JOOP! celebrates ‘Red Fusion’ Summer Party with runway show
JOOP! celebrated “The New Era of JOOP! JEANS”, the return of JOOP! JEANS WOMEN, with a Red Fusion summer party held at the exclusive club Paradise Now in Dusseldorf. Parallel to the Fashion Days in Düsseldorf, around 260 invited guests experienced a night full of fashion, music and glamour.
After the success of the men’s collection, JOOP! JEANS, the Women’s collection is back on the market as an independent line. Plus, the existing JOOP! JEANS men’s collection gets a refreshing new twist with a greater focus on denim: authentic, casual and modern. To excite the anticipation for the official premiere in Summer 2025, a runway show was held, at which, among others, the winners of this year’s Germany’s Next Top Model season, Lea and Jermaine, showed the key looks of the new collection.
Thorsten Stiebing, Managing Brand Director of JOOP!, summed up the evening: “We are thrilled with the response to our new JOOP! JEANS collection and are pleased to have this one Being able to share a special moment with so many wonderful guests and friends of the brand. The event was a complete success and a perfect start to the new era of JOOP! JEANS.”
The combination of fashion, music and a great ambience made the evening a unique experience and marks another milestone in the history of JOOP! JEANS. The new JOOP! JEANS collection will be available in JOOP! from January 2025.
NEUDEUTSCH: Celebrating German Design at Copenhagen Fashion Week! In Conversation with Julian Daynov
German design will be presented at this year’s Copenhagen International Fashion Fair (CIFF), running from August 7-9, 2024. This groundbreaking event will showcase “NEUDEUTSCH,” a curated selection of over 30 innovative brands and creators in fashion, jewellery, interior design, and more. Spearheading this initiative is Julian Daynov, a well-respected fashion industry expert and business consultant.
Julian Daynov elaborates on NEUDEUTSCH’s essence: “At the heart of NEUDEUTSCH is the idea of cultural pluralism enriching German design language through diverse and inventive talent. The concept of the collective is to give a stage to new-wave design aesthetes and creatives who overcast the outdated cliché of German design being purely functional and one-directional.”
CIFF’s CEO Sofie Dolva explains, “Germany is a key market for a significant proportion of brands showcasing with us at CIFF, and CIFF is increasingly becoming the show of choice for German brands looking to expand internationally.”
LVMH Maisons Contribute to the Opening Ceremony of Olympic Games Paris 2024
As a Premium Partner of Paris 2024, LVMH drew on the Group’s creative excellence and the savoir-faire of its Maisons to make this milestone in the history of sports a memorable moment for millions of spectators across the globe. To bring this exceptional contribution to life, LVMH called on the talent of its artisans and teams, who worked hand in hand with Paris 2024.
For this unique Opening Ceremony on the Seine, Maison Dior creations elevated a collective score that unfolded over five scenes. The Ateliers Dior pushed the limits of excellence further than ever to achieve creative feats in record time, mobilizing the historic workshop at 30 Montaigne and the Maison’s embroiderers, who spent thousands of hours on the designs. All the creations presented in the five scenes during the Opening Ceremony were entirely made in Paris.
Louis Vuitton is contributing to the Olympic and Paralympic Games Paris 2024 with bespoke versions of its iconic trunks to safeguard unique symbols of the Olympic Games. The Medals Trunks safeguard and showcase the medals designed by Chaumet, while the Torch Trunk housed the Olympic Torch during its journey across France to Paris. The trunks are covered in Louis Vuitton’s iconic Monogram and Damier canvases respectively, embodying over 170 years of savoir-faire.
For the Opening Ceremony Berluti has styled custom-tailored ensembles for Team France athletes and coaches that embody ‘élegance à la française’. The French Maison has crafted tuxedo-inspired outfits with a unique ‘French flag’ patina of blue and red shades. The outfits are paired with an iteration of Berluti’s Shadow emblematic navy blue sneakers in France’s national colors for men, and either the supple leather Lorenzo loafers or Shadow sneakers for women. This historic collaboration is a first for Berluti in outfitting women as the Maison rises superbly to the challenge of an event of this magnitude, ensuring that each member of Team France becomes a distinguished ambassador of French art de vivre on the global stage.
Coach partners with Roblox and ZEPETO
Coach is partnering with Roblox and ZEPETO to bring its Spring/Summer 2024 collection into the digital space. The move into the virtual world is a part of Coach’s “Find Your Courage” campaign, which has featured Lil Nas X, Lee Young Ji, and Wu Jinyan. The Fashion meets gaming move allows users to explore digital identities with wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and ZEPETO from July 19.
By choosing Roblox and Zepeto, Coach said it “aims to reach millions through immersive virtual and social experiences that merge fashion with digital self-expression”.
Sandro launches AI tool to help its customers choose their ideal size
French brand Sandro, owned by the SMCP group, is using artificial intelligence to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find ‘the right clothing size’.
The tool, powered by AI, allows online shoppers to determine their size based on information such as height, weight and a submitted photo of their face.
Marc Cain presents new label
Marc Cain has presented its new label. The Provence proved to be the ideal location for the glamorous event. From the daytime get-together to the evening event, the influencers adorned various outfits to showcase the diversity of the first glam collection “Floralia Sunset”.
As a highlight, the guests were surprised with a dinner in the lavender field. The stylish decorations, the table with overhanging chandeliers and an oversized Marc Cain logo as the perfect photo spot created the ambience.
Supermodel Nadja Auermann and her daughter Cosima were delighted to be at the launch: “The setting was great, the ambience fantastic and the looks very glamorous. The combination of the breath-taking landscape of the Provence and the unique designs of the Glam collection made this event an unforgettable
experience for us.”
“I’m so excited to experience this special event here in the Provence with Marc Cain! Last year, I was able to celebrate the 50th anniversary in Bodelshausen, Germany not only as a guest but also as a model. I’ve already discovered some favourites in the new glam collection,” enthused supermodel Karolina Kurková.
“The collection is so versatile and can be styled from morning to night. It is all about glitz and glamour combining elegance and style with a touch of luxury. The enchanting colours, gorgeous prints, fine fabrics and opulent details such as sparkling crystals make the pieces something very special,” commented Marinela Oglan, Head of Design Glam and Mioara Buda, Senior Designer.
Interview: Scotch & Soda update
The American corporation Bluestar Alliance acquired the Amsterdam-based premium label Scotch & Soda last year. Recently, Bluestar Alliance appointed United Legwear & Apparel Europe B.V. as the new licensee for all EU ecommerce operations of Scotch & Soda to ensure continued online service for European customers. This partnership aims to drive digital growth and retail expansion, with the opening of a new store on Carnaby Street in London in June.
To provide more clarity for the market, WeAr interviewed the CEO and co-founder of Bluestar Alliance, Joseph Gabbay.
What are your plans for Scotch & Soda in the near future for Europe as well as world-wide?
Scotch & Soda has exciting plans for Europe. We are committed to maintaining and expanding our own stores while also focusing on growing our wholesale and retail store presence. We have a global mindset and we will implement initiatives to develop the brand assortment, add categories and enhance customer experience through marketing campaigns, loyalty programs and exceptional in store service. We will continue to explore strategic partnerships that align with the S&S brand to engage the customer, reach new audiences and strengthen market share.What distinguishes Scotch & Soda as a brand to others?
Scotch & Soda is a brand that celebrates the free spirit of Amsterdam – with collections recognized for their optimistic, bold designs and original detailing. Scotch & Soda includes a wide range of apparel, denim, and accessories across men’s, women’s and kid’s. The mission of the brand is to bring joy and fuel self-expression. Every season, we deliver collections that feature unique design, unexpected fabric combinations and are crafted of high-quality fabrics.How will Scotch & Soda support retailers in the future?
We believe in retail. We are continuing to expand the brand’s presence in premium and specialty retailers, along with our own branded stores worldwide. We are employing a strong product, retail and marketing strategy and have already seen expanded brand presence with exciting growth to come. We are continuing to expand our Franchise network worldwide, including the Middle East, China, Japan, Thailand, Australia, New Zealand, India, Israel, Portugal, UK, Greece, Spain, Switzerland, South Africa, Mexico, and the US. We are also opening new locations in the Netherlands, Belgium, and Austria, with plans to launch in Latin America by the end of 2024. We have five stores planned for Germany.
The current collection of Scotch & Soda can be viewed in their existing showrooms.
Milano Unica 39th edition is here
The 39th edition of Milano Unica, showcasing the Fall/Winter 2025-26 collections, opens tomorrow, 9th July until July 11th 2024.
The 39th edition of Milano Unica features special Areas and Contents and two International Observatories. The areas of the trade show, the events, the digital services and the special contents: all you need to know about the 39th edition is now at easy reach through their user-friendly working tool that is ideal for making the best of your experience at the trade show.
Avantex Fashion Pitch prize winner 2024
The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This young British company, founded in 2019, designs solutions to support the cultivation of cotton adapted to climate change on a fair trade model. At the other end of the chain, it encourages fashion companies to source from the producers it supports, offering brands (Mango, Ecoalf, Positive Materials…) a service designed on a Cotton-As-A-Service model, guaranteeing a totally transparent supply chain with full traceability.
“Our teams at Messe Frankfurt, like the members of the jury, were very
impressed by the quality of the models presented at this 7th edition of the Avantex Fashion Pitch. In singling out Materra’s project, the jury chose to support an ambitious response to an urgent problem facing the fashion industry. It’s a decision we can only applaud,” said Frédéric Bougeard, President of Messe Frankfurt France.
108th edition of Pitti in 2025 to be postponed by 1 week
The Pitti of summer 2025 will be postponed by one week. The 108th edition of Pitti Immagine Uomo will take place in Florence at the Fortezza da Basso from June 17th to 20th, 2025 and not from June 10th to 13th as previously announced.
“This decision was made in agreement with the Camera Nazionale della Moda Italiana,” explains Raffaello Napoleone, CEO. “It ensures that the system of men’s fashion presentations remains consistent and compact given the repositioning of the main fashion weeks. It also avoids possible economic disadvantages for non-European buyers and media. This decision was made after careful consideration of the subsequent postponement of the children’s fashion and yarn fairs, which also take place in the Fortezza.
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