires students to share their vision of stylish, functional professional clothing that can be worn for a specific job role in a sector of their choice. Students from participating universities are challenged to develop unique designs that not only meet the needs of these workers, but enhance their ability to perform the job.

As part of its participation in PCA VISION 2018, the CORDURA brand will be sponsoring the “CORDURA Durable Design Award” to the student designer who best demonstrates a 360-degree approach to functional workwear. The design must reflect a thorough understanding of the challenges faced on the jobsite, and present innovative solutions to meet the needs of the worker.

10 finalists will be selected from the entries and invited to bring their designs to life, with each student creating one showcase outfit. The judging panel will comprise of representatives with experience in the professional clothing industry, workwear garment development and product design.

The Burberry Foundation has entered into a five-year partnership with London-based sustainable accessories brand Elvis and Kresse to address and tackle the waste created by the leather industry.

The new creations will be designed and sold by Elvis and Kresse, with half of the profits being donated to charitable causes focused on renewable energy, while the remaining half will be reinvested by Elvis and Kresse to expand their work in reducing and reusing waste, protecting the environment and inspiring craftspeople.

In addition to creating new leather products, the partnership will also generate apprenticeship and work experience opportunities with Elvis and Kresse and aim to reach thousands through public events, competitions and workshops.

PR01. TRADE SHOW is an exclusive platform, which brings Asia together under one roof to present a highly-edited group of collections from Tokyo and around the world. The venue is divided by different showrooms, giving buyers a better understanding of the exhibiting brands, as well as creating more business opportunities. The show is expanding globally, with each event carefully localized to fit the specific market.

In PR01. TRADE SHOW SS17, 69 brands exhibited their collections. The exhibition space is divided into 4 areas such. Also, by dividing the venue by showroom, visitors understand the brand concept more clearly, and can buy more efficiently.

Reformation will be launching its new sustainable denim sister label, Reformation Jeans. The line will feature a variation of pieces including tops, dresses and denims. The first collection will be launching on October 23rd and will showcase a total of 46 items of which 11 will be denim styles in a different 14 washes. The pieces are all made from 100% recycled materials, using sustainable techniques, reducing water waste and pollution.

Liebaert, a leading Belgian fabric manufacturer, is renowned for its manufacturing quality and savoir-faire in the bodywear segment. With its new NanoStitch Comfort technology line, the company has for the first time steered the market entry into the activewear and athletic segments. This new collection of premium high-performance fabrics is the new generation of LYCRA SPORT technology and will be presented for the first time in Europe at the Performance Days in Munich (08./09.November 2017).

The LYCRA SPORT technology has been developed to give Activewear exceptional comfort and fit and to support its elasticity. This innovation enables Liebaert to create fabrics with characteristics that fit the specific application, which helps to optimize the athletic performance of the wearer.

In order to help top brands and retailers select the perfect fabric for their respective activities, the NanoStitch collection includes three offers designed to meet the demanding comfort and compression needs of today’s sportswear buyers: Active, Air, Extreme. Each NanoStitch fabric is produced on the finest chain knitting machines in the world and can be improved by additional technologies. Technologies designed to keep athletes and active consumers warm, cool, odorless, or to support them with an even higher compression for high-intensity activities without compromising wearing comfort.

JD.com, China’s largest retailer, announced the launch of Toplife, a new, exclusive full-price online shopping platform that gives high-end global brands a comprehensive way to reach affluent Chinese customers directly through flagship stores that they can customize.

The launch of Toplife recognizes that many high-end brands and consumers prefer a dedicated, independent sales platform for luxury goods, to ensure a premium, differentiated experience consistent with a luxury brand’s own offline stores. The platform allows brands to sell directly to consumers through an end-to-end luxury e-commerce ecosystem that seamlessly incorporates online stores, premium customer service and delivery, marketing and branding expertise, and specialized warehousing and inventory. Brands will be able to control every aspect of their flagship store’s appearance, while leveraging a wide range of customer service resources from JD.com.

Toplife will feature a wide range of luxury and high-end stores from category-leading global brands covering fashion, jewelry, watches, health and beauty, home furnishings, cosmetics, and electronics. Brands will get value-added services from JD, including premium 24-hour a day. Toplife also offers unrivaled customer support, including a new team of in-house fashion consultants specially trained to advise customers of luxury products on their purchases.

Last week Lotto opened its new store in Vicolo Barberia 19 Treviso, in the heart of the ancient city. The new store is partly inspired by an active lifestyle and the practising of sport as a way to feel fit while having fun. At centre stage of the Treviso store are the Life’s Active collections for men, woman and youngsters, dedicated to those who practise sport to feel good, stay active and meet new people. Also on show are the models of the Life’s Inspired line, dedicated to leisure time, and those of the Lotto Leggenda line, which combines a reinterpretation of iconic models with the latest trends in fashion and leisure.

Housing the new store is a prestigious four-storey historical building which has been fully restored, and where original frescoes and plasterwork from 14th century are preserved. The part made available for sales covers about 150 square meters and is the result of a careful design study. The space has a retro theme which, while respecting the historical features of the palace, has been set up with original vintage items to create a sought-after and refined environment, and an engaging shopping experience.

“We are proud to bring Lotto back to Treviso – commented Andrea Tomat, President and CEO of the company – It’s a magnificent space in a prestigious building in the heart of the city that we want to help bring alive, and with which we want to involve the whole community of the area. It is a space where one can breathe the values of the brand: innovation, creativity and Italian design.”

Copenhagen International Fashion Fair (CIFF) and Code Art Fair director Kristian W. Andersen will present the second edition of CIFF’s innovative, roving capsule Northwind in Los Angeles honoring writer and curator Neville Wakefield. Established to spread CIFF’s vision for creativity beyond Copenhagen, Northwind in Los Angeles will focus on the synergies between fashion and contemporary art, reflecting a shared, cultural outlook among the creative communities in Los Angeles and Copenhagen – two influential centers for contemporary visual culture.

Wakefield, whose work pushes beyond traditional boundaries in art and fashion, will be honored at a private reception in Los Angeles for his role as artistic director of Desert X, a recurring site-specific, international contemporary art exhibition, which debuted last year to critical acclaim, attracting more than 200,000 visitors to the exhibition in the Coachella Valley, and for the upcoming re-launch of the Rudi Gernreich label, a first expression of which will be revealed in 2018.

“Fashion, art and design may each use a different vocabulary but they all speak the same language,” said Andersen. “Northwind is our statement on creativity. It reflects our belief that traditional barriers between creative disciplines belong to another era. For us, the connections between contemporary art and fashion are obvious so we use Code Art Fair, our contemporary art platform and CIFF, our fashion platform to explore those connections and push the boundaries. Our decision to honor Neville Wakefield is a reflection of the deep respect we have for his body of work to date. His ability to navigate seamlessly between various forms of creativity like fashion and design in addition to art sets him apart from many of his art world peers. Code Art Fair and Copenhagen International Fashion Fair are thrilled for this opportunity to celebrate a true art world visionary. And what better place to do this than in L.A., a city that shares so many cultural synergies with Copenhagen.”

“Choosing a CEO is serious stuff. It involves skills, responsibilities and above all knowledge. Therefore, Renzo Rosso sends a message to the people of the Internet: “Our CEO has left, leaving an empty space in our hearts, but most importantly an empty chair.”

As always, Diesel enjoys challenging the ordinary and the conformity that is flooding social networks, because again this time it’s not the usual job application that you find on LinkedIn, the position is actually of a Chair Executive Officer. This time neither an MBA degree nor financial skills will serve the purpose, “first of all, you have to be good at sitting,” says Diesel’s founder.

Today is the last day where wannabe Chair Executive Officers can showcase their indisputable ability to sit in a way that is absolutely different from others through a GIF or a video to be uploaded on the brand’s Facebook page.

Atelier Swarovski will be launching its debut eyewear collection, inspired by the creativity, craftsmanship and innovation embodied by its jewelry and home décor lines.

The collection is expertly crafted and distributed by Marcolin Group, one of the worldwide leading companies in the eyewear industry, and features styles that celebrate cutting-edge design and the innovative and opulent use of crystal.

Atelier Swarovski’s entry into the eyewear market builds on ten years of extraordinary jewelry and home décor collections that have marked the brand as the ultimate creative expression of Swarovski crystal. Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are thrilled to extend our product offering for Atelier Swarovski with our debut eyewear collection, expertly made in Italy. The designs are a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand.” 

Giovanni Zoppas, CEO Marcolin Group, added: “We are pleased to unveil Atelier Swarovski eyewear, a brand new sunglasses collection faithfully crafted according to the brand’s unmistakable style. Using high-quality materials, precision crystal cuts, innovative techniques and detailed finishing, it enhances our feminine product offering in the luxury segment.” 

The Atelier Swarovski eyewear collection will be available worldwide from January 2018.

UBM Fashion, the global leader in fashion tradeshows, will be reimagining its New York fashion trade event calendar for 2018 to reflect the demands of the evolving retail landscape.

In partnership with Accessories Council, and after consultations with multiple customers and industry influencers, UBM Fashion is making two key changes in the New York tradeshow lineup to create new and more efficient business opportunities for both brands and retailers, mirroring underlying trends in fashion and retail.

First, UBM Fashion is creating a women’s New York fashion tradeshow calendar that aligns with the evolution of New York Fashion and Market weeks. Building on the importance of the women’s Spring and Fall fashion weeks, UBM Fashion will introduce an additional June pre-collections show. Starting in June 2018, UBM Fashion’s new June market, with Coterie at its core, will provide an inspiring and productive central locale for the fashion community to capitalize on this key market period.

Second, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating the first dual-gender fashion tradeshow in New York. In a period when so many companies serve both men’s and women’s markets, creating one inspiring, unified market enables brands and retailers to connect, discover new resources and grow their businesses more effectively and efficiently than ever before. UBM Fashion’s dual-gender New York market will launch in July 2018, with PROJECT as its marquee show for both men’s and women’s lines.

For A/W 17-18, STONE ISLAND presents ‘SUPREME’, made up from key pieces that are available starting October 5th in Europe and North America and from October 7th in Far East – at Stone Island flagship stores*, on stoneisland.com, stoneisland.co.uk and exclusively on the Stone Island App for US and Canada.

An Anorak in Poly Cover Composite, a matte, colourless and opaque, water and wind resistant, polyurethane film. The garment dyeing technique colours the film without affecting its transparency.

Down jacket in Lamy Cover, a hyper light nylon tela, digitally printed with exclusive Supreme artwork and then laminated with an outer polyurethane film. The piece is assembled and then directly injected with the finest feathers. The direct injection of feathers enhances the overall lightness of the garment. Even the Supreme six panels cap is made in Stone Island Lamy Cover.

Hooded sweatshirt in cotton fleece. Garment dyed. Snap closure pouch pocket on front. Reflective transfer print of the Stone Island/Supreme Compass at center front. Supreme Reflective transfer print on back. Reflective transfer tab prints on hood and lower sleeves. Made exclusively for Supreme. Sweat pants in cotton fleece with reflective transfer print of the Stone Island/Supreme Compass on left thigh.

Short sleeve T-Shirt in cotton jersey with all over pigment print, placed Stone Island/Supreme Compass at center front and placed stripes on sleeves. Self fabric set in collar. Twenty minutes stonewash. The white colourway has the Stone Island/Supreme Compass and stripes printed on cotton jersey. Made exclusively for Supreme.

Calik Denim is celebrating 30 years of international success with Denim Loves Art, a socially minded project involving 30 young designers from around the world.  Thirty denim-inspired works, produced by the young designers whose projects were selected by an international jury, will be revealed and exhibited at three special events celebrating the 30^th anniversary across Europe and the US; in Istanbul on 11 October 2017, Amsterdam on 25 and 26 October 2017 and Los Angeles on 6 December 2017.

As part of the #DenimLovesArt project embracing the ubiquitous nature of denim, young designers from around the world were invited to submit designs and production plans for unique items including clothes, furniture, shoes and handbags with denim as the main material. The selected candidates, chosen by a panel of judges, went onto produce their unique items, with all production, materials and travel to the three special events sponsored by Calik Denim.

Calik Denim will also be revealing their new brand image for the company as they celebrate their thirty years of success at the three international events.

Calvin Klein has announced the opening of new Calvin Klein multi-brand lifestyle stores in Shanghai and Dusseldorf. Each store is a flagship and features the brand’s latest retail design concepts.

The 2-story Shanghai store in the Raffles City offers men’s and women’s CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance apparel and accessories. The Dusseldorf store is located on Königsallee Boulevard and spans across 3 floors offering Calvin Klein sportswear and accessories, Calvin Klein Jeans, Calvin Klein underwear and Calvin Klein swimwear.

The new design concept of both stores communicates the brand’s minimal, modern aesthetic with a fresh addition of colour and sumptuous materials to enhance the customer experience.

Digital technology is utilised throughout the stores offering customers the opportunity to actively participate in a personalised shopping experience and engage with the products and the brand in new ways. Interactive video and denim fit guide walls allow customers to browse items featured in the brand’s current campaign an make selections to try on in-store. In the Shanghai location, an interactive video table invites customers to explore the brand on a deeper level via newspaper, magazine and online articles on the brand, key milestones, runways show videos and recent events, as well as being able to access the brand’s social media channels.

In January 2018 the #FASHIONTECH conference format will take its next leap into the future of the fashion industry, beginning with its new relocation to Kraftwerk Berlin. The new partnership will be combined with expanded content and an overall concept that tracks down answers to the latest topics whiten the industry as a whole and accompanies its digital transformation.

Together with Messe Frankfurt and its new conference format ‘FashionSustain’, which takes place under #FASHIONTECH, the information on offer will continue to cover the Future of Retail and Digital Marketing & Communications topic areas, but will also be significantly expanded to include a new topic area: The Future of Textiles and Sustainability.

CHIC Autumn Shanghai is set to take place from October 11th to 13th, 2017 and is set to bring three new directives that are positioning and upgrading this upcoming edition:

-New Experiences
-New Approaches
-New Forms

CHIC Autumn welcomes around 850 exhibitors – thereof around 400 from 20 foreign nations and regions. Among them will be a pavilion from PREVIEW IN CHINA from South Korea. Furthermore, strong and traditional joint participations will be created by France and Italy. As at all previous editions in Autumn and Spring, Italy will present its brands in a pavilion including important brands for men, women and kids. The Italian participation at the most important trade show in China proves to be the meeting point they cannot miss to attract the important buyers with their latest collections.

CHIC Autumn will present clear and distinctive segments, covering the ground floor of halls 2 and 3, covering 50,000 sqm in total:

-Hall 2: FASHION JOURNEY with international participations, URBAN VIEW (menswear), NEW LOOK (womenswear), IMPULSES (young designers), SECRET STARS (fashion accessories), KID’S PARADISE (childrenswear), SHANGHAI BAG Fashion Fair
-Hall 3: HERITAGE (leather/fur/downwear), CHIC YOUNG BLOOD (new generation street styles) and the ‚shows in the show’ PH VALUE (including body/beachwear) and THE UNIT (including supporting services in the whole process of design, production, sales).

New is ‘The Sustainability Zone’. As a result of increased environmental awareness and more stringent general requirements imposed by environmental legislation, China National Textil and Apparel Council together with China National Garment Association have created this new area entirely dedicated to sustainability, which will cover 576 m2 in Hall 2.

To reply to the high demands of consumers in their dressing behaviour, a small section will be presenting intelligent techniques for offering bespoke service to customers. HUAPIN Tailor or STOR Cezon add to their performance at CHIC Autumn the practical procedure to design, to produce and to cut to size.

Activities like trade match-makings, a Commercial Forum and Fashion Conference will be held to achieve precise commercial matching. A special topic will be sustainability standards. Trend seminars will inform on latest trends and tendencies of 2018 FW. The International Brands Joint Release Show will give an overview on selected brands.

RUCO LINE, the Italian brand that combines sports inspiration with glamour has celebrated its 30th anniversary with an exclusive event in Milan and involved special guests including Elena Santarelli.

ROOTS&ROUTES was the concept behind the event. A special moment to tell of travel on the roads of the world, from Santo Domingo to Perugia, from Japan to China, while always remaining true to the roots of the brand, the strength of its international success.

“If I think where we started I feel like I’m living a dream,” says Marco Santucci, President and CEO of RUCO LINE, “instead it is reality and the future depends only on us.”

Protagonists of the event were the special editions created specifically for the thirtieth anniversary: on the one hand, Ellie, the reissue of the historical Model 200 -the first and original heeled sneaker launched by the brand in 1992 with international success. On the other hand, the 30th Anniversary Capsule Collection that includes exceptional models for her and him.

Clerici Tessuto presented at Première Vision Paris the first ecosustainable textile collection, featuring organic silk and wool fabrics, GOTS certified, and next-generation high-tech fabrics.

Clerici tessuto has chosen the innovative EVO yarn, produced by
the Italian company Fulgar, to offer high-end fabrics combining maximum performance with high durability and little impact on the environment, in line with Clerici Tessuto’s commitment to sustainability.

EVO by Fulgar is a yarn made from castor oil – not for feeding plant that grows spontaneously. A totally renewable resource that does not require high amounts of water nor subtracts land for human or animal
food.

Suitable for any textile application, EVO by Fulgar is ultra-light, super stretch and extremely breathable, dries quickly and does not need ironing, has thermal properties and natural bacteriostatic: a whole range of distinctive values and benefits that ensure maximum comfort and unmatched performance, while retaining an intense eco-awareness.

In January 2018, Selvedge Run will move into the Marshall House on the grounds of Messe Berlin and will thus be located in the immediate vicinity of Panorama Berlin. Both trade shows will continue to operate independently and will benefit from the synergies created by the joint location.

The cooperation will be a useful thematic addition to the market – especially in conjunction with Panorama Berlin’s successfully established segment, Nova Concept.

While Nova Concept covers the denim, progressive casual and lifestyle markets, the focus of Selvedge Run is on quality and crafted goods. With its individual, highly authentic form of presentation, it puts the sense of community that is so important to its international brands and buyers at the forefront. The two concepts complement each other in a exciting way, offering many new sources of inspiration.

“The cooperation with Selvedge Run gives us the opportunity to further develop our product portfolio for Nova Concept,” says Jörg Wichmann, CEO of Panorama Fashion Fair Berlin GmbH. “The result will be a very interesting product range for the denim and progressive casual markets, one that will really appeal to national and international trade show visitors.”

Bally has joined forces with Grammy Award-winning music producer and global entrepreneur, Swizz Beatz, on a limited edition collection of accessories and ready to wear with artwork created by Spanish artist Ricardo Cavolo. Part of the ‘Bally Collective, curated by Swizz Beatz’, this partnership continues the brand’s commitment to creating a platform to playfully empower artistic license across emerging and established talent.

Talking about the inspiration behind his prints for Bally, Cavolo explains he and Swizz wanted to achieve with this project, the feeling of ‘total freedom’ in the pursuit of ‘creation with no borders.’ His prints represent his interpretation of freeing the spirit animal inside, resulting in a truly vivid collection of otherworldly drawings. Cavolo’s eclectic style is based on the relationship between folk art, traditional and modern tattoo culture and European religious imagery. He often develops characters, telling stories through the illustration of their experiences across time, using symmetry and symbolism to connect with a modern audience.

The collection will launch worldwide in Bally flagship stores and on bally.com from 26 September 2017.

Première Vision has announced the launch of its marketplace in 2018. Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well. Drawing on its long-standing relationship with the fashion industry, Première Vision’s marketplace aims to accompany the profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.

The Première Vision marketplace will be simultaneously:

• A B-to-B e-commerce site: which will present a selective catalogue of products from the exhibitors’ collections. These product offers may be made private, and permission to consult them managed by the exhibitors themselves. For buyers, access to the marketplace will be free of charge, and require authentication. Initially, the site will be exclusively reserved for sampling requests, similar to the transactions that take place at the shows, but which in this case will extend beyond the actual events themselves.

• An editorial platform based on seasonal fashion trends and product trend information produced by the Group’s in-house team.

• A service provider for the fashion industry to facilitate connections between exhibitors and buyers.

• A project of a highly technological nature: to take advantage of the best solutions on the market, this new platform will use MIRAKL technologies, the leading French publisher of marketplaces.

Fall 2017 TOMMYNOW, the brand’s third in-season runway show, closed London Fashion Week on Tuesday, September 19, 2017 at the Roundhouse. Following the success of the first two TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER’s signature “See Now, Buy Now” format. For the first time, TOMMYNOW included both men’s and women’s collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were immediately available to purchase across all sales channels in more than 70 countries.

More than ever, Tommy Hilfiger showed that the fashion industry needs to connect technology with current formats. Fashion Weeks are PR formats and need to be used as such. Daniel Grieder, CEO of Tommy Hilfiger, perfectly understands how to use the advantages of these events and showed with his latest runway show that concepts such as ‘See Now, Buy Now’ and technologies such as AR at chatbots can be perfectly combined with existing formats such as a catwalk show during a Fashion Week event.

All items showed at this event were immediately buyable, customers were directly engaged by livestreaming the event and embedding it across social media. A Facebook AI chatbot offering fashion advise was implemented as well as an app creating an AR catwalk in the consumers living room creating the engagement, other brands are still looking for. It is instant, it is shoppable, it is entertaining.

Seeing this visions implemented demonstrate how important it is to combine technology with fashion across brands and retailers. Tommy Hilfiger offered a perfect example of how the biggest ticket during Fashion Week is one that engages the consumer immediately and makes fashion exciting and approachable again.