Kering appoints new Group Chief Brand Officer
Kering announces the appointment of Laurent Claquin as Group Chief Brand Officer, effective July 1st, 2024. He will join the Executive Committee and will report to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance.
The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin’s responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy.Additionally, Laurent Claquin will support the Houses by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.
JOOR leverages power of AI to gaze into the future of Chanel
The announcement of a new creative director at one of the world’s most famous fashion brands is imminent. Among the most prestigious positions in the fashion universe, the appointment of a new Creative Director at luxury French brand Chanel has created huge speculation.
JOOR, has leveraged the power of AI to hypothesise what the aesthetic of Chanel could look like under the leadership of a range of potential new creative directors. Collating a collection of the biggest designers in the fashion industry—including Phoebe Philo, Hedi Slimane, and Jeremy Scott—the fashion experts at JOOR have utilised an AI image generator to imagine each of these talented designers’ take on the iconic look of Chanel.
To do this, JOOR explored each designer’s signature style and how this could translate into Chanel’s house codes. AI then generated a mock up of what it predicts the designer fits to look like, which you can find here.
JOOR is the world’s leading wholesale management ecosystem, with nearly $20 billion in transactions processed annually. More than 14,000 brands and 640,000 curated fashion buyers across 150 countries connect on the platform.
Rag & Bone showcases Spring 2025 collection at Pitti Uomo
New York based rag & bone presented an edit of Robert Geller’s first spring collection for the brand, entitled ‘Two Sohos’ at Pitti Uomo’s recent edition.
Inspired by the history and atmosphere of both SoHo in NYC in the 1980s and Soho in London in the 1950s, both neighborhoods were pulsating with a raw and unbridled energy that reflected the spirit of the times.The air was charged with a sense of experimentation and rebellion and artistic expression flourished in its most authentic forms. Art, music, and culture collided in a thrilling cacophony of innovation and artistic expression flourishing in its most authentic forms.
Classic silhouettes are revisited with added volume and newness in finish and fabrication throughout.
Denim innovations include Airflex Denim, a breathable, temperature regulating fabric and the stretchiest denim for mens we’ve ever had. Paint splattered finishes look almost spray painted and worn-in—as if an artist themselves have lived in them. These wash and dying techniques come into play throughout the collection. There is a continuation in dynamic denim dressing and light suit dressing.. The color palette is one that’s down to earth with neutrals grounding the collection and a light grey that brings spring levity to tailoring. Then there is an unexpected pop of color—like a light lavender that plays well with denim and brings a playfulness to suiting. For our sportswear capsule, Pursuit, color blocking techniques were used and all fabrics are technical—made for any activity. Overall, it emulates a familiar, worn-in feeling, as they are already yours to begin with. With pockets and utility details on suiting, denim, and sportswear, there is functionality and authenticity, true to the brand. In creating this collection, rag & bone’s Head of Menswear,
Robert Geller said “We really wanted to create a spring collection with texture, keeping it light and wearable, with a strong point of view.”
It’s Pitti Time
Have you been at Pitti and want to relive the sunny days with the good fashion company? Or have you maybe missed your flight and need some input and inspiration? Have a look at our Buyers Guide to see some inspration and people from the show https://www.wearglobalnetwork.com/buyers-guide/
bugatti Fashion Show
by Klara Wykypiel
Pitti Uomo has traditionally been a quintessential menswear trade show. However, in recent years it has developed itself into encompassing a lot more and being not only a trade show for menswear but also a platform for brands to tell their stories, connect to buyers and the larger industry, and – yes – also to present their women’s line. A good example was the bugatti fashion show and after-party at the Palazzo Ximenes in the heart of Florence. For the first time under the direction of Brand Officer Florian Wortmann, the event attracted 350 invited guests to the impressive setting, where they experienced a composition of fashion, music, ambiance, and Italian summer flair.
The Spring and Summer 2025 collection was the focal point of the evening. Upon entering the Palazzo, guests were greeted by an accordion player who transported them into a world of fashion, fine materials, and sophisticated details. The evening was further enhanced musically with live opera singing, while DJ Ray-D created a lively atmosphere at the after-party.
bugatti’s menswear was showcased in three lines: BLUE, MAIN, and GOLD, featuring maritime and technical accents as well as trench coats. The “bugatti main” line displayed classic and modern leisurewear, while “bugatti gold” featured luxurious pieces. The collection included trousers, summer shirts, knitwear, polo shirts, and hoodies, all perfectly fitting the Italian summer flair.
The womenswear dominated with a diverse color palette of blues, off-whites, vanilla, cognac, camel, and beige, harmoniously interacting with sky blue. Contrasts were set with white and black. Wide trousers paired with short blouses, soft knitwear in cardigans, dresses, and sweaters were combined with shirt dresses. Materials such as bouclé, summer wool, and neoprene were interestingly interpreted, while trench coats and quilted textures elegantly and stylishly blended into the casual look. Boxy jackets and prints added additional accents.
Overall, Florian Wortmann presented a thoughtful and stylish collection that is both wearable and elegant, evoking a sense of lightness, enjoyment, and summer flair. The event undoubtedly awakened the fashion industry gathered in Florence, serving as an impressive example of how to stage fashion and bring a brand into the spotlight.
Louis Vuitton presents 2025 Cruise collection in Barcelona at Park Güell
Louis Vuitton presented its 2025 Cruise collection in Barcelona at Park Güell. For the first time ever, Park Güell, home of the architectural utopia created by Antoni Gaudí – completed in 1914 and now a public garden – welcomed a fashion show.
The runway show took place in the captivating Hypostyle Room, lit by set designer James Chinlund. Matched to the curved space, the flowing seating plan echoes the volumes of the collection. The influence of Spanish flamboyance met the forward-facing vision of the Louis Vuitton Artistic Director. Traditional Andalusian sombreros cordobés straw hats have a lacquered finish. Sunglasses with a futuristic sporty inspiration mirror both iridescent low boots and the colorful mosaics of the setting. Nuances of black and luminous white create a chiaroscuro that infuses the collection.
Pitti Uomo 106: upcoming edition
Pitti Uomo 106 will again take place at the Fortezza da Basso in Florence from 11 to 14 June, where 790 brands will present their collections for S/S 2025.
PITTI LEMON is the theme of this year’s edition. It is a deliberately light theme yet with a powerful representation: it captures the naive spontaneity of children and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.
Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106. Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo.
Oakley’s new animated fiction film: ‘Future Genesis: Chapter One’
Oakley has released “Future Genesis: Chapter One,” an animated fiction film and an adaptation in the form of an ashcan preview comic by Dark Horse. Set in the aftermath of the original 1992 Max Fearlight film and preceding the teaser films released in 2023, this next chapter heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility.
Future Genesis is the journey to a protopian future, a world that is better today than yesterday. Oakley fuses its almost 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to its DNA. This universe-building continues to reinvent the brand at every pillar —including storytelling, retail, and upcoming products.
“Chapter One follows Max Fearlight, symbolizing Oakley’s legacy, as he undergoes an evolution parallel to the brand,” shared Brian Takumi, VP of Creative & Soul at Oakley. “This is more than a story and a campaign; it is a framework with a brand vision translated towards a limitless future and into the real world. From the renovation of our Foothill Ranch Lobby and global stores to product design and innovation, it is the beginning of reimagining everything for Oakley.”
Carving a new multimedia path ahead, Oakley progresses its storytelling in a new form by partnering with Dark Horse, one of the largest comic publishers in the US, to unveil a preview comic depicting the Future Genesis storyline and made available in late May.
“Partnering with Oakley for Future Genesis: Chapter One is an exciting opportunity for Dark Horse, and we are thrilled to bring the world of Future Genesis to life through this unique preview comic book,” said Cara O’Neil, Vice President of Marketing at Dark Horse Comics.
Future Genesis: Chapter One is now available to view at www.oakley.com/futuregenesis
HUGO BOSS signs strategic partnership with David Beckham in a multi-year design collaboration
HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.
In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.
Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the concepting and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.
“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.
GUESS JEANS presents GUESS AIRWASH and a new brand ambassador
GUESS JEANS presents its new Californian denim lifestyle brand worldwide and unveils Iris Law as the first brand face, photographed by Rafael Pavarotti. A range of talents are designed to symbolize the future generation, driven by a fresh, contemporary vision, which is an integral part of the GUESS JEANS collection.
“GUESS JEANS is pleased to announce Iris Law as its first brand ambassador. Iris embodies the reinterpretation of the iconic GUESS Girl aesthetic through the lens of GUESS JEANS. Inspired by the past forty years of GUESS Girls shaping the industry , Iris’ innovative take on style and femininity embodies the classic charm that has defined the GUESS brand.” – Nicolai Marciano
GUESS JEANS has its roots in denim and captures the essence of America that is at the heart of the brand’s heritage. Iris Law embodies the modern evolution of the brand. Building on a forty-year legacy, GUESS JEANS creates a springboard for the next four decades of the American fashion institution. GUESS JEANS claims the fashion giant’s legacy as a pioneer in denim with the introduction of GUESS AIRWASH™: a cutting-edge, sustainable alternative to the Stone Wash technology introduced by Guess in 1981.
By introducing sustainable GUESS AIRWASH™ technology, GUESS JEANS collaborates with Jeanologia to reinvent the mechanics of the brand’s own manufacturing. When the Marciano brothers founded GUESS in 1981, they introduced the stone wash that would change the face of denim forever. Its modern counterpart, GUESS AIRWASH™, is the future of denim: a groundbreaking technology that recreates the stone-washed look through a sustainable lens. GUESS AIRWASH™ largely replaces the water used in stone washing with air and bubbles. The process, which also eliminates the need for pumice stones, significantly reduces the water and energy consumption of washing with stones. The technology was developed by Jeanologia – a long-standing partner of GUESS – who retains global exclusivity of GUESS AIRWASH™ for a longer period of time.