Brand new issue 75 of WeAr Global Magazine

Brand new issue 75 of WeAr Global Magazine

Our brand new issue (75) of WeAr Global Magazine is now out!

Explore our Lookbook to find inspiration from key creative brands and designers. Discover some of the best-designed fashion stores worldwide in our captivating Storebook. Engage in a thought-provoking discussion on whether sustainability is just a buzzword in the fashion industry or if real progress is being made. Learn about sustainable practices throughout the industry and get insights into the brands leading the way.

And make sure to read our publisher’s letter, where we have a special announcement about Fashion Island Vienna 2024 curated by WeAr

We also look forward to connecting with you in person soon. Join us at our booth at Pitti Immagine Uomo next week!

Get your copy in print or digital here.

SETCHU is the winner of the 2023 LVMH Prize

SETCHU is the winner of the 2023 LVMH Prize

The final of the tenth edition of the LVMH Prize for Young Fashion Designers took place on 7th June 2023 at the Fondation Louis Vuitton.

Among the nine finalists, the Jury awarded the LVMH Prize to Satoshi Kuwata, 39, a Japanese designer, founder of the genderless brand Setchu. He will receive a 400,000-euro endowment and will be mentored for one year by a team of LVMH experts.

This year, the Jury exceptionally awarded two Karl Lagerfeld Prizes: one to Julie Pelipas, 38, a Ukrainian designer, founder of the womenswear brand Bettter, and the other to Luca Magliano, 36, an Italian designer, founder of the menswear and genderless brand Magliano. Both will receive 200,000 euros and will enjoy a one-year mentorship by the LVMH Group.

SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’

SOKO and DAILY BLUE present ‘a day with Adriano Goldschmied’

The collaboration between Daily Blue and SOKO highlights Daily Blue’s design and innovation within the fashion trend landscape, while utilizing SOKO’s products to process jeans in a cleaner, and more efficient way. On June 15th at the Innovation hub (at Pitti Uomo), there will be an invite-only workshop in which Adriano and the Soko team will process some Daily Blue samples using SOKO’s latest products, Stardust and Lumia. These products are changing the way we wash the jeans reaching new important goals in the aesthetic, sustainability and friendly process for the workers.

With three generations of history to tell, SOKO represents the tradition and the innovation of the Italian research dedicated to textile. Having its background in the chemical sector, today SOKO offers studied and advanced solutions for conscious finishing process.

Being a Denim lover, SOKO has developed several new techniques in its researching center in Florence “The Innovation Hub”, with the aim they will be part of the path of the future jeans washing.

Adriano Goldschmied’s creation of Daily Blue pioneered a new era for denim, transforming it into a high-end fabric in the fashion industry. Daily Blue was born in 1974 in the luxurious northern Italian ski resort of Cortina d’Ampezzo and immediately became synonymous with luxury denim prêt-à-porter. The brand’s resurgence comes with quality, simplicity, longevity, sophistication, and sustainability.

Micam S/S 2024 footwear trends by Livetrend

Micam S/S 2024 footwear trends by Livetrend

MICAM is presenting the first data-driven Footwear Trend Area and Buyer Guide for an International trade fair. This data-driven project is born out of a desire to ameliorate the visitors’ experience by giving them the most reliable seasonal trend directions in order to optimize their buying.

For this, MICAM has partnered with Livetrend, a pioneering start-up in trend intelligence and analytics. The innovative digital solution analyzes millions of images and information from several web sources and for this collaboration brings its technology to footwear with specifically developed algorithms.

The overarching theme for 2024 is ‘Intertidal‘, where foreign worlds, from metaverse to microbes, are opening paths to face the end of abundance and to rebuild tomorrow with new digital or regenerative resources. The next year will look at reassuring essentials, at old and new tribes, at sustainable technology and at a matrix of physical and digital realities. Tomorrow will exist beyond limiting codes and mindsets with ideas that draw on savvy frugality, resilience, collaboration and the promises of technology.


With this, MICAM x Livetrend present 4 seasonal macrotrends for SS24 for women, men and kids…

Trend: Ancestral Refuge 
For SS24, consumer’s desire for deeper meaning and stronger spiritual connections are further explored. By delving into the rich repertoire of antiquity, this trend is taking inspiration from ancient cults up to greek mythology. For footwear, this ancestral inspiration translates into crafted features for a raw and ancient feel. At the same time, soft and luxurious attributes enhance the delicate and fragile element of the trend. In design details, the trend matches rusticity with sophistication and translates into straw, macrame, woods, suedes, nets and talisman-like jewels.


Trend: Virtual Eden
For SS24, real and virtual worlds are becoming more and more intertwined. In new phygital spheres, the boundaries of our creativity are broken for an entirely new aesthetic language. This new world dreams of unknown species, structures, plants and wondrous objects in magnifying design. In design, augmented color hues form into a digital bubble-gum palette. New organic shapes, highly sensorial textures enrich new products with ideas of morphing, transformation, reflection and 3D-printing. From foamy, glossy and jello textures to artificial details or lab-grown glitters, the trend’s new products seem to be projected into this world via VR filters.


Trend: Sleek Subversion 
SS24 is manifesting the desire to explore the odd and disturbing to uncover unique beauty. Instead of romanticizing life’s bright side, this concept is cautiously diving into the world of villains, anti-heroes and outcasts. For designs, a subversive language of style is translating the polarizing play of uniform and stand-out into a new eccentric minimalism. This unexpected aesthetic enriches products with sharper, more contrasted outlines for sleek and rebellious impacts. Materials reflect the play of life’s dark and bright sides in strong optical color contrasts, from checkerboards to gradients, or via the duality of sleek latex next to stained leather coatings. Details draw on experimental studs, metallic hardware and ironic heels for stylized extravagance.


Trend: Bio Hacker
This theme reacts to daunting climate shifts and the world’s growing lack of resources in a pro-active manner. With more extreme weather patterns, this concept proposes an army of eco-warriors trying to preserve the beauty of this planet and find shelter from its powers. In a magnifying spectacle of flora, fauna and technology a hybrid aesthetics infuses footwear items. The palette similarly merges nature‘s greens with augmented shades in mint and lime tints. In designs, raw recycling meets sleek engineered structures or surprising scuba materials. And in the details, peak performance features from pullers, rain-protectors or more utilitarian grip soles appear as fashionable add-ons in new polished interpretations.

AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023

AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023

On Tuesday 23 May, AlphaTauri and Deutsche Telekom received the German Innovation Award 2023 for the Heatable Capsule Collection 2.0 (HCC 2.0). The heated Smart Fashion range received the award “Winner in Excellence in Business to Consumer – Fashion”.

“The award of the German Design Council’s innovation prize to the Heatable Capsule Collection is very important proof for us that we are on the right track and encourages us to continue working collectively on innovative technologies with the aim of creating new added value for the wearer,explains Ahmet Mercan, CEO of AlphaTauri.

Characteristic of the styles of the Heatable Capsule Collection are heatable zones that can be activated at the push of a button, via app or via Apple Watch and set to an exact desired temperature. In addition to the various heating modes “Pulse”, “Intense” and “Swap”, they can also be set to a specific target temperature, which can then be automatically maintained and also saved. The jackets are powered by a power bank, which is connected and stowed in a separate pocket on the back. Deutsche Telekom offers a special model for this.

After the successful establishment of the two previous capsule collections in 2020 and 2022, AlphaTauri and Deutsche Telekom are launching the Heatable Capsule Collection 3.0 (HCC 3.0) this autumn and are continuing the cross-industry, cooperative project.

With the German Innovation Award (GIA), the German Design Council honors products, technologies and services across all sectors that break new ground and offer solutions that stand out due to their added value for users and the environment.

BlueTailoring exhibition at Denim Premiere Vision Berlin

BlueTailoring exhibition at Denim Premiere Vision Berlin

During the current edition of Denim Premiere Vision in Berlin, taking place on May 31 and June 1, a new exhibition called “BlueTailoring” will take place, which will be highlighting the work of fashion designer Stefano Chiassai, who will also be participating in an exclusive denim talk on the first day of the show.

BlueTailoring is the creative work of international fashion designer Stefano Chiassai: the story of an ideal collection. A collection that will never be for sale, and can only be viewed in the book “BlueTailoring” or exclusively at TheCube Archive.

With this project, Chiassai searches the landscape of menswear for new potentials of the iconic blue fabric denim, taking it into the realm of tailoring. Denim thus becomes the object of cross-pollination, mixed with other materials and elaborated with unusual techniques, craftsmanship and new technologies.

In collaboration with more than thirty Italian companies – an assortment of the most vibrant and creative ‘Made in Italy’ businesses – Chiassai expresses his personal interpretation of denim.

A collection of more than 150 pieces between garments, accessories and objects, that all have one thing in common: a very new specific interpretation of denim.

Premium Group Evolution

Photo Credit :Station Berlin - Home of the July 2023 Premium and SEEK shows

Premium Group Evolution

The Premium Group takes a fresh step forward with its revamped event formats for its trade show formats PREMIUM and SEEK. The group lately has had a history of moving locations since the start of the Covid-19 Pandemic. After an initial announcement to move to Frankfurt, they then hosted summer 2022 their first post-pandemic event in Berlin the trade show halls (Messe Berlin), previously occupied by the now non-existent Panorma fair. The first event was well visited and many brands participated, however, in terms of curation and presentation, there was room for improvement. The past winter event, however, still in the Berlin trade show halls, showed both lower level of visitors and brand exhibitors than expected.

The industry was still holding onto its old ideas of the Premium event, which took place in Berlin’s centre – close to the Gleisdreieck metro station. It is, therefore, a welcomed development by many brands and also visitors that the Group moves both PREMIUM and SEEK back to their original location for this July event. As expected, also the concept is undergoing significant transformations. Their communication states they are moving away from the traditional trade show model and instead developing a trend & event platform with networking possibilities live at the location and rather than a 3-day event it will just spread over 2 days.

PREMIUM and SEEK have always aimed to create strong communities within the fashion industry, fostering innovation, courage, and attitude. The introduction of The Ground in the summer 2022 was aimed to strengthen these connections by facilitating a dialogue between brands and fashion professionals, particularly with Gen Z. In collaboration with Platte Berlin, known for its diversity and inclusivity, The Ground will host a community lounge this July. This event will feature live content creation, Gen Z insights, and immersive fashion experiences. Over two days, Station Berlin will offer various networking opportunities and an extensive content program, including live interviews, round tables, and keynote lectures. The aim is to create personal and intimate spaces will be created for valuable discussions on sustainability, tech, fashion, business, and beauty trends.

Highlights include studio MM04’s denim popup program focusing on scaling sustainability transformations in the sector and exploring lessons for the wider fashion industry. Yoonaverse will showcase relevant tech advancements for profitability and sustainable growth, such as generative AI, Web 3 Communities, Virtual Try-Ons, Machine Learning, and NFTs.

PREMIUM will showcase internationally recognized Berlin brands like Naomi Tarazi, Helena Stölting, and Prinz Berlin, along with Italian designs by Filippo De Laurentiis, Shaft Jeans, Peuterey, and Floor. SEEK will feature outdoor brands like Jack Wolfskin, Helinox, and Heimplanet, as well as Superga, Sebago, Blue Blanket, and Chpo. Sustainable brands like Veja, Dawn Denim, Sandqvist, Kings of Indigo, Jan’n’June, Lanius, and Merz b. Schwanen will be part of the Conscious Club.

These summer editions of PREMIUM andSEEK will take place on July 11 and 12 at Station Berlin, and the industry will watch both spaces closely – that is for certain.

Promas French Menswear Fédération and DEFI champion French style at Pitti Uomo 104

Promas French Menswear Fédération and DEFI champion French style at Pitti Uomo 104

In a collaboration, Promas French Menswear Fédération and the DEFI (Développement des Entreprises Françaises de l’Industrie de la Mode) organization join forces for the third time to support the participation of 29 French brands at the upcoming edition of Pitti Uomo 104, taking place from June 13 to 16 at the Fortezza da Basso in Florence.

Committed to driving the international growth of the French menswear industry, Promas has also introduced an innovative platform called Promas LIST. Seamlessly connecting buyers with French menswear companies, Promas LIST serves as a hub for discovering the latest trends, accessing detailed brand information, and establishing valuable connections.

Shopping with Google’s generative AI

Shopping with Google’s generative AI

For the past 25 years, Google has been devoted to the science and the craft of building a search engine. With this, they have developed new ways to search, powered by our latest advancements in AI — whether that’s searching visually with Lens, or across modalities, using both images and text with multisearch.

With new breakthroughs in generative AI, they are reimagining what a search engine can do. With this powerful new technology, users can unlock entirely new types of questions they never thought Search could answer, and transform the way information is organized, to help sort through and make sense of what’s out there.

With generative AI in Search, Google can also help users understand the full picture when shopping, making even the most considered and complex purchase decisions faster and much easier.

When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices and product images. That’s because this new generative AI shopping experience is built on Google’s Shopping Graph, which has more than 35 billion product listings — making it the world’s most comprehensive dataset of constantly-changing products, sellers, brands, reviews and inventory out there. Every hour, more than 1.8 billion listings are refreshed in our Shopping Graph to give people fresh, reliable results.

Helmut Lang names Peter Do as new Creative Director

Helmut Lang names Peter Do as new Creative Director

New York-based designer Peter Do will oversee Helmut Lang’s Men’s and Women’s collections, coming into effect May 15th, 2023. His debut collection, spring 2024, will be presented during New York Fashion Week later this year.

“Last year, when I was thinking about the next move in my career, one thing remained consistent even when everything else felt uncertain. I needed to continue doing my part in helping the city I love most regain its stature as the center of gravity for everyone who cares about radical thinking in fashion. During the most formative days of my own fashion education, no one embodied this spirit more definitively than Helmut Lang. As such, it is my deep honor to be entrusted with ushering in the next chapter of Helmut Lang’s legacy. I am thrilled to learn from the foundations this house stands on and to continue creating new, energetic clothes that inspire people to challenge their understanding of what is possible when it comes to expressing their individuality. Lastly, I’d like to thank Yanai-san, Kazumi Yanai, Dinesh Tandon, and the teams at Helmut Lang and Fast Retailing for trusting me with the opportunity of a lifetime…and I look forward to opening up the conversation with all of you soon.” – Peter Do via his Instagram