Raf Simons to join Prada as co-creative director
From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.
This partnership, encompassing all creative facets of the Prada label, is born from a deep reciprocal respect and from an open conversation – it is a mutual decision, proposed and determined by both parties. It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today.
Conceptually, it is also a new approach to the very definition of creative direction for a fashion brand – a strong challenge to the idea of singularity of creative authorship, whilst also a bold reinforcement of the importance and power of creativity in a shifting cultural landscape. As times change, so should creativity. The synergy of this partnership is far-reaching. It is a reaction to the era in which we live – an epoch with fresh possibilities, permitting a different point of view and approach to established methodologies.
MICAM closes 89th edition with a slight drop in attendance
The 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close whereby the trade-fair recorded a slight drop (-5%) in the numbers of visitors who, over the four-day event, were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).
As Siro Badon, Chair of MICAM and Assocalzaturifici, commented: “The contraction we expected was confirmed. We saw a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties – caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of the Italian Trade Agency (ITA). We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in particular, in the high-quality Italian collections”.
“The Italian fashion industry works increasingly in synergy, as a ‘system’, – stresses Tommaso Cancellara CEO of MICAM-, and the fact that, in the lead-up to Fashion Week, MICAM coincides with a number of other trade fairs provides foreign buyers with increased business opportunities, enabling them to discover the very best of made-in-Italy in just ten days in Milan”.
In 2019, the footwear sector recorded an increase in both exports (+ 6.8%, amounting in value terms to a record figure of over ten billion euros) and the trade balance (+ 10.3%), against a slowdown in production (-3.1% in quantity).
MICAM will be back again at the Fiera Milano from 20 to 23 September 2020 to present the S/S 2021 collections.
WHITE Milano back with updated vision for this edition
WHITE Milano is back with an updated vision, zooming in on international research, enhancement of the Made in Italy and Culture of Sustainability.
Special Guest is Moroccan designer Maison ARTC, protagonist of a double event aiming to shed a spotlight on sustainability and cultural inclusiveness. Palomo Spain is the special designer, for the first time in Milan, while Salar Milano is the special project illustrating the success of an Italian firm and ushering in the Basement’s new creative direction. Plus, collaborations with international showrooms like YouConcept, and GIVE A FOKus WHITE Milano – the cultural hub curated by Matteo Ward, launched to encourage environmental awareness and sustainability – going from strength to strength.
At the February edition, WHITE Milano unveils an important path of renewal to launch a first signal of change. The cornerstones of this strategy are international scouting, increasingly close to the cultures of the different Italian and international territories, the enhancement of the Made in Italy, sustainability as leverage to trigger real change, starting from the textile production chain to reach to the end-users.
Thanks to this rich set of projects, WHITE, from 20th to 23rd February 2020, reasserts itself as the go-to event during the Milanese Fashion Week for those insiders, who now more than ever are focusing on the value of the product, through a targeted brand mix, capable of coming up with innovative proposals for the buyers and the stores, while speaking to the new generations of consumers.
COTERIE presents new initiative that aims to change the future of retail space & how customers shop
COTERIE the premier global event connecting women’s apparel, accessories, and footwear designers with top international retailers, held its first market of the year from Tuesday, February 11th to Thursday, February 13th at the Jacob Javits Center. The event showcased over 2,000 brands in the COTERIE marketplace from around the world with expanded emphasis on sustainability and international brands uniting the global fashion community.
COTERIE’s biggest new initiative for February 2020 was working with Global Management Consulting Firm, McKinsey & Company to feature technology that will change the future of retail space and how customers shop.
McKinsey & Company collaborated with Mall of America to design, build, and operate a live, tech- enabled store called Modern Retail Collective. Here, retailers can work with McKinsey to test dozens of new technologies and discover what’s possible when multiple technologies, analytics and store operations work together to elevate in-store experiences. At the same time, shoppers can interact with retailers in new ways in-store and across a variety of channels. The store, which opened in September 2019, has had a rotating roster of retail and technology partners, with each rotation lasting 3-4 months.
Consumer Retail experts from McKinsey & Co. were also onsite at COTERIE to meet with brands interested in participating in a future wave of the Modern Retail Collective Store. The store will reopen in the coming months with a new Mother & Baby focus.
“The timing to coincide with NYFW has been terrific, we have seen greater International attendance from stores such as Net-A-Porter, Harrods, Galeries Lafayette, Printemps, and Ron Herman Japan among others. Retailers have been responding positively to the newness of the season and trend-driven product from the brands on the show floor. There are over 1100 brands exhibiting at COTERIE this season, of which over 200 are new brands. I was very pleased with the community at COTERIE this season and the global reach the platform has in helping international brands successfully launch their wholesale businesses in the United States. The advances in sustainable materials and resources that many brands have integrated into their design and manufacturing processes was also of note. The panels on our Live Stage were extremely well-attended and covered topics ranging from the State of Fashion, New Retail Technologies, Monetizing Instagram, and the Relevance of Recycled and Upcycled Materials. I look forward to growing our future programs and to introducing new initiatives to further develop and elevate the business.” – Colleen Sherin, President COTERIE
TOMMYNOW Spring 2020 show
As part of the TOMMYNOW spring 2020 show, Tommy Hilfiger presented the fourth joint TommyXLewis collection, again focusing on sustainability, inclusion and diversity. Grammy winner H.E.R. awarded the twelve designs of TommyXLewisXH.E.R. Capsule collection with an authentic touch. For the seventh season, the runway event returned to the British capital on February 16, 2020 at 8:00 p.m. as part of London Fashion Week: In The Tanks at the Tate Modern.
This season is about loyalty: loyalty to yourself, to what you believe in and also to the desire to shape a sustainable future. Tommy Hilfigers and Lewis Hamilton’s fourth community collection is the embodiment of this philosophy; no wonder that the word loyalty can also be found as a tattoo on the arm of the brand ambassador Hamilton and thus also acts as a guiding principle for the spring 2020 collections.
This season TOMMYNOW will be reduced to what matters most: a sensual journey into Tommy Hilfiger’s sustainable fashion world – with designs that do not waste resources. In London, Tommy Hilfiger and Lewis Hamilton presented their most sustainable line to date with the TommyXLewis collection: More than 75% of the designs are made from 100% organic cotton, recycled materials, down alternatives and denim washes with low environmental impact.
In spring 2020, TOMMYNOW is once again the embodiment of the “Style for All” philosophy; a firm commitment to the belief that fashion cannot make a difference in gender, age, nationality and body size. TommyXLewis and TommyXLewisXH.E.R. is available for all sizes, the HILFIGER COLLECTION, however, enables classic designs to be exchanged between the sexes.
Informa and Micam will join forces for August 2020 edition
Informa and Micam have announced to be joining forces for the August 2020 edition starting 17-19th August 2020. They will have MICAM Las Vegas alongside Project and Magic at the Las Vegas convention center. “By making this announcement we are connecting the entire footwear world. We need to energise the footwear community brands and retailers.” – Tom Nastos
APP-DATE: Sustainable Ratings, Recycling and Store Locators
As part of an effort to become a more sustainable industry, fashion and digital initiatives often overlap in order to inspire the collective to keep abreast of changes in the digital fashion landscape. Below we list 3 apps that are focusing on sustainable efforts & implementing real change. Some of them are available to all stores; others are exclusive to one retailer or territory.
GOODONYOU
goodonyou.eco
Led by a group of environmentalists, fashion professionals, scientists, writers and developers, GoodOnYou is the key app for fashion and sustain- ability. It rates brands on several sustainability criteria, including environment (where the company’s greenhouse emissions, water and toxic chemical use are assessed, among other things), animals (reflecting on the company’s use of fur, leather, exotic animal skins and so on) and labor (an evaluation of the brand’s commitment to fair pay and health and safety standards in the workplace). What’s more, for brands with overall scores of poor or not good enough, the app suggests alternative designers who deliver (somewhat) similar styles within the same bracket but made more ethically.
REGAIN
regain-app.com
UK-based app reGAIN allows consumers to trade their worn garments in exchange for discount vouchers, while also enabling retailers to communicate their commitment to supporting conscious consumption. Customers are invited to drop off parcels with a minimum of 10 unwanted items, including those with visible signs of wear and tear, at one of the 20,000 designated drop-off points across the country and receive up to 25% discount from retailers that have partnered with the app. The garments are either resold or recycled into fibers that are then used to make new clothes, while the retail partners get the benefit of gaining new customers and enhancing their green credentials.
FAER AND COSH!
wearefaer.com
Regional platforms that enable consumers to locate sustainable brands and retailers are mushrooming. In Berlin, the Faer app has recently launched its Local Store Finder feature helping customers find the nearest shops that offer ethical brands; this app also has a direct sales platform that allows partner retailers and brands to list their (strictly sustainable) items and sell them through the app. Their tools work with all popular e-commerce platforms. Meanwhile, in Belgium, the ethical fashion start-up Cosh! has set out to create personalized sustainable shopping maps that feature local businesses selling conscious fashion labels. Retailers can subscribe and submit between 1 and 5 brands for approval by the app’s experts.
MICAM X: initiatives and meetings touching on sustainability and innovation
Vision, opportunities, creativity: there is plenty of such at the current edition of MICAM X, the new MICAM area, premiering this year, dedicated to the future-direction of innovation, sustainability and research.
At such a symbolic and decisive time for the footwear industry, which is going through profound changes as regards production processes and the very concept of footwear (also in the perception of end consumers), MICAM “X” – at the very heart of the fair, in the fashion shows and seminars area of Pavilion 1 – sets the stage for the coming season’s most innovative and technological proposals.
Speakers from all over the world (New York’s Fashion Institute of Technology, M.I.T., Tuft University Boston and many more) take the stage, offering their contribution and inspiring the audience at three workshops epitomising the innovations of MICAM X.
The MICAM X fashion show “Elements of sustainability”, produced in collaboration with Piattaforma Formativa Sistema Moda, will also centre on sustainability and training. During the event, the student projects of 15 schools will offer food for thought on opportunities for sustainable fashion.
Training the younger generations lies at the heart of a special interactive talk, involving entrepreneurs, young people and schools, scheduled to take place at 11:20 on 18 February.
The meeting forms part of the Open Your Mind campaign – promoted by the European Commission within the framework of the Programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (COSME) and launched by the Executive Agency for Small and Medium-Sized Enterprises (EASME) and by DG GROW (the Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs) – designed to attract young talents aged 14 to 30 to the textile, clothing, leather and footwear industries.
MICAM X sets out to unveil the scenarios that lie ahead for the accessories market, becoming a key means for companies, workers and trend-setters to keep up-to-date and reflect on the future of the industry. For details of the MICAM X meetings and fashion shows, please see the full schedule of events.
Christian Louboutin exhibition at Palais de la Porte Dorée
From 26 February 2020, the Palais de la Porte Dorée will present a major exhibition devoted to the work and creativity of Christian Louboutin, the internationally renowned footwear designer and key figure in the fashion world. Designed as an invitation to discover Christian Louboutin’s rich universe, the exhibition will explore every facet of his multi-referential work, in an institution that has played an important role in inspiring his vocation. From the beginning, Christian Louboutin infused his designs with a great wealth of motifs and colours inspired by his love of art and different cultures.
The entire exhibition is a challenge: how to give a sense of the passage of time without stopping it, how to show the designer’s effervescence without steri- lizing it, how to reveal what constituted the network of such vital inspirations and friendships? Christian Louboutin chose a generous approach, reflecting his personality, an imagination and a freedom rooted in a sound knowledge of the world, of art and fashion, a voyage in which inventiveness, emotion and know- how, taste for showmanship and sense of humor are never dissociated. The unprecedented space that Christian Louboutin occupies in the world of contemporary fashion is also attributable to the fact that his work has its roots in popular culture, in the noblest sense of the word. Through metonymy, in cinema, and music, Louboutins are now the quintes- sential shoes, favored by all sexes, genders and ori- gins, via the Nudes series. A child of the Palace (the iconic Parisian nightclub in the late 70s and early 80s), Christian Louboutin connected his work and his name very early on to inclusive and positive figures, athletes or musicians, as illustrated by the famous photo on the cover of the New York Post in memory of Aretha Franklin: “Going in style, dressed in peace: Fire-red Louboutins, gold-plated coffin, three cos- tume changes.”
Tommy Jeans does 100% recycled denim styles
Tommy Jeans is making strides this season with 100% recycled denim styles made using an innovative technique that blends cotton scraps from the apparel industry’s factory floors and hotel industry’s bed linens.
This season spotlights 100% recycled denim styles featuring stitching thread made from recycled plastic PET bottles. And for the first time, a selection of the 100% recycled denim styles are elevated in stretch fabric using recycled elastic.
Première Vision launches a new event in the Chinese Market
Première Vision has announced the launch of a new event in China in November 2020, a side-by-side show in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen.
This new event will bring together a creative range of materials – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers.
The event will enable the group to establish a position in China in this market that – looking beyond the current health situation – is expected to become the world’s largest in terms of clothing and luxury goods as of 2025. Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.
Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique know- how regarding fashion forecasts and information.
The next edition will take place from 27th-29th November 2020 as well as May 2021.
7219 STONE ISLAND SHADOW PROJECT: SPRING-SUMMER ‘020
The Stone Island Shadow collection Project_Spring Summer ‘020 continues on the path towards the most evolved contemporary menswear concepts. The collection explores the concept of density, both in terms of shapes and of effects, such as the result of constructions, when combined and contrasting with soft materials.
This season the COMPACT treatment is introduced, a special highly compacted nylon cotton that serves as a base for a wide variety of translations. The fabric resulting from the treatment has a high level of rigidity due to the compacting of the nylon fibres and a slight patina effect on the outer face.
HEAVY COMPACT NYLON is a fabric composed of nylon and cotton. Developed exclusively by Stone Island for Shadow Project, the base fabric undergoes a metamorphosis from the Compact Treatment process. The napped inner face creates unique dynamism between the density of the outside and the comfort inside.
COMPACT 50 FILI Derived from a classic Stone Island fabric, this cotton-nylon blend undergoes the Compact Treatment. The napped inner face of the fabric softens the texture and creates an elegant contrast with the overall density of the fabric.
The very high density of COMPACT treated panels integrated into a section of the garment help maintain the shape and create a supporting base for the remaining softer fabric.
OPAK is a lightweight, semi-transparent nylon-polyester fabric impregnated with polyurethane resin.
DPM CHINÉ JACQUARD is an exclusive fabric in a blend of cotton and polyester, resin-coated inside. In its third evolution it combines the depth of colour, graphic details and soft draping of the previous version with an additional jacquard weave texture that creates the striped areas of the fabric. The print is applied only to the warp of the fabric for depth and unique visual texture.
STRIPED NYLON METAL reinterprets a classic Stone Island fabric obtained through weaving polyester fibres in ‘striped’ areas of the fabric. Through various changes to the garment dyeing process, the stripes are made opaque in contrast with the metallic sheen of the base fabric.
LIGHT NYLON-R consists of a 3-layer composite structure that combines a windproof, water resistant and breathable performance membrane in polyurethane, between a micro mesh base and a high-density nylon jersey outer layer. Lightness and packability are emphasized in this fabric, as is the unparalleled colour obtained from Stone Island’s experience in finished garment dyeing.
The introduction of the first Shadow Project duffel and bag is complemented by a rich series of graphics and by slip-on suede shoes.
Kingpins Hong Kong cancelled due to coronavirus
Kingpins has announced the cancellation of its Hong Kong edition due to the coronavirus, the organisation announced in an official press release. The fair would have taken place on 13th and 14th May 2020, but the organization sees “the current health risks and significant travel restrictions in force” more than sufficient grounds for the exhibition not let go by.
“We are very concerned about the situation in China and understand that many of our exhibitors and attendees are dealing with extreme difficulties and uncertainty due to efforts to contain the spread of the virus,” says Andrew Olah, founder of Kingpins Show. “In light of these issues and the expectation that the disruption will continue for some time, we felt it best to cancel our Hong Kong event.”
Tiffany & Co: Breakfast at Tiffany’s cafe concept to open at Harrods London
Harrods will be home to Tiffany & Co.’s next Breakfast at Tiffany’s café, a concept café that has already took place in Shanghai, Hong Kong, and New York. The 1961 film, Breakfast At Tiffany’s, directed by Blake Edwards has been the inspiration for the café decorated in the infamous Tiffany blue. From the ceiling to the dishware, customers will be surrounded by the sparkling jewelry whilst being able to enjoy all three meals along with other sweets in the café, being completely immersed in the Tiffany & Co brand. Holly Golightly’s expectations would be exceeded. The goal of the blue box café is to immerse customers in the world of Tiffany’s. The expected opening is February 14, 2020.
The Lyst Index Q4 2019 report: Designers, trends and social media consumerism
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
In this key commercial quarter for brands and retailers, festive gifting and seasonal mark-downs boosted sales. But despite a climate of aggressive discounting around Singles Day and Black Friday, full price sales propelled many of the quarter’s hottest brands within The Lyst Index. Shoppers gravitated towards recognisable ‘core’ or non-seasonal products that are not marked down, or searched for a brand on sale but then bought full price.
For many of the hottest brands, Q4 wasn’t just about maximising sales, but was also a moment for announcing sustainability and brand purpose activities. From Prada signing a loan that will see interest rates lowered in exchange for meeting sustainability targets, to Burberry announcing a partnership with resale site The RealReal, to Gucci CEO Marco Bizzarri launching the CEO Carbon Neutral Challenge, these initiatives offset the traditional ‘buy, buy, buy’ mentality of the quarter – and point towards a wider shift in the industry.
This quarter, Off-White retains its number one spot in The Lyst Index as the hottest brand in the world, buoyed by strong demand for its T-shirts, hoodies, sneakers and accessories. Towards the end of 2019, Off-White’s founder and creative director Virgil Abloh predicted the death of streetwear in the coming decade. But for now at least, streetwear remains the most powerful force in fashion.
Yeezy re-enters the 20 hottest brands list this quarter, climbing 9 places to 16th position, with searches and social mentions boosted after designer Kanye West unveiled a futuristic clog — dubbed ‘foam runner’ — made from an algae-derived material and set to go on sale this year. Stone Island and Nike retain their positions as 11th and 12th hottest brands in the world respectively, and luxury brands including Balenciaga and Fendi, which have adopted a streetwear focus in recent years, continue to place highly in the Index, at 3rd and 6th place respectively.
But some of the moves among the hottest brands suggest change is afoot. Having helped define the luxury streetwear movement, Vetements falls 5 places to 15th position, following the announcement earlier in 2019 that designer Demna Gvasalia would step down. Meanwhile, Bottega Veneta – which offers a non-streetwear take on luxury – continues its ascent, moving up 2 places after searches for the brand increased 32% during the three-month period.
The 3 biggest movers in The Lyst Index this quarter were driven by seasonal demand for insulated outerwear and robust footwear. Moncler rises 10 places into 4th position, Canada Goose climbs 14 places into 18th position and Dr. Martens moves 12 places into 19th position. For Canada Goose and Dr. Martens, this marks their first appearance in The Lyst Index hottest brands ranking. Acne Studios was also boosted by seasonality, re-entering The Lyst Index this quarter in 17th position, propelled by demand for its bold knit accessories.
Post-event report: Supreme Women&Men Düsseldorf
Kicking off the order season with a bang, the latest edition of Supreme Women&Men Dusseldorf presented over 500 collections by international mens and womens wear labels as well as selected accessories and footwear brands on three fully-booked floors at B1 on Bennigsen Platz 1. From Friday, January 24th through Monday, January 27th, fashion ruled supreme and honored current global developments with this season’s slogan,Fridays for… Fashion First. Introduced in summer 2019, the new schedule starting on Friday once again proved advantageous as visitor number and order volumes significantly exceeded the results of the (now abolished) Tuesdays in preceding years. The collections on display reflected the continued trend towards sustainability in the industry.
“We’re in the premium the ‘supreme’, as it were segment of a highly competitive market and the air is thin at the top. However, there is always room above if you take advantage of the wider perspectives to develop and execute new visions, says Aline Muller-Schade, member of The Supreme Group executive team. This season, we honored the growing demand for sustainability with our bow to the Fridays for Future movement while giving the needs and requirements of our exhibitors, visitors and partners top priority fashion first’. As a future-oriented, groundbreaking business, we want to remain a decisive partner for the fashion hotspot Dusseldorf. We value the benefits of this location, its strong attraction, strong networks with short routes, and the highly diverse portfolio here. Our privileged position and the feedback of our local and international exhibitors and visitors also provide us with a broader perspective on the challenges the city needs to meet if it wants to re- main a premium place of business for the industry.
For one, there is a definite need for more consistent and focused nation-wide and international communication prior to events as well as within the city during the order days. We are happy to take the lead but need all stakeholders to pitch to ensure that new exhibitors and visitors are aware of Dusseldorf as a key fashion spot and that the city is accessible and easy to navigate for everyone. Fashion first needs to be on everyone’s agenda! We need investments and ideas to tackle the challenges the city is currently facing.”
Eastman Naia cellulosic staple fiber debuts at Première Vision
Eastman, the maker of sustainably sourced Naia cellulosic filament yarn, announces the expansion of its Naia fiber portfolio at Première Vision-Paris (PV), the international fashion and textile exposition, Feb. 11-13. With the introduction of its new cellulosic staple fiber, Naia offers another versatile eco-conscious material choice for sustainable fashion.
“We are thrilled to expand our product offerings, and we have been working with a strong network of innovative spinner partners around the world to introduce our new Naia cellulosic staple fiber,” said Ruth Farrell, global marketing director of textiles for Eastman. “Working with our value chain partners, we’re facilitating quick and easy access to Naia fibers for our mills, and ultimately brands, regardless of their location.”
Copenhagen Fashion Summit and CIFF to launch new business space for sustainable innovation
Copenhagen Fashion Summit and Copenhagen International Fashion Fair (CIFF) have announced the business space for sustainable innovation C+, set to launch in August 2020 during Copenhagen Fashion Week.
With an extensive, growing environmental and social footprint across the globe, there is an urgent need to accelerate the fashion industry’s sustainable transformation. That is why Copenhagen Fashion Summit and CIFF are joining forces to launch C+, a business space for sustainable innovation designed to help small and large fashion businesses implement innovative solutions to create more sustainable products. At a curated trade and exhibition area at CIFF, C+ will present some of the world’s most promising sustainable solutions covering the entire value chain. The business space will have approximately 100 solutions on exhibition and also a stage programme with panels focusing on sustainable solutions. C+ will also offer a matchmaking programme with facilitated and pre-scheduled business meetings between fashion brands and solution providers to help companies take the first important steps towards (further) implementing sustainability.
“We must accelerate the pace of progress, and we believe that connecting brands with solution providers is what will help them advance most quickly. Copenhagen Fashion Summit is restricted in terms of how many companies we can engage, which is why we’re beyond excited about our collaboration with CIFF and having the opportunity to access its huge network in the Nordics. Creating direct connections between fashion brands and innovative solutions aligns well with our mission to mobilise and guide the fashion industry to take bold and urgent action on sustainability,” says Eva Kruse, CEO, Global Fashion Agenda, organiser of Copenhagen Fashion Summit.
The business space for sustainable innovation C+, which will launch during Copenhagen Fashion Week SS21, will be open to visitors from 4-5 August 2020.
RE-USE, RECYCLE: HOW CAN RETAIL EMBRACE THE CIRCULAR ECONOMY?
AS SUSTAINABILITY IS MAKING ITS WAY TO THE TOP OF CONSUMERS PRIORITIES, RETAILERS ARE FACING THE NECESSITY OF ADDRESSING CLOTHING RESALE AND RECYCLING.
What do your customers do with the garments they bought from you when these are no longer worn? Probably take them to charity shops or to the nearest recycling station. But why not encourage them to bring these items back to you, thus turning this transaction into another customer engagement opportunity? A growing number of major brands and retail chains is doing just that: taking back consumers’ used items in exchange for rewards, thus enhancing both their green credentials and the relationship with their clients. Many businesses then outsource clothes recycling to I:CO, much of which is “downcycled” into lower value products, such as insulation. This is the case with Cotton Blue Jeans’ ‘Go Green’ recycling program in collaboration with ‘Zappos for Good’. Attracted by an interactive digital campaign, with explanatory videos and the hashtag #bluejeansgogreen, consumers mail their old jeans in for free, or drop them off at partnering retailers such as Levi’s, Madewell, rag & bone, O.N.S., American Eagle Outfitters, or Ariat, and get discounts in return.
Some fashion brands repurpose their own used garments in-house. Through its ‘Waste no more’ initiative, Eileen Fisher has received over 1 million worn pieces from customers since 2009. Garments in perfect condition are cleaned and resold through their ‘Renew’ program. The rest is remade into artwork and decor through a custom felting method. For each return customers receive a 5 USD rewards card.
Re-cycling or upcycling isn’t the only way of dealing with clothes that are no longer wanted: many enterprises have turned to resale for profit increase, and to compete with popular clothing resale companies including The RealReal, Grailed, Poshmark, and Farfetch’s new ‘Second Life’. As WeAr has previously reported (see ‘The Rise of Resale’ report in Issue 55), multilabel stores that sell new merchandise, such as Galeries Lafayette, have been teaming up with online secondhand retailer Rebelle to sell on their customers’ pre-loved items; while some retailers, such as the Swedish company Aplace, are adding second- hand offerings to the new collections within their own retail spaces. California- based company Yerdle, the brainchild of former Walmart executive Andy Ruben, creates customized resale channels for retailers and designers to integrate into their existing systems – see the Business Talks section for more details.
These examples suggest that recycling might mean rethinking product, merchan- dising and marketing. Used clothing could be resold in ‘vintage’ sections or repurposed, following Eileen Fisher’s model, into other salable products, or in-store furnishings and objects. Some of the brands you stock might already have recycling mechanisms to integrate. For non-salable returns, why not enlist recycling companies such as TEXAID, as the first step towards a more sustain- able business approach.
Sorona faux fur awarded the ISPO Textrend “Best Product” in the Accelerated Eco category
DuPont Sorona faux fur was awarded the ISPO Textrend “Best Product” in the Accelerated Eco category for the Fall/Winter 2021/22 season. As the apparel industry is increasingly pivoting away from the use of animal fur, this innovative product provides a thoughtful solution to fur with a luxurious, premium look and feel that designers can incorporate into their garments.
Sorona faux fur is made with 70 to 100 percent bio-based Sorona polymer fibers, creating one of the first commercially available faux furs using plant-based ingredients. Current styles vary from classic mink to plush teddy-style fur, providing limitless solutions for fashion apparel – such as the inside lining of a jacket, or the trim on a collar – as well as footwear and accessories – including fur-lined shoes, earmuffs and more. The faux fur pushes the boundaries of sustainability in fashion, while providing consumers with an ethical option that is also better for the planet.
New Sorona faux fur is a long-lasting and luxurious fur alternative with an array of performance attributes including warmth, design flexibility and dyeability. With exceptional softness and uncompromising durability, this natural feeling alternative to fur will not break down over time due to heat or UV rays. This can lengthen the life of the garment for multiple uses and when it is finally time to retire the garment, it can be mechanically recycled rather than being directed to the landfill like spandex. Sorona faux fur will be on display at ISPO Beijing on February 12-15, 2020 in the Textrends display area.
Kering releases its first-ever sustainability progress report
In 2017, Kering unveiled its 2025 sustainability strategy, with a target to reduce its environmental footprint by 40%. The strategy is underpinned by three pillars:
CARE: taking steps to reduce its environmental footprint and preserve the planet and its natural resources by using innovative tools.
COLLABORATE: contributing to high environmental, ethical and social performance by promoting parity and diversity and becoming an employer of choice.
CREATE: imagining innovative alternatives using an open source approach.
In 2020, Kering presents its progress report for its 2025 sustainability strategy. As promised, three years on from its strategy announcement, the Group reports on the progress made for each of the strategy’s three pillars. The Group is also focused on the challenges that still need addressing by accelerating innovation.
Kering mentions in its report “We supply chain, knowing that it is our duty to be responsible for the impact we have on the world. So, three years ago we designed a new chapter for 2025 with concrete quantified targets. Our Care pillar includes targets like a 40% reduction in our overall environmental footprint and a 50% reduction in our greenhouse gas emissions within our own operations and across our entire supply chain.”
London Fashion Week upcoming edition themed around Positive Fashion
The British Fashion Council (BFC) has announced that London Fashion Week (LFW) February 2020 will be a city-wide celebration themed around Positive Fashion, the BFC initiative designed to celebrate industry best practice and encourage future business decisions to create positive change. City-Wide celebration aims to unite London in a festival of creativity and innovation with a dynamic schedule including events and activations in partnership with key retailers, cultural institutions and businesses, opening London Fashion Week to new audiences and communities.
The BFC has curated a schedule of activities including over 78 brands, 103 stores and 346 events taking place between Friday 14th and Tuesday 18th February. Events and activations will continue to be added to the schedule leading up to LFW. The #LFW theme will also appear in storefronts and window displays throughout the city in internationally renowned shopping destinations such as Chelsea, Covent Garden, Mayfair & The West End, to identify the partners taking part in City-Wide Celebration.
Scotch & Soda launches sunglasses line
Fashion brand Scotch & Soda has launched eyewear for Spring 2020, offering a collection of men’s and women’s sunglasses and opticals.
The new category has been introduced with licensee partner Mondottica and will be stocked at Scotch & Soda stores, on its website and at selected opticians globally. The collection includes 11 men’s sunglasses and 10 women’s sunglasses, as well as 10 men’s and 11 women’s optical styles.
Inspiration comes from the landscapes of Hawaii, and references across the collection include colourful sunset gradients, palm-leaf engravings and tonal seascape-inspired lenses.
DuPont Sorona Fabrics Showcases Recyclable, Spandex-Free Stretch Jacket at Outdoor Retailer and ISPO Munich 2020
The DuPont Sorona brand team is challenging designers to think about the full lifecycle of a garment by showcasing a ski jacket where every layer is a spandex-free stretch solution that can be recycled. The ski jacket – using partially bio-based Sorona fabrics for the inner and outer layers, the insulation, and the faux fur trim – is debuting exclusively at the upcoming Outdoor Retailer Snow Show on Jan. 29-31, 2020 in Denver, Colo., and at ISPO Munich, Jan. 26-29, 2020.
Combining the long-lasting performance of Sorona® fabrics with the concept of circular economy, this jacket is compatible with single stream polyester recycling, meaning the fabrics can have a second life when it’s time to finally retire the garment. Designed by Youngone, this stylish jacket incorporates the recently launched ECOLoft™ FLEX SR insulation based on UNIFI REPREVE® fibers and bio-based Sorona® polymer fibers offering warmth and long-lasting stretch for hitting the slopes time and time again.
“Stretch fabrics with even 1 percent spandex or elastane, if not reused, tend to head for the landfill,” explains Laurie Kronenberg, Global DuPont™ Sorona® Brand Manager. “That is why it is so important to understand that if a polyester stretch garment has elasterell-p or elastomultiester to enhance the garment’s stretch performance, it can be mechanically recycled. Educating everyone from designers to the material handlers in the recycling facilities that there is a stretch fiber option that can be mechanically recycled in a 100 percent polyester construction will have a positive impact on the environment.”
“We’re working with multiple value chains and thinking of the entire lifecycle of a garment,” said Renee Henze, DuPont Biomaterials Global Marketing Director. “Every stakeholder has to pull together to create solutions for sustainable fashions. We’re proud to debut this soft and luxurious jacket that features partially plant-based Sorona® fabrics throughout and has the added benefit of being recycled at its end of life.”
Jacket Required moves to a new location for S/S 2021 edition
Premium, sustainable and streetwear menswear show Jacket Required has announced it is moving to a new home as of July 2020. For the SS21 show, taking place on the 22nd – 23rdJuly, Jacket Required will be moving to the iconic Saatchi Gallery in south west London.
Martin Arnold, Fashion Portfolio Director at Hyve Group plc said in a statement: “We want to give the SS21 edition of Jacket Required a significant reboot, so in line with our plans to really push the premium edge of Jacket Required and make it the UK’s only true home for premium menswear once again, we’re moving to the iconic Saatchi Gallery. As many regular Hyve Fashion attendees and exhibitors will know, our premium womenswear show, Scoop, also calls this venue home. As we continue to align the fashion portfolio, we wanted to bring Jacket Required in line with Scoop’s setting and values, to ensure that our premium offerings across men’s and women’s fashion truly match. While the two shows will remain separate, running to their own original datelines, we believe that aligning Jacket Required with Scoop will help to solidify our premium identity.”
NEONYT January 2020 edition presented more than 210 sustainable fashion brands
In addition to the positive mood at Neonyt, the facts and figures also speak volumes: with more than 210 sustainable fashion brands from 22 countries, Neonyt, from 14-16 January 2020, brought together more sustainable fashion brands than ever before and the number of professional visitors in attendance has doubled in comparison to January 2019.
“We have been very impressed after every edition of Neonyt, but this one has really taken things to a new level – thanks to the brands, the buyers and all the key players from the fashion industry who have enriched Neonyt in the last few days and made it the most relevant hotspot. Across the entire board, we’ve felt not only the willingness and the necessity but also the desire for more sustainability,” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt.
While the next edition of Neonyt will be taking place from 30 June until 2 July 2020 in Berlin, Fashionsustain is already planning its next stop: the conference will be stopping off at ISPO in Munich at the end of January. In a three-hour slot on Sunday 26 January, selected topics will be explored in more depth as part of the CSR Hub. These panels are the first cooperation between the leading trade fairs. Focusing on the topics at hand, ISPO and Neonyt are pooling their strengths to further push the crucial topic of sustainability within their industries.
MICAM February 2020 edition with special area for Emerging Designers
MICAM Milano, the International Footwear Show, will be back at Fiera Milano Rho February 16 till 19, 2020 with a special area set aside for Emerging Designers, offering young creative artists a unique opportunity to present their styles in the prestigious setting of the international show and confirming the trend toward renewal of the footwear sector.
The younger generations play an increasingly important role in determining the trends among consumers today, and also represent an important turning point for the footwear industry. This is why the International Footwear Show once again turns the spotlight on the creations of 12 young new talents in the industry, selected by a panel of experts and showcased in a special space at the event where they will introduce footwear makers and buyers to their surprising new style intuitions.
The creative designers featured in the Emerging Designers space at MICAM 89 will be: Annabelle Tsitsin with her A BY ANABELLE brand (Israel); Ines Martin- Borregon of ALOHAS SANDALS (Spain); Marouane Haial with CONTRE ALLÉE (Morocco); Marco Contigiani, Leonardo and Aldo D’Autilio with DEPLACÉ (Italy); Rodrigo with the DOTZ brand (Brazil); Diàna Polgàr with DYAN (Hungary); Emanuele Coppari presenting LES JEUX DU MARQUIS (Italy); Matteo Maiorano with MAIORANO (Italy); Asfales Rowland presenting PIJAK BUMI (Indonesia); Masamitsu Hata and Pierre Rivière of TIMOTHÉE PARIS (France); Xin-Yu Weng of the WXY brand (Taiwan); and Umberto De Marco of YATAY (Italy).
The styles proposed by the young designers range from pop citations to study of classic forms and from the metropolitan atmospheres of electronic music to rediscovery of natural and recycled materials, put to use in surprising new fashion concepts. There are plenty of truly unusual experiments and original new versions of the styles that have made the history of footwear design.
Coterie co-locates with key shows in New York
Uniting four distinct shows, COTERIE, FAME, SOLE COMMERCE and MODA —The COTERIE Marketplace brings together all categories of women’s fashion under one roof, in the heart of Hudson Yards.
Every February and September, The COTERIE Marketplace anchors the New York market and kicks off the global sales calendar for the new season.
This February, CHILDREN’S CLUB—Elevated Lifestyle Collections for Children, is colocated with COTERIE, FAME, SOLE COMMERCE and MODA at the Jacob Javits Center, NYC.
Geoffrey B. Small’s AW 2020: Just another Boston guy
Hey Geoffrey B. Small presented his 110th collection in Paris entitled “just another Boston guy” dedicated to the style and art of Ric Ocasek former band leader of the The Cars during the AW2020 men’s week. The 43 outfit extreme handmade rocker collection featured the American designer’s superflux sustainable concepts in pure cashmere, wool, linen, cotton and silk all made in Italy at the designer’s independent Cavarzere workrooms, as well as a 100 thousand euro supercoat made from Fratelli Piacenza 1733’s pure Vicunya fabric and the all-new titanium monocoque handmade collaboration sunglasses created by Ti Kwa and Rigards for Geoffrey B. Small. The very exclusive collection is currently carried in about 25 of the world’s top directional men’s designer clothing stores. Geoffrey B. Small is an American designer originally from Boston, who now lives and works in Italy.
Jean-Paul Gaultier announces his final fashion show
Jean-Paul Gaultier had announced that his next fashion, will be his last one. On the designer’s Instagram page, he announced that he has a new concept in store and said ‘This show celebrating 50 years of my career will also be my last. But rest assured Haute Couture will continue with a new concept.’
MICAM to present Players District area at upcoming edition in February 2020
After its highly successful debut, the PLAYERS DISTRICT – the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space – will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020.
The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly. A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation. Figures provided by the Italian National Institute of Statistics (Istat) regarding exports of Italian sports shoes are also positive: in the first 9 months of 2019, in fact, Italy exported 11.8 million pairs, amounting in value to 645.4 million Euros (with a tendential increase of 9.5% and 6.7% respectively). Extending the analysis to the European Union as a whole, according to Eurostat the 28 member States exported more than 200 million pairs (considering trade flows both within and outside the EU) in the same period, for a total of 6.3 billion Euros; this was in line with January-September 2018 levels, although trade flows towards non-EU countries showed an increase of 5.5% in volume and 15.3% in value. Assocalzaturifici has been monitoring trends regarding this type of footwear for some time and has set up this area both to demonstrate the importance of this specific segment and provide manufacturers and buyers in the field with an exclusive area in which to do business.
At the September edition of MICAM, when the Players District made its debut, sports shoes were in fact amongst the products most dealt-in at the fair, attracting 8.5% of buyers’ attention (in particular, amongst the visitors interested in this type of product, 34% were looking for men’s sports shoes and 40% for women’s). Remaining in the field of sports and outdoor shoes, it is worth mentioning that 16% of interest in this segment was concentrated on “Trekking and outdoor footwear” (37% menswear and 37% womenswear).
As far as the business aspect is concerned, therefore, the next edition of the PLAYERS DISTRICT will once again undoubtedly represent an important vantage point from which to observe this constantly changing market, as well as providing all those in the trade, dealers and retailers, with a unique business opportunity. Once again, the layout’s central feature will be The Arena, an area dedicated to demonstrating all the variegated types of sports footwear “in action”, through a series of performances and dynamic events perfectly in tune with the spirit of this commodity segment. So, to recap: the not-to-be-missed appointment with the PLAYERS DISTRICT for dealers and companies operating in the sector is confirmed for the forthcoming edition of MICAM Milano, from 16 to 19 February 2020.
Stella McCartney to release biodegradable denim in May 2020
The British designer Stella McCartney will be releasing biodegradable denim in May 2020 with a special collection for its Autumn/Winter 2020 collection. The development and release of this type of denim is in part of McCartney’s commitment to the sustainable fabrics innovation.
The fashion industry as a whole has been addressing the issue of how large of a carbon footprint the fashion industry leaves. Many brands are working to manufacture and create their pieces in a more environment friendly way. McCartney utilizes the Coreva Stretch Technology along with using plant-based yarns to create her biodegradable denim.
When denim is made using the Coreva Stretch Technology it is safe and toxic-free compared to the normal way to produce jeans. There is no use of toxic dyes or chemicals to make one pair of jeans. The Coreva Stretch Technology uses organic cotton wrapped around a rubber core and uses less water consumption. McCartney furthered her sustainable efforts by teaming up with Candiani to have the denim pieces made from plant-based yarns. This utilizes a renewable resource while also maintaining the denim’s biodegradable and compostable material.
Panorama Berlin brings ‘Rebel with A Cause’ mission to its 15th edition
With the clear mission “REBEL WITH A CAUSE”, the 15th edition of fashion fair Panorama Berlin took place this week – for the first time at Tempelhof Airport. Together with SELVEDGE RUN & ZEITGEIST which was held under the same roof as Panorama Berlin, the event confidently presented itself as a strong stage for new inspiration and concepts. There has been a lot of anticipation surrounding the new location and several thousands of visitors made their way to the historic venue today.
In the run-up to the event, the team of organisers have been calling for a collective uprising against the “keep going as we have been” mentality and set itself the goal of coming up with a new event concept with innovative concepts that shift the focus onto the consumers. On an area of around 20,000 m2, visitors to Tempelhof’s AIRFIELD and HANGARS 5 and 6 could find brands with relevance and strong messages, as well as on-point brand presentations and limited editions.
Along with PANORAMA BERLIN and SELVEDGE RUN & ZEITGEIST, the NEONYT Trade Fair has also made the move to Tempelhof, where it occupied Hangar 4 and additional areas. This resulted in a strong offer coming together under one roof at Tempelhof.
In the words of Jörg Wichmann, Panorama Berlin’s CEO: “We are impressed by the start here at Tempelhof and have literally been inundated with visitors. The efforts and hard work of everyone involved over the last three months have now paid off. We have launched a strong event concept and come a long way in responding to the industry’s wish to bring various platforms together in one location. Tempelhof is the coolest event location in Europe and opens up all possibilities of a “central fashion hub” in terms of its usage and extension possibilities. Ms Tillmann is wrong in that respect; with a well-curated concept there is plenty of space at Tempelhof for Premium. A perfect mix of brands that will impress the market on one platform is definitely possible here.”
Burberry launches Chinese New Year 2020 campaign
Burberry has launched its new Chinese New Year 2020 campaign and collection which is a vibrant celebration in red- heralding joy, health and happiness for the year of the rat.
Shot by Shanghai Photographer Leslie Zhang, the campaign stars Zhou Dongyu, Llang Jiyuan and He Cong, captured in a series of intimate poses dressed in Riccardo Tisci’s Chinese New Year Capsule Collection. House codes meet vivid shades of red, a symbol of joy, vitality and prosperity, in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of the iconic Burberry sneaker (The Union) and the infamous Runway Bag (The Lola)
Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.
Joop Womenswear AW 20/21
JOOP!
WOMENSWEAR LAUNCH
The lifestyle brand JOOP! reported yet another significant double-digit increase in sales in the first quarter of 2019. After the successful development of the JOOP! Menswear and the reintroduction of the casual line JOOP! JEANS, we are now seeing the launch of JOOP! Women.
“We feel the desirability of the label among end consumers and the trust of retailers in the JOOP! brand.
This is why the launch of JOOP! Women now for the natural further development of the brand. We see enormous growth potential here. The new collection is eagerly awaited and our retail partners have already shown keen interest,” says Thorsten Stiebing, the Managing Brand Director
JOOP! Women will present a new sexiness based on the brand’s DNA: feminine, urban and self-confident with a clear focus on high quality. The forerunners of this can already be seen in JOOP! Bags, which are among the most successful models on the market. In addition, JOOP! Jewellery and JOOP! Watches were successfully launched this year, and JOOP! Bodywear will follow in Fall 2019. The launch of JOOPI Women is planned for autumn / winter 2020/21 and will be accompanied by extensive marketing measures.
Anke Ratzsch will be the Brand Director of the JOOP! Womenswear from fall / winter 2020. She is not new to The Holy Fashion Group: after several management positions at internationally known premium Brands like Hugo Boss and Akris, Ratzch worked as a brand director for windsor since 2014. “With Anke Ratzsch, I am convinced JOOP! will be able to win women. With her many years of successful sales and management work, Ms Ratzsch not only brings experience but also foresight necessary to make JOOP! an international lifestyle brand. The successor for the sales management at windsor women has already been arranged and the new structure will be announced in a timely manner”, says Marcel Braun, CEO of the Holy Fashion Group. In the course of the realignment at JOOP! Women, the design team will also be reorganized. The first focus is on premium wholesale in the D / A / CH market as well as international trade, and JOOP! Women is also sold through its own stores and through the JOOP! Online shop.
Paul & Shark – save the sea
The Paul & Shark Autumn Winter 2020 collection expresses the brand’s authentic spirit through advanced technologies, materials of the highest quality and a highly topical design, to achieve unmatched performance.
The same technical expertise and strategic vision that give victories at sea are reflected in the quality of the materials and the expert techniques used by Paul & Shark to offer garments with a functional and refined style.
The brand expresses its loyalty to the pivotal element of its imagination, the sea, through a collection with an eco-sustainable approach, aimed at respecting the environment and reducing the impact on planet. The ambitious goal was to produce at least 50% of the collection with recycled and environmental friendly materials; the challenge has been met.
SAVE THE SEA TYPHOON: performance and sustainability
The raw material of the fabrics engineered by Paul & Shark is derived from recycled elements including post-consumer plastic bottles that pollute the seas. The result is a
fabric that guarantees thermal insulation, waterproof insulation and protection from the wind, comfort and lightness, while also limiting negative impacts on the environment.
ECO WOOL
The iconic Peacoat has been made from recycled wool for the first time. The Eco Wool reduces CO2 emissions, toxic emissions from incinerators, intensive exploitation of sheep and of the land used for grazing. The Peacoat is also treated with BIONIC-FINISH technology.
7 DEN X 1000 FP
These materials are among the most innovative: the 7 denier microfiber in 100% nylon meets the goose down 1000 power fill, the warmest available today. Nylon and goose down are the perfect union to maintain body heat and ensure isolation from water and cold.
GOOSE DOWN SECOND LIFE
Outerwear in the collection is filled with recycled feathers. A “new life” of the raw material leaves its softness and technical characteristics intact.
TASMANIAN 120’S CRUELTY-FREE WOOL
This all the wool knitwear and outerwear collection uses certified Cruelty Free fabrics from Tasmania. Paul & Shark has selected the Beaufront estate for wool sourcing, one of the best producers in the world that guarantees the high quality and traceability of its fibers.
Tommy Hilfiger at Hahnenkamm Race
Tommy Hilfiger, which is owned by PVH Corp., announces that it will sponsor the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria. The globally recognized, premium lifestyle brand’s Official Fashion Partnership will launch in time for the Hahnenkamm Ski Races’ 80th anniversary.
“I have always loved collaborating with inspiring sporting events and athletes,” said Tommy Hilfiger. “The drive, dedication and passion embodied by sports remains at the core of our brand heritage. Knowing that the annual Hahnenkamm Ski Races represent the same values, I’m excited to have the great sport of skiing further etched into our brand history through this partnership.”
TOMMY HILFIGER has also collaborated with French brand Rossignol, a world leader in winter sports, on three premium winter collections featuring technical functionalities for varsity-inspired designs. The latest TommyXRossignol capsule collection for men and women will be on display at the 2020 Hahnenkamm Races.
“Our partnership with the Hahnenkamm Ski Races is a celebration of our shared commitment to excellence in sportsmanship, and bringing people together to celebrate athletic achievements in style,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in collaborating with best-in-class events, and featuring one of the most exhilarating downhill slopes in the world, the Hahnenkamm Ski Races truly represent this for winter sports. We look forward to bringing our TOMMY HILFIGER style both on and off the slopes as we continue to introduce our brand to new audiences.”
As the Official Fashion Partner, TOMMY HILFIGER will contribute to the event’s iconic social calendar, putting the brand’s unique twist on all three days with a diverse program of activations and events. Adding a bold TOMMY HILFIGER touch to the slopes, all racing flags along the famous downhill race will feature the brand’s iconic red, white and blue logo. A TOMMY HILFIGER pop-up located at the race track’s Trade Village will showcase the TommyXRossignol collection, including a unique sweatshirt designed for the event, as well as a curated selection of Winter Pre-Spring 2020 TOMMY HILFIGER Sportswear styles for men and women. The TOMMY HILFIGER store in central Kitzbühel will feature a dedicated window celebrating the partnership with the Hahnenkamm Races and the TommyXRossignol capsule.
“Here, two brands fit together perfectly,” said Philipp Radel, CEO of the sports business agency, WWP- Group, the exclusive marketing force behind the Hahnenkamm Races. “Every year, it is our goal to take the fascination of the Streif and the ensuing get-together of sports businesses and celebrities at the KI TZ-R A CE-Club up to a new level. T OMM Y HILFIGER is a trailblazer in the fashion industry , shaping it to a significant degree. We are proud to be able to welcome TOMMY HILFIGER into our team!”
The Hahnenkamm Ski Races are considered the highlight of alpine skiing and pinnacle of winter sportsmanship. The races began in 1930 and have been part of the FIS Ski World Cup since 1967. The legendary competition is famously known as home to “The Streif,” one of the world’s most exciting runs, with its piste reaching a downhill angle of 85%, 80-meter jumps and speeds of up to 140 kilometers per hour. The annual event’s intense attraction and high-energy reputation draws over 80,000 guests per year.
The TOMMY HILFIGER brand heritage is closely linked to working with and embracing sports icons and events. In 2002, TOMMY HILFIGER became the official sponsor of the U.S. Freestyle Ski Team. In 2018, the brand announced that it formed a multi-year strategic partnership with six-time Formula OneTM World Champions Mercedes-AMG Petronas Motorsport, becoming their Official Apparel Partner starting in the 2018 season. Tommy Hilfiger’s history with Formula One began with the sponsorship of the Lotus team between 1991 and 1994. In 1998, TOMMY HILFIGER became the first non-automotive brand to sponsor Ferrari, with the iconic American designer creating the uniforms for the team, which included seven-time Formula OneTM World Champion Michael Schumacher and British racing driver Eddie Irvine. In recent years, Tommy Hilfiger established inspiring sports partnerships with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, and international tennis champion, Rafael Nadal.
NEONYT Fashion Show AW 20/21
On Tuesday, 14th January 2020 at 6.00 pm, the official runway of Berlin Fashion Week at Kraftwerk provided the venue for the NEONYT Editorial Show. Under the motto “Back to nature – High street fashion meets outdoor”, renowned stylist Claudia Hofmann has put together a number of carefully considered multi-label looks. Maximum universal performance – minimum negative impact, that’s what the future holds.
Focus on function: The Neonyt Fashion Show interprets high fashion in the mix with high-performance innovative materials in an aesthetic, contemporary and disruptive way.
MICAM introduces new theme: Storytelling & creativity!
Creativity, dreams and genius: MICAM, the shoe industry’s
leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales.
The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key. The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).
The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa. The items of clothing and accessories chosen for the marketing campaign are eccentric, exaggerated, voluminous. Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the
garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.
Parajumpers presents REMAKELAND: an immersive video performance
Parajumpers presents REMAKELAND, an immersive video performance by digital artist Felice Limosani supported by trip-hop trio BowLand.
The performance took place on January 12 for Milan Men’s Fashion Week to inaugurate the Casa degli Artisti (House of Artists) cultural program. The historic building was founded in 1909 by the Bogani Brothers, far-sighted patrons who hosted studios and workshops on the corner of Corso Garibaldi and Via Cazzaniga.
Today, as a reflection of its heritage, the space is reserved exclusively for projects of artistic value. Fittingly, the structure was literally immersed in an architectural video installation blending animated digital images and electronic sounds with ethereal voices. Felice Limosani’s artistic concept begins with the collation of original sounds and melodies taken from Bowland’s personal archives, remixing them into a soundtrack which is then combined with monocratic video art mapped onto the internal surfaces of the building.
Through artistic metaphor, the project interprets the founding spirit of Parajumpers spanning Art, Technology and Humanity. It is an artistic dialogue between Felice Limosani and Bowland inspired by the brand. Art takes the expression of “well done”, technology becomes “innovation” and humanity is viewed as “people at the center of everything”.
The installation culminated with a live concert by BowLand with groovy rhythms performed exclusively for the event
Tommy Hilfiger celebrates sustainable Spring 2020 TOMMYxLEWIS Collection at next runway event
Tommy Hilfiger announces that American designer Tommy Hilfiger and Formula One Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil- based, low-carbon footprint, quick dry and wicking finishing agent..
“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”
“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward. ”
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMYNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast.
SUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs
Pitti Immagine selected SUN68 as a partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs in January 2020 taking place this week. SUN68 garments are customized on the theme of the Winter Salons Show your Flags! At Pitti 97 SUN68 three collections: clothing, footwear and the Pizza&Sushi capsule collection are showcase.
The main collection takes inspiration from the outdoor world and sport-heritage, attention to details and materials (new yarns and compositions); overlays: formal garments combined with those that are admittedly casual.
Footwear: unprecedented commercial success with numbers doubled compared to previous seasons; new articles in suede and nappa for a more mature and refined clientele available in autumn colors (navy, brown, burgundy), in addition to the iconic basics that expand the mid-season offer for a product that abandons the concept of seasonality.
SUN68 SUSHI is a transversal project featuring a young and street-wear product, dedicated to a new generation: t-shirt with ironic graphics, rain jackets, cotton sweatshirts and embroidered triacetate jackets. SUN68 SUSHI is a journey, an inspiration that refers to food as a cultural fusion element, increasingly trendy and without barriers. This year, Japanese attention for details meets warm Italian creativity by becoming “PIZZA&SUSHI”.
A slice of pizza, that is the undisputed symbol of the “Bel Paese”, and the precision of the cuisine of the Far East Country: two expressions of tradition and freedom of communication, that represent the essence of the SUN68 brand and its philosophy. Ideas do not know barriers, they have no age and they have no limits, so the new capsule it is not linked to a productive seasonality.
The SUN68 PIZZA&SUSHI Capsule Collection will be officially released in September 2020 and distributed exclusively in selected stores and in the brand’s official e-commerce store.
Sports Week 2020: Unique events for sport fans
At the same time as the world’s largest sports trade fair, ISPO Munich 2020 will be happening, things will be getting really sporty in Munich and the surrounding area. While around 2,800 exhibitors from all over the world present the latest trends and products in the sporting goods industry to around 84,000 trade visitors in the exhibition halls, the Sports Week taking place from January 25th till February 1st, 2020 invites all end consumers to take action.
It starts with the expedition day on Saturday, January 25th at Globetrotter Equipment in Munich. Visitors can take part in workshops and short lectures given by the German Alpine Association (DAV) and the Berlin Center for Travel and Tropical Medicine, get tips from manufacturers and experience high-level taster courses in the Höhenkammer. On Sunday, January 26th, those interested can part at the Snow & Safety Workshop in the Keller Sports Store with the participation of the outdoor brand Mammut. Avalanche safety, behavior on the mountain, the functions of an avalanche airbag and many other topics are on the agenda.
The culmination of the Sports Week is the Night Run on Saturday, February 1st. There are running routes over 5 km and 10 km as well as a kids run.
The Gore-Tex Uphill Challenge runs throughout the Sports Week: runners who conquer the Olympic mountain from January 25th to February 1st and upload their run to Strava can win high-quality prizes.
Live updates from Pitti Uomo in our Buyers Guide!
Let’s put our best outfits on and start off this decade in Florence with a bang!
Pitti Uomo, taking place right now is more vital than ever to make new connections, discover new talent and create vital business.
Pitti has established itself as the event every season that offers not only a vast range of brands but also sees the greatest possibility for networking: everybody who is somebody will be there.
The fact that the industry is taking this event more seriously than ever can be seen from the events that are going on: more and more high-end brands host events during the trade show, other industries flog-in to get a taste of the fashionaistas and of course established brands host DJ sets, have influencers and celebrities at their booths and there is a vast set of educational activities going on.
If you need tips on getting around the city and want to know the key events, please go to the section WeAr To Go of our Buyer’s Guide. Otherwise, follow through to the Buyers Guide main page to find updates straight from the tradeshow including trends, street style, impressions, designer collections and more!
Florence Buyers Guide January 2020
Stay updated with all the happenings at this edition of Pitti Immagine in Florence through our live Buyers Guide where you will find updates straight from the fair! Live now!
Diesel Wynwood: an ambitious project from Diesel Living
Miami’s Wynwood district is home to the largest, most ambitious project from Diesel Living, developed by Bel Invest. A vision of what metropolitan life can be, enriched by a host of comforts such as a pool, gym, meditation room, curated art gallery and a lush courtyard, the Diesel Wynwood complex embody the essence of Diesel: a total luxury place of comfort and cutting-edge design.
From urban art to natural elements, Diesel Wynwood nourishes the best of both worlds with 13 individually designed penthouses and maisonettes.
Alongside the launch of its apartments, the brand launched a campaign featuring T-shirts. “Talk about an investment piece. This exclusive Wynwood t-shirt comes with its own complementary condo in our new Miami apartment building. Whether you like urbane creative living or are just a big fan of a simple white tee, this is one not to miss.” Of course this comes with a legal side note stating “that the apartments are not really for free. And no, you will not get a free luxury apartment when you buy a t-shirt at that price. You’re actually paying for it. To be totally honest, it’s probably more the opposite: you buy an apartment and you’ll get a t-shirt for free.”
BOTIER Jewelry: exclusive and hand-crafted Belgian diamond designs
BOTIER Jewelry, the brainchild of Marina Botier, first came to be when Marina designed her first ring around 7 years ago. Through her connections and long lasting history with the diamond industry, she was always coming up with new designs for herself.
That first ring she designed (The Bella) is now the strongest piece in the BOTIER collection and inspired so many new designs.
Bella, like all other rings, was created to magnify and reflect a person’s energy while they are wearing it. By combining two fingers when wearing a double ring, the person is making a statement on what they wish to accomplish in the world. The significance of each finger and ring is only revealed to the person after they have put on the ring, the way they feel it should be worn.
The simplicity of the designs ensure a long lasting and timeless piece for the person. BOTIER strives to empower each person and make them feel strong and fashionable.
Each piece is handcrafted in the Botier owned atelier in Antwerp, Belgium.
Only the purest 18 carat gold and most exclusive diamonds are used to create a BOTIER design.
Pitti preview FW 20/21: North Sails for 36th America’s cup
For next winter season, North Sails will present a new collection dedicated to 36th America’s Cup presented by Prada, the official clothing partner.
The Auckland jacket, made with a 2 Layer Stretch Recycled fabric, with an inner padding made in Primaloft (a recycled and biodegradable material), is highly breathable (10.000 MVP Moisturise Vapour Permeability) and waterproof (10.000 MM water column).
But the most relevant feature is represented by High Frequency Welding, an authentic game-changer in product-creation. High Frequency Welding is a process that requires no stitching to join the component parts of a garment. Stitches create weakness; with such a technology, the bond at the seam is as strong as in any other area of the jacket.
“No glue is a significant game-changer. Firstly, adhesives are pollutants, so we’re able to bring this jacket to market with a far smaller ecological footprint. Furthermore, overtime glue dematerialized causing fabric delamination, which leads to seam failure. High Frequency Welding eliminates this issue, leading to far longer-lasting garments.”
The efficiency and advanced design of this process also allows for seams to be flat; this entails less bulk in the design and a reduction in material use. The outcome is a jacket which is lighter, smoother and more comfortable to wear, warmer and with greater waterproofing dependability.
Ultimately, High Frequency Welding creates a purer garment; a longer-lasting product of greater quality and performance-integrity, produced through a cutting-edge process which reduces ecological-impact.




















































































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