HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.

In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.

Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the concepting and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.

“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.

GUESS JEANS presents its new Californian denim lifestyle brand worldwide and unveils Iris Law as the first brand face, photographed by Rafael Pavarotti. A range of talents are designed to symbolize the future generation, driven by a fresh, contemporary vision, which is an integral part of the GUESS JEANS collection.

“GUESS JEANS is pleased to announce Iris Law as its first brand ambassador. Iris embodies the reinterpretation of the iconic GUESS Girl aesthetic through the lens of GUESS JEANS. Inspired by the past forty years of GUESS Girls shaping the industry , Iris’ innovative take on style and femininity embodies the classic charm that has defined the GUESS brand.” – Nicolai Marciano

GUESS JEANS has its roots in denim and captures the essence of America that is at the heart of the brand’s heritage. Iris Law embodies the modern evolution of the brand. Building on a forty-year legacy, GUESS JEANS creates a springboard for the next four decades of the American fashion institution. GUESS JEANS claims the fashion giant’s legacy as a pioneer in denim with the introduction of GUESS AIRWASH™: a cutting-edge, sustainable alternative to the Stone Wash technology introduced by Guess in 1981.

By introducing sustainable GUESS AIRWASH™ technology, GUESS JEANS collaborates with Jeanologia to reinvent the mechanics of the brand’s own manufacturing. When the Marciano brothers founded GUESS in 1981, they introduced the stone wash that would change the face of denim forever. Its modern counterpart, GUESS AIRWASH™, is the future of denim: a groundbreaking technology that recreates the stone-washed look through a sustainable lens. GUESS AIRWASH™ largely replaces the water used in stone washing with air and bubbles. The process, which also eliminates the need for pumice stones, significantly reduces the water and energy consumption of washing with stones. The technology was developed by Jeanologia – a long-standing partner of GUESS – who retains global exclusivity of GUESS AIRWASH™ for a longer period of time.

RIMOWA celebrated the second edition of the RIMOWA Design Prize during a ceremony in Berlin. This second edition, which launched in December 2023, continues to champion German design talent and recognizes young designers from leading design universities across Germany.

The event took place at the iconic James Simon Gallery, an ideal venue to showcase projects from finalist students in a special exhibition. The first place award went to Janne Kreimer (Anhhalt University), who was mentored by Andreas Murkudis. Her project was the RO, an innovative waistcoat that combines exposure therapy and advanced technology to address anxiety. The vest integrates acupressure meridians and deep pressure stimulation to take a holistic approach to anxiety management, activating the parasympathetic nervous system for a calming effect.  

A special mention went to Daniela Lindenberga (SRH Belin University of Applied Sciences), who was mentored by Sebastian Herkner. Her project, the IXO, addresses the rise of hate-motivated crimes in Germany. The wearable safety device contains essential tools such as a flashlight, camera, microphone, speaker and GPS tracker, designed to enhance the safety of wearers while traveling.  

Christie’s will be auctioning Vivienne Westwood: The Personal Collection, which will be offered across a live auction on 25 June, with an online sale running alongside from 14–28 June. The sale will raise funds for the causes Vivienne supported throughout her life, with proceeds going to support The Vivienne Foundation, Amnesty International, Médecins Sans Frontières and Greenpeace.

Vivienne Westwood: The Personal Collection comprises the personal wardrobe of the late fashion designer and includes some of the most important iconic looks that she created and wore during the last four decades of her life. The wardrobe, which only contains garments, shoes and jewellery by Dame Vivienne Westwood’s eponymously named fashion house, is recognised as historically and culturally significant — the earliest piece coming from the Witches collection for autumn/winter 1983/84.

Dame Vivienne Westwood is recognised as one of the most important British fashion designers of all time and, by many, as the most iconic fashion designer of the last quarter of the 20th century. Westwood used her influence to address some of the gravest issues facing humanity today. She established The Vivienne Foundation to partner with NGOs with similar aims: ‘to create a better society and halt climate change’.

Dao-Yi Chow has been appointed vice-president and creative director of New Era. “Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era.” Chow’s mission will be to “serve as a catalyst for the legacy brand’s next chapter into apparel, headwear, and accessories through a culture-led lens.”

Introduced in 2016, Stone Island Prototype Research Series are native limited editions. They feature garments in fabrics and/or treatments created through research and experimental processes that have not yet been industrialized.

The Series_08 experimental material, born from a collaboration between Stone Island and three industrial partners, is made from a multiaxial linen textile base, with subsequent needle-cohesion to a non-woven fabric veil, inkjet printing and double lamination of aliphatic polyurethane film. The cape style is inspired by the very first Stone Island collection in 1982.

From April 15 through April 21, the Prototype Research_Series 08 was hosted at the Stone Island Milan showroom during the Milano Design Week 2024 and will be on sale at selected Stone Island stores on May 28: Milan, London, Paris, Munich, New York, Los Angeles, Tokyo, Seoul and Shanghai.

Louis Vuitton and Tyler, the Creator have unveiled a Spring 2024 Men’s Capsule Collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.

The looks celebrate the LVERS community, a global artistic network connected by an appreciation of the Maison’s craftsmanship. The collaboration takes the ongoing relationship between Louis Vuitton and Tyler, the Creator to a new level following his composition of the soundtrack for the Fall-Winter 2022 Men’s show.  

An instinctive union between two visual universes, the collection fuses Pharrell Williams’ signature elegant dandy dressing vibe with a sophisticated preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donuts logo of the Odd Future hip-hop collective  co-founded by Tyler, the Creator. 

Our brand new issue of WeAr Global Magazine is now out! Issue 78 is a Special Bestseller issue featuring trends the best showrooms globally observed.

As always this issue of WeAr delivers you the best in fashion trends, latest designers, and what to look out for. This issue, includes the renowned Bestseller Special. Here, different showrooms around the world give their take on the best sold trends, product categories and brands. Learn about new advancements in sustainability, how the Chinese fashion market is bringing new talent to light and immerse yourself in the latest womenswear and menswear trends. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-label and mono-brand stores.

Get issue 78 in digital or print here

Flip through a free preview here

“The Neiman Marcus Awards connect creative visionaries from around the world with our luxury customers in a truly remarkable way,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “For over a decade, Jonathan Anderson has revitalized LOEWE, bringing great commercial success to the house and establishing himself as one of the most powerful names in luxury fashion today. We are proud to partner with LOEWE through our Awards platform to bring customers this extraordinary collection and exclusive experiences.”

Anderson was selected as the 2023 recipient for the Creative Impact Award for being a prolific voice and force of measurable influence for the LOEWE brand. His tenure at the house has paired the brand’s rich history with impeccable craftsmanship, leading them to storied success. In celebration of Anderson’s award, the integrated luxury retailer will utilize the full strength of its merchandising and marketing magic to amplify an exclusive expression of the LOEWE brand for Neiman Marcus customers.

The collection features 19 ready-to-wear pieces inspired by iconic looks from the LOEWE archives. Pieces range from a belted suede trench coat, leather trousers, and polo dress, to the house’s signature Anagram baggy jeans and elongated tailoring. The various silhouettes are defined by an ease and softness, complemented with dramatic volumes such as the iconic Obi belt in orange leather.

The HUGO BOSS Foundation joins forces with Coral Gardeners, a non-profit organization that focuses on coral restoration and ocean preservation in French Polynesia, Fiji, and soon also in Thailand. Launched in 2023, the HUGO BOSS Foundation is driven by the purpose to be “Bold for the Planet”, supporting climate and environmental protection initiatives around the world. The foundation plans to donate an amount of EUR 1.8 million to Coral Gardeners over multiple years to support their mission.

Established in 2017 by Titouan Bernicot, Coral Gardeners has evolved into a global collective comprising of scientists, engineers, creators, and advocates determined to revolutionize the field of ocean conservation through the use of digital tools and AI technology. The HUGO BOSS Foundation will support Coral Gardeners with funds to cultivate heat-resilient coral fragments in nurseries, to educate local communities and to build ocean ecosystems, which are fully AI monitored by their ReefOS system.

After witnessing the devastating impact of coral bleaching on the island where they were raised, Bernicot and his friends decided to take action against the rapid degradation of reef ecosystems. He explains: “As we progress towards scaling up production and expanding our international reach, we are thrilled to have the financial backing of the HUGO BOSS Foundation. Without proper action, all corals are at risk of disappearing by 2050 with disastrous consequences for life on Earth. We are looking forward to making a sustainable impact together and working towards our goal of growing one million corals worldwide.” The Coral Gardeners aim to scale up reef restoration around the world to regenerate the ocean.

With the “Every Purchase Counts” initiative, HUGO BOSS donates five cents for every own product sold worldwide, both offline and online (excluding licensed products). This way, all customers of the BOSS and HUGO brands automatically support the work of the HUGO BOSS Foundation.

JOOP! brings JOOP! JEANS WOMEN stand alone collection. The official premiere is planned for the summer collection 2025 and promises not only an authentic fit and iconic styles, but also a complete one new design language.

The market launch is the logical step following the consistently positive developments of other divisions: In addition to the successful JOOP! MEN collection, both the JOOP! Womenswear as well as JOOP! JEANS MEN since their reintroduction in 2020 and 2016 respectively continue bringing double-digit growth rates. With this in mind, JOOP! with the expansion YOOP! JEANS WOMEN continues its success story and strengthens its leading position in the fashion market.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106 (Florence, 11-14 June 2024). Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo. On Wednesday, 12th June, a location yet to be revealed will host the new MARINE SERRE Menswear collection.

“I am really excited to present my next show in Florence on the 12th of June. It’s an honor for me and my team to be the Guest Designer of Pitti Uomo this season. We’re looking forward to bringing the essence of MARINE SERRE to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation”  – MARINE SERRE

6PM has collaborated with True Religion Brand Jeans Germany GmbH. The unisex collection from 6PM and True Religion is a blend of two expressive brands. For the launch of the collection on April 6th, 2024, the streetwear label and True Religion offered visitors to visit the 6PM crew in person at a pop-up store event in Düsseldorf. Fans also receive exclusive early access to the new limited pieces, before adding more limited ones a week later. The host for this day was the concept store JADES Men. International stars like Justin Timberlake, Victoria Beckham and Georgia May Jagger’s jeans brands were exclusively launched and celebrated here. Founder Achraf Ait Bouzalim made 6pm one of the most successful streetwear brands from Germany within just a few years. With international collaborations and sensational campaigns, the brand stands for community and youth culture.

Alessandro Michele has been appointed as Valentino’s New Creative Director.  The designer’s first day at the Couture House will be next Tuesday, 2 April. His debut collection under the Valentino flag will be Spring/Summer 2025: under current plans, it will be unveiled during this September’s edition of Paris Fashion Week at what will be the most anticipated show of the season.

In a statement on his Instagram channel, Michele said “It is a great honor for me to be welcomed into the Maison Valentino. I feel the immense joy and enormous responsibility in entering a Maison de Couture that has engraved the word “beauty” in a collective history made of refinement and extreme grace. My first thought goes to this story: to the richness of its cultural and symbolic heritage, to the sense of wonder that it has constantly been able to generate, to the precious identity that its founding fathers, Valentino Garavani and Giancarlo Giammetti, gave to it with unbridled love.

These are references that have always represented an indispensable source of inspiration for me and to which I intend to pay homage by rereading them through my creative vision. I cannot help but sincerely thank Rachid Mohamed Rachid for offering me this unrepeatable opportunity. His trust is a gift of the soul that I will try to honor with my work and my complete dedication. My thanks, immense and boundless, to Jacopo Venturini. Going back to work with him is a wonderful dream come true for me. Jacopo is not only an extraordinary professional, capable of combining pragmatism and strategic ability, skills and sensitivity. Above all, he is a man capable of celebrating the daily love of life, with his passions and his ability to care. Today I’m looking for the most suitable words to express joy, to pay homage to it: the smiles that kick in the chest, the sense of profound gratitude that lights up the eyes, that precious moment in which necessity and beauty reach out to each other. However, joy is such a living thing that I fear hurting it by saying it. May my bow with arms wide open be enough to celebrate, in this early spring, the life that regenerates and the promise of new blooms.”

Following the 70th anniversary of its founding in 1953, the Missoni Group announces the strategic acquisition of 100% of Tricotex S.r.l., a leading Italian producer of high-quality Raschel fabrics for the luxury fashion industry.

The acquisition is aligned with Missoni’s long-standing commitment to maintain direct control over its value chain, ensuring transparency and traceability of materials and production processes. By integrating Tricotex, Missoni will continue to preserve the know-how and tradition of an Italian leader in the processing of fine yarns, safeguard the unique identity of its production process and accelerate its growth trajectory.

NAOMI: In Fashion explores the 40-year career of fashion model and cultural icon Naomi Campbell.

In a launch event that buzzed with creativity, HUGO brought the style and spirit of its new brand line, HUGO BLUE, with denim at the core, to Berlin on March 6th. Around 1,000 guests were invited to uncover the first collection, entering the world of HUGO BLUE in an immersive experience that combined product installations with the multiverses of entertainment and gaming.

Upon arrival at the venue, Wilhelm Hallen, guests entered a blue “tunnel” that transported them into HUGO BLUE’s world. Bold logo details and a color palette in various shades of blue amplified the effortless vibe of the new brand line, encompassing menswear, womenswear, and gender-neutral pieces. Its focus is on denim essentials and a variety of streetwear staples, including graphic T-shirts and hoodies, tops, shorts, trousers, outerwear. Key looks were displayed in a unique and unexpected way in three dedicated “closets” – each with differently themed décor, from playful inflatables to wall-to-wall denim and captivating LED panels – which provided perfect photo opportunities.

The event showcased a customization zone, where local artists Rafaella Braga and Max Teutsch worked live, adding personalized touches to guests’ HUGO BLUE pieces.

The event also marked the unveiling of PLANET HUGO, an ecosystem of unique, interconnected experiences on Roblox, a leading platform for communication and connection. PLANET HUGO’s first two 3D environments, HUGO HANGOUT and HUGO FASHION MATCH, were debuted at the launch event in a gaming zone featuring multiple screens that displayed several immersive spaces at once.

Sustainability, digitalization, innovation, Made in Italy, and tertiary as drivers for the development of the sector, with a focus on training to make footwear an attractive sector for young people. These are the guidelines until June 2027, of Giovanna Ceolini, who was confirmed as President of Assocalzaturifici by the Assembly of members. With more than 450 member companies, the Association, nationally represents companies of an industrial nature operating in the footwear manufacturing sector.

“It is indeed with great emotion,” Ceolini comments, “that I face this mandate of mine. We have a challenging job ahead of us. We have to respond to a conjuncture that is not easy, in a geopolitical framework dominated by uncertainty, with initiatives and projects that support our companies in international markets. Today, more than ever, it is important to put the interests of the industry, and therefore our Association, back at the center. We can do this by returning to frank and constructive dialogue and confrontation. In this I will not be alone, but supported by a team composed of professionals of undoubted value.”

Joining the President were Giuseppe Baiardo, Vice President for Training and Orientation, Luisa Benigno, Vice President for Business Culture and Productive Strategies, Giuseppe Camerlengo Vice President for International Affairs, and Valentino Fenni Vice President for Russia, C.S.I. Area and Made in Italy.

Ceolini, highlighted the most salient aspects of her program, from internationalization, to the promotion of Made in Italy footwear in the world, consolidating mature markets and seeking new opportunities in emerging ones, to the collaboration with the main technical institutes and professional schools to encourage generational turnover. Other objectives include the enhancement of third-party companies, better known as CDMOs (contract development and manufacturing organizations), to defend the traditional craftsmanship of Italian manufacturing. Profuse support is also given to trade fair policies starting with MICAM Milan, the world’s most important event in the sector. Among the projects in the pipeline are the reorganization of the pavilions, the strengthening of the MICAMX area, with a focus on seminar content, the section dedicated to the retail of the future, communication and events.

On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, Kering has partnered again with Tsinghua University and Institut Français de la Mode to launch a brand new online course – “Fashion Sustainability – Global Perspectives and China Practices”. This Massive Open Online Course (MOOC) is open to university students and people who are passionate about sustainable fashion worldwide.

For years now, Kering has been cultivating innovative talents with a commitment to empower young generations. Through the development of relevant educational programs in cooperation with internationally renowned institutions and universities, it aims to uphold true long-term sustainability.

With the educational resources of top universities and the support from industry stakeholders, this course presents a solid theoretical foundation, a broad international perspective, and cutting-edge industry trends. The curriculum covers diverse dimensions of sustainable fashion through holistic content providing a comprehensive understanding of the sustainability value chain operating model and pioneering insights into industry transformation.

“We are delighted and excited about this collaboration with Tsinghua University. We at Kering have the responsibility to encourage young people to actively learn and explore sustainability and advocate for it as a daily practice in their career development”, states Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering.

NATIVA, the world’s leading supplier of regeneratively farmed luxury fibers, is introducing cotton to its offer. Extending its positive impact within the global fashion supply chain, NATIVA Cotton accelerates the shift towards a more sustainable production system, from farm to brand. With cotton accounting for 65% of the fibers present in wardrobes worldwide it is a key component in the fashion industry’s commitment to transition further towards sustainability.

Made in Europe, NATIVA Cotton is a solution that certifies cotton growing, sourcing and production under the NATIVA Regenerative Program. The NATIVA Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data.

NATIVA’s Regenerative Agriculture Program protects the land by bettering soil quality, safeguards crops by ensuring soil health, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts further result in greater water quality and increased CO2 capturing levels. Measured over a five-year period, NATIVA aims to achieve a 20% increase of organic materials (natural nutrients) in the soil through its regenerative agricultural practices. This is supported by a 25% reduction in pesticides, with an eventual goal of zero pesticide use throughout time, and the effective eradication of tillage.

“As part of NATIVA’s goals of positively impacting the supply chain for a more sustainable system, we wanted to expand our reach from wool into new fibers. With cotton playing such a significant role in the fashion industry, it was only natural to extend our programme to this iconic fiber.” said Maria Estrada, NATIVA Global Director.

The first crop of NATIVA Cotton is being planted in the upcoming sowing season and will be harvested between October and November, this year. All NATIVA Cotton incorporates NATIVA Blockchain technology, which digitally tracks and logs every step of the fiber’s journey.

Stone Island presents The Compass Inside, a new short film by director Jeremy Elkin, featuring members of the brand’s global community, including director Spike Lee, footballer João Felix, actress Jodie Turner-Smith and fashion designer Germans Ermičs. Shot in 15 different locations around the world, the film is interspersed with footage from the Stone Island factories in Ravarino, Italy, to detail the unique connection between how Stone Island is made, and how it is worn.

“The Compass Inside is a film based on process, craft, art and community. It’s about the people who wear Stone Island every day and the artisans who make the garments, bringing Stone Island’s manifesto to life,” says director Jeremy Elkin.

The 38th edition of Milano Unica dropped the curtains on February 1. The number of international buyers increased remarkably by +26% with 1,903 participating companies. The overall figure was also positive with a total of 5,886 visitors, up 11% compared to the corresponding 2023 edition. 508 exhibitors presented their Spring/Summer 2025 collections, up 7% compared to the February 2023 edition.

The notion of creativity that combines indissolubly with sustainability is essential to Milano Unica’s vision. This has always been the guiding principle for the selection of fabrics and accessories of the MU Tendenze Sostenibilità Area.

Milano Unica’s event dedicated to young talents from fashion schools featured Sabato De Sarno, Creative Director of Gucci. “With extreme naturalness and authenticity, Sabato told his story,” getting very close to the more than 1,000 students in attendance, “speaking with empathy and emotion, conveying the values at the base of every path: passion, dedication determination and courage,” recalled Massimo Mosiello, General Manager of Milano Unica.

The next edition (39) of Milano Unica is taking place on July 9, 10, 11, 2024.

Rebekka Ruétz presented sneakers from the Skechers UNO and Court & Classics collections at her fashion show, incorporating unworn sneakers from past shows through upcycling as accessories and highlighting the longstanding collaboration with the Comfort Technology Company Special attention was given to the trademark Skechers UNO sneakers with visible air cushioning, as well as models from the new Court & Classics retro sneaker collection featuring high quality synthetic Dural leather uppers and unbeatable comfort thanks to Skechers Air-Cooled Memory Foam® insoles.

Rebekka Ruétz expressed her enthusiasm for the longstanding collaboration with Skechers as follows: “I love working with Skechers! Every season, I have the opportunity to unleash my ideas and creations anew, and it’s just incredibly enjoyable. The stylish sneakers and sporty look of Skechers are simply made for my collections.”

The presentation of the looks took place at the Verti Music Hall in Berlin and captivated the audience with muted tones, vibrant outfits and accessories.

Prada S.p.A and L’Oréal Groupe announced the signature of a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand. Following the successful collaboration with Prada brand, Miu Miu is now joining the L’Oréal Luxe division for a new beauty chapter. The first fragrances under L’Oréal Groupe are expected to be launched in 2025.

Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category”. Cyril Chapuy, President of L’Oréal Luxe comments: “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”

HUGO has entered into a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This collaboration positions HUGO as the Official Apparel Partner of the team. With the ambition to be the premium brand of choice for the social generation of changemakers, HUGO – together with VCARB – inspires individuals to break free from convention, encouraging them to embrace the bold, disruptive spirit that defines both iconic brands.

“We are excited to deepen our involvement in motorsports by entering F1 with HUGO. Partnering with the Visa Cash App RB Formula One Team will enable us to connect with Generation Z on a global scale and in a powerful way. We look forward to further driving the synergies between sports and fashion, to offer consumers new and unique opportunities to immerse themselves in the HUGO brand,” says Daniel Grieder, CEO of HUGO BOSS. Peter Bayer, CEO of Visa Cash App RB Formula One™ Team comments: “We are very excited to welcome HUGO to the Visa Cash App RB family as the Official Apparel Partner of the team. HUGO is a brand that is synonymous with style and one that is able to elevate even the most humble to the lofty heights of sartorial elegance. We are pumped about the first collection that is set to drop and look forward to a long and creative partnership that will move the bar on the F1 aesthetic. This sport is all about speed and margins but expression and style are also critical and go hand in hand with success. Together with HUGO, we look forward to disrupting the fashion form of F1 and redefining the boundaries of what that means both at and away from track.”

From the beginning of the 2024 F1™ season, the HUGO logo will be featured on the race suit, teamwear, and the cars of the VCARB Team. The partnership will continue beyond the track with limited-edition capsules of bold styles featuring the sophisticated edge of HUGO´s tailoring, but also fashion-forward performance wear and stylish fanwear. HUGO will also design and develop looks for the VCARB Team, including formal apparel for drivers, Daniel Ricciardo and Yuki Tsunoda, along with a range of high-performance race and travel wear for the entire team. The race wear designed by HUGO, featuring graphic branding in bold colors and the logo of the signature metallic bull, is comprised of water-repellent soft-shell jackets, vibrant T-shirts, and lightweight stretch trousers, all crafted from track-ready technical materials. The teams’ official travel outfits are defined by understated, casual-cool style. These laid-back essentials follow the iconic HUGO codes, including metal stacked logos and signature red box branding.

HUGO’s entrance into the world of F1™ began with a bang at an event hosted by Visa Cash App in Las Vegas on February 8, where new car livery and teamwear emblazoned with HUGO branding were unveiled.

The 38th Edition of Milano Unica opened this week at Fiera Milano Rho with the Opening Ceremony addressing the topic of Artificial Intelligence, projections and future challenges for the textiles and accessories industry. The three-day event, running from January 30 to February 1, serves as the stage for an accurate selection of the best industry operators, showcasing their proposals for the Spring/Summer 2025 season.

The event has been growing organically in perception, quality of the proposals, the increased number of services offered and innovation. The MU Tendenze Sostenibilità area welcomed visitors through its evocative material paths and confirmed the sustainability-oriented approach of the previous edition. All the creative concepts presented for the upcoming Spring/ Summer 2025 are sustainable, testifying to an unfailing commitment to authentic product quality and respect for the planet and the people. In addition, to facilitate the visit and understand more about the vast array of sustainable products on display, all the products come with a tag that explains the relevant sustainability value pillars: Climate Action, Chemical Safety, Biodiversity Conservation, Circular Economy and Social Justice.

The women’s premium and luxury collections are gaining more and more ground in response to the evolution in market demand.

The Japan Observatory, first launched in September 2014 within Milano Unica, celebrates its 10th anniversary of participation in the event with a themed evening that combines quality, innovation, avant-garde and craftsmanship.

BOSS was once again the presenting partner of the legendary Hahnenkamm race in Kitzbühel. BOSS presented “Magic Moment”, the first project that uniquely uses smart technologies as an integrated solution in a physical products. The features included, among other things, access to the event, registration as the owner of the product and contactless payment. A unique experience awaited 30 VIP guests, during which their ski jackets from the latest BOSS x Perfect Moment capsule collection were transformed into smart devices.​​​​

EN: The renowned Brama Group has announced that starting from January 2024, it will function as the official licensee for AG Jeans in the EMEA region. This means that the Brama Group will take over all distribution and development activities for the brand.

The label’s collections are characterized by timeless designs, reflecting a modern vision of casual luxury and innovation. Founded in 2000 in Los Angeles by denim pioneer Yul Ku, the brand initially focused exclusively on high-quality denim products. Thanks to premium fabrics and special attention to the perfect fit, AG quickly established itself as a prominent provider in the market.

The FW24 collection of AG Jeans will be presented in the showrooms of the Brama Group in Düsseldorf, Munich, Milan, Paris, Madrid, and Antwerp from mid-January. The collection is scheduled for delivery from June to August 2024. This partnership marks an exciting new chapter for both the Brama Group and AG Jeans as they collaboratively work to establish the collection in the EMEA market.

DE: Die renommierte Brama Group hat bekannt gegeben, dass sie ab Januar 2024 als offizieller Lizenznehmer für AG Jeans in der EMEA-Region fungieren wird. Dies bedeutet, dass die Brama Group alle Vertriebs- und Entwicklungsaktivitäten für die Marke übernehmen wird.

Die Kollektionen des Labels zeichnen sich durch zeitlose Designs aus, die durch eine moderne Vision von lässigem Luxus und Innovation geprägt sind. Das Label wurde im Jahr 2000 von Denim-Pionier Yul Ku in Los Angeles gegründet und konzentrierte sich zunächst ausschließlich auf hochwertige Denimprodukte. Dank hochwertiger Stoffe und besonderer Aufmerksamkeit für die perfekte Passform konnte sich AG schnell als herausragender Anbieter auf dem Markt etablieren.

Die FW24-Kollektion von AG Jeans wird ab Mitte Januar in den Showrooms der Brama Group in Düsseldorf, München, Mailand, Paris, Madrid und Antwerpen präsentiert. Die Lieferung der Kollektion ist für den Zeitraum von Juni bis August 2024 geplant. Diese Partnerschaft markiert ein spannendes neues Kapitel sowohl für die Brama Group als auch für AG Jeans, während sie gemeinsam daran arbeiten, die Kollektion auf dem EMEA-Markt zu etablieren.

Correction: In WeAr Showrooms #2, it was mentioned that AG Jeans is still available with previous agents. Please note that, effective January 1st, 2024, AG Jeans is exclusively available for the DACH Market through Brama.

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American Designer Todd Snyder for A/W 2024.

The Woolrich Black Label Collection embodies the fusion of Woolrich’s rich heritage and the contemporary aesthetic of the American designer. This collection skillfully merges the past and present, redefining the fundamental elements of style with a special emphasis on heritage, quality, and craftsmanship. The Woolrich Black Label comprises two distinct and complementary lines: Heritage and Technical.

Stone Island presents ‘The Compass Inside’, a monumental presentation featuring pieces from the AW ‘024’025 collection. The presentation also includes an archival look, representing the continual research that anchors the brand. Pieces are presented in multiples, to express the authority of communities and uniform.

METAL MESH PVD NANOTECHNOLOGY DOWN: A hooded down jacket with an effect like liquid glass, created from two layers of organza with a high tenacity nylon base. Nanotechnology is used to infuse aluminium in the polyester organza, so that the metal is attracted into the yarn. Layered over each other, the optical effect is as if the jacket is pure liquid. The jacket features the white Stone Island research badge on the left sleeve.

PURE METAL SHELL — STAINLESS STEEL (ARCHIVAL PIECE): An archival Pure Metal Shell parka from AW‘999 ‘000, from the first ever Stone Island collection to feature metal, presented here to highlight over twenty years of metallic research at Stone Island. The parka is made from 100% stainless steel mesh applied to a black nylon base. The metallic material is subject to oxidation over time, losing its shine, with creases and breaks that are unique to each jacket.

HEAVY MELTON_ STONE ISLAND GHOST PIECES: Two pieces – a peacoat and a single-breasted jacket – from the monochromatic STONE ISLAND GHOST collection, which this season enquires into wool. The pieces are made from heavy 95% wool and 5% cashmere, with a military uniform look yet a soft feel. The STONE ISLAND GHOST monochromatic badge on the left sleeve has been specially created to blend with the garment.

SUEDE SHEEPSKIN_ STONE ISLAND GHOST PIECE: A hooded suede sheepskin jacket from the totally monochromatic STONE ISLAND GHOST collection, treated with a PFC free anti-drop agent. The inside of the sheepskin has been treated for a smooth appearance. The jacket is zip-fastened, with hidden snaps to fasten its slanted hand pockets, to achieve a minimal effect.

GLASS COVER-TC, GARMENT DYED: Three pieces that highlight the use of transparency and mesh in Stone Island’s continual research. A parka and two hooded jackets are made from polyester mesh protected by a semi-gloss transparent polyurethane film, that’s moderately windproof and rainproof. Because the film is transparent, through garment dyeing, it creates an effect as if there is a layer of liquid glass underneath.

NYLON METAL IN ECONYL® REGENERATED NYLON WITH PRIMALOFT®-TC, GARMENT DYED: Three pieces made from Stone Island iridescent Nylon Metal fabric in a recycled version. This iconic Stone Island fabric now uses Econyl® regenerated yarns, with, pre- and post-consumer, recycled and processed to create a yarn with the same characteristics of nylon from fossil raw material. A light jacket if fastened with snaps, while two bombers are padded with PrimaLoft®-TC. One of the bombers has a black tape industrial zip, highlighting the inspiration this season from astronaut uniforms. Each of the three pieces has been garment dyed with a double colour recipe.

For the first time in January 2024 – during Pitti Immagine in Florence, GUESS JEANS presented its legacy as a fashion giant and pioneer in the denim sector.

GUESS AIRWASH™, conceived by Nicolai Marciano (Creative Director), embodies the evolution of the brand that once revolutionized denim culture. This timeless approach represents the authentic American West Coast style that GUESS stands for, with modern values ​​and vision. Building on four decades of experience, GUESS JEANS aims to position itself as a brand for the next four decades of American fashion history.

This innovative technology, developed by Jeanologia and available exclusively to GUESS, renews the classic stonewashed technique in an environmentally friendly way, reshaping the future of denim. Water consumption is significantly reduced through the use of air and bubbles, and the use of pumice stones is eliminated, which significantly reduces both water and energy consumption.

The GUESS JEANS collection features a full range with GUESS AIRWASH™ denim at its core. The Pre-Fall 2024 collection offers eight models with the new technology for jeans, denim shirts and jackets. Jeans will be available in three fits for women (Skinny, Mom, Midrise Straight) and four for men (Skinny, Slim, Straight, Relaxed). Inspired by GUESS designs from the 1980s and 90s, the collection combines the brand identity with contemporary fashion. Rooted in the casual ease of the Californian lifestyle, the collection is complemented by classic pieces that are part of GUESS’s heritage: including the essential T-shirt, the ideal hoodie, the archetypal bomber jacket and the elemental down jacket.

With fabrics made from organic or recycled materials, GUESS JEANS reinvigorates the brand’s heavily denim-influenced history through a young, contemporary mindset that focuses on sustainable manufacturing and authentic fashion. GUESS JEANS marks the first commercial project launched by Nicolai Marciano in his expanded role as Chief New Business Development Officer of GUESS. 42 years after the brand popularized Stonewash, the new technology-driven line symbolizes a full circle for the denim pioneer as it enters the sustainable era of GUESS AIRWASH™. Four decades after the brand set the trend for stonewashed denim, the launch of the technologically innovative line marks a return to roots for the denim trailblazer. With GUESS AIRWASH™ a new era of sustainability begins, closing the cycle of innovations and traditions.

The GUESS JEANS collection will be available in select wholesale stores and retailers worldwide and online from June 2024.

Special Edition on Tailoring and Customized Fashion

As always this issue of WeAr delivers you the best in fashion trends, latest designers, and what to look out for. This issue, which is published before Pitti Uomo, also features a special about the world of tailoring for both mens- and womenswear. Learn new advancements and trends and what other retailers pursue with reports, interviews and outlines as well as great Store features to help your business do the next step.

Get issue 77 in print and digital here

The WeAr team wishes their readers, clients and visitors a very happy holiday season! May these days bring you happiness, love and joy.

The ‘Made in Italy’ Richard J. Brown collection is presented for Fall-Winter 2024-2025 with a renewed and expansive personality.

In the foreground, Cashmere, iconic essence synonymous with luxury confirms its place with unmistakable softness and richness using increasingly personal and refined details created to celebrate each unique and distinctly exclusive model.

The restyling of the suede tag emphasizes the premium quality textile as well as the always- swivel buttons, which take on a new look in the “brushed brass” version, metal chosen to indicate garments from the most sought-after line. For the first time, it is presented in the coordinated version with the new knitwear developed with one of the best Italian wool mills and in collaboration with local artisans.

Beyond the Cashmere universe, there are also other proposals, also re-envisioned to be increasingly high-performance and trendy. Gabardine and the more classic Italian flannels are flanked by woven cotton fabric, a nod towards denim lovers, and the Japanese selvedges, also in the black and grey version given greater depth throughout the collection in response to an increasingly high market demand.

The key men’s models have also been updated, always with a view in line with contemporary style, for a sophisticated, agile and functional wardrobe.

In the women’s collection, keeping shapes and fits always up to date are the Olivia drawstring trousers re-proposed with a wider bottom; the new Patty model, with larger pleats and an oversized style; Giulia, palazzo style with slash pockets and wide leg; and Ale, 5 pocket in a cargo version, practical and very comfortable.

Celebratory events are being planned such as the relaunch of a more efficient e-commerce and the optimization of the presence in international markets. The sales campaign at the showroom in Via Manzoni in Milan will follow Pitti Uomo in Florence, taking place from 9th till 12th January 2024. You can find Richard J. Brown at PADIGLIONE CENTRALE at stand P/8 Q/7.

Stone Island’s Spring/Summer 2024 collection revisits the industrial theme, reframing it in a casual and relaxed key. Natural, light fibres are juxtaposed with evolved, tightly woven man-made fabrics. The historical archive inspires the color range of strong tonal contrasts, with dye recipes spanning from more muted tones to saturated and intense colors.

VINTAGE HUB Circular Fashion, a project launched in the previous edition of Pitti Uomo and curated by Angelo Caroli, the spirit behind A.N.G.E.L.O. Vintage Palace, returns to foster a contemporary approach to the vintage world at the upcoming Pitti edition. Located at the First Floor of the Arsenale, the project is particularly aimed at stores, increasingly interested in hosting second hand corners and vintage furnishings. In detail, the selected exhibitors are able to support stores in the inclusion of vintage products, in the presentation of samples of upcycled or re-worked garments, in co-branding operations with vintage brands, and in the modification and restyling of objects and furnishings into a new Art Design aesthetic. Their expertise also extends to the design of vintage corners, the rental of regenerated objects for new concept displays and cultural events, and space decoration.

MICAM Milano, set to take place from 18 to 21 February 2024 at fieramilano (Rho) is ready to unveil the upcoming footwear fashion trends for Autumn-Winter 2024-2025. The preview, created by Livetrend and powered by artificial intelligence, offers precise insight, particularly guiding buyers towards the ‘right’ products poised to become best sellers. It identifies 4 seasonal macro-trends, ensuring a stylish approach to navigating the future ahead.

The macro-trends presented by MICAM for women’s, men’s and children’s footwear all echo this concept of continual advancement. They articulate the drivers propelling progress. They outline diverse approahes to addressing challenges, spanning from heightened focus on products and details to exploring innovative methods of production and consumption through imagination and technology. Additionally, they advocate for embracing resilience and honing the skill of blending frugality with inventiveness.

TRENDS

Tender Frost
This trend is an ode to the delicate beauty embedded in our human vulnerability revealing the strength that emerges when we acknowledge our own fragility. These shoes epitomise grace and sophistication, serving as a poignant reminder to traverse life with resilience and an open heart. The pastel and off-white colour palette evokes the imagery of delicate winter frost. The materials for this trend create a tactile symphony, weaving a harmony between strength and fragility, mirroring the intricate balance that each of us bears. The looks are defined by the presence of satin, soft fabrics, supple leathers and knitwear. Crafted with meticulous attention to detail, they feature laces, subtle gathers and delicate bows, which gracefully highlight the wearer’s softer side.

Highland Lodge
This trend serves as a gateway to a bygone era, immersed in nostalgia, bucolic tradition and timeless charm. Drawing inspiration from the #old-money trend, this collection seamlessly blends refined sophistication with rustic elegance.
The colour palette weaves a rich tapestry of earthy tones mirroring the open countryside landscapes and evoking feelings of warmth, comfort, and enduring style. The materials narrate a tale of craftsmanship, with patchwork and natural leather lending texture, while intricate fretwork patterns and embroidered elements pay homage to the past. The wooden soles embody the authenticity of the countryside, while delicate embroidery and tasteful metal accessories impart a touch of understated elegance. The slightly squared toe presents a timeless silhouette that seamlessly fuses tradition and luxury.

Lunar Realm
AI24 embarks on a space odyssey trascending the Earth’s boundaries and venturing into uncharted lunar and polar realms. Rooted in the essence of exploration, this trend envisions the future by blending engineering comfort with a dash of cosmic elegance. The palette, comprised of greys, dusks, mints and blues, mirrors the mysteries of the universe. Cutting-edge technical materials, metallic accents, and transparent fabrics serve as a testament to innovation and modernity. Padded details provide an indulgent and opulent comfort, evoking the sensation of a weightless journey through space. High-performance details such as soles or pullers, Velcro fasteners and anti-accident details recall the precision of futuristic design, while the spatial contours create a visual symphony. Collectively, the look of these lunar pioneers captures the allure of the unexplored and its latent possibilities.

Afterworld
This trend emerges from the remnants of OFF-GRID +79%, a post-apocalyptic realm of outlaws, rebellion and black magic. The shoes tell a story of resilience and adversity, encapsulating the essence of those individuals who thrive in the shadows. The colour palette vividly illustrates a gritty landscape with earthy tones, deep blacks and intense red hues—a warm spectrum that echoes a world forever altered. As if forged from melted and fractured materials, these shoes bear the marks of a journey, encapsulating the raw beauty discovered in the aftermath of the apocalypse, where every scratch and stain serve as a badge of honour. Buckles and protective straps, beyond their utilitarian function, serve as symbolic elements of survival, a harmonious blend of fashion and utility. Punk influence infuses a rebellious aesthetic, capturing the spirit of a world that is both resilient and defiant in the face of challenges.

As part of its partnership with association La Fabrique NOMADE, LVMH is supporting the launch of their new annual Traits d’union 7 collection, on the theme of Dialect. Designers from Vermont and Louis Vuitton worked exclusively with Ukrainian, Syrian, Sri Lankan, Venezuelan, Japanese, Lithuanian and Georgian craftsmen supported by the association. They worked for several months to prepare this collection, revealing the diversity and uniqueness of each artisan’s path. Made up of five embroidered accessories and three pieces of jewelery created with sapphires and pearls, it highlights precious and sometimes ancestral skills in a contemporary series. 

A partner of the association since 2019, the Group supports La Fabrique NOMADE by accompanying its refugee artisans so that they can continue to apply their skills and practice their craft despite living in exile. Through skills mentoring and by opening the doors of the workshops of its Maisons, the Group encourages the transmission of savoir-faire and exchanges to facilitate the integration of the association’s artisans.

PittiTime is the theme of Pitti Immagine’s winter fairs, taking place in January 2024, and the new Pitti Uomo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus. Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm.

“There is no single time common to all places; nor is there even a single time at any one place,” it’s the teaching of Carlo Rovelli, a theoretical physicist and author of ‘The Order of Time’, a treatise that inspired Liliana Cavani for the film of the same name. Time is also a reflection of our era. “Today, new technologies keep us balanced between the real and the virtual. Time and space can be stretched in a referral between reality and representation, the universe and the metaverse, human and artificial intelligence. At the center of all this is also our personal relationship with this time, which the pandemic has definitely changed, initiating a deep process of transformation,” explained creative director Angelo Figus.

“Thinking about our January edition, nothing captures the essence of Pitti Uomo more vividly than the rhythmic sweep of time. Like clockwork, each season arrives to suggest, showcase, contrast, anticipate, and innovate,” comments Agostino Poletto, general director of Pitti Immagine.”Fashion also mirrors the passage of time, speeding up its collections into syncopated sequences of capsules, eventually finding its groove in timeless designs. It defines the quiet luxury of enduring garments in the constant pursuit of a heritage identity as a sign of continuity. This journey is a constant to-and-fro, revisiting ideas and inspirations that once seemed unlikely to come back, in a world where traditional seasons are fading and shifting our points of reference.”

A new CEO has been named at Stella McCartney. Amandine Ohayon is set to be taking up the role from December 1st, 2023. Ohayon succeeds Gabriele Maggio, who had initially joined the company in 2019 as both president and CEO, and is expected to leave to pursue other opportunities.