Burberry partners with Elvis and Kresse to tackle waste created by leather industry

Burberry partners with Elvis and Kresse to tackle waste created by leather industry

The Burberry Foundation has entered into a five-year partnership with London-based sustainable accessories brand Elvis and Kresse to address and tackle the waste created by the leather industry.

The new creations will be designed and sold by Elvis and Kresse, with half of the profits being donated to charitable causes focused on renewable energy, while the remaining half will be reinvested by Elvis and Kresse to expand their work in reducing and reusing waste, protecting the environment and inspiring craftspeople.

In addition to creating new leather products, the partnership will also generate apprenticeship and work experience opportunities with Elvis and Kresse and aim to reach thousands through public events, competitions and workshops.

PRO1. Tradeshow brings Asia together under one roof

PRO1. Tradeshow brings Asia together under one roof

PR01. TRADE SHOW is an exclusive platform, which brings Asia together under one roof to present a highly-edited group of collections from Tokyo and around the world. The venue is divided by different showrooms, giving buyers a better understanding of the exhibiting brands, as well as creating more business opportunities. The show is expanding globally, with each event carefully localized to fit the specific market.

In PR01. TRADE SHOW SS17, 69 brands exhibited their collections. The exhibition space is divided into 4 areas such. Also, by dividing the venue by showroom, visitors understand the brand concept more clearly, and can buy more efficiently.

Reformation to launch sustainable denim labelReformation to launch sustainable denim label

Reformation to launch sustainable denim label

Reformation will be launching its new sustainable denim sister label, Reformation Jeans. The line will feature a variation of pieces including tops, dresses and denims. The first collection will be launching on October 23rd and will showcase a total of 46 items of which 11 will be denim styles in a different 14 washes. The pieces are all made from 100% recycled materials, using sustainable techniques, reducing water waste and pollution.

Liebaert is expanding into the Active Outdoor segment with NanoStitch fabrics powered by LYCRA SPORT TechnologyLiebaert is expanding into the Active Outdoor segment with NanoStitch fabrics powered by LYCRA SPORT TechnologyLiebaert is expanding into the Active Outdoor segment with NanoStitch fabrics powered by LYCRA SPORT Technology

Liebaert is expanding into the Active Outdoor segment with NanoStitch fabrics powered by LYCRA SPORT Technology

Liebaert, a leading Belgian fabric manufacturer, is renowned for its manufacturing quality and savoir-faire in the bodywear segment. With its new NanoStitch Comfort technology line, the company has for the first time steered the market entry into the activewear and athletic segments. This new collection of premium high-performance fabrics is the new generation of LYCRA SPORT technology and will be presented for the first time in Europe at the Performance Days in Munich (08./09.November 2017).

The LYCRA SPORT technology has been developed to give Activewear exceptional comfort and fit and to support its elasticity. This innovation enables Liebaert to create fabrics with characteristics that fit the specific application, which helps to optimize the athletic performance of the wearer.

In order to help top brands and retailers select the perfect fabric for their respective activities, the NanoStitch collection includes three offers designed to meet the demanding comfort and compression needs of today’s sportswear buyers: Active, Air, Extreme. Each NanoStitch fabric is produced on the finest chain knitting machines in the world and can be improved by additional technologies. Technologies designed to keep athletes and active consumers warm, cool, odorless, or to support them with an even higher compression for high-intensity activities without compromising wearing comfort.

JD.com Launches Luxury e-Commerce Platform “Toplife”

JD.com Launches Luxury e-Commerce Platform “Toplife”

JD.com, China’s largest retailer, announced the launch of Toplife, a new, exclusive full-price online shopping platform that gives high-end global brands a comprehensive way to reach affluent Chinese customers directly through flagship stores that they can customize.

The launch of Toplife recognizes that many high-end brands and consumers prefer a dedicated, independent sales platform for luxury goods, to ensure a premium, differentiated experience consistent with a luxury brand’s own offline stores. The platform allows brands to sell directly to consumers through an end-to-end luxury e-commerce ecosystem that seamlessly incorporates online stores, premium customer service and delivery, marketing and branding expertise, and specialized warehousing and inventory. Brands will be able to control every aspect of their flagship store’s appearance, while leveraging a wide range of customer service resources from JD.com.

Toplife will feature a wide range of luxury and high-end stores from category-leading global brands covering fashion, jewelry, watches, health and beauty, home furnishings, cosmetics, and electronics. Brands will get value-added services from JD, including premium 24-hour a day. Toplife also offers unrivaled customer support, including a new team of in-house fashion consultants specially trained to advise customers of luxury products on their purchases.

The new Lotto store opens its doors in the heart of TrevisoThe new Lotto store opens its doors in the heart of Treviso

The new Lotto store opens its doors in the heart of Treviso

Last week Lotto opened its new store in Vicolo Barberia 19 Treviso, in the heart of the ancient city. The new store is partly inspired by an active lifestyle and the practising of sport as a way to feel fit while having fun. At centre stage of the Treviso store are the Life’s Active collections for men, woman and youngsters, dedicated to those who practise sport to feel good, stay active and meet new people. Also on show are the models of the Life’s Inspired line, dedicated to leisure time, and those of the Lotto Leggenda line, which combines a reinterpretation of iconic models with the latest trends in fashion and leisure.

Housing the new store is a prestigious four-storey historical building which has been fully restored, and where original frescoes and plasterwork from 14th century are preserved. The part made available for sales covers about 150 square meters and is the result of a careful design study. The space has a retro theme which, while respecting the historical features of the palace, has been set up with original vintage items to create a sought-after and refined environment, and an engaging shopping experience.

“We are proud to bring Lotto back to Treviso – commented Andrea Tomat, President and CEO of the company – It’s a magnificent space in a prestigious building in the heart of the city that we want to help bring alive, and with which we want to involve the whole community of the area. It is a space where one can breathe the values of the brand: innovation, creativity and Italian design.”

Second edition of CIFF & Code Art Fair’s Northwind concept to take place in LA.

Second edition of CIFF & Code Art Fair’s Northwind concept to take place in LA.

Copenhagen International Fashion Fair (CIFF) and Code Art Fair director Kristian W. Andersen will present the second edition of CIFF’s innovative, roving capsule Northwind in Los Angeles honoring writer and curator Neville Wakefield. Established to spread CIFF’s vision for creativity beyond Copenhagen, Northwind in Los Angeles will focus on the synergies between fashion and contemporary art, reflecting a shared, cultural outlook among the creative communities in Los Angeles and Copenhagen – two influential centers for contemporary visual culture.

Wakefield, whose work pushes beyond traditional boundaries in art and fashion, will be honored at a private reception in Los Angeles for his role as artistic director of Desert X, a recurring site-specific, international contemporary art exhibition, which debuted last year to critical acclaim, attracting more than 200,000 visitors to the exhibition in the Coachella Valley, and for the upcoming re-launch of the Rudi Gernreich label, a first expression of which will be revealed in 2018.

“Fashion, art and design may each use a different vocabulary but they all speak the same language,” said Andersen. “Northwind is our statement on creativity. It reflects our belief that traditional barriers between creative disciplines belong to another era. For us, the connections between contemporary art and fashion are obvious so we use Code Art Fair, our contemporary art platform and CIFF, our fashion platform to explore those connections and push the boundaries. Our decision to honor Neville Wakefield is a reflection of the deep respect we have for his body of work to date. His ability to navigate seamlessly between various forms of creativity like fashion and design in addition to art sets him apart from many of his art world peers. Code Art Fair and Copenhagen International Fashion Fair are thrilled for this opportunity to celebrate a true art world visionary. And what better place to do this than in L.A., a city that shares so many cultural synergies with Copenhagen.”

Are you Diesel’s next Chief Executive Officer?

Are you Diesel’s next Chief Executive Officer?

“Choosing a CEO is serious stuff. It involves skills, responsibilities and above all knowledge. Therefore, Renzo Rosso sends a message to the people of the Internet: “Our CEO has left, leaving an empty space in our hearts, but most importantly an empty chair.”

As always, Diesel enjoys challenging the ordinary and the conformity that is flooding social networks, because again this time it’s not the usual job application that you find on LinkedIn, the position is actually of a Chair Executive Officer. This time neither an MBA degree nor financial skills will serve the purpose, “first of all, you have to be good at sitting,” says Diesel’s founder.

Today is the last day where wannabe Chair Executive Officers can showcase their indisputable ability to sit in a way that is absolutely different from others through a GIF or a video to be uploaded on the brand’s Facebook page.

Atelier Swarovski to launch its debut eyewear collection with Marcolin

Atelier Swarovski to launch its debut eyewear collection with Marcolin

Atelier Swarovski will be launching its debut eyewear collection, inspired by the creativity, craftsmanship and innovation embodied by its jewelry and home décor lines.

The collection is expertly crafted and distributed by Marcolin Group, one of the worldwide leading companies in the eyewear industry, and features styles that celebrate cutting-edge design and the innovative and opulent use of crystal.

Atelier Swarovski’s entry into the eyewear market builds on ten years of extraordinary jewelry and home décor collections that have marked the brand as the ultimate creative expression of Swarovski crystal. Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are thrilled to extend our product offering for Atelier Swarovski with our debut eyewear collection, expertly made in Italy. The designs are a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand.” 

Giovanni Zoppas, CEO Marcolin Group, added: “We are pleased to unveil Atelier Swarovski eyewear, a brand new sunglasses collection faithfully crafted according to the brand’s unmistakable style. Using high-quality materials, precision crystal cuts, innovative techniques and detailed finishing, it enhances our feminine product offering in the luxury segment.” 

The Atelier Swarovski eyewear collection will be available worldwide from January 2018.

UBM reimagines its New York fashion trade event calendar for 2018

UBM reimagines its New York fashion trade event calendar for 2018

UBM Fashion, the global leader in fashion tradeshows, will be reimagining its New York fashion trade event calendar for 2018 to reflect the demands of the evolving retail landscape.

In partnership with Accessories Council, and after consultations with multiple customers and industry influencers, UBM Fashion is making two key changes in the New York tradeshow lineup to create new and more efficient business opportunities for both brands and retailers, mirroring underlying trends in fashion and retail.

First, UBM Fashion is creating a women’s New York fashion tradeshow calendar that aligns with the evolution of New York Fashion and Market weeks. Building on the importance of the women’s Spring and Fall fashion weeks, UBM Fashion will introduce an additional June pre-collections show. Starting in June 2018, UBM Fashion’s new June market, with Coterie at its core, will provide an inspiring and productive central locale for the fashion community to capitalize on this key market period.

Second, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating the first dual-gender fashion tradeshow in New York. In a period when so many companies serve both men’s and women’s markets, creating one inspiring, unified market enables brands and retailers to connect, discover new resources and grow their businesses more effectively and efficiently than ever before. UBM Fashion’s dual-gender New York market will launch in July 2018, with PROJECT as its marquee show for both men’s and women’s lines.

Stone Island A/W 17-18: Supreme

Stone Island A/W 17-18: Supreme

For A/W 17-18, STONE ISLAND presents ‘SUPREME’, made up from key pieces that are available starting October 5th in Europe and North America and from October 7th in Far East – at Stone Island flagship stores*, on stoneisland.com, stoneisland.co.uk and exclusively on the Stone Island App for US and Canada.

An Anorak in Poly Cover Composite, a matte, colourless and opaque, water and wind resistant, polyurethane film. The garment dyeing technique colours the film without affecting its transparency.

Down jacket in Lamy Cover, a hyper light nylon tela, digitally printed with exclusive Supreme artwork and then laminated with an outer polyurethane film. The piece is assembled and then directly injected with the finest feathers. The direct injection of feathers enhances the overall lightness of the garment. Even the Supreme six panels cap is made in Stone Island Lamy Cover.

Hooded sweatshirt in cotton fleece. Garment dyed. Snap closure pouch pocket on front. Reflective transfer print of the Stone Island/Supreme Compass at center front. Supreme Reflective transfer print on back. Reflective transfer tab prints on hood and lower sleeves. Made exclusively for Supreme. Sweat pants in cotton fleece with reflective transfer print of the Stone Island/Supreme Compass on left thigh.

Short sleeve T-Shirt in cotton jersey with all over pigment print, placed Stone Island/Supreme Compass at center front and placed stripes on sleeves. Self fabric set in collar. Twenty minutes stonewash. The white colourway has the Stone Island/Supreme Compass and stripes printed on cotton jersey. Made exclusively for Supreme.

Calik Denim celebrates 3 decades of denim with 3 global eventsCalik Denim celebrates 3 decades of denim with 3 global eventsCalik Denim celebrates 3 decades of denim with 3 global events

Calik Denim celebrates 3 decades of denim with 3 global events

 

Calik Denim is celebrating 30 years of international success with Denim Loves Art, a socially minded project involving 30 young designers from around the world.  Thirty denim-inspired works, produced by the young designers whose projects were selected by an international jury, will be revealed and exhibited at three special events celebrating the 30th anniversary across Europe and the US; in Istanbul on 11 October 2017, Amsterdam on 25 and 26 October 2017 and Los Angeles on 6 December 2017.

As part of the #DenimLovesArt project embracing the ubiquitous nature of denim, young designers from around the world were invited to submit designs and production plans for unique items including clothes, furniture, shoes and handbags with denim as the main material. The selected candidates, chosen by a panel of judges, went onto produce their unique items, with all production, materials and travel to the three special events sponsored by Calik Denim.

Calik Denim will also be revealing their new brand image for the company as they celebrate their thirty years of success at the three international events.

Calvin Klein opens two new multi-brand lifestyle storesCalvin Klein opens two new multi-brand lifestyle stores

Calvin Klein opens two new multi-brand lifestyle stores

Calvin Klein has announced the opening of new Calvin Klein multi-brand lifestyle stores in Shanghai and Dusseldorf. Each store is a flagship and features the brand’s latest retail design concepts.

The 2-story Shanghai store in the Raffles City offers men’s and women’s CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance apparel and accessories. The Dusseldorf store is located on Königsallee Boulevard and spans across 3 floors offering Calvin Klein sportswear and accessories, Calvin Klein Jeans, Calvin Klein underwear and Calvin Klein swimwear.

The new design concept of both stores communicates the brand’s minimal, modern aesthetic with a fresh addition of colour and sumptuous materials to enhance the customer experience.

Digital technology is utilised throughout the stores offering customers the opportunity to actively participate in a personalised shopping experience and engage with the products and the brand in new ways. Interactive video and denim fit guide walls allow customers to browse items featured in the brand’s current campaign an make selections to try on in-store. In the Shanghai location, an interactive video table invites customers to explore the brand on a deeper level via newspaper, magazine and online articles on the brand, key milestones, runways show videos and recent events, as well as being able to access the brand’s social media channels.

#FASHIONTECH conference expands its content and concept

#FASHIONTECH conference expands its content and concept

In January 2018 the #FASHIONTECH conference format will take its next leap into the future of the fashion industry, beginning with its new relocation to Kraftwerk Berlin. The new partnership will be combined with expanded content and an overall concept that tracks down answers to the latest topics whiten the industry as a whole and accompanies its digital transformation.

Together with Messe Frankfurt and its new conference format ‘FashionSustain’, which takes place under #FASHIONTECH, the information on offer will continue to cover the Future of Retail and Digital Marketing & Communications topic areas, but will also be significantly expanded to include a new topic area: The Future of Textiles and Sustainability.

Chic Shanghai upgrades its upcoming edition

Chic Shanghai upgrades its upcoming edition

CHIC Autumn Shanghai is set to take place from October 11th to 13th, 2017 and is set to bring three new directives that are positioning and upgrading this upcoming edition:

-New Experiences
-New Approaches
-New Forms

CHIC Autumn welcomes around 850 exhibitors – thereof around 400 from 20 foreign nations and regions. Among them will be a pavilion from PREVIEW IN CHINA from South Korea. Furthermore, strong and traditional joint participations will be created by France and Italy. As at all previous editions in Autumn and Spring, Italy will present its brands in a pavilion including important brands for men, women and kids. The Italian participation at the most important trade show in China proves to be the meeting point they cannot miss to attract the important buyers with their latest collections.

CHIC Autumn will present clear and distinctive segments, covering the ground floor of halls 2 and 3, covering 50,000 sqm in total:

-Hall 2: FASHION JOURNEY with international participations, URBAN VIEW (menswear), NEW LOOK (womenswear), IMPULSES (young designers), SECRET STARS (fashion accessories), KID’S PARADISE (childrenswear), SHANGHAI BAG Fashion Fair
-Hall 3: HERITAGE (leather/fur/downwear), CHIC YOUNG BLOOD (new generation street styles) and the ‚shows in the show’ PH VALUE (including body/beachwear) and THE UNIT (including supporting services in the whole process of design, production, sales).

New is ‘The Sustainability Zone’. As a result of increased environmental awareness and more stringent general requirements imposed by environmental legislation, China National Textil and Apparel Council together with China National Garment Association have created this new area entirely dedicated to sustainability, which will cover 576 m2 in Hall 2.

To reply to the high demands of consumers in their dressing behaviour, a small section will be presenting intelligent techniques for offering bespoke service to customers. HUAPIN Tailor or STOR Cezon add to their performance at CHIC Autumn the practical procedure to design, to produce and to cut to size.

Activities like trade match-makings, a Commercial Forum and Fashion Conference will be held to achieve precise commercial matching. A special topic will be sustainability standards. Trend seminars will inform on latest trends and tendencies of 2018 FW. The International Brands Joint Release Show will give an overview on selected brands.

Ruco Line celebrates 30th anniversary with an exclusive event in MilanRuco Line celebrates 30th anniversary with an exclusive event in MilanRuco Line celebrates 30th anniversary with an exclusive event in Milan

Ruco Line celebrates 30th anniversary with an exclusive event in Milan

RUCO LINE, the Italian brand that combines sports inspiration with glamour has celebrated its 30th anniversary with an exclusive event in Milan and involved special guests including Elena Santarelli.

ROOTS&ROUTES was the concept behind the event. A special moment to tell of travel on the roads of the world, from Santo Domingo to Perugia, from Japan to China, while always remaining true to the roots of the brand, the strength of its international success.

“If I think where we started I feel like I’m living a dream,” says Marco Santucci, President and CEO of RUCO LINE, “instead it is reality and the future depends only on us.”

Protagonists of the event were the special editions created specifically for the thirtieth anniversary: on the one hand, Ellie, the reissue of the historical Model 200 -the first and original heeled sneaker launched by the brand in 1992 with international success. On the other hand, the 30th Anniversary Capsule Collection that includes exceptional models for her and him.

Clerici Tessuto takes the 100% bio-based Evo Fibre by Fulgar to the luxury market

Clerici Tessuto takes the 100% bio-based Evo Fibre by Fulgar to the luxury market

Clerici Tessuto presented at Première Vision Paris the first ecosustainable textile collection, featuring organic silk and wool fabrics, GOTS certified, and next-generation high-tech fabrics.

Clerici tessuto has chosen the innovative EVO yarn, produced by
the Italian company Fulgar,
to offer high-end fabrics combining maximum performance with high durability and little impact on the environment, in line with Clerici Tessuto’s commitment to sustainability.

EVO by Fulgar is a yarn made from castor oil – not for feeding plant that grows spontaneously. A totally renewable resource that does not require high amounts of water nor subtracts land for human or animal
food.

Suitable for any textile application, EVO by Fulgar is ultra-light, super stretch and extremely breathable, dries quickly and does not need ironing, has thermal properties and natural bacteriostatic: a whole range of distinctive values and benefits that ensure maximum comfort and unmatched performance, while retaining an intense eco-awareness.

Panorama and Selvedge Run partner up

Panorama and Selvedge Run partner up

In January 2018, Selvedge Run will move into the Marshall House on the grounds of Messe Berlin and will thus be located in the immediate vicinity of Panorama Berlin. Both trade shows will continue to operate independently and will benefit from the synergies created by the joint location.

The cooperation will be a useful thematic addition to the market – especially in conjunction with Panorama Berlin’s successfully established segment, Nova Concept.

While Nova Concept covers the denim, progressive casual and lifestyle markets, the focus of Selvedge Run is on quality and crafted goods. With its individual, highly authentic form of presentation, it puts the sense of community that is so important to its international brands and buyers at the forefront. The two concepts complement each other in a exciting way, offering many new sources of inspiration.

“The cooperation with Selvedge Run gives us the opportunity to further develop our product portfolio for Nova Concept,” says Jörg Wichmann, CEO of Panorama Fashion Fair Berlin GmbH. “The result will be a very interesting product range for the denim and progressive casual markets, one that will really appeal to national and international trade show visitors.”

Bally joins forces with Swizz Beatz on limited edition collectionBally joins forces with Swizz Beatz on limited edition collection

Bally joins forces with Swizz Beatz on limited edition collection

Bally has joined forces with Grammy Award-winning music producer and global entrepreneur, Swizz Beatz, on a limited edition collection of accessories and ready to wear with artwork created by Spanish artist Ricardo Cavolo. Part of the ‘Bally Collective, curated by Swizz Beatz’, this partnership continues the brand’s commitment to creating a platform to playfully empower artistic license across emerging and established talent.

Talking about the inspiration behind his prints for Bally, Cavolo explains he and Swizz wanted to achieve with this project, the feeling of ‘total freedom’ in the pursuit of ‘creation with no borders.’ His prints represent his interpretation of freeing the spirit animal inside, resulting in a truly vivid collection of otherworldly drawings. Cavolo’s eclectic style is based on the relationship between folk art, traditional and modern tattoo culture and European religious imagery. He often develops characters, telling stories through the illustration of their experiences across time, using symmetry and symbolism to connect with a modern audience.

The collection will launch worldwide in Bally flagship stores and on bally.com from 26 September 2017.

Premiere Vision announces launch of its new marketplace in 2018

Premiere Vision announces launch of its new marketplace in 2018

Première Vision has announced the launch of its marketplace in 2018. Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well. Drawing on its long-standing relationship with the fashion industry, Première Vision’s marketplace aims to accompany the profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.

The Première Vision marketplace will be simultaneously:

A B-to-B e-commerce site: which will present a selective catalogue of products from the exhibitors’ collections. These product offers may be made private, and permission to consult them managed by the exhibitors themselves. For buyers, access to the marketplace will be free of charge, and require authentication. Initially, the site will be exclusively reserved for sampling requests, similar to the transactions that take place at the shows, but which in this case will extend beyond the actual events themselves.

An editorial platform based on seasonal fashion trends and product trend information produced by the Group’s in-house team.

A service provider for the fashion industry to facilitate connections between exhibitors and buyers.

A project of a highly technological nature: to take advantage of the best solutions on the market, this new platform will use MIRAKL technologies, the leading French publisher of marketplaces.

TOMMYNOW puts the Excitement into LFW

TOMMYNOW puts the Excitement into LFW

Fall 2017 TOMMYNOW, the brand’s third in-season runway show, closed London Fashion Week on Tuesday, September 19, 2017 at the Roundhouse. Following the success of the first two TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER’s signature “See Now, Buy Now” format. For the first time, TOMMYNOW included both men’s and women’s collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were immediately available to purchase across all sales channels in more than 70 countries.

More than ever, Tommy Hilfiger showed that the fashion industry needs to connect technology with current formats. Fashion Weeks are PR formats and need to be used as such. Daniel Grieder, CEO of Tommy Hilfiger, perfectly understands how to use the advantages of these events and showed with his latest runway show that concepts such as ‘See Now, Buy Now’ and technologies such as AR at chatbots can be perfectly combined with existing formats such as a catwalk show during a Fashion Week event.

All items showed at this event were immediately buyable, customers were directly engaged by livestreaming the event and embedding it across social media. A Facebook AI chatbot offering fashion advise was implemented as well as an app creating an AR catwalk in the consumers living room creating the engagement, other brands are still looking for. It is instant, it is shoppable, it is entertaining.

Seeing this visions implemented demonstrate how important it is to combine technology with fashion across brands and retailers. Tommy Hilfiger offered a perfect example of how the biggest ticket during Fashion Week is one that engages the consumer immediately and makes fashion exciting and approachable again.

 

The MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th editionThe MICAM kicks off successfully with its 84th edition

The MICAM kicks off successfully with its 84th edition

Creativity, passion, consolidated experience and plenty of enthusiasm: these are the key ingredients making the 84th edition of the MICAM, the international footwear trade fair at Fiera Milano which kicked off with its first day yesterday and will finish on the 20th of September.

This edition presents a number of novelties, in line with the ongoing process of renovation launched by Assocalzaturifici last February: first and foremost, the new synergy with the calendars of Milano Moda Donna when, for the first time, the last day of the MICAM will coincide with the opening of the Milanese fashion week.

International buyers were spotted reaching as far as Japan with Isetan attending. Furthermore the second day saw a visible increase in buyers at the show. The attendance of the big Italian footwear brands like Prasad, Gucci, Tods, Dolce&Gabbana saw the level of the show increasing and a new arrangement of brands gave the show a more pleasant flow.

This edition ”the MICAM” has chosen to focus on “Seduction” in order to portray the beauty and quality craftsmanship of the Italian shoe.”THE SEDUCTION OF FOOTWEAR – Italian Glamor” is shown every day at Pavilion 1, stand H05 – 09. The exhibition reveals the seductive power of women’s shoes, with a selection of 50 models representing the excellence of Italian manufacturing and style.

Coterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong startCoterie kicks off with strong start

Coterie kicks off with strong start

Coterie saw a strong start to its current edition, kicking off today.

Retail legend LeeAnn Sauter Founder @ CEO of Maris Collective partnered with Coterie to bring great talent to the broader public. You can find more on this in the coming issue of WeAr Magazine coming this January 2018.

RDIT at Coterie is a new section in the show featuring selected designer brands from around the globe.

Beauty @ Coterie provides a great source of information for concept stores.

 

 

Coterie taps experts for upcoming edition

Coterie taps experts for upcoming edition

UBM’S Coterie, the premiere advanced contemporary & designer fashion trade show is opening this month from the 17th till 19th of September.

Danielle Licata, VP of the show has tapped experts in the fields of beauty, lifestyle and luxury hospitality to curate newly formed sections on the show floor that offer retailers a compelling look into how to think outside the box when merchandising their stores for consumers. Maris Collective’s LeeAnn Sauter, celebrity makeup artist Beau Nelson and Sabrina Burda and Noelle Pallais of Random Acts of Creativity will serve as curators for the new neighborhoods.

Lifestyle curators of R.A.C., Noelle Pallais and Sabrina Burda are installing a shop-able lounge in six different thematic atmospheres where they are showcasing their product found from their international travels. Objects, art, furnishings and lifestyle items will be on display within the space along with 25 styling trends culled from 3×1 Misa, Furla, Emm Kuo, French Connect, Belstaff and more.

As from our previous news article, UBM has partnered up with Delivering Good to support those affected by the recent hurricane. Visit the site to donate.

Premiere Vision Paris upcoming edition with ‘Cloud of Fashion’ theme

Premiere Vision Paris upcoming edition with ‘Cloud of Fashion’ theme

Under its new tagline “Cloud of Fashion”, the next edition of Première Vision Paris will open its doors from the 19th till 21st of September, at the Parc des Expositions de Paris Nord Villepinte. This bold and ground-breaking campaign echoes both the invigorating vibrancy of the upstream side of fashion and the goal of the Première Vision Group to bring the entire industry together around creative innovation, both during and outside of its shows.

With its growing overall offer – up 3% vs. September 2016 – presented by its 1,954 exhibitors, Première Vision Paris is readying a rich and dynamic edition, despite a still complex global context marked by a changing fashion market and political, security and economic threats. A September edition marked by several new changes in terms of the offer and of commitments, as well as of experiences.

UBM Fashion x Delivering Good collaborate to secure donations

UBM Fashion x Delivering Good collaborate to secure donations

“In light of the recent natural disasters that have affected millions and displaced thousands from their homes, we’re asking the fashion industry to come together to support the victims of these storms.

UBM Fashion is committed to helping these communities recover and rebuild by contributing to our longstanding partner, Delivering Good, a nonprofit organization that provides support to people affected by natural disasters. Delivering Good is working diligently around the clock with the fashion and home industries to secure donations for those impacted by Hurricane Harvey and Hurricane Irma.”

NO KA ‘OI at Le Bon Marche Rive Gauche Paris

NO KA ‘OI at Le Bon Marche Rive Gauche Paris

The athleisure brand NO KA ‘OI has been chosen to take part of “La Famiglia” exhibit of in Le Bon Marché Rive Gauche in Paris. After Brazil, Japan, Brooklyn and Paris, the department store has decided to celebrate Italy and La Famiglia, until October 22nd 2017. The teams of Le Bon Marché took interest in contemporary Italy beyond the stereotypes. The exhibition features a curated selection of innovative products that together showcase a captivating and unique vision of contemporary Italian creativity. This presentation highlights the avant-gardist wave in its exceptional capacity to respect the past while also reinventing it.

The NO KA ‘OI Fall Winter 2017 collection featured in “La Famiglia Rive Gauche” exhibit draws on the powerful unity of opposites. A playful mix-and-match approach of unexpected palettes, patterns, and textures; heavy fabrics are matched with lightweight, shiny with matte, straight lines coexist with curvy lines and dark colors with bright.

Anchored in its staple design of color block, this season’s bold blocks of color are embodied in muted neutrals, bright greens, and fiery red and orange hues. Each colorway contours the front and back of leggings, tops, sports bras and jackets. The collection continues to inject sports elements into its fashion-first aesthetic with a cubistic camouflage print. NO KA ‘OI’s moda pillar is rooted in haute couture craftsmanship and highlighted with a panoply of vivid textures, colors, and stitching techniques.

The Worlds of Film & Fashion Collide: Parajumpers x Mudbound Cast Dinner

The Worlds of Film & Fashion Collide: Parajumpers x Mudbound Cast Dinner

The worlds of film and fashion collided on Monday night at Veneto-based luxury outerwear brand Parajumpers’ cast dinner for Dee Rees’s “Mudbound” Oscar buzz movie during the Toronto International Film Festival. “Mudbound” is a film adaptation of Hillary Jordan’s prize-winning 2008 novel of the same name, which tells the story of two families, both at odds and tied together, while struggling to get by in the racially divided Deep South during World War II.

Celebrities and actors such as Mary J. Blige, Carey Mulligan, Garrett Hedlund, Rob Morgan and, “Straight Outta Compton’s,” Jason Mitchell, together with director Dee Rees, gathered to celebrate with industry influencers and Netflix executives to kick off its Awards Season presence.

“We felt honoured to be the hosts of this wonderful evening, celebrating such a talented cast and outstanding film. Parajumpers being aligned to MUDBOUND, the strong subject matter and media buzz surrounding Netflix’s new release, could not be a better brand fit for us. We have thoroughly enjoyed the evening and the company of our guests of honour, the MUDBOUND cast”

Parajumpers created 2 exclusive leather jackets for the occasion; 1 for Mary J. Blige and one to be auctioned off to raise funds for charity which was signed by the famous singer and actress.

YKK to host 3-day event in honour of Première Vision exhibition

YKK to host 3-day event in honour of Première Vision exhibition

The YKK London Showroom has announced a special 3 day event in honour of the Première Vision exhibition to be held in Paris between 19th and 21st September 2017.  During this time, the Showroom will showcase its latest products, catalogues and samples, and YKK technical experts will be on hand to assist with all enquiries.

YKK’s latest Excella Fin zipper will be on show, a unique product that can be used across all garments, shoes, accessories and luggage, with twenty colours available for the zipper teeth, and six hundred to choose from for the colour tape. The zipper has an innovative finguard structure extending the teeth to the material, ensuring it does not rip from a heavy usage and can be ordered as an open end, closed end or movable piece with two way sliders. It enables a smooth transition when using the zip. YKK’s latest button cap product will also be available, another product created to give users complete flexibility and originality, as the button can be incorporated into the same look and material of any item, including leather, grosgrain and denim. Individuals will be able to customize the cap to reflect their overall vision and also can personalize the product with initials or anything else of their choosing.

Who’s Next evolvesWho’s Next evolvesWho’s Next evolvesWho’s Next evolves

Who’s Next evolves

The recent Who’s Next has officially closed yesterday, with many brand impressions from French brands, like leather jacket label Zapa, or the lifestyle label Bensimon, both of which presenting impressive collections. Also Trench & Coat presented an interesting take on the classic trench-coat and added French flair to it.

But aside seeing French labels, and visitors, there was an increasing international presence at the show. Who’s Next has continued its collaboration with the Japanese department store Laforet.

Laforet’s team showed in an impressive installation some of its brands and brought the Japanese flair to the capital of fashion.

The trade show was separated into 5 areas showing a total of 700 RTW brands that ranged from the German Annette Görz to the Chinese YI Project.

In addition to Who’s Next, the venue also saw Première Classe presenting accessory and footwear brands. Buyers had the chance to combine both shows easily in one visit and get an impression of what the international market had to offer in this area, too.

What has received increasing interest from visitors was the conference area that was organised by the trade shows and was held within the Première Classe area.

From success stories told by leading retailers to tips and tricks how social media can help retailers, or trend talks. This concept offered that retailers can inform themselves over and above their usual buying route and improve their business.

Talking to Aude Chabanier, Who’s Next’s new show director, it became very apparent that the trade show is aiming to be even more international, professional and help the industry in every possible way: from services, to education.

New areas were established where tech fashion start-ups presented their concepts which is ever more important in this changing world.

With these new changes ahead, it will be a highly interesting show to follow on the international trade show calendar.

 

Check out our social media to stay on top about live news from the show.

CPM Moscow 29th edition with steady visitor numbers, more brands and new strategic steps

CPM Moscow 29th edition with steady visitor numbers, more brands and new strategic steps

The 29th edition of CPM Moscow, from 30th August until 2nd September 2017 at the Expocentre Fairgrounds, came to a successful close with highly encouraging figures: around 22,900 professional buyers (an increase of 7.42% compared to the previous year) from over 50 countries visited the platform in Moscow, which was also attended by 1,300 brands (an increase of 31% compared to the previous year) and 700 exhibitors from 27 countries, all showcased on a gross area of 45,000 m2.

Due to its location, CPM Moscow has represented “EAST meets WEST” for almost 15 years now: “Russia is not only an extraordinary market, but also an extraordinary country. As the leading order trade show for the Eastern European market, CPM Moscow is an extraordinarily diverse pulsating tradeshow that is constantly being further developed. And it all takes place in an extremely fascinating metropolis, which, in terms of its presence and development, is in no way inferior to any other global hotspots,” sums up Thomas Stenzel, Managing Director of the Messe Düsseldorf GmbH subsidiary in Moscow. “So we’re all the more delighted that as of 1 October 2017 we will be completely taking over the tradeshow from Igedo Company Düsseldorf, who will continue to act as co-organiser of the event.”

Report from Munich Fabric Start

Report from Munich Fabric Start

WeAr’s team has talked to some of the brands at Munich Fabric Start to hear first hand from the show’s vibe and find out about the latest trend the brands are exhibiting for this new season.

 

Coloro – Join the color revolution. Based on a 7-digit code describing Hue, Lightness and Chroma.

Nastrificio Victor enjoys great demand for their fashionable tapes as accessories get more and more important.

Dynamo: Gaetano is happy with the positive response buyers are having towards the new collection. Especially the new yarn dyed structures with wool touch are a runner.

Saving water and energy another key matter at Bossa.

Bossa’s Müge Tunceren comments on the collection: “This new collection we especially put our importance on colors. They are changing their colors after the washing process. The fabrics area also especially soft due to the inclusion of special fibres in the construction process.”

Calik promotes its Fly Jean fabrics in the popular athleisure style

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Munich Fabric Start(s)

This Munich Fabric Start kicked off the trade fair cycle for A/W 18/19 and already is in full swing.

Due to last season’s strong visitor numbers, especially also for the third day, the show has extended Bluezone for one more day, 3 days in total. It has also introduced a new format: Apparel Source to bring the industry forward in terms of value chain.

Further, new workshops will be held at Denim Club with talks from the Bluezone experts, after all this area comprises over 100 brands, and workshops covering new developments and trends.

Also Keyhouse, a relatively new format, being introduced a few seasons ago, will be a hub for new technologies, the future of fabrics, macro trends etc. After all, in times of 3D printing and other advanced technologies it is ever more so important to stay informed. Li Edelkoort will hold a trend seminar at Keyhouse the 6th of September talking about key trends for this season as well as for S/S 19.

Parallel to Munich Fabric Start and Bluezone will be Munich Apparel Source, which offers a portfolio of sourcing offices and manufacturing companies including Cut-Make-Trim (CMT) solutions and high-end finished goods production.

The team of WeAr is at the show, talks to the key-players and collects impressions for you. There was a very strong start of the show, with people queuing at the entrance. The show skillfully presented the key trends and also showed that accessories are key. The saying: ‘Simplicity – buy less, choose well’ seems to be meeting the demand of today.

Apax Partners acquires a majority stake in MatchesFashion

Apax Partners acquires a majority stake in MatchesFashion

Private equity firm Apax Partners has acquired a majority stake in MatchesFashion. The latter’s founders, Tom and Ruth Chapman, as well as existing venture capital backers: Scottish Equity Partners and Highland Europe, will retain minority stakes and control in the business.

The deal is said to be expected to close in the fourth quarter of 2017.

Carolina Herrera to show her Spring 2018 runway show at MoMA

Carolina Herrera to show her Spring 2018 runway show at MoMA

Carolina Herrera has announced that her Spring 2018 runway show will take place in the Abby Aldrich Rockefeller Sculpture Garden at The Museum of Modern Art. Taking place on September 11 at 8pm, the show will take place as part of New York Fashion Week.

CIFF to unveil ambitious expansion of runway concept for its 50th Edition.

CIFF to unveil ambitious expansion of runway concept for its 50th Edition.

For the F/W 2018 edition of Copenhagen International Fashion Fair, the tradeshow will unveil an ambitious expansion of its innovative runway concept. First introduced in February 2017 under the name CIFF SHOWSCENE, the highly curated runway concept originally conceived to offer emerging talent a cost-effective way to produce individual runway shows, will be known going forward as CIFF RUNWAY.

“The Fall/Winter 2018-19 fair (31 Jan to 2 Feb 2018 ) will mark CIFF’s 50th edition and we feel there is no better way to mark the occasion than to reinforce our longstanding commitment to supporting and nurturing emerging talent. Young talents represent the lifeblood of our industry. They take risks, push boundaries and help move our industry forward. We’re thrilled therefore to be expanding our runway show concept and unveiling a series of exciting new services designed to help emerging brands express their vision in highly individualized presentations.”– Kristian W Andersen, Fashion and Design Director

Buffalo to revive its platform boot with Patrick Mohr

Buffalo to revive its platform boot with Patrick Mohr

Buffalo is reintroducing its infamous platform boot style with a revival of this popular 90s style shoe. In collaboration with Berlin-based fashion designer Patrick Mohr, Buffalo will release a unisex line of the shoe towards the end of 2017.

Cotton Made in Africa achieves record revenues

Cotton Made in Africa achieves record revenues

Upon publication of its annual report for 2016, Cotton made in Africa can report positive results for the past commercial year: As the largest label for sustainable cotton from Africa, CmiA certified 30% of cotton production in sub-Saharan Africa. Growing demand for CmiA cotton in the textile industry meant that around 50 million CmiA textiles were put to the market in 2016. Thereby, the sustainable cotton initiative increased its license revenues by 47 percent in comparison to 2015.

Thanks to the boost in sales of CmiA certified cotton in the textile production countries, CmiA could achieve a consolidated revenue of plus 47 percent in 2016. The share of public financial aid in 2016 reached the lowest level of 1 percent. The result substantiates the motto of the sponsoring organization – Aid by Trade. Based on its goals, the foundation was able to increase the effectiveness of its contributed funds by a further percentage point in comparison to the previous year, reaching 72 percent. Successful project implementation in the cotton growing countries.

Above its standard implementation, Cotton made in Africa supports projects by village communities and provides financing. Among the projects are solar power projects for farmer training centers, water or women’s projects. The total volume invested in cooperation projects that have been active 2016 came to 950,000 Euros.

WeAr reports from Las VegasWeAr reports from Las VegasWeAr reports from Las VegasWeAr reports from Las VegasWeAr reports from Las VegasWeAr reports from Las Vegas

WeAr reports from Las Vegas

WeAr is currently in Las Vegas visiting the tradeshows that are putting forward the best trends, brands and designers for the coming season.

At Liberty Fairs, the first day saw a slower start but proved to be a space that was clean, modern and easy to navigate. At Liberty, we visited Calik Denim who presented their Fly Jeans which have incredible technical properties where performance is built into the denim joggers through the addition of protective inserts. The qualities of these jeans feature lightness, flexibility, softness, no-seam slippage, creaseless fits and super compactness.

Exclusively at Liberty Las Vegas, the Quest area showcases industry-leading designers who blend the lines of luxury sportswear and sartorial dressing, bringing them into a curated space that holds no creative boundaries.

Furthermore at Agenda, that also kicked off on a slower note, featured some amazing brands that used innovative props all throughout their booths.

Stitch, The Tents and Project are also presenting some great trends and innovative products. Robins for example, is showcasing its interesting new red label for the wider audience. Whilst At Project and The Tents, The Edit Looks give a selected overview of the best that is on offer.

Stay tuned for more!

UBM’s FN PLATFORM presents new launches for S/S 2018 edition

UBM’s FN PLATFORM presents new launches for S/S 2018 edition

For S/S 18  UBM’s FN PLATFORM, the internationally recognized event for footwear in the USA, that is hosted in August will see the following events taking place:

ACTOR BLAIR UNDERWWOD LAUNCH Q by Blair Underwood will launch at FN PLATFORM. The collection is a collaboration between renowned footwear designer, Pasquale, and actor Blair Underwood. The line focuses on designing well-made, yet accessible luxury footwear that allows men to express their personal style. Featuring a modern design with an edge, Q by Blair Underwood is made in Italy and exemplifies Italian craftsmanship.

The Home Shopping Network (HSN) is coming to FN PLATFORM. On Tuesday, August 15th Aspart of their American Dreams Initiative, a panel of executives, producers and presenters will hear live product pitches from MAGIC exhibitors.

During the NY Womens September Show ‘Footwear @ Coterie’ will showcase new to the show, Chie Mihara, from Spain, and Ivy Kirzhner.

Farfetch appoints Yasmin Sewell as new Vice President of style/creative

Farfetch appoints Yasmin Sewell as new Vice President of style/creative

Farfetched has appointed former Style.com fashion director Yasmin Sewell as vice president of style and creative. In her new role, Sewell will be responsible for the global editorial and creative teams and all the styling of the platform.

“Farfetch is undoubtedly one of the most innovative companies in today’s retail landscape. I’ve known José since the beginning – we are past collaborators, and it is an honour for me to become a full-time part of everything Farfetch is creating now and even more so, all that is to come.” – Yasmin Sewell

Premium Order Munich with successful close to the season

Premium Order Munich with successful close to the season

Premium Order Munich took place 5-7 August 2017, and showed a high attendance of 83% in international brands. In harmony with the concept, the 250 brands were staged against the industrial backdrop of the Zenith Halle. With a consistently high visitor frequency on the last two of the three trade show days, expectations were fulfilled in terms of both numbers and quality.

“The move to the open-plan Zenith Halle was the right thing to do. The atmosphere and vibe were fantastic and – as always in Munich – everything revolved around appointments. Our focus on the basics and consolidation was very well received by both exhibitors and buyers. There was particular praise for the service and degree of quality on offer, facets that continue to top our list of priorities. We are satisfied and are already starting to prepare the January event in Berlin.”
Anita Tillmann, Managing Partner of the PREMIUM GROUP 

Who’s Next and Premiere Classe to launch business solutions area at upcoming edition

Who’s Next and Premiere Classe to launch business solutions area at upcoming edition

From September, Who’s Next and Premiere Classe will be doing more to support their exhibitors and visitors by creating opportunities to exchange information and to find real retail and wholesale solutions.  With the the new conferences theme will be #successstories #business. A new area called Fashion Solutions, located in Hall 3, will be dedicated to business solutions and networking. Here 30 companies will offer concrete solutions for merchandising and other services, whereby 40 planned workshops will take place over the 4 days.

For the first time, Who’s Next and Premiere Classe will help a selection of brands develop their wholesale and retail business by giving them the opportunity to both exhibit B2B in tradeshows and to sell B2C online.

The tradeshows will soon announce and present the exciting collaboration with La Redoute’s La Brand Boutique.

For the coming edition in September 2017, Who’s Next is collaborating with the agency Trend Union to create a new service area : The “Gallery Store”, situated in the heart of Hall 4. An updated trends area giving visitors a new perspective on retail, providing information on innovative ways to present a product, or the furniture that will highlight the collection but also information on the situation of retail today.

Who’s Next and Premiere Classe are supporting this evolution by putting human interaction back at the centre of communication and discovery in order to create an interdisciplinary environment where skills and knowledge complement each other.

CORDURA Brand and Carhartt introduce new “Meet the Maker” video seriesCORDURA Brand and Carhartt introduce new “Meet the Maker” video series

CORDURA Brand and Carhartt introduce new “Meet the Maker” video series

Invista’s Cordura brand first teamed up with Carhartt, in 1998 to bring advanced durability and fabric technology to its Extremes line. The collaboration led to a durable bond that has endured for nearly 20 years. Now, the two iconic brands are celebrating this history of collaboration through innovation and setting the foundation for a next generation of durable workwear in their new ‘Meet the Maker’ series video.

This “Meet the Maker” episode takes viewers on a journey behind-the-scenes – through the Carhartt of today and past decades, including an archival piece dating back to the 1800s. It also debuts a limited-edition Multicam

CORDURA Brand and Carhartt Live Durable in Latest “Meet the Maker” Series Installment

Black camo print version of the legendary, fit-for-anything, Carhartt Chore Coat, built with the long-lasting durability of CORDURA fabric. First produced in 1917, Carhartt’s legendary Chore Coat is reimagined in honor of both its 100th anniversary and in celebration of the 50th Anniversary of the CORDURA brand.

Stone Island opens new Flagship Store

Stone Island opens new Flagship Store

The Italian premium label Stone Island opens its biggest flagship store yet in los Angeles at the intersection of N La Brea and 1st Street. The independent building featuring large show windows facing the street is 500m2 big. It has been designed to provide vast space to create an emotional area transporting the Stone Island image and putting the Stone Island and Stone Island Shadow Project collections properly on show.

Dover Street Market opens in Singapore

Dover Street Market opens in Singapore

The fourth branch of Dover Street Market has officially opened in Singapore. Dover Street Market Singapore is located in a building that forms part of the a complex promoting a “lifestyle destination” filled with design-focussed shops and restaurants.

Just as in the New York, London and Tokyo stores, the interior design is conveyed by Rew Kawakubo, founder of Comme Des Garçons, and Dover Street Market. The key feature within the shop is a giant central hut complex, which is a signature element of all Dover Street Market locations throughout the world. Colorful arches then draw attention to the back of the store, accounting for the first time that color has been used architecturally in any DSM.

CIFF S/S 18 presents special project by ABASI ROSBOROUGH

CIFF S/S 18 presents special project by ABASI ROSBOROUGH

CIFF has announced that the menswear brand ABASI ROSBOROUGH will be joining its fair for S/S 2018.

Designers Abdul ABASI and Greg ROSBOROUGH met while studying fashion at New York’s Fashion Institute of Technology and founded their eponymous brand in 2013. Since then, ABASI ROSBOROUGH has been making waves in menswear circles with their progressive take on men’s fashion and determination to reinvent the suit. Based in NYC, they were most recently nominated for the LVMH prize (2017) and were finalists for the Woolmark Prize (2016) and the Ecco Domani prize (2014) before that.

For CIFF, (in RAVEN Projects) ABASI ROSBOROUGH will be presenting their collection in a installation incorporating elements from their collaboration with artist, Justin Guariglia.

Alberto pants introduces ‘cooler’ into womens collectionAlberto pants introduces ‘cooler’ into womens collection

Alberto pants introduces ‘cooler’ into womens collection

For ALBERTO women, ‘Cooler’ are the trousers for the diverse stylish summer business look, new as of Spring/Summer 2018. Until recently only the preserve of the world of golf, they are now also being introduced into the ALBERTO woman collection. Because more and more women who already know them from the green, also want Cooler for their summer office wardrobe. The intelligent high-tech material supports the body’s own active cooling system, with ALBERTO combining two technologies: On the one hand, the woven fabric of hollow fibres ensures that moisture is directly transported to the surface where it rapidly evaporates. An effect that improves the natural cooling function of the skin. On the other hand, the special 3xdry finishing withstands dirt just like liquid. Even spilled tomato juice on the plane can’t harm the trousers – it just rolls off. As moisture can’t settle from the inside or from the outside, the smart trousers reliably prevent heat accumulation on the skin. But if a bit of a cool wind does come along, the wrinkle-free bi-stretch trousers prevent unpleasant chills.

Crocs commemorates 15 years since launching the original Beach Clog

Photo Credit :https://www.instagram.com/crocs/

Crocs commemorates 15 years since launching the original Beach Clog

This month commemorates 15 years since launching the original Beach Clog, known today as the Classic Clog. The Classic has grown to become an iconic silhouette.

From the brand’s early days of making sales calls by carrying samples around on a fishing string to being named the fastest growing footwear brand by Footwear News in 2006, Crocs made an immediate splash with its colorful range of comfortable clogs. After experiencing immediate success with the clog, Crocs has steadily evolved to offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.

In 2017, Crocs put out a call to consumers around the world to “Come As You Are”. The global marketing campaign focuses on the brand’s core, molded clog and sandal styles, while asking consumers to celebrate what makes them unique.

“Over the past 15 years, Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention,” said Terence Reilly, Crocs’ Chief Marketing Officer. “’Come As You Are’ is an invitation for people to share their identity, their one‑of‑a‑kindness, which is so important in today’s world. Along with our great product, we hope this campaign can help make everyone comfortable in their own shoes.”

Pure London successful opening days

Pure London successful opening days

The first two days of Pure London have been full of energy and positivity as soon as the first visitors came through the doors on Sunday morning. The creative mood has continued on the catwalk with visually inspiring and uplifting trends, the SS18 Buyer’s Briefings by WGSN, a keynote address by Dr Pam Hogg and an inspiring interview with Henry Holland.

Bringing together key players in the industry from across the UK and abroad, a busy day of buying from retailers was accompanied by an informative and creative programme of on-stage content. After revealing her unorthodox approach to fashion design and career history, Dr Pam Hogg urged retailers to champion new designers and to offer the consumer something to feel excited about.

On Monday Henry Holland took to the stage and highlighted the importance of being unique when creating a brand. He said; “I have been lucky in the development of the brand DNA, it’s playful sense of humour can be translated across different price points and product categories so find your authentic tone of voice, your point of view, and stick to it.”

Mirroring Dr Hogg’s sentiments, Sara Maggioni, Director Retail and Buying at WGSN stated in her Buyer’s Briefing that consumers will be buying less but buying better. Versatility is key, seasonless and dual function items offer value for money and the blurring of genres and categories opens up cross merchandising opportunities.
On Sunday evening exhibitors gathered for the Pure London Display Awards to applaud creativity and celebrate the best stands, collections and service.

The winners were:
Best in Womenswear – Goose Collection
Best in Menswear & Athleisure – TrixTa
Best in Accessories & Footwear – E Barrito
Best in Show – King Louie
Best Premium Emerging Designer – DB Berdan