Eastman Naia cellulosic staple fiber debuts at Première Vision
Eastman, the maker of sustainably sourced Naia cellulosic filament yarn, announces the expansion of its Naia fiber portfolio at Première Vision-Paris (PV), the international fashion and textile exposition, Feb. 11-13. With the introduction of its new cellulosic staple fiber, Naia offers another versatile eco-conscious material choice for sustainable fashion.
“We are thrilled to expand our product offerings, and we have been working with a strong network of innovative spinner partners around the world to introduce our new Naia cellulosic staple fiber,” said Ruth Farrell, global marketing director of textiles for Eastman. “Working with our value chain partners, we’re facilitating quick and easy access to Naia fibers for our mills, and ultimately brands, regardless of their location.”
Copenhagen Fashion Summit and CIFF to launch new business space for sustainable innovation
Copenhagen Fashion Summit and Copenhagen International Fashion Fair (CIFF) have announced the business space for sustainable innovation C+, set to launch in August 2020 during Copenhagen Fashion Week.
With an extensive, growing environmental and social footprint across the globe, there is an urgent need to accelerate the fashion industry’s sustainable transformation. That is why Copenhagen Fashion Summit and CIFF are joining forces to launch C+, a business space for sustainable innovation designed to help small and large fashion businesses implement innovative solutions to create more sustainable products. At a curated trade and exhibition area at CIFF, C+ will present some of the world’s most promising sustainable solutions covering the entire value chain. The business space will have approximately 100 solutions on exhibition and also a stage programme with panels focusing on sustainable solutions. C+ will also offer a matchmaking programme with facilitated and pre-scheduled business meetings between fashion brands and solution providers to help companies take the first important steps towards (further) implementing sustainability.
“We must accelerate the pace of progress, and we believe that connecting brands with solution providers is what will help them advance most quickly. Copenhagen Fashion Summit is restricted in terms of how many companies we can engage, which is why we’re beyond excited about our collaboration with CIFF and having the opportunity to access its huge network in the Nordics. Creating direct connections between fashion brands and innovative solutions aligns well with our mission to mobilise and guide the fashion industry to take bold and urgent action on sustainability,” says Eva Kruse, CEO, Global Fashion Agenda, organiser of Copenhagen Fashion Summit.
The business space for sustainable innovation C+, which will launch during Copenhagen Fashion Week SS21, will be open to visitors from 4-5 August 2020.
RE-USE, RECYCLE: HOW CAN RETAIL EMBRACE THE CIRCULAR ECONOMY?
AS SUSTAINABILITY IS MAKING ITS WAY TO THE TOP OF CONSUMERS PRIORITIES, RETAILERS ARE FACING THE NECESSITY OF ADDRESSING CLOTHING RESALE AND RECYCLING.
What do your customers do with the garments they bought from you when these are no longer worn? Probably take them to charity shops or to the nearest recycling station. But why not encourage them to bring these items back to you, thus turning this transaction into another customer engagement opportunity? A growing number of major brands and retail chains is doing just that: taking back consumers’ used items in exchange for rewards, thus enhancing both their green credentials and the relationship with their clients. Many businesses then outsource clothes recycling to I:CO, much of which is “downcycled” into lower value products, such as insulation. This is the case with Cotton Blue Jeans’ ‘Go Green’ recycling program in collaboration with ‘Zappos for Good’. Attracted by an interactive digital campaign, with explanatory videos and the hashtag #bluejeansgogreen, consumers mail their old jeans in for free, or drop them off at partnering retailers such as Levi’s, Madewell, rag & bone, O.N.S., American Eagle Outfitters, or Ariat, and get discounts in return.
Some fashion brands repurpose their own used garments in-house. Through its ‘Waste no more’ initiative, Eileen Fisher has received over 1 million worn pieces from customers since 2009. Garments in perfect condition are cleaned and resold through their ‘Renew’ program. The rest is remade into artwork and decor through a custom felting method. For each return customers receive a 5 USD rewards card.
Re-cycling or upcycling isn’t the only way of dealing with clothes that are no longer wanted: many enterprises have turned to resale for profit increase, and to compete with popular clothing resale companies including The RealReal, Grailed, Poshmark, and Farfetch’s new ‘Second Life’. As WeAr has previously reported (see ‘The Rise of Resale’ report in Issue 55), multilabel stores that sell new merchandise, such as Galeries Lafayette, have been teaming up with online secondhand retailer Rebelle to sell on their customers’ pre-loved items; while some retailers, such as the Swedish company Aplace, are adding second- hand offerings to the new collections within their own retail spaces. California- based company Yerdle, the brainchild of former Walmart executive Andy Ruben, creates customized resale channels for retailers and designers to integrate into their existing systems – see the Business Talks section for more details.
These examples suggest that recycling might mean rethinking product, merchan- dising and marketing. Used clothing could be resold in ‘vintage’ sections or repurposed, following Eileen Fisher’s model, into other salable products, or in-store furnishings and objects. Some of the brands you stock might already have recycling mechanisms to integrate. For non-salable returns, why not enlist recycling companies such as TEXAID, as the first step towards a more sustain- able business approach.
Sorona faux fur awarded the ISPO Textrend “Best Product” in the Accelerated Eco category
DuPont Sorona faux fur was awarded the ISPO Textrend “Best Product” in the Accelerated Eco category for the Fall/Winter 2021/22 season. As the apparel industry is increasingly pivoting away from the use of animal fur, this innovative product provides a thoughtful solution to fur with a luxurious, premium look and feel that designers can incorporate into their garments.
Sorona faux fur is made with 70 to 100 percent bio-based Sorona polymer fibers, creating one of the first commercially available faux furs using plant-based ingredients. Current styles vary from classic mink to plush teddy-style fur, providing limitless solutions for fashion apparel – such as the inside lining of a jacket, or the trim on a collar – as well as footwear and accessories – including fur-lined shoes, earmuffs and more. The faux fur pushes the boundaries of sustainability in fashion, while providing consumers with an ethical option that is also better for the planet.
New Sorona faux fur is a long-lasting and luxurious fur alternative with an array of performance attributes including warmth, design flexibility and dyeability. With exceptional softness and uncompromising durability, this natural feeling alternative to fur will not break down over time due to heat or UV rays. This can lengthen the life of the garment for multiple uses and when it is finally time to retire the garment, it can be mechanically recycled rather than being directed to the landfill like spandex. Sorona faux fur will be on display at ISPO Beijing on February 12-15, 2020 in the Textrends display area.
Kering releases its first-ever sustainability progress report
In 2017, Kering unveiled its 2025 sustainability strategy, with a target to reduce its environmental footprint by 40%. The strategy is underpinned by three pillars:
CARE: taking steps to reduce its environmental footprint and preserve the planet and its natural resources by using innovative tools.
COLLABORATE: contributing to high environmental, ethical and social performance by promoting parity and diversity and becoming an employer of choice.
CREATE: imagining innovative alternatives using an open source approach.
In 2020, Kering presents its progress report for its 2025 sustainability strategy. As promised, three years on from its strategy announcement, the Group reports on the progress made for each of the strategy’s three pillars. The Group is also focused on the challenges that still need addressing by accelerating innovation.
Kering mentions in its report “We supply chain, knowing that it is our duty to be responsible for the impact we have on the world. So, three years ago we designed a new chapter for 2025 with concrete quantified targets. Our Care pillar includes targets like a 40% reduction in our overall environmental footprint and a 50% reduction in our greenhouse gas emissions within our own operations and across our entire supply chain.”
London Fashion Week upcoming edition themed around Positive Fashion
The British Fashion Council (BFC) has announced that London Fashion Week (LFW) February 2020 will be a city-wide celebration themed around Positive Fashion, the BFC initiative designed to celebrate industry best practice and encourage future business decisions to create positive change. City-Wide celebration aims to unite London in a festival of creativity and innovation with a dynamic schedule including events and activations in partnership with key retailers, cultural institutions and businesses, opening London Fashion Week to new audiences and communities.
The BFC has curated a schedule of activities including over 78 brands, 103 stores and 346 events taking place between Friday 14th and Tuesday 18th February. Events and activations will continue to be added to the schedule leading up to LFW. The #LFW theme will also appear in storefronts and window displays throughout the city in internationally renowned shopping destinations such as Chelsea, Covent Garden, Mayfair & The West End, to identify the partners taking part in City-Wide Celebration.
Scotch & Soda launches sunglasses line
Fashion brand Scotch & Soda has launched eyewear for Spring 2020, offering a collection of men’s and women’s sunglasses and opticals.
The new category has been introduced with licensee partner Mondottica and will be stocked at Scotch & Soda stores, on its website and at selected opticians globally. The collection includes 11 men’s sunglasses and 10 women’s sunglasses, as well as 10 men’s and 11 women’s optical styles.
Inspiration comes from the landscapes of Hawaii, and references across the collection include colourful sunset gradients, palm-leaf engravings and tonal seascape-inspired lenses.
DuPont Sorona Fabrics Showcases Recyclable, Spandex-Free Stretch Jacket at Outdoor Retailer and ISPO Munich 2020
The DuPont Sorona brand team is challenging designers to think about the full lifecycle of a garment by showcasing a ski jacket where every layer is a spandex-free stretch solution that can be recycled. The ski jacket – using partially bio-based Sorona fabrics for the inner and outer layers, the insulation, and the faux fur trim – is debuting exclusively at the upcoming Outdoor Retailer Snow Show on Jan. 29-31, 2020 in Denver, Colo., and at ISPO Munich, Jan. 26-29, 2020.
Combining the long-lasting performance of Sorona® fabrics with the concept of circular economy, this jacket is compatible with single stream polyester recycling, meaning the fabrics can have a second life when it’s time to finally retire the garment. Designed by Youngone, this stylish jacket incorporates the recently launched ECOLoft™ FLEX SR insulation based on UNIFI REPREVE® fibers and bio-based Sorona® polymer fibers offering warmth and long-lasting stretch for hitting the slopes time and time again.
“Stretch fabrics with even 1 percent spandex or elastane, if not reused, tend to head for the landfill,” explains Laurie Kronenberg, Global DuPont™ Sorona® Brand Manager. “That is why it is so important to understand that if a polyester stretch garment has elasterell-p or elastomultiester to enhance the garment’s stretch performance, it can be mechanically recycled. Educating everyone from designers to the material handlers in the recycling facilities that there is a stretch fiber option that can be mechanically recycled in a 100 percent polyester construction will have a positive impact on the environment.”
“We’re working with multiple value chains and thinking of the entire lifecycle of a garment,” said Renee Henze, DuPont Biomaterials Global Marketing Director. “Every stakeholder has to pull together to create solutions for sustainable fashions. We’re proud to debut this soft and luxurious jacket that features partially plant-based Sorona® fabrics throughout and has the added benefit of being recycled at its end of life.”
Jacket Required moves to a new location for S/S 2021 edition
Premium, sustainable and streetwear menswear show Jacket Required has announced it is moving to a new home as of July 2020. For the SS21 show, taking place on the 22nd – 23rdJuly, Jacket Required will be moving to the iconic Saatchi Gallery in south west London.
Martin Arnold, Fashion Portfolio Director at Hyve Group plc said in a statement: “We want to give the SS21 edition of Jacket Required a significant reboot, so in line with our plans to really push the premium edge of Jacket Required and make it the UK’s only true home for premium menswear once again, we’re moving to the iconic Saatchi Gallery. As many regular Hyve Fashion attendees and exhibitors will know, our premium womenswear show, Scoop, also calls this venue home. As we continue to align the fashion portfolio, we wanted to bring Jacket Required in line with Scoop’s setting and values, to ensure that our premium offerings across men’s and women’s fashion truly match. While the two shows will remain separate, running to their own original datelines, we believe that aligning Jacket Required with Scoop will help to solidify our premium identity.”
NEONYT January 2020 edition presented more than 210 sustainable fashion brands
In addition to the positive mood at Neonyt, the facts and figures also speak volumes: with more than 210 sustainable fashion brands from 22 countries, Neonyt, from 14-16 January 2020, brought together more sustainable fashion brands than ever before and the number of professional visitors in attendance has doubled in comparison to January 2019.
“We have been very impressed after every edition of Neonyt, but this one has really taken things to a new level – thanks to the brands, the buyers and all the key players from the fashion industry who have enriched Neonyt in the last few days and made it the most relevant hotspot. Across the entire board, we’ve felt not only the willingness and the necessity but also the desire for more sustainability,” says Olaf Schmidt, Vice President of Textiles and Textile Technologies at Messe Frankfurt.
While the next edition of Neonyt will be taking place from 30 June until 2 July 2020 in Berlin, Fashionsustain is already planning its next stop: the conference will be stopping off at ISPO in Munich at the end of January. In a three-hour slot on Sunday 26 January, selected topics will be explored in more depth as part of the CSR Hub. These panels are the first cooperation between the leading trade fairs. Focusing on the topics at hand, ISPO and Neonyt are pooling their strengths to further push the crucial topic of sustainability within their industries.
MICAM February 2020 edition with special area for Emerging Designers
MICAM Milano, the International Footwear Show, will be back at Fiera Milano Rho February 16 till 19, 2020 with a special area set aside for Emerging Designers, offering young creative artists a unique opportunity to present their styles in the prestigious setting of the international show and confirming the trend toward renewal of the footwear sector.
The younger generations play an increasingly important role in determining the trends among consumers today, and also represent an important turning point for the footwear industry. This is why the International Footwear Show once again turns the spotlight on the creations of 12 young new talents in the industry, selected by a panel of experts and showcased in a special space at the event where they will introduce footwear makers and buyers to their surprising new style intuitions.
The creative designers featured in the Emerging Designers space at MICAM 89 will be: Annabelle Tsitsin with her A BY ANABELLE brand (Israel); Ines Martin- Borregon of ALOHAS SANDALS (Spain); Marouane Haial with CONTRE ALLÉE (Morocco); Marco Contigiani, Leonardo and Aldo D’Autilio with DEPLACÉ (Italy); Rodrigo with the DOTZ brand (Brazil); Diàna Polgàr with DYAN (Hungary); Emanuele Coppari presenting LES JEUX DU MARQUIS (Italy); Matteo Maiorano with MAIORANO (Italy); Asfales Rowland presenting PIJAK BUMI (Indonesia); Masamitsu Hata and Pierre Rivière of TIMOTHÉE PARIS (France); Xin-Yu Weng of the WXY brand (Taiwan); and Umberto De Marco of YATAY (Italy).
The styles proposed by the young designers range from pop citations to study of classic forms and from the metropolitan atmospheres of electronic music to rediscovery of natural and recycled materials, put to use in surprising new fashion concepts. There are plenty of truly unusual experiments and original new versions of the styles that have made the history of footwear design.
Coterie co-locates with key shows in New York
Uniting four distinct shows, COTERIE, FAME, SOLE COMMERCE and MODA —The COTERIE Marketplace brings together all categories of women’s fashion under one roof, in the heart of Hudson Yards.
Every February and September, The COTERIE Marketplace anchors the New York market and kicks off the global sales calendar for the new season.
This February, CHILDREN’S CLUB—Elevated Lifestyle Collections for Children, is colocated with COTERIE, FAME, SOLE COMMERCE and MODA at the Jacob Javits Center, NYC.
Geoffrey B. Small’s AW 2020: Just another Boston guy
Hey Geoffrey B. Small presented his 110th collection in Paris entitled “just another Boston guy” dedicated to the style and art of Ric Ocasek former band leader of the The Cars during the AW2020 men’s week. The 43 outfit extreme handmade rocker collection featured the American designer’s superflux sustainable concepts in pure cashmere, wool, linen, cotton and silk all made in Italy at the designer’s independent Cavarzere workrooms, as well as a 100 thousand euro supercoat made from Fratelli Piacenza 1733’s pure Vicunya fabric and the all-new titanium monocoque handmade collaboration sunglasses created by Ti Kwa and Rigards for Geoffrey B. Small. The very exclusive collection is currently carried in about 25 of the world’s top directional men’s designer clothing stores. Geoffrey B. Small is an American designer originally from Boston, who now lives and works in Italy.
Jean-Paul Gaultier announces his final fashion show
Jean-Paul Gaultier had announced that his next fashion, will be his last one. On the designer’s Instagram page, he announced that he has a new concept in store and said ‘This show celebrating 50 years of my career will also be my last. But rest assured Haute Couture will continue with a new concept.’
MICAM to present Players District area at upcoming edition in February 2020
After its highly successful debut, the PLAYERS DISTRICT – the area specifically created inside MICAM Milano to provide the variegated world of outdoor and sports shoes with its own exclusive space – will be back at the forthcoming edition of the international trade show, to be held at the Fiera Milano from 16 to 19 February 2020.
The PLAYERS DISTRICT is a clear reflection of market trends which indicate that the sports footwear segment is expanding rapidly. A further consolidation, therefore, following an increase of over 5% in both expenditure and quantity recorded at the end of 2018. Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation. Figures provided by the Italian National Institute of Statistics (Istat) regarding exports of Italian sports shoes are also positive: in the first 9 months of 2019, in fact, Italy exported 11.8 million pairs, amounting in value to 645.4 million Euros (with a tendential increase of 9.5% and 6.7% respectively). Extending the analysis to the European Union as a whole, according to Eurostat the 28 member States exported more than 200 million pairs (considering trade flows both within and outside the EU) in the same period, for a total of 6.3 billion Euros; this was in line with January-September 2018 levels, although trade flows towards non-EU countries showed an increase of 5.5% in volume and 15.3% in value. Assocalzaturifici has been monitoring trends regarding this type of footwear for some time and has set up this area both to demonstrate the importance of this specific segment and provide manufacturers and buyers in the field with an exclusive area in which to do business.
At the September edition of MICAM, when the Players District made its debut, sports shoes were in fact amongst the products most dealt-in at the fair, attracting 8.5% of buyers’ attention (in particular, amongst the visitors interested in this type of product, 34% were looking for men’s sports shoes and 40% for women’s). Remaining in the field of sports and outdoor shoes, it is worth mentioning that 16% of interest in this segment was concentrated on “Trekking and outdoor footwear” (37% menswear and 37% womenswear).
As far as the business aspect is concerned, therefore, the next edition of the PLAYERS DISTRICT will once again undoubtedly represent an important vantage point from which to observe this constantly changing market, as well as providing all those in the trade, dealers and retailers, with a unique business opportunity. Once again, the layout’s central feature will be The Arena, an area dedicated to demonstrating all the variegated types of sports footwear “in action”, through a series of performances and dynamic events perfectly in tune with the spirit of this commodity segment. So, to recap: the not-to-be-missed appointment with the PLAYERS DISTRICT for dealers and companies operating in the sector is confirmed for the forthcoming edition of MICAM Milano, from 16 to 19 February 2020.
Stella McCartney to release biodegradable denim in May 2020
The British designer Stella McCartney will be releasing biodegradable denim in May 2020 with a special collection for its Autumn/Winter 2020 collection. The development and release of this type of denim is in part of McCartney’s commitment to the sustainable fabrics innovation.
The fashion industry as a whole has been addressing the issue of how large of a carbon footprint the fashion industry leaves. Many brands are working to manufacture and create their pieces in a more environment friendly way. McCartney utilizes the Coreva Stretch Technology along with using plant-based yarns to create her biodegradable denim.
When denim is made using the Coreva Stretch Technology it is safe and toxic-free compared to the normal way to produce jeans. There is no use of toxic dyes or chemicals to make one pair of jeans. The Coreva Stretch Technology uses organic cotton wrapped around a rubber core and uses less water consumption. McCartney furthered her sustainable efforts by teaming up with Candiani to have the denim pieces made from plant-based yarns. This utilizes a renewable resource while also maintaining the denim’s biodegradable and compostable material.
Panorama Berlin brings ‘Rebel with A Cause’ mission to its 15th edition
With the clear mission “REBEL WITH A CAUSE”, the 15th edition of fashion fair Panorama Berlin took place this week – for the first time at Tempelhof Airport. Together with SELVEDGE RUN & ZEITGEIST which was held under the same roof as Panorama Berlin, the event confidently presented itself as a strong stage for new inspiration and concepts. There has been a lot of anticipation surrounding the new location and several thousands of visitors made their way to the historic venue today.
In the run-up to the event, the team of organisers have been calling for a collective uprising against the “keep going as we have been” mentality and set itself the goal of coming up with a new event concept with innovative concepts that shift the focus onto the consumers. On an area of around 20,000 m2, visitors to Tempelhof’s AIRFIELD and HANGARS 5 and 6 could find brands with relevance and strong messages, as well as on-point brand presentations and limited editions.
Along with PANORAMA BERLIN and SELVEDGE RUN & ZEITGEIST, the NEONYT Trade Fair has also made the move to Tempelhof, where it occupied Hangar 4 and additional areas. This resulted in a strong offer coming together under one roof at Tempelhof.
In the words of Jörg Wichmann, Panorama Berlin’s CEO: “We are impressed by the start here at Tempelhof and have literally been inundated with visitors. The efforts and hard work of everyone involved over the last three months have now paid off. We have launched a strong event concept and come a long way in responding to the industry’s wish to bring various platforms together in one location. Tempelhof is the coolest event location in Europe and opens up all possibilities of a “central fashion hub” in terms of its usage and extension possibilities. Ms Tillmann is wrong in that respect; with a well-curated concept there is plenty of space at Tempelhof for Premium. A perfect mix of brands that will impress the market on one platform is definitely possible here.”
Burberry launches Chinese New Year 2020 campaign
Burberry has launched its new Chinese New Year 2020 campaign and collection which is a vibrant celebration in red- heralding joy, health and happiness for the year of the rat.
Shot by Shanghai Photographer Leslie Zhang, the campaign stars Zhou Dongyu, Llang Jiyuan and He Cong, captured in a series of intimate poses dressed in Riccardo Tisci’s Chinese New Year Capsule Collection. House codes meet vivid shades of red, a symbol of joy, vitality and prosperity, in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of the iconic Burberry sneaker (The Union) and the infamous Runway Bag (The Lola)
Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.
Joop Womenswear AW 20/21
JOOP!
WOMENSWEAR LAUNCH
The lifestyle brand JOOP! reported yet another significant double-digit increase in sales in the first quarter of 2019. After the successful development of the JOOP! Menswear and the reintroduction of the casual line JOOP! JEANS, we are now seeing the launch of JOOP! Women.
“We feel the desirability of the label among end consumers and the trust of retailers in the JOOP! brand.
This is why the launch of JOOP! Women now for the natural further development of the brand. We see enormous growth potential here. The new collection is eagerly awaited and our retail partners have already shown keen interest,” says Thorsten Stiebing, the Managing Brand Director
JOOP! Women will present a new sexiness based on the brand’s DNA: feminine, urban and self-confident with a clear focus on high quality. The forerunners of this can already be seen in JOOP! Bags, which are among the most successful models on the market. In addition, JOOP! Jewellery and JOOP! Watches were successfully launched this year, and JOOP! Bodywear will follow in Fall 2019. The launch of JOOPI Women is planned for autumn / winter 2020/21 and will be accompanied by extensive marketing measures.
Anke Ratzsch will be the Brand Director of the JOOP! Womenswear from fall / winter 2020. She is not new to The Holy Fashion Group: after several management positions at internationally known premium Brands like Hugo Boss and Akris, Ratzch worked as a brand director for windsor since 2014. “With Anke Ratzsch, I am convinced JOOP! will be able to win women. With her many years of successful sales and management work, Ms Ratzsch not only brings experience but also foresight necessary to make JOOP! an international lifestyle brand. The successor for the sales management at windsor women has already been arranged and the new structure will be announced in a timely manner”, says Marcel Braun, CEO of the Holy Fashion Group. In the course of the realignment at JOOP! Women, the design team will also be reorganized. The first focus is on premium wholesale in the D / A / CH market as well as international trade, and JOOP! Women is also sold through its own stores and through the JOOP! Online shop.
Paul & Shark – save the sea
The Paul & Shark Autumn Winter 2020 collection expresses the brand’s authentic spirit through advanced technologies, materials of the highest quality and a highly topical design, to achieve unmatched performance.
The same technical expertise and strategic vision that give victories at sea are reflected in the quality of the materials and the expert techniques used by Paul & Shark to offer garments with a functional and refined style.
The brand expresses its loyalty to the pivotal element of its imagination, the sea, through a collection with an eco-sustainable approach, aimed at respecting the environment and reducing the impact on planet. The ambitious goal was to produce at least 50% of the collection with recycled and environmental friendly materials; the challenge has been met.
SAVE THE SEA TYPHOON: performance and sustainability
The raw material of the fabrics engineered by Paul & Shark is derived from recycled elements including post-consumer plastic bottles that pollute the seas. The result is a
fabric that guarantees thermal insulation, waterproof insulation and protection from the wind, comfort and lightness, while also limiting negative impacts on the environment.
ECO WOOL
The iconic Peacoat has been made from recycled wool for the first time. The Eco Wool reduces CO2 emissions, toxic emissions from incinerators, intensive exploitation of sheep and of the land used for grazing. The Peacoat is also treated with BIONIC-FINISH technology.
7 DEN X 1000 FP
These materials are among the most innovative: the 7 denier microfiber in 100% nylon meets the goose down 1000 power fill, the warmest available today. Nylon and goose down are the perfect union to maintain body heat and ensure isolation from water and cold.
GOOSE DOWN SECOND LIFE
Outerwear in the collection is filled with recycled feathers. A “new life” of the raw material leaves its softness and technical characteristics intact.
TASMANIAN 120’S CRUELTY-FREE WOOL
This all the wool knitwear and outerwear collection uses certified Cruelty Free fabrics from Tasmania. Paul & Shark has selected the Beaufront estate for wool sourcing, one of the best producers in the world that guarantees the high quality and traceability of its fibers.
Tommy Hilfiger at Hahnenkamm Race
Tommy Hilfiger, which is owned by PVH Corp., announces that it will sponsor the 2020 Hahnenkamm Ski Races in Kitzbühel, Austria. The globally recognized, premium lifestyle brand’s Official Fashion Partnership will launch in time for the Hahnenkamm Ski Races’ 80th anniversary.
“I have always loved collaborating with inspiring sporting events and athletes,” said Tommy Hilfiger. “The drive, dedication and passion embodied by sports remains at the core of our brand heritage. Knowing that the annual Hahnenkamm Ski Races represent the same values, I’m excited to have the great sport of skiing further etched into our brand history through this partnership.”
TOMMY HILFIGER has also collaborated with French brand Rossignol, a world leader in winter sports, on three premium winter collections featuring technical functionalities for varsity-inspired designs. The latest TommyXRossignol capsule collection for men and women will be on display at the 2020 Hahnenkamm Races.
“Our partnership with the Hahnenkamm Ski Races is a celebration of our shared commitment to excellence in sportsmanship, and bringing people together to celebrate athletic achievements in style,” said Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe. “We take pride in collaborating with best-in-class events, and featuring one of the most exhilarating downhill slopes in the world, the Hahnenkamm Ski Races truly represent this for winter sports. We look forward to bringing our TOMMY HILFIGER style both on and off the slopes as we continue to introduce our brand to new audiences.”
As the Official Fashion Partner, TOMMY HILFIGER will contribute to the event’s iconic social calendar, putting the brand’s unique twist on all three days with a diverse program of activations and events. Adding a bold TOMMY HILFIGER touch to the slopes, all racing flags along the famous downhill race will feature the brand’s iconic red, white and blue logo. A TOMMY HILFIGER pop-up located at the race track’s Trade Village will showcase the TommyXRossignol collection, including a unique sweatshirt designed for the event, as well as a curated selection of Winter Pre-Spring 2020 TOMMY HILFIGER Sportswear styles for men and women. The TOMMY HILFIGER store in central Kitzbühel will feature a dedicated window celebrating the partnership with the Hahnenkamm Races and the TommyXRossignol capsule.
“Here, two brands fit together perfectly,” said Philipp Radel, CEO of the sports business agency, WWP- Group, the exclusive marketing force behind the Hahnenkamm Races. “Every year, it is our goal to take the fascination of the Streif and the ensuing get-together of sports businesses and celebrities at the KI TZ-R A CE-Club up to a new level. T OMM Y HILFIGER is a trailblazer in the fashion industry , shaping it to a significant degree. We are proud to be able to welcome TOMMY HILFIGER into our team!”
The Hahnenkamm Ski Races are considered the highlight of alpine skiing and pinnacle of winter sportsmanship. The races began in 1930 and have been part of the FIS Ski World Cup since 1967. The legendary competition is famously known as home to “The Streif,” one of the world’s most exciting runs, with its piste reaching a downhill angle of 85%, 80-meter jumps and speeds of up to 140 kilometers per hour. The annual event’s intense attraction and high-energy reputation draws over 80,000 guests per year.
The TOMMY HILFIGER brand heritage is closely linked to working with and embracing sports icons and events. In 2002, TOMMY HILFIGER became the official sponsor of the U.S. Freestyle Ski Team. In 2018, the brand announced that it formed a multi-year strategic partnership with six-time Formula OneTM World Champions Mercedes-AMG Petronas Motorsport, becoming their Official Apparel Partner starting in the 2018 season. Tommy Hilfiger’s history with Formula One began with the sponsorship of the Lotus team between 1991 and 1994. In 1998, TOMMY HILFIGER became the first non-automotive brand to sponsor Ferrari, with the iconic American designer creating the uniforms for the team, which included seven-time Formula OneTM World Champion Michael Schumacher and British racing driver Eddie Irvine. In recent years, Tommy Hilfiger established inspiring sports partnerships with six-time FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, and international tennis champion, Rafael Nadal.
NEONYT Fashion Show AW 20/21
On Tuesday, 14th January 2020 at 6.00 pm, the official runway of Berlin Fashion Week at Kraftwerk provided the venue for the NEONYT Editorial Show. Under the motto “Back to nature – High street fashion meets outdoor”, renowned stylist Claudia Hofmann has put together a number of carefully considered multi-label looks. Maximum universal performance – minimum negative impact, that’s what the future holds.
Focus on function: The Neonyt Fashion Show interprets high fashion in the mix with high-performance innovative materials in an aesthetic, contemporary and disruptive way.
MICAM introduces new theme: Storytelling & creativity!
Creativity, dreams and genius: MICAM, the shoe industry’s
leading international fair, is poised to transform the world of footwear into a fantasy universe imbued with the enchanted atmosphere of the world’s most famous fairytales.
The creative idea and direction were curated by the MM Company, with accounting by Laureri Associates, and the theme will accompany the trade show over the coming editions. MICAM’s #micamtales aim to portray the fantastic world of creativity through a collection of fairy-tales ‘to wear’, revisited in a contemporary key. The concept will provide the setting for the numerous stories recounted by exhibitors, whose collections transform the trade-fair into the creative heart of the footwear world. To ensure the concept is clearly visualized, a different fairy-tale will be dedicated to each year, divided into two distinct parts: one in February (for the fair’s Autumn/Winter edition) and one in September (Spring/Summer).
The first fairy-tale of 2020 will be MICAM in Wonderland: a surreal transposition of the iconic fairy-tale based on the images taken by photographer Fabrizio Scarpa and directed by Daniele Scarpa. The items of clothing and accessories chosen for the marketing campaign are eccentric, exaggerated, voluminous. Attentive as ever to the ideas of emerging designers, MICAM has chosen to use the creations of a select number of new young designers to pep up its new campaign even further. In particular, the stars of the 2020 “MICAM in Wonderland” edition will be the
garments designed by Gianluca Alibrando, shoes produced by Les Petits Joueurs and the bags created by Benedetta Bruzziches.
Parajumpers presents REMAKELAND: an immersive video performance
Parajumpers presents REMAKELAND, an immersive video performance by digital artist Felice Limosani supported by trip-hop trio BowLand.
The performance took place on January 12 for Milan Men’s Fashion Week to inaugurate the Casa degli Artisti (House of Artists) cultural program. The historic building was founded in 1909 by the Bogani Brothers, far-sighted patrons who hosted studios and workshops on the corner of Corso Garibaldi and Via Cazzaniga.
Today, as a reflection of its heritage, the space is reserved exclusively for projects of artistic value. Fittingly, the structure was literally immersed in an architectural video installation blending animated digital images and electronic sounds with ethereal voices. Felice Limosani’s artistic concept begins with the collation of original sounds and melodies taken from Bowland’s personal archives, remixing them into a soundtrack which is then combined with monocratic video art mapped onto the internal surfaces of the building.
Through artistic metaphor, the project interprets the founding spirit of Parajumpers spanning Art, Technology and Humanity. It is an artistic dialogue between Felice Limosani and Bowland inspired by the brand. Art takes the expression of “well done”, technology becomes “innovation” and humanity is viewed as “people at the center of everything”.
The installation culminated with a live concert by BowLand with groovy rhythms performed exclusively for the event
Tommy Hilfiger celebrates sustainable Spring 2020 TOMMYxLEWIS Collection at next runway event
Tommy Hilfiger announces that American designer Tommy Hilfiger and Formula One Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil- based, low-carbon footprint, quick dry and wicking finishing agent..
“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” said Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”
“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” said Lewis Hamilton. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward. ”
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMYNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast.
SUN68 at Pitti Immagine partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs
Pitti Immagine selected SUN68 as a partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs in January 2020 taking place this week. SUN68 garments are customized on the theme of the Winter Salons Show your Flags! At Pitti 97 SUN68 three collections: clothing, footwear and the Pizza&Sushi capsule collection are showcase.
The main collection takes inspiration from the outdoor world and sport-heritage, attention to details and materials (new yarns and compositions); overlays: formal garments combined with those that are admittedly casual.
Footwear: unprecedented commercial success with numbers doubled compared to previous seasons; new articles in suede and nappa for a more mature and refined clientele available in autumn colors (navy, brown, burgundy), in addition to the iconic basics that expand the mid-season offer for a product that abandons the concept of seasonality.
SUN68 SUSHI is a transversal project featuring a young and street-wear product, dedicated to a new generation: t-shirt with ironic graphics, rain jackets, cotton sweatshirts and embroidered triacetate jackets. SUN68 SUSHI is a journey, an inspiration that refers to food as a cultural fusion element, increasingly trendy and without barriers. This year, Japanese attention for details meets warm Italian creativity by becoming “PIZZA&SUSHI”.
A slice of pizza, that is the undisputed symbol of the “Bel Paese”, and the precision of the cuisine of the Far East Country: two expressions of tradition and freedom of communication, that represent the essence of the SUN68 brand and its philosophy. Ideas do not know barriers, they have no age and they have no limits, so the new capsule it is not linked to a productive seasonality.
The SUN68 PIZZA&SUSHI Capsule Collection will be officially released in September 2020 and distributed exclusively in selected stores and in the brand’s official e-commerce store.
Sports Week 2020: Unique events for sport fans
At the same time as the world’s largest sports trade fair, ISPO Munich 2020 will be happening, things will be getting really sporty in Munich and the surrounding area. While around 2,800 exhibitors from all over the world present the latest trends and products in the sporting goods industry to around 84,000 trade visitors in the exhibition halls, the Sports Week taking place from January 25th till February 1st, 2020 invites all end consumers to take action.
It starts with the expedition day on Saturday, January 25th at Globetrotter Equipment in Munich. Visitors can take part in workshops and short lectures given by the German Alpine Association (DAV) and the Berlin Center for Travel and Tropical Medicine, get tips from manufacturers and experience high-level taster courses in the Höhenkammer. On Sunday, January 26th, those interested can part at the Snow & Safety Workshop in the Keller Sports Store with the participation of the outdoor brand Mammut. Avalanche safety, behavior on the mountain, the functions of an avalanche airbag and many other topics are on the agenda.
The culmination of the Sports Week is the Night Run on Saturday, February 1st. There are running routes over 5 km and 10 km as well as a kids run.
The Gore-Tex Uphill Challenge runs throughout the Sports Week: runners who conquer the Olympic mountain from January 25th to February 1st and upload their run to Strava can win high-quality prizes.
Live updates from Pitti Uomo in our Buyers Guide!
Let’s put our best outfits on and start off this decade in Florence with a bang!
Pitti Uomo, taking place right now is more vital than ever to make new connections, discover new talent and create vital business.
Pitti has established itself as the event every season that offers not only a vast range of brands but also sees the greatest possibility for networking: everybody who is somebody will be there.
The fact that the industry is taking this event more seriously than ever can be seen from the events that are going on: more and more high-end brands host events during the trade show, other industries flog-in to get a taste of the fashionaistas and of course established brands host DJ sets, have influencers and celebrities at their booths and there is a vast set of educational activities going on.
If you need tips on getting around the city and want to know the key events, please go to the section WeAr To Go of our Buyer’s Guide. Otherwise, follow through to the Buyers Guide main page to find updates straight from the tradeshow including trends, street style, impressions, designer collections and more!
Florence Buyers Guide January 2020
Stay updated with all the happenings at this edition of Pitti Immagine in Florence through our live Buyers Guide where you will find updates straight from the fair! Live now!
Diesel Wynwood: an ambitious project from Diesel Living
Miami’s Wynwood district is home to the largest, most ambitious project from Diesel Living, developed by Bel Invest. A vision of what metropolitan life can be, enriched by a host of comforts such as a pool, gym, meditation room, curated art gallery and a lush courtyard, the Diesel Wynwood complex embody the essence of Diesel: a total luxury place of comfort and cutting-edge design.
From urban art to natural elements, Diesel Wynwood nourishes the best of both worlds with 13 individually designed penthouses and maisonettes.
Alongside the launch of its apartments, the brand launched a campaign featuring T-shirts. “Talk about an investment piece. This exclusive Wynwood t-shirt comes with its own complementary condo in our new Miami apartment building. Whether you like urbane creative living or are just a big fan of a simple white tee, this is one not to miss.” Of course this comes with a legal side note stating “that the apartments are not really for free. And no, you will not get a free luxury apartment when you buy a t-shirt at that price. You’re actually paying for it. To be totally honest, it’s probably more the opposite: you buy an apartment and you’ll get a t-shirt for free.”
BOTIER Jewelry: exclusive and hand-crafted Belgian diamond designs
BOTIER Jewelry, the brainchild of Marina Botier, first came to be when Marina designed her first ring around 7 years ago. Through her connections and long lasting history with the diamond industry, she was always coming up with new designs for herself.
That first ring she designed (The Bella) is now the strongest piece in the BOTIER collection and inspired so many new designs.
Bella, like all other rings, was created to magnify and reflect a person’s energy while they are wearing it. By combining two fingers when wearing a double ring, the person is making a statement on what they wish to accomplish in the world. The significance of each finger and ring is only revealed to the person after they have put on the ring, the way they feel it should be worn.
The simplicity of the designs ensure a long lasting and timeless piece for the person. BOTIER strives to empower each person and make them feel strong and fashionable.
Each piece is handcrafted in the Botier owned atelier in Antwerp, Belgium.
Only the purest 18 carat gold and most exclusive diamonds are used to create a BOTIER design.
Pitti preview FW 20/21: North Sails for 36th America’s cup
For next winter season, North Sails will present a new collection dedicated to 36th America’s Cup presented by Prada, the official clothing partner.
The Auckland jacket, made with a 2 Layer Stretch Recycled fabric, with an inner padding made in Primaloft (a recycled and biodegradable material), is highly breathable (10.000 MVP Moisturise Vapour Permeability) and waterproof (10.000 MM water column).
But the most relevant feature is represented by High Frequency Welding, an authentic game-changer in product-creation. High Frequency Welding is a process that requires no stitching to join the component parts of a garment. Stitches create weakness; with such a technology, the bond at the seam is as strong as in any other area of the jacket.
“No glue is a significant game-changer. Firstly, adhesives are pollutants, so we’re able to bring this jacket to market with a far smaller ecological footprint. Furthermore, overtime glue dematerialized causing fabric delamination, which leads to seam failure. High Frequency Welding eliminates this issue, leading to far longer-lasting garments.”
The efficiency and advanced design of this process also allows for seams to be flat; this entails less bulk in the design and a reduction in material use. The outcome is a jacket which is lighter, smoother and more comfortable to wear, warmer and with greater waterproofing dependability.
Ultimately, High Frequency Welding creates a purer garment; a longer-lasting product of greater quality and performance-integrity, produced through a cutting-edge process which reduces ecological-impact.
WSM Milan bridging the gap between culture of sustainability and stakeholders in the fashion industry
WSM’s upcoming edition taking place from 11th till 12th January 2020 in Milan is developed to bridge the gap between the culture of sustainability and all of the stakeholders in the fashion industry. The purpose? Positive CHANGE. One brick at the time.
What does sustainability in the fashion industry really mean? A unique opportunity to discover it and become part of the change.
With this, in the heart of the Milan district WSM brings together brands, designers, artists, key opinion leaders, innovative start-ups, international organizations and exhibitions all united in their diversity by a common goal: sustainable development.
Lardini x Yosuke Aizawa: a collaboration in the spirit of high-profile contemporary design
Lardini proposes a selection of 8 outerwear items and 3 sneakers in different variants, designed with meticulously selected technical materials for maximum comfort. The products arrive from the idea of combining the experience of the Japanese designer with the sophisticated and genuine style of the brand from Italy’s Marche region; which, despite its origins of classic tradition, manages to adapt itself with flexibility to change. Not just a solitary design garment but also a strong presence that naturally integrates itself into the Lardini FW 20/21 collection.
A Tribute to Karl: The White Shirt Project to showcase at Pitti Uomo
Karl Lagerfeld will return to Pitti Uomo to showcase the immersive World of KARL brand experience, with a focus on men’s ready-to-wear, footwear and accessories. Exclusively at the KARL LAGERFELD booth at the Fortezza Da Basso, visitors will also have the opportunity to see original designs from A Tribute to Karl: The White Shirt Project. To honor Karl’s legacy, a group of artists, actors, models, designers and friends each created a bespoke edition of his iconic white shirt silhouette. Reflecting on their own experiences, they reimagined the shirts to artfully express their personal anecdotes and memories.
The exhibition will include designs by Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami, amongst others. It will also feature the shirt by Carine Roitfeld, who is Style Advisor of the Maison KARL LAGERFELD and, as the project’s curator, shared her instinctive foresight as someone who closely understood Karl’s creative vision. At the booth, guests will also be invited to enjoy a unique personalization service.
NEONYT January 2020 upcoming agenda
An inspiring programme awaits at Tempelhof Airport – from 14th till 16th of January at NEONYT, during Berlin Fashion Week 2020, Neonyt is showing what will be having an impact on the industry in the coming year. With almost 200 exhibiting fair fashion labels, more than 50 talks, panels and conversations on two stages and other event formats, the hub for fashion, sustainability and innovation is once again proving its unique global status.
Change is in the air – “Air” is the overarching theme of tradeshow and communication platform Neonyt for the year 2020. To kick off Neonyt, which is taking place during Berlin Fashion Week and is organised by Messe Frankfurt, on Tuesday, 14 January 2020 at 1:00 pm on the Fashionsustain stage Dr Daniel Terberger, Chairman of Katag AG, will be reporting on the sustainability understanding of the biggest German fashion service provider. Shortly afterwards, at 1:45 pm, the panel “SDGs X Fashion – The UN’s Fashion Industry Charter for Climate Action” will be opening the discussion part of the conference. Including with: Lucie Brigham, Chief of Office for the United Nations Office for Partnerships, Zachary Angelini, Environmental Stewardship Manager at Timberland, Alexander Gege, Manager Sustainable Business Development at the Otto Group, and Harold Weghorst, Global Vice President Marketing at Lenzing AG.
From 5:00 pm, the “Defining Sustainability – Looking Back from a Future Now” panel will be focusing on the big question of what are the most important target values and drivers for sustainable development. The answers to this will be discussed by names including Anosha Wahidi, Head of Division at the German Federal Ministry for Economic Cooperation and Development (BMZ) and significantly involved in the concept development of the Grüner Knopf certification, Kate Heiny, Director of Corporate Responsibility at Zalando, Malin Viola Wennberg, Communications Manager at Swedish think-tank Mistra Future Fashion, and Rebecca Freitag, UN Youth Ambassador.
From 12:00 noon on Wednesday, 15 January 2020, the panel entitled “Denim Collaborations – How to Build a Real Value Chain?” in collaboration with Textile Exchange will be dedicated to the influential industry of denim and asking how value creation and appreciation can go hand in hand – including with: Ebru Ozkucuk Guler, Senior Sustainability & CSR Executive at ISKO, Lavinia Muth, Corporate Responsibility Manager at Armedangels, and Patrick Wendt, Sales & Marketing Manager at Jeanologia. At 2:15 pm the “Virtually Fashionable – and Sustainable?” panel will be kicking off the digital conference re:publica Berlin 2020 and providing food for thought and plenty of innovative inspiration. Participating in the panel are: Lena Blume, Client Engagement Manager Europe at Browzwear, Stacia Carr, Director of Engineering – Dedicated Owner Sizing at Zalando, Pierre-Nicolas Hurstel, CEO and co-founder of Arianee, and Dr Andreas Seidl, CEO of the Human Solutions Group.
Desigual launches 100% sustainable collection with Ecoalf
Desigual has unveiled a 100 percent sustainable collection made in collaboration with Ecoalf that has been made from waste and recycled raw materials.
The capsule collection has been made from recycled waste and raw materials, to minimize the consumption of natural resources, while also being what the brand calls a “story of true love that transforms waste into timeless designs”. The line adopts the concept “reuse, reinterpret, rethink, relove” and features timeless designs across outerwear, trainers, bags and accessories, which it adds have been made to “last a lifetime”.
Key styles include short and long padded jackets that are made from 100 percent recycled nylon and are 100 percent Vegan, as they are free from any materials of animal origin. Both brands also add that because they have been made entirely with recycled materials and with reused textile waste, Desigual reduced CO2 emissions by 28 percent and cut the use of natural resources by 27 percent.
Showroomprive co-founders to relaunch Sonia Rykiel
The co-founders of online store Showroomprive have announced their plans to relaunch French fashion label Sonia Rykiel, almost five months after its demise following a court ruling.
“This purchase is in line with the continuation of our entrepreneurial journey,” the duo announced, the day after the announcement of the ruling awarding them Sonia Rykiel’s assets, namely the brand and its archives.
The March Jacobs opens first boutique
The Marc Jacobs, the new line from Marc Jacobs International that launched in June this year, has opened its first boutique in Paris’ Le Marais neighbourhood. Located at 30 rue des Archives, The Marc Jacobs store offers the line’s full range of ready-to-wear, bags, shoes, jewellery and accessories that the brand states “celebrates the eclectic and individual approach to getting dressed”. On the concept of the brand, Marc Jacobs said: “We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y.’
MICAM X to debut with the “Number Zero” at the next edition of MICAM
A new format to tell the evolution of the footwear sector, from cutting-edge materials to the most revolutionary consumer trends, from sustainability to new ways of doing retail: MICAM “X” will make its debut with the “Number Zero” at the next edition of MICAM, the international footwear exhibition, scheduled from 16 to 19 February 2020.
In a symbolic and decisive moment for the world and for the footwear industry, which is going through a phase of profound change both in the production processes and in the philosophy that surrounds footwear (including the perception that the final consumer has of it), MICAM “ X ”, will become the stage of the most innovative and technological proposals and will characterize the heart of the fair, in the area of fashion shows and seminars in Pavilion 1. It will be the meeting place where the MICAM public will find engaging stimuli to discover new trends in market, between style currents, materials research, sustainability and the future of retail. Presentations, workshops, dedicated exhibitions and other initiatives dedicated to innovation will develop around the three key themes for the sector: materials, sustainability and retail. A meeting point with speakers and innovative realities from around the world, to confront the unknowns (hence “X”) of the future and find the keys to understanding the increasingly disruptive changes that are changing the rules of the game. How are consumption / purchase trends evolving? What drives their choices? Micam “X” will be an immersive experience through presentations and accurate research and materials to see and touch.
London Fashion Week Men’s to collaborate with Camera Nazionale della Moda Italiana during Milano Fashion Week Men’s
The British Fashion Council has announced that London Fashion Week Men’s will be collaborating with Camera Nazionale della Moda Italiana during Milano Fashion Week Men’s in January.
The collaboration will be a “special activation” that will run from January 11th till 13th during Milano Fashion Week Men’s that brings together “young British creative talent with the best of Italian manufacturing in the hotbed of commerciality of Milan”.
In addition, the British Fashion Council and Camera Nazionale della Moda Italiana will present a selection of designers, both British and Italian, who share a special affiliation with London as well as an evening cocktail event for Italian fashion manufacturers and textile companies.
Dylan Jones, BFC Menswear Chair “We fully believe in the strength of British menswear and with our digital campaign #Discovery, we’re bring LFWM to life on a global stage. With the show dates being early in January this season, we’ve decided to celebrate LFWM in further international territories with a significant partnership with Milan, working across cities in collaboration with Camera Nazionale della Moda Italiana. This partnership presents an amazing opportunity to champion British businesses and give exposure to the brilliant talent that London has to offer but we encourage you all to join us in London on 4th January.”
Carlo Capasa, Camera Nazionale della Moda Italiana “ We are very pleased about this year’s collaboration with the BFC. The collaboration between both institutions is a precious opportunity for both of us to establish a bridge between our cultures and to create a lasting relationship that will surely be enriching for all parties involved. This project will give CNMI the opportunity to expand our borders and to make Milan’s Men Fashion Week even more international. Having the chance to host international-becoming stylists in Milan is an honour for us and we are happy to prove we are up to this task. We hope that the possibility to observe and get to know the promising students that will arrive from the United Kingdom will allow everyone to have a peek at what the new generations are developing and will give us insights on future trends. As CNMI we are very looking forward to embrace the international audience to Milan and to make everyone feel welcome during Milan’s Men Fashion Week.”
Tranoï announces new innovative trade show format: Nova x by DFO and Tranoï
Tranoi has announced a new innovative trade show format to take place during autumn/winter 2020 Shanghai Fashion Week after joining forces with DFO, a 360-degree market development group for fashion, accessories, and lifestyle brands that help brands improve their presence in China.
The new trade show, Nova x by DFO and Tranoi has been designed to act as a springboard for brands entering the Chinese market and will offer three levels of service, according to designers business maturity, which organisers states will break with the traditional trade show.
The three models will be: the Next, offering marketing support for emerging talents new to the Chinese market; the Designer, featuring sales support aimed at top up-and-coming designers wishing to build business in China; and the Showroom, a full distribution offering that will showcase the most mature and commercially sought-after designers.
Together, NOVA by DFO & TRANOI is a powerhouse project incorporating global CREATIVITY, CULTURE, and FASHION, curated for fashion and lifestyle brands and Chinese buyers to build a strong global community.
An official Shanghai Fashion Week event, NOVA builds a professional and transparent platform for international brands to access the Chinese market. A never-seen-before, innovative hub with a wealth of marketing and business opportunities, NOVAs hybrid program provides immersive experiences for both brands and buyers.
Pantone Colour of 2020: Classic Blue
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
Bags: Inside out exhibition at V&A London opening in April 2020
The V&A museum in London will host its new ‘Bags: Inside out’ exhibition opening on April 25th, 2020. The exhibition will explore the longstanding fascination with the bag and will feature Margaret Thatcher’s iconic handbag, Winston Churchill’s despatch box and a World War II gasmask bag belonging to Queen Mary, alongside innovative designs from Mulberry, who are sponsoring the exhibition, Karl Lagerfeld, Fendi, Hermès, Anya Hindmarch, and Off-White.
From rucksacks to despatch boxes, Birkin bags to Louis Vuitton luggage, the exhibition will explore style, function, design and craftsmanship of the ultimate accessory.
Guess joins Make Fashion Circular: an initiative to rethink sourcing and production in fashion
Guess has announced a new commitment to sustainability in fashion production. The LA-based contemporary denim and apparel brand has joined Make Fashion Circular, an initiative started by the Ellen MacArthur Foundation to rethink sourcing and production in fashion.
As part of its commitment, Guess will develop denim according to the Jeans Redesign Guidelines, which establishes requirements for durability, material health, recyclability and traceability. The brand has also partnered with students at its the Fashion Institute of Design & Merchandising Los Angeles to develop the concept for its first collection created under the Jeans Redesign Guidelines.
TOMMY HILFIGER presents Tommy Jeans F/W Bling & Metallic capsule collection
Coinciding with the Holiday season, TOMMY HILFIGER has presented its TOMMY JEANS FW19 BLING & METALLIC capsule collection. The Metallic collection is an incarnation of the classic American style combined with the youthful style of modern sportswear. Current sportswear trends in metallic and silver tones combine with the classic TOMMY HILFIGER silhouettes. The Bling collection showcases the typical TOMMY JEANS denim jackets, shirts and pants in a whole new light with the iconic TOMMY JEANS logo shining like sparkling rivets.
NOBIS to present F/W 2020-21 collection at Pitti Uomo in January 2020
NOBIS, the leading Canadian brand in the outerwear sector has announced the preview of its Fall/Winter 2020-21 collection, which will be presented at Pitti Uomo in January 2020.
Drawing inspiration from the iconic film “2001 Odyssey in Space” this season is a tribute to the futuristic vision of the famous director Stanley Kubrick. Beginning with the color palette that takes up the original poster of the film (1968), neutral tones like chalk and light gray contrasted by severe black zips and ribs. To support them, the introduction of the “Atomic” color – a strong accent within an otherwise neutral chromatic range inspired by the space suit worn by Keir Dullea and Dave Bowman in one of the scenes of the film.
The new collection is faithful to the philosophy of style and functionality that is part of the DNA of NOBIS, while offering a new range of design and silhouette. With a focus on minimalism, the collection focuses on fit, form and details. Examples are obvious models such as Shaw, the new waisted and feminine jacket but with a sporty touch. Madden, a short coat with a classic silhouette, redesigned to fight the elements. Wayland and Gibson, two long and reversible down jackets with very high technical performances, which perfectly combine fashion and functionality.
All models feature the exclusive Embrace membrane lamination from NOBIS and durable water repellent coatings that include waterproof zips, sealed seams and insulating padding (Canadian Premium White Duck Down) that allows our customers to embrace the elements of nature with comfort and style.
















































































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