British designer S.S. Daley has been awarded the 2024 Queen Elizabeth II Award on the opening day of London Fashion Week.

The award, given annually, recognises a designer who leads with innovation and who makes a difference to society either through sustainable practices or community engagement.

Graduating from the University of Westminster in 2020 under Andrew Groves, Steven Stokey-Daley debuted his first collection titled ‘The Inalienable Right’ for AW20. The collection explored the relationship between British class culture and the access to arts in education via the nostalgic representations of homo-socialism within public school institutions as depicted in ‘Brideshead Revisited’ and ‘Maurice’. Stokey-Daley has since continued to flirt with class ideologies with what he calls ‘micro subversions’; juxtaposing his own working class, Liverpudlian upbringing with that of the Harrovian’s he studied adjacent to while in the Harrow campus of his University.

Marc Cain has brought Berlin Fashion Week to New York: with an innovative
XL LED truck showing the video of the Spring/Summer 2025 show. Models presented the latest trends from the collections and handed out exclusive goodie bags and information on the brand and pieces. The collections embody the unmistakable Marc Cain DNA: luxurious knitwear, eye-catching prints
and brilliant colours that caused a sensation on the streets of New York. A special highlight: the information flyers distributed featured a QR code that led directly to the new US webshop. Here, customers had the chance to win two exclusive looks worth $2,000 each.

“This unique campaign is bringing our fashion directly to the streets of New York. We are consistently continuing our expansion course and strengthening our presence in the important US market. Further, we are delighted to be able to present our collections in this innovative way and are convinced that we will enrich the New York fashion world with fresh impulses,” commented Stephen Belfer, Managing Director Marc Cain Canada & USA.

The Fashion Awards 2024 Presented by Pandora will take place on Monday 2nd December 2024, returning to the Royal Albert Hall in London. The event serves as the main fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry through its focus on education, grant-giving, and business mentoring. The Fashion Awards presented by Pandora not only shines a spotlight on the outstanding contributions of emerging and established cultural fashion leaders, but also raises awareness of the foundation’s vital work.

The BFC and Pandora will build on the success of last year’s collaboration, continuing to evolve the event as an entertainment platform that highlights the role fashion plays at the intersection of culture.

GANNI has announced its commitment to ensure its textiles and paper packaging are free of fibre sourced from climate-critical forests through a new partnership with solutions-driven non-profit Canopy.

As a new CanopyStyle and Pack4Good partner, GANNI is committed to eliminating sourcing from Ancient and Endangered Forests in their textile and paper packaging supply chains. The brand will also advance the production of low-carbon, circular, Next Generation alternatives — such as textiles made from recycled fabrics and packaging made from agricultural residues. GANNI joins over 550 fashion brands and retailers, collectively representing more than 1 trillion USD in market value, with CanopyStyle policies in place, and 444 brands worth 249 billion USD committed to Pack4Good.

As a B-Corp-certified company, GANNI is committed to minimizing social and environmental impact within its business operations with a goal to reach 50% absolute carbon reduction by 2027 from a 2021 baseline, with materials and innovation among its key pillars in reaching this target. Partnering with Canopy marks a vital step in GANNI’s journey to achieve its target and limit its impact on the climate.

Kering is committed to eliminating single use plastic packaging across its BtoB and BtoC operations by 2025. Since the release of the Kering Standards for Raw Materials and Manufacturing Processes in 2018, the Group has taken into account circularity when developing new packaging solutions. For the first time, Kering is publishing its Ecodesign Tool for Packaging Items. Developed in collaboration with CITEO+, it regroups insights and knowledge accumulated by the Group over the years.

In line with Kering’s commitment to an open-sourced approach and transparency, this toolkit focuses on packaging design and implementation strategies. It aims to provide other industry players with recommendations to reduce their dependence on single-use plastic packaging and comply with upcoming European regulations.

GUESS JEANS has opened its flagship store in Berlin, A vital market to both GUESS and the denim industry at large, Neue Schönhauser Str, Berlin will house the second GUESS JEANS store in Europe, this launch swiftly follows the inaugural Amsterdam store launch in May, 2024 in the heart of Kalverstraat.

The Berlin store features a hue of orange tiles that pays homage to Rosenthaler Platz, U-Bahn Station located moments from the store. GUESS JEANS reference the Berlin U-Bahn train graphic upholstery in the design of the carpets adorning the store, recognised for its use across Berlin U-Bahn trains since its inception in 1986. The store will spotlight the first GUESS JEANS campaign photographed by Rafael Pavarotti featuring British actress & model Iris Law alongside Liverpool FC and England player, Trent Alexander Arnold.

California denim brand GUESS JEANS is due to launch a new fleet of stores globally with an innovative retail design concept rooted in the California Landscape conceived by Chief New Business and Development Officer, Nicolai Marciano. Set to house the whole new world of GUESS JEANS- powered by its pioneering GUESS AIRWASH™ sustainable technology. The GUESS JEANS retail concept has mapped out what a store for the future looks like, with material principles shared amongst all GUESS JEANS spaces. A combination of materials, vegetation, and lights that all pay homage to Southern California, the birthplace of GUESS, forms the basis of the GUESS JEANS retail concept. The immersive experience and inaugural store opening continue the narrative that GUESS JEANS is leading the next 40 years of denim. Although sharing visual similarities, each GUESS JEANS store will be designed differently, with major flagships in Tokyo, Los Angeles and more due to open in the coming months.

JOOP! celebrated “The New Era of JOOP! JEANS”, the return of JOOP! JEANS WOMEN, with a Red Fusion summer party held at the exclusive club Paradise Now in Dusseldorf. Parallel to the Fashion Days in Düsseldorf, around 260 invited guests experienced a night full of fashion, music and glamour.

After the success of the men’s collection, JOOP! JEANS, the Women’s collection is back on the market as an independent line. Plus, the existing JOOP! JEANS men’s collection gets a refreshing new twist with a greater focus on denim: authentic, casual and modern. To excite the anticipation for the official premiere in Summer 2025, a runway show was held, at which, among others, the winners of this year’s Germany’s Next Top Model season, Lea and Jermaine, showed the key looks of the new collection.

Thorsten Stiebing, Managing Brand Director of JOOP!, summed up the evening: “We are thrilled with the response to our new JOOP! JEANS collection and are pleased to have this one Being able to share a special moment with so many wonderful guests and friends of the brand. The event was a complete success and a perfect start to the new era of JOOP! JEANS.”

The combination of fashion, music and a great ambience made the evening a unique experience and marks another milestone in the history of JOOP! JEANS. The new JOOP! JEANS collection will be available in JOOP! from January 2025.

German design will be presented at this year’s Copenhagen International Fashion Fair (CIFF), running from August 7-9, 2024. This groundbreaking event will showcase “NEUDEUTSCH,” a curated selection of over 30 innovative brands and creators in fashion, jewellery, interior design, and more. Spearheading this initiative is Julian Daynov, a well-respected fashion industry expert and business consultant.

Julian Daynov elaborates on NEUDEUTSCH’s essence: “At the heart of NEUDEUTSCH is the idea of cultural pluralism enriching German design language through diverse and inventive talent. The concept of the collective is to give a stage to new-wave design aesthetes and creatives who overcast the outdated cliché of German design being purely functional and one-directional.”

CIFF’s CEO Sofie Dolva explains, “Germany is a key market for a significant proportion of brands showcasing with us at CIFF, and CIFF is increasingly becoming the show of choice for German brands looking to expand internationally.”

As a Premium Partner of Paris 2024, LVMH drew on the Group’s creative excellence and the savoir-faire of its Maisons to make this milestone in the history of sports a memorable moment for millions of spectators across the globe. To bring this exceptional contribution to life, LVMH called on the talent of its artisans and teams, who worked hand in hand with Paris 2024.

For this unique Opening Ceremony on the Seine, Maison Dior creations elevated a collective score that unfolded over five scenes. The Ateliers Dior pushed the limits of excellence further than ever to achieve creative feats in record time, mobilizing the historic workshop at 30 Montaigne and the Maison’s embroiderers, who spent thousands of hours on the designs. All the creations presented in the five scenes during the Opening Ceremony were entirely made in Paris.

Louis Vuitton is contributing to the Olympic and Paralympic Games Paris 2024 with bespoke versions of its iconic trunks to safeguard unique symbols of the Olympic Games. The Medals Trunks safeguard and showcase the medals designed by Chaumet, while the Torch Trunk housed the Olympic Torch during its journey across France to Paris. The trunks are covered in Louis Vuitton’s iconic Monogram and Damier canvases respectively, embodying over 170 years of savoir-faire.

For the Opening Ceremony Berluti has styled custom-tailored ensembles for Team France athletes and coaches that embody ‘élegance à la française’. The French Maison has crafted tuxedo-inspired outfits with a unique ‘French flag’ patina of blue and red shades. The outfits are paired with an iteration of Berluti’s Shadow emblematic navy blue sneakers in France’s national colors for men, and either the supple leather Lorenzo loafers or Shadow sneakers for women. This historic collaboration is a first for Berluti in outfitting women as the Maison rises superbly to the challenge of an event of this magnitude, ensuring that each member of Team France becomes a distinguished ambassador of French art de vivre on the global stage.

Coach is partnering with Roblox and ZEPETO to bring its Spring/Summer 2024 collection into the digital space. The move into the virtual world is a part of Coach’s “Find Your Courage” campaign, which has featured Lil Nas X, Lee Young Ji, and Wu Jinyan. The Fashion meets gaming move allows users to explore digital identities with wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and ZEPETO from July 19.

By choosing Roblox and Zepeto, Coach said it “aims to reach millions through immersive virtual and social experiences that merge fashion with digital self-expression”.

Marc Cain has presented its new label. The Provence proved to be the ideal location for the glamorous event. From the daytime get-together to the evening event, the influencers adorned various outfits to showcase the diversity of the first glam collection “Floralia Sunset”.

As a highlight, the guests were surprised with a dinner in the lavender field. The stylish decorations, the table with overhanging chandeliers and an oversized Marc Cain logo as the perfect photo spot created the ambience.

Supermodel Nadja Auermann and her daughter Cosima were delighted to be at the launch: “The setting was great, the ambience fantastic and the looks very glamorous. The combination of the breath-taking landscape of the Provence and the unique designs of the Glam collection made this event an unforgettable
experience for us.”

“I’m so excited to experience this special event here in the Provence with Marc Cain! Last year, I was able to celebrate the 50th anniversary in Bodelshausen, Germany not only as a guest but also as a model. I’ve already discovered some favourites in the new glam collection,” enthused supermodel Karolina Kurková.

“The collection is so versatile and can be styled from morning to night. It is all about glitz and glamour combining elegance and style with a touch of luxury. The enchanting colours, gorgeous prints, fine fabrics and opulent details such as sparkling crystals make the pieces something very special,” commented Marinela Oglan, Head of Design Glam and Mioara Buda, Senior Designer.

The American corporation Bluestar Alliance acquired the Amsterdam-based premium label Scotch & Soda last year. Recently, Bluestar Alliance appointed United Legwear & Apparel Europe B.V. as the new licensee for all EU ecommerce operations of Scotch & Soda to ensure continued online service for European customers. This partnership aims to drive digital growth and retail expansion, with the opening of a new store on Carnaby Street in London in June.

To provide more clarity for the market, WeAr interviewed the CEO and co-founder of Bluestar Alliance, Joseph Gabbay.

What are your plans for Scotch & Soda in the near future for Europe as well as world-wide?
Scotch & Soda has exciting plans for Europe. We are committed to maintaining and expanding our own stores while also focusing on growing our wholesale and retail store presence. We have a global mindset and we will implement initiatives to develop the brand assortment, add categories and enhance customer experience through marketing campaigns, loyalty programs and exceptional in store service. We will continue to explore strategic partnerships that align with the S&S brand to engage the customer, reach new audiences and strengthen market share.

What distinguishes Scotch & Soda as a brand to others?
Scotch & Soda is a brand that celebrates the free spirit of Amsterdam – with collections recognized for their optimistic, bold designs and original detailing. Scotch & Soda includes a wide range of apparel, denim, and accessories across men’s, women’s and kid’s. The mission of the brand is to bring joy and fuel self-expression. Every season, we deliver collections that feature unique design, unexpected fabric combinations and are crafted of high-quality fabrics.

How will Scotch & Soda support retailers in the future?
We believe in retail. We are continuing to expand the brand’s presence in premium and specialty retailers, along with our own branded stores worldwide. We are employing a strong product, retail and marketing strategy and have already seen expanded brand presence with exciting growth to come. We are continuing to expand our Franchise network worldwide, including the Middle East, China, Japan, Thailand, Australia, New Zealand, India, Israel, Portugal, UK, Greece, Spain, Switzerland, South Africa, Mexico, and the US. We are also opening new locations in the Netherlands, Belgium, and Austria, with plans to launch in Latin America by the end of 2024. We have five stores planned for Germany.

The current collection of Scotch & Soda can be viewed in their existing showrooms.

The 39th edition of Milano Unica, showcasing the Fall/Winter 2025-26 collections, opens tomorrow, 9th July until July 11th 2024.

The 39th edition of Milano Unica features special Areas and Contents and two International Observatories. The areas of the trade show, the events, the digital services and the special contents: all you need to know about the 39^th edition is now at easy reach through their user-friendly working tool that is ideal for making the best of your experience at the trade show.

The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This young British company, founded in 2019, designs solutions to support the cultivation of cotton adapted to climate change on a fair trade model. At the other end of the chain, it encourages fashion companies to source from the producers it supports, offering brands (Mango, Ecoalf, Positive Materials…) a service designed on a Cotton-As-A-Service model, guaranteeing a totally transparent supply chain with full traceability.

“Our teams at Messe Frankfurt, like the members of the jury, were very
impressed by the quality of the models presented at this 7th edition of the Avantex Fashion Pitch. In singling out Materra’s project, the jury chose to support an ambitious response to an urgent problem facing the fashion industry. It’s a decision we can only applaud,” said Frédéric Bougeard, President of Messe Frankfurt France.

The Pitti of summer 2025 will be postponed by one week. The 108th edition of Pitti Immagine Uomo will take place in Florence at the Fortezza da Basso from June 17th to 20th, 2025 and not from June 10th to 13th as previously announced.

“This decision was made in agreement with the Camera Nazionale della Moda Italiana,” explains Raffaello Napoleone, CEO. “It ensures that the system of men’s fashion presentations remains consistent and compact given the repositioning of the main fashion weeks. It also avoids possible economic disadvantages for non-European buyers and media. This decision was made after careful consideration of the subsequent postponement of the children’s fashion and yarn fairs, which also take place in the Fortezza.

As the Paris Games draw near, Maria Grazia Chiuri created an haute couture collection that celebrates the body. Sporting influences from Antiquity to the present and a political vision of gender equity in competition resonated throughout the collection.

Mosaics by artist Faith Ringgold (1930-2024), recreated by Chanakya artisans, capture the gaze. The colorful backdrop of woman athletes aligned perfectly with the monochrome silhouettes on the runway. Freedom of women’s bodies, a favorite theme of Dior’s Creative Director for women’s collections, once again enjoyed pride of place.

Pleats and draping are featured in many of the pieces, as skirts reveal a pair of pants at each step, their fringes amplifying the movement. Fabrics seem sculpted to the body, evoking statuary in silk dresses magnified by embroidery. The antique peplum becomes contemporary in the collection. Walking in gladiator sandals, the neo-Amazons wear dresses hanging from one shoulder, revealing transparent metallic tank tops trimmed in satin. Embroidered mini mirrors echo the mosaics with moiré effects and golden fabrics evoke precious molten liquids. A standout red dress – the ‘color of life’ according to Christian Dior – culminated this celebration of the body.  

Stone Island presents a selection of summer pieces in stretch cotton ‘parachute’ canvas, printed using the iconic ‘Luce’ technique.

The garments are soaked in a special light sensitive bath and they are then individually exposed to vivid light, with specially designed calotypes in between, so as to create ‘photographic’ patterns and designs on the garment surface.

The special feature of this technique is the impalpable feel of the print. The short sleeve t-shirts, bermuda shorts, half zip over-shirts and bowling shirts are part of the selection and are available in the seasonal colors sky blue, dove gray and lavander.

As its next step within the streetwear universe, HUGO has unveiled an exclusive sneaker design in collaboration with Flowers for Society, a premium footwear brand with a disruptive mindset and the creative community at its core.

The HUGO x FFS GO-2 is making its debut at Men’s Paris Fashion Week as a special unreleased style, designed to offer a preview of future drops from the collaboration, which will see the statement sneaker updated in new colorways.

Merging street-style soul with hiking-inspired accents, the HUGO x FFS GO-2 is a versatile design for self-expressive individuals who write their own rules – aligning with HUGO’s brand mantra, “HUGO Your Way”. Flowers for Society’s signature deconstructed aesthetic brings a contemporary feel to the sneaker in the form of open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies. A fresh, unexpected interpretation of HUGO’s iconic red label – a key, recurring detail in the brand’s collections – features at the heel counter, completing the shoe with bold attitude

To generate buzz among tastemakers and trendsetters, the HUGO x FFS GO-2 was presented at a flower shop-inspired pop-up, which made a buzz in the Marais district during Men’s Paris Fashion Week.

The first official drop of HUGO x FFS GO-2 is scheduled for Fall 2024 and will be available in global HUGO stores, via selected wholesale partners, and online at flowersforsociety.com and hugo.com

Our brand new issue 79 of WeAr Global Magazine is now out! Season Opener, Footwear Special & Sustainability Issue

As always this issue of WeAr delivers you the best in fashion trends, the latest designers,  and what to look out for. This issue not only prepares you for the best fashion, accessory, and footwear brands to buy into but also has an eye on sustainability. Learn about the Indian fashion market and the opportunity it brings and immerse yourself in the latest womenswear and menswear trends. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-label and mono-brand stores.

 

Get it in print or digital here

Kering announces the appointment of Laurent Claquin as Group Chief Brand Officer, effective July 1st, 2024. He will join the Executive Committee and will report to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance.

The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin’s responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy.Additionally, Laurent Claquin will support the Houses by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.

The announcement of a new creative director at one of the world’s most famous fashion brands is imminent. Among the most prestigious positions in the fashion universe, the appointment of a new Creative Director at luxury French brand Chanel has created huge speculation.

JOOR, has leveraged the power of AI to hypothesise what the aesthetic of Chanel could look like under the leadership of a range of potential new creative directors. Collating a collection of the biggest designers in the fashion industry—including Phoebe Philo, Hedi Slimane, and Jeremy Scott—the fashion experts at JOOR have utilised an AI image generator to imagine each of these talented designers’ take on the iconic look of Chanel.

To do this, JOOR explored each designer’s signature style and how this could translate into Chanel’s house codes. AI then generated a mock up of what it predicts the designer fits to look like, which you can find here.

JOOR is the world’s leading wholesale management ecosystem, with nearly $20 billion in transactions processed annually. More than 14,000 brands and 640,000 curated fashion buyers across 150 countries connect on the platform.

New York based rag & bone presented an edit of Robert Geller’s first spring collection for the brand, entitled ‘Two Sohos’ at Pitti Uomo’s recent edition.

Inspired by the history and atmosphere of both SoHo in NYC in the 1980s and Soho in London in the 1950s, both neighborhoods were pulsating with a raw and unbridled energy that reflected the spirit of the times.The air was charged with a sense of experimentation and rebellion and artistic expression flourished in its most authentic forms. Art, music, and culture collided in a thrilling cacophony of innovation and artistic expression flourishing in its most authentic forms.
Classic silhouettes are revisited with added volume and newness in finish and fabrication throughout.

Denim innovations include Airflex Denim, a breathable, temperature regulating fabric and the stretchiest denim for mens we’ve ever had. Paint splattered finishes look almost spray painted and worn-in—as if an artist themselves have lived in them. These wash and dying techniques come into play throughout the collection. There is a continuation in dynamic denim dressing and light suit dressing.. The color palette is one that’s down to earth with neutrals grounding the collection and a light grey that brings spring levity to tailoring. Then there is an unexpected pop of color—like a light lavender that plays well with denim and brings a playfulness to suiting. For our sportswear capsule, Pursuit, color blocking techniques were used and all fabrics are technical—made for any activity. Overall, it emulates a familiar, worn-in feeling, as they are already yours to begin with. With pockets and utility details on suiting, denim, and sportswear, there is functionality and authenticity, true to the brand. In creating this collection, rag & bone’s Head of Menswear,

Robert Geller said “We really wanted to create a spring collection with texture, keeping it light and wearable, with a strong point of view.”

Have you been at Pitti and want to relive the sunny days with the good fashion company? Or have you maybe missed your flight and need some input and inspiration? Have a look at our Buyers Guide to see some inspration and people from the show https://www.wearglobalnetwork.com/buyers-guide/

by Klara Wykypiel

Pitti Uomo has traditionally been a quintessential menswear trade show. However, in recent years it has developed itself into encompassing a lot more and being not only a trade show for menswear but also a platform for brands to tell their stories, connect to buyers and the larger industry, and – yes – also to present their women’s line. A good example was the bugatti fashion show and after-party at the Palazzo Ximenes in the heart of Florence. For the first time under the direction of Brand Officer Florian Wortmann, the event attracted 350 invited guests to the impressive setting, where they experienced a composition of fashion, music, ambiance, and Italian summer flair.

The Spring and Summer 2025 collection was the focal point of the evening. Upon entering the Palazzo, guests were greeted by an accordion player who transported them into a world of fashion, fine materials, and sophisticated details. The evening was further enhanced musically with live opera singing, while DJ Ray-D created a lively atmosphere at the after-party.

bugatti’s menswear was showcased in three lines: BLUE, MAIN, and GOLD, featuring maritime and technical accents as well as trench coats. The “bugatti main” line displayed classic and modern leisurewear, while “bugatti gold” featured luxurious pieces. The collection included trousers, summer shirts, knitwear, polo shirts, and hoodies, all perfectly fitting the Italian summer flair.

The womenswear dominated with a diverse color palette of blues, off-whites, vanilla, cognac, camel, and beige, harmoniously interacting with sky blue. Contrasts were set with white and black. Wide trousers paired with short blouses, soft knitwear in cardigans, dresses, and sweaters were combined with shirt dresses. Materials such as bouclé, summer wool, and neoprene were interestingly interpreted, while trench coats and quilted textures elegantly and stylishly blended into the casual look. Boxy jackets and prints added additional accents.

Overall, Florian Wortmann presented a thoughtful and stylish collection that is both wearable and elegant, evoking a sense of lightness, enjoyment, and summer flair. The event undoubtedly awakened the fashion industry gathered in Florence, serving as an impressive example of how to stage fashion and bring a brand into the spotlight.

Louis Vuitton presented its 2025 Cruise collection in Barcelona at Park Güell. For the first time ever, Park Güell, home of the architectural utopia created by Antoni Gaudí – completed in 1914 and now a public garden – welcomed a fashion show.

The runway show took place in the captivating Hypostyle Room, lit by set designer James Chinlund. Matched to the curved space, the flowing seating plan echoes the volumes of the collection. The influence of Spanish flamboyance met the forward-facing vision of the Louis Vuitton Artistic Director. Traditional Andalusian sombreros cordobés straw hats have a lacquered finish. Sunglasses with a futuristic sporty inspiration mirror both iridescent low boots and the colorful mosaics of the setting. Nuances of black and luminous white create a chiaroscuro that infuses the collection. 

Pitti Uomo 106 will again take place at the Fortezza da Basso in Florence from 11 to 14 June, where 790 brands will present their collections for S/S 2025.

PITTI LEMON is the theme of this year’s edition. It is a deliberately light theme yet with a powerful representation: it captures the naive spontaneity of children and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106. Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo.

Oakley has released “Future Genesis: Chapter One,” an animated fiction film and an adaptation in the form of an ashcan preview comic by Dark Horse. Set in the aftermath of the original 1992 Max Fearlight film and preceding the teaser films released in 2023, this next chapter heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility.

Future Genesis is the journey to a protopian future, a world that is better today than yesterday. Oakley fuses its almost 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to its DNA. This universe-building continues to reinvent the brand at every pillar —including storytelling, retail, and upcoming products.

“Chapter One follows Max Fearlight, symbolizing Oakley’s legacy, as he undergoes an evolution parallel to the brand,” shared Brian Takumi, VP of Creative & Soul at Oakley. “This is more than a story and a campaign; it is a framework with a brand vision translated towards a limitless future and into the real world. From the renovation of our Foothill Ranch Lobby and global stores to product design and innovation, it is the beginning of reimagining everything for Oakley.” 

Carving a new multimedia path ahead, Oakley progresses its storytelling in a new form by partnering with Dark Horse, one of the largest comic publishers in the US, to unveil a preview comic depicting the Future Genesis storyline and made available in late May.

“Partnering with Oakley for Future Genesis: Chapter One is an exciting opportunity for Dark Horse, and we are thrilled to bring the world of Future Genesis to life through this unique preview comic book,” said Cara O’Neil, Vice President of Marketing at Dark Horse Comics. 

Future Genesis: Chapter One is now available to view at www.oakley.com/futuregenesis

HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.

In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.

Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the concepting and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.

“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.

GUESS JEANS presents its new Californian denim lifestyle brand worldwide and unveils Iris Law as the first brand face, photographed by Rafael Pavarotti. A range of talents are designed to symbolize the future generation, driven by a fresh, contemporary vision, which is an integral part of the GUESS JEANS collection.

“GUESS JEANS is pleased to announce Iris Law as its first brand ambassador. Iris embodies the reinterpretation of the iconic GUESS Girl aesthetic through the lens of GUESS JEANS. Inspired by the past forty years of GUESS Girls shaping the industry , Iris’ innovative take on style and femininity embodies the classic charm that has defined the GUESS brand.” – Nicolai Marciano

GUESS JEANS has its roots in denim and captures the essence of America that is at the heart of the brand’s heritage. Iris Law embodies the modern evolution of the brand. Building on a forty-year legacy, GUESS JEANS creates a springboard for the next four decades of the American fashion institution. GUESS JEANS claims the fashion giant’s legacy as a pioneer in denim with the introduction of GUESS AIRWASH™: a cutting-edge, sustainable alternative to the Stone Wash technology introduced by Guess in 1981.

By introducing sustainable GUESS AIRWASH™ technology, GUESS JEANS collaborates with Jeanologia to reinvent the mechanics of the brand’s own manufacturing. When the Marciano brothers founded GUESS in 1981, they introduced the stone wash that would change the face of denim forever. Its modern counterpart, GUESS AIRWASH™, is the future of denim: a groundbreaking technology that recreates the stone-washed look through a sustainable lens. GUESS AIRWASH™ largely replaces the water used in stone washing with air and bubbles. The process, which also eliminates the need for pumice stones, significantly reduces the water and energy consumption of washing with stones. The technology was developed by Jeanologia – a long-standing partner of GUESS – who retains global exclusivity of GUESS AIRWASH™ for a longer period of time.

RIMOWA celebrated the second edition of the RIMOWA Design Prize during a ceremony in Berlin. This second edition, which launched in December 2023, continues to champion German design talent and recognizes young designers from leading design universities across Germany.

The event took place at the iconic James Simon Gallery, an ideal venue to showcase projects from finalist students in a special exhibition. The first place award went to Janne Kreimer (Anhhalt University), who was mentored by Andreas Murkudis. Her project was the RO, an innovative waistcoat that combines exposure therapy and advanced technology to address anxiety. The vest integrates acupressure meridians and deep pressure stimulation to take a holistic approach to anxiety management, activating the parasympathetic nervous system for a calming effect.  

A special mention went to Daniela Lindenberga (SRH Belin University of Applied Sciences), who was mentored by Sebastian Herkner. Her project, the IXO, addresses the rise of hate-motivated crimes in Germany. The wearable safety device contains essential tools such as a flashlight, camera, microphone, speaker and GPS tracker, designed to enhance the safety of wearers while traveling.  

Christie’s will be auctioning Vivienne Westwood: The Personal Collection, which will be offered across a live auction on 25 June, with an online sale running alongside from 14–28 June. The sale will raise funds for the causes Vivienne supported throughout her life, with proceeds going to support The Vivienne Foundation, Amnesty International, Médecins Sans Frontières and Greenpeace.

Vivienne Westwood: The Personal Collection comprises the personal wardrobe of the late fashion designer and includes some of the most important iconic looks that she created and wore during the last four decades of her life. The wardrobe, which only contains garments, shoes and jewellery by Dame Vivienne Westwood’s eponymously named fashion house, is recognised as historically and culturally significant — the earliest piece coming from the Witches collection for autumn/winter 1983/84.

Dame Vivienne Westwood is recognised as one of the most important British fashion designers of all time and, by many, as the most iconic fashion designer of the last quarter of the 20th century. Westwood used her influence to address some of the gravest issues facing humanity today. She established The Vivienne Foundation to partner with NGOs with similar aims: ‘to create a better society and halt climate change’.

Dao-Yi Chow has been appointed vice-president and creative director of New Era. “Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era.” Chow’s mission will be to “serve as a catalyst for the legacy brand’s next chapter into apparel, headwear, and accessories through a culture-led lens.”

Introduced in 2016, Stone Island Prototype Research Series are native limited editions. They feature garments in fabrics and/or treatments created through research and experimental processes that have not yet been industrialized.

The Series_08 experimental material, born from a collaboration between Stone Island and three industrial partners, is made from a multiaxial linen textile base, with subsequent needle-cohesion to a non-woven fabric veil, inkjet printing and double lamination of aliphatic polyurethane film. The cape style is inspired by the very first Stone Island collection in 1982.

From April 15 through April 21, the Prototype Research_Series 08 was hosted at the Stone Island Milan showroom during the Milano Design Week 2024 and will be on sale at selected Stone Island stores on May 28: Milan, London, Paris, Munich, New York, Los Angeles, Tokyo, Seoul and Shanghai.

Louis Vuitton and Tyler, the Creator have unveiled a Spring 2024 Men’s Capsule Collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.

The looks celebrate the LVERS community, a global artistic network connected by an appreciation of the Maison’s craftsmanship. The collaboration takes the ongoing relationship between Louis Vuitton and Tyler, the Creator to a new level following his composition of the soundtrack for the Fall-Winter 2022 Men’s show.  

An instinctive union between two visual universes, the collection fuses Pharrell Williams’ signature elegant dandy dressing vibe with a sophisticated preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donuts logo of the Odd Future hip-hop collective  co-founded by Tyler, the Creator. 

Our brand new issue of WeAr Global Magazine is now out! Issue 78 is a Special Bestseller issue featuring trends the best showrooms globally observed.

As always this issue of WeAr delivers you the best in fashion trends, latest designers, and what to look out for. This issue, includes the renowned Bestseller Special. Here, different showrooms around the world give their take on the best sold trends, product categories and brands. Learn about new advancements in sustainability, how the Chinese fashion market is bringing new talent to light and immerse yourself in the latest womenswear and menswear trends. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-label and mono-brand stores.

Get issue 78 in digital or print here

Flip through a free preview here

“The Neiman Marcus Awards connect creative visionaries from around the world with our luxury customers in a truly remarkable way,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “For over a decade, Jonathan Anderson has revitalized LOEWE, bringing great commercial success to the house and establishing himself as one of the most powerful names in luxury fashion today. We are proud to partner with LOEWE through our Awards platform to bring customers this extraordinary collection and exclusive experiences.”

Anderson was selected as the 2023 recipient for the Creative Impact Award for being a prolific voice and force of measurable influence for the LOEWE brand. His tenure at the house has paired the brand’s rich history with impeccable craftsmanship, leading them to storied success. In celebration of Anderson’s award, the integrated luxury retailer will utilize the full strength of its merchandising and marketing magic to amplify an exclusive expression of the LOEWE brand for Neiman Marcus customers.

The collection features 19 ready-to-wear pieces inspired by iconic looks from the LOEWE archives. Pieces range from a belted suede trench coat, leather trousers, and polo dress, to the house’s signature Anagram baggy jeans and elongated tailoring. The various silhouettes are defined by an ease and softness, complemented with dramatic volumes such as the iconic Obi belt in orange leather.

The HUGO BOSS Foundation joins forces with Coral Gardeners, a non-profit organization that focuses on coral restoration and ocean preservation in French Polynesia, Fiji, and soon also in Thailand. Launched in 2023, the HUGO BOSS Foundation is driven by the purpose to be “Bold for the Planet”, supporting climate and environmental protection initiatives around the world. The foundation plans to donate an amount of EUR 1.8 million to Coral Gardeners over multiple years to support their mission.

Established in 2017 by Titouan Bernicot, Coral Gardeners has evolved into a global collective comprising of scientists, engineers, creators, and advocates determined to revolutionize the field of ocean conservation through the use of digital tools and AI technology. The HUGO BOSS Foundation will support Coral Gardeners with funds to cultivate heat-resilient coral fragments in nurseries, to educate local communities and to build ocean ecosystems, which are fully AI monitored by their ReefOS system.

After witnessing the devastating impact of coral bleaching on the island where they were raised, Bernicot and his friends decided to take action against the rapid degradation of reef ecosystems. He explains: “As we progress towards scaling up production and expanding our international reach, we are thrilled to have the financial backing of the HUGO BOSS Foundation. Without proper action, all corals are at risk of disappearing by 2050 with disastrous consequences for life on Earth. We are looking forward to making a sustainable impact together and working towards our goal of growing one million corals worldwide.” The Coral Gardeners aim to scale up reef restoration around the world to regenerate the ocean.

With the “Every Purchase Counts” initiative, HUGO BOSS donates five cents for every own product sold worldwide, both offline and online (excluding licensed products). This way, all customers of the BOSS and HUGO brands automatically support the work of the HUGO BOSS Foundation.

JOOP! brings JOOP! JEANS WOMEN stand alone collection. The official premiere is planned for the summer collection 2025 and promises not only an authentic fit and iconic styles, but also a complete one new design language.

The market launch is the logical step following the consistently positive developments of other divisions: In addition to the successful JOOP! MEN collection, both the JOOP! Womenswear as well as JOOP! JEANS MEN since their reintroduction in 2020 and 2016 respectively continue bringing double-digit growth rates. With this in mind, JOOP! with the expansion YOOP! JEANS WOMEN continues its success story and strengthens its leading position in the fashion market.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106 (Florence, 11-14 June 2024). Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo. On Wednesday, 12th June, a location yet to be revealed will host the new MARINE SERRE Menswear collection.

“I am really excited to present my next show in Florence on the 12th of June. It’s an honor for me and my team to be the Guest Designer of Pitti Uomo this season. We’re looking forward to bringing the essence of MARINE SERRE to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation”  – MARINE SERRE

6PM has collaborated with True Religion Brand Jeans Germany GmbH. The unisex collection from 6PM and True Religion is a blend of two expressive brands. For the launch of the collection on April 6th, 2024, the streetwear label and True Religion offered visitors to visit the 6PM crew in person at a pop-up store event in Düsseldorf. Fans also receive exclusive early access to the new limited pieces, before adding more limited ones a week later. The host for this day was the concept store JADES Men. International stars like Justin Timberlake, Victoria Beckham and Georgia May Jagger’s jeans brands were exclusively launched and celebrated here. Founder Achraf Ait Bouzalim made 6pm one of the most successful streetwear brands from Germany within just a few years. With international collaborations and sensational campaigns, the brand stands for community and youth culture.

Alessandro Michele has been appointed as Valentino’s New Creative Director.  The designer’s first day at the Couture House will be next Tuesday, 2 April. His debut collection under the Valentino flag will be Spring/Summer 2025: under current plans, it will be unveiled during this September’s edition of Paris Fashion Week at what will be the most anticipated show of the season.

In a statement on his Instagram channel, Michele said “It is a great honor for me to be welcomed into the Maison Valentino. I feel the immense joy and enormous responsibility in entering a Maison de Couture that has engraved the word “beauty” in a collective history made of refinement and extreme grace. My first thought goes to this story: to the richness of its cultural and symbolic heritage, to the sense of wonder that it has constantly been able to generate, to the precious identity that its founding fathers, Valentino Garavani and Giancarlo Giammetti, gave to it with unbridled love.

These are references that have always represented an indispensable source of inspiration for me and to which I intend to pay homage by rereading them through my creative vision. I cannot help but sincerely thank Rachid Mohamed Rachid for offering me this unrepeatable opportunity. His trust is a gift of the soul that I will try to honor with my work and my complete dedication. My thanks, immense and boundless, to Jacopo Venturini. Going back to work with him is a wonderful dream come true for me. Jacopo is not only an extraordinary professional, capable of combining pragmatism and strategic ability, skills and sensitivity. Above all, he is a man capable of celebrating the daily love of life, with his passions and his ability to care. Today I’m looking for the most suitable words to express joy, to pay homage to it: the smiles that kick in the chest, the sense of profound gratitude that lights up the eyes, that precious moment in which necessity and beauty reach out to each other. However, joy is such a living thing that I fear hurting it by saying it. May my bow with arms wide open be enough to celebrate, in this early spring, the life that regenerates and the promise of new blooms.”