As the Paris Games draw near, Maria Grazia Chiuri created an haute couture collection that celebrates the body. Sporting influences from Antiquity to the present and a political vision of gender equity in competition resonated throughout the collection.

Mosaics by artist Faith Ringgold (1930-2024), recreated by Chanakya artisans, capture the gaze. The colorful backdrop of woman athletes aligned perfectly with the monochrome silhouettes on the runway. Freedom of women’s bodies, a favorite theme of Dior’s Creative Director for women’s collections, once again enjoyed pride of place.

Pleats and draping are featured in many of the pieces, as skirts reveal a pair of pants at each step, their fringes amplifying the movement. Fabrics seem sculpted to the body, evoking statuary in silk dresses magnified by embroidery. The antique peplum becomes contemporary in the collection. Walking in gladiator sandals, the neo-Amazons wear dresses hanging from one shoulder, revealing transparent metallic tank tops trimmed in satin. Embroidered mini mirrors echo the mosaics with moiré effects and golden fabrics evoke precious molten liquids. A standout red dress – the ‘color of life’ according to Christian Dior – culminated this celebration of the body.  

Stone Island presents a selection of summer pieces in stretch cotton ‘parachute’ canvas, printed using the iconic ‘Luce’ technique.

The garments are soaked in a special light sensitive bath and they are then individually exposed to vivid light, with specially designed calotypes in between, so as to create ‘photographic’ patterns and designs on the garment surface.

The special feature of this technique is the impalpable feel of the print. The short sleeve t-shirts, bermuda shorts, half zip over-shirts and bowling shirts are part of the selection and are available in the seasonal colors sky blue, dove gray and lavander.

As its next step within the streetwear universe, HUGO has unveiled an exclusive sneaker design in collaboration with Flowers for Society, a premium footwear brand with a disruptive mindset and the creative community at its core.

The HUGO x FFS GO-2 is making its debut at Men’s Paris Fashion Week as a special unreleased style, designed to offer a preview of future drops from the collaboration, which will see the statement sneaker updated in new colorways.

Merging street-style soul with hiking-inspired accents, the HUGO x FFS GO-2 is a versatile design for self-expressive individuals who write their own rules – aligning with HUGO’s brand mantra, “HUGO Your Way”. Flowers for Society’s signature deconstructed aesthetic brings a contemporary feel to the sneaker in the form of open-mesh details, unstitched elements, overlapped layers, and a mix of finishes and transparencies. A fresh, unexpected interpretation of HUGO’s iconic red label – a key, recurring detail in the brand’s collections – features at the heel counter, completing the shoe with bold attitude

To generate buzz among tastemakers and trendsetters, the HUGO x FFS GO-2 was presented at a flower shop-inspired pop-up, which made a buzz in the Marais district during Men’s Paris Fashion Week.

The first official drop of HUGO x FFS GO-2 is scheduled for Fall 2024 and will be available in global HUGO stores, via selected wholesale partners, and online at flowersforsociety.com and hugo.com

Our brand new issue 79 of WeAr Global Magazine is now out! Season Opener, Footwear Special & Sustainability Issue

As always this issue of WeAr delivers you the best in fashion trends, the latest designers,  and what to look out for. This issue not only prepares you for the best fashion, accessory, and footwear brands to buy into but also has an eye on sustainability. Learn about the Indian fashion market and the opportunity it brings and immerse yourself in the latest womenswear and menswear trends. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-label and mono-brand stores.

 

Get it in print or digital here

Kering announces the appointment of Laurent Claquin as Group Chief Brand Officer, effective July 1st, 2024. He will join the Executive Committee and will report to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance.

The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin’s responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy.Additionally, Laurent Claquin will support the Houses by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.

The announcement of a new creative director at one of the world’s most famous fashion brands is imminent. Among the most prestigious positions in the fashion universe, the appointment of a new Creative Director at luxury French brand Chanel has created huge speculation.

JOOR, has leveraged the power of AI to hypothesise what the aesthetic of Chanel could look like under the leadership of a range of potential new creative directors. Collating a collection of the biggest designers in the fashion industry—including Phoebe Philo, Hedi Slimane, and Jeremy Scott—the fashion experts at JOOR have utilised an AI image generator to imagine each of these talented designers’ take on the iconic look of Chanel.

To do this, JOOR explored each designer’s signature style and how this could translate into Chanel’s house codes. AI then generated a mock up of what it predicts the designer fits to look like, which you can find here.

JOOR is the world’s leading wholesale management ecosystem, with nearly $20 billion in transactions processed annually. More than 14,000 brands and 640,000 curated fashion buyers across 150 countries connect on the platform.

New York based rag & bone presented an edit of Robert Geller’s first spring collection for the brand, entitled ‘Two Sohos’ at Pitti Uomo’s recent edition.

Inspired by the history and atmosphere of both SoHo in NYC in the 1980s and Soho in London in the 1950s, both neighborhoods were pulsating with a raw and unbridled energy that reflected the spirit of the times.The air was charged with a sense of experimentation and rebellion and artistic expression flourished in its most authentic forms. Art, music, and culture collided in a thrilling cacophony of innovation and artistic expression flourishing in its most authentic forms.
Classic silhouettes are revisited with added volume and newness in finish and fabrication throughout.

Denim innovations include Airflex Denim, a breathable, temperature regulating fabric and the stretchiest denim for mens we’ve ever had. Paint splattered finishes look almost spray painted and worn-in—as if an artist themselves have lived in them. These wash and dying techniques come into play throughout the collection. There is a continuation in dynamic denim dressing and light suit dressing.. The color palette is one that’s down to earth with neutrals grounding the collection and a light grey that brings spring levity to tailoring. Then there is an unexpected pop of color—like a light lavender that plays well with denim and brings a playfulness to suiting. For our sportswear capsule, Pursuit, color blocking techniques were used and all fabrics are technical—made for any activity. Overall, it emulates a familiar, worn-in feeling, as they are already yours to begin with. With pockets and utility details on suiting, denim, and sportswear, there is functionality and authenticity, true to the brand. In creating this collection, rag & bone’s Head of Menswear,

Robert Geller said “We really wanted to create a spring collection with texture, keeping it light and wearable, with a strong point of view.”

Have you been at Pitti and want to relive the sunny days with the good fashion company? Or have you maybe missed your flight and need some input and inspiration? Have a look at our Buyers Guide to see some inspration and people from the show https://www.wearglobalnetwork.com/buyers-guide/

by Klara Wykypiel

Pitti Uomo has traditionally been a quintessential menswear trade show. However, in recent years it has developed itself into encompassing a lot more and being not only a trade show for menswear but also a platform for brands to tell their stories, connect to buyers and the larger industry, and – yes – also to present their women’s line. A good example was the bugatti fashion show and after-party at the Palazzo Ximenes in the heart of Florence. For the first time under the direction of Brand Officer Florian Wortmann, the event attracted 350 invited guests to the impressive setting, where they experienced a composition of fashion, music, ambiance, and Italian summer flair.

The Spring and Summer 2025 collection was the focal point of the evening. Upon entering the Palazzo, guests were greeted by an accordion player who transported them into a world of fashion, fine materials, and sophisticated details. The evening was further enhanced musically with live opera singing, while DJ Ray-D created a lively atmosphere at the after-party.

bugatti’s menswear was showcased in three lines: BLUE, MAIN, and GOLD, featuring maritime and technical accents as well as trench coats. The “bugatti main” line displayed classic and modern leisurewear, while “bugatti gold” featured luxurious pieces. The collection included trousers, summer shirts, knitwear, polo shirts, and hoodies, all perfectly fitting the Italian summer flair.

The womenswear dominated with a diverse color palette of blues, off-whites, vanilla, cognac, camel, and beige, harmoniously interacting with sky blue. Contrasts were set with white and black. Wide trousers paired with short blouses, soft knitwear in cardigans, dresses, and sweaters were combined with shirt dresses. Materials such as bouclé, summer wool, and neoprene were interestingly interpreted, while trench coats and quilted textures elegantly and stylishly blended into the casual look. Boxy jackets and prints added additional accents.

Overall, Florian Wortmann presented a thoughtful and stylish collection that is both wearable and elegant, evoking a sense of lightness, enjoyment, and summer flair. The event undoubtedly awakened the fashion industry gathered in Florence, serving as an impressive example of how to stage fashion and bring a brand into the spotlight.

Louis Vuitton presented its 2025 Cruise collection in Barcelona at Park Güell. For the first time ever, Park Güell, home of the architectural utopia created by Antoni Gaudí – completed in 1914 and now a public garden – welcomed a fashion show.

The runway show took place in the captivating Hypostyle Room, lit by set designer James Chinlund. Matched to the curved space, the flowing seating plan echoes the volumes of the collection. The influence of Spanish flamboyance met the forward-facing vision of the Louis Vuitton Artistic Director. Traditional Andalusian sombreros cordobés straw hats have a lacquered finish. Sunglasses with a futuristic sporty inspiration mirror both iridescent low boots and the colorful mosaics of the setting. Nuances of black and luminous white create a chiaroscuro that infuses the collection. 

Pitti Uomo 106 will again take place at the Fortezza da Basso in Florence from 11 to 14 June, where 790 brands will present their collections for S/S 2025.

PITTI LEMON is the theme of this year’s edition. It is a deliberately light theme yet with a powerful representation: it captures the naive spontaneity of children and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106. Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo.

Oakley has released “Future Genesis: Chapter One,” an animated fiction film and an adaptation in the form of an ashcan preview comic by Dark Horse. Set in the aftermath of the original 1992 Max Fearlight film and preceding the teaser films released in 2023, this next chapter heralds a new era, channeling Oakley’s disruptive DNA into an evolutionary path of unleashed possibility.

Future Genesis is the journey to a protopian future, a world that is better today than yesterday. Oakley fuses its almost 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to its DNA. This universe-building continues to reinvent the brand at every pillar —including storytelling, retail, and upcoming products.

“Chapter One follows Max Fearlight, symbolizing Oakley’s legacy, as he undergoes an evolution parallel to the brand,” shared Brian Takumi, VP of Creative & Soul at Oakley. “This is more than a story and a campaign; it is a framework with a brand vision translated towards a limitless future and into the real world. From the renovation of our Foothill Ranch Lobby and global stores to product design and innovation, it is the beginning of reimagining everything for Oakley.” 

Carving a new multimedia path ahead, Oakley progresses its storytelling in a new form by partnering with Dark Horse, one of the largest comic publishers in the US, to unveil a preview comic depicting the Future Genesis storyline and made available in late May.

“Partnering with Oakley for Future Genesis: Chapter One is an exciting opportunity for Dark Horse, and we are thrilled to bring the world of Future Genesis to life through this unique preview comic book,” said Cara O’Neil, Vice President of Marketing at Dark Horse Comics. 

Future Genesis: Chapter One is now available to view at www.oakley.com/futuregenesis

HUGO BOSS has announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.

In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience.

Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the concepting and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall/Winter this year.

“David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,” said Daniel Grieder, CEO of HUGO BOSS.

GUESS JEANS presents its new Californian denim lifestyle brand worldwide and unveils Iris Law as the first brand face, photographed by Rafael Pavarotti. A range of talents are designed to symbolize the future generation, driven by a fresh, contemporary vision, which is an integral part of the GUESS JEANS collection.

“GUESS JEANS is pleased to announce Iris Law as its first brand ambassador. Iris embodies the reinterpretation of the iconic GUESS Girl aesthetic through the lens of GUESS JEANS. Inspired by the past forty years of GUESS Girls shaping the industry , Iris’ innovative take on style and femininity embodies the classic charm that has defined the GUESS brand.” – Nicolai Marciano

GUESS JEANS has its roots in denim and captures the essence of America that is at the heart of the brand’s heritage. Iris Law embodies the modern evolution of the brand. Building on a forty-year legacy, GUESS JEANS creates a springboard for the next four decades of the American fashion institution. GUESS JEANS claims the fashion giant’s legacy as a pioneer in denim with the introduction of GUESS AIRWASH™: a cutting-edge, sustainable alternative to the Stone Wash technology introduced by Guess in 1981.

By introducing sustainable GUESS AIRWASH™ technology, GUESS JEANS collaborates with Jeanologia to reinvent the mechanics of the brand’s own manufacturing. When the Marciano brothers founded GUESS in 1981, they introduced the stone wash that would change the face of denim forever. Its modern counterpart, GUESS AIRWASH™, is the future of denim: a groundbreaking technology that recreates the stone-washed look through a sustainable lens. GUESS AIRWASH™ largely replaces the water used in stone washing with air and bubbles. The process, which also eliminates the need for pumice stones, significantly reduces the water and energy consumption of washing with stones. The technology was developed by Jeanologia – a long-standing partner of GUESS – who retains global exclusivity of GUESS AIRWASH™ for a longer period of time.

RIMOWA celebrated the second edition of the RIMOWA Design Prize during a ceremony in Berlin. This second edition, which launched in December 2023, continues to champion German design talent and recognizes young designers from leading design universities across Germany.

The event took place at the iconic James Simon Gallery, an ideal venue to showcase projects from finalist students in a special exhibition. The first place award went to Janne Kreimer (Anhhalt University), who was mentored by Andreas Murkudis. Her project was the RO, an innovative waistcoat that combines exposure therapy and advanced technology to address anxiety. The vest integrates acupressure meridians and deep pressure stimulation to take a holistic approach to anxiety management, activating the parasympathetic nervous system for a calming effect.  

A special mention went to Daniela Lindenberga (SRH Belin University of Applied Sciences), who was mentored by Sebastian Herkner. Her project, the IXO, addresses the rise of hate-motivated crimes in Germany. The wearable safety device contains essential tools such as a flashlight, camera, microphone, speaker and GPS tracker, designed to enhance the safety of wearers while traveling.  

Christie’s will be auctioning Vivienne Westwood: The Personal Collection, which will be offered across a live auction on 25 June, with an online sale running alongside from 14–28 June. The sale will raise funds for the causes Vivienne supported throughout her life, with proceeds going to support The Vivienne Foundation, Amnesty International, Médecins Sans Frontières and Greenpeace.

Vivienne Westwood: The Personal Collection comprises the personal wardrobe of the late fashion designer and includes some of the most important iconic looks that she created and wore during the last four decades of her life. The wardrobe, which only contains garments, shoes and jewellery by Dame Vivienne Westwood’s eponymously named fashion house, is recognised as historically and culturally significant — the earliest piece coming from the Witches collection for autumn/winter 1983/84.

Dame Vivienne Westwood is recognised as one of the most important British fashion designers of all time and, by many, as the most iconic fashion designer of the last quarter of the 20th century. Westwood used her influence to address some of the gravest issues facing humanity today. She established The Vivienne Foundation to partner with NGOs with similar aims: ‘to create a better society and halt climate change’.

Dao-Yi Chow has been appointed vice-president and creative director of New Era. “Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era.” Chow’s mission will be to “serve as a catalyst for the legacy brand’s next chapter into apparel, headwear, and accessories through a culture-led lens.”

Introduced in 2016, Stone Island Prototype Research Series are native limited editions. They feature garments in fabrics and/or treatments created through research and experimental processes that have not yet been industrialized.

The Series_08 experimental material, born from a collaboration between Stone Island and three industrial partners, is made from a multiaxial linen textile base, with subsequent needle-cohesion to a non-woven fabric veil, inkjet printing and double lamination of aliphatic polyurethane film. The cape style is inspired by the very first Stone Island collection in 1982.

From April 15 through April 21, the Prototype Research_Series 08 was hosted at the Stone Island Milan showroom during the Milano Design Week 2024 and will be on sale at selected Stone Island stores on May 28: Milan, London, Paris, Munich, New York, Los Angeles, Tokyo, Seoul and Shanghai.

Louis Vuitton and Tyler, the Creator have unveiled a Spring 2024 Men’s Capsule Collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.

The looks celebrate the LVERS community, a global artistic network connected by an appreciation of the Maison’s craftsmanship. The collaboration takes the ongoing relationship between Louis Vuitton and Tyler, the Creator to a new level following his composition of the soundtrack for the Fall-Winter 2022 Men’s show.  

An instinctive union between two visual universes, the collection fuses Pharrell Williams’ signature elegant dandy dressing vibe with a sophisticated preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donuts logo of the Odd Future hip-hop collective  co-founded by Tyler, the Creator. 

Our brand new issue of WeAr Global Magazine is now out! Issue 78 is a Special Bestseller issue featuring trends the best showrooms globally observed.

As always this issue of WeAr delivers you the best in fashion trends, latest designers, and what to look out for. This issue, includes the renowned Bestseller Special. Here, different showrooms around the world give their take on the best sold trends, product categories and brands. Learn about new advancements in sustainability, how the Chinese fashion market is bringing new talent to light and immerse yourself in the latest womenswear and menswear trends. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-label and mono-brand stores.

Get issue 78 in digital or print here

Flip through a free preview here

“The Neiman Marcus Awards connect creative visionaries from around the world with our luxury customers in a truly remarkable way,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “For over a decade, Jonathan Anderson has revitalized LOEWE, bringing great commercial success to the house and establishing himself as one of the most powerful names in luxury fashion today. We are proud to partner with LOEWE through our Awards platform to bring customers this extraordinary collection and exclusive experiences.”

Anderson was selected as the 2023 recipient for the Creative Impact Award for being a prolific voice and force of measurable influence for the LOEWE brand. His tenure at the house has paired the brand’s rich history with impeccable craftsmanship, leading them to storied success. In celebration of Anderson’s award, the integrated luxury retailer will utilize the full strength of its merchandising and marketing magic to amplify an exclusive expression of the LOEWE brand for Neiman Marcus customers.

The collection features 19 ready-to-wear pieces inspired by iconic looks from the LOEWE archives. Pieces range from a belted suede trench coat, leather trousers, and polo dress, to the house’s signature Anagram baggy jeans and elongated tailoring. The various silhouettes are defined by an ease and softness, complemented with dramatic volumes such as the iconic Obi belt in orange leather.

The HUGO BOSS Foundation joins forces with Coral Gardeners, a non-profit organization that focuses on coral restoration and ocean preservation in French Polynesia, Fiji, and soon also in Thailand. Launched in 2023, the HUGO BOSS Foundation is driven by the purpose to be “Bold for the Planet”, supporting climate and environmental protection initiatives around the world. The foundation plans to donate an amount of EUR 1.8 million to Coral Gardeners over multiple years to support their mission.

Established in 2017 by Titouan Bernicot, Coral Gardeners has evolved into a global collective comprising of scientists, engineers, creators, and advocates determined to revolutionize the field of ocean conservation through the use of digital tools and AI technology. The HUGO BOSS Foundation will support Coral Gardeners with funds to cultivate heat-resilient coral fragments in nurseries, to educate local communities and to build ocean ecosystems, which are fully AI monitored by their ReefOS system.

After witnessing the devastating impact of coral bleaching on the island where they were raised, Bernicot and his friends decided to take action against the rapid degradation of reef ecosystems. He explains: “As we progress towards scaling up production and expanding our international reach, we are thrilled to have the financial backing of the HUGO BOSS Foundation. Without proper action, all corals are at risk of disappearing by 2050 with disastrous consequences for life on Earth. We are looking forward to making a sustainable impact together and working towards our goal of growing one million corals worldwide.” The Coral Gardeners aim to scale up reef restoration around the world to regenerate the ocean.

With the “Every Purchase Counts” initiative, HUGO BOSS donates five cents for every own product sold worldwide, both offline and online (excluding licensed products). This way, all customers of the BOSS and HUGO brands automatically support the work of the HUGO BOSS Foundation.

JOOP! brings JOOP! JEANS WOMEN stand alone collection. The official premiere is planned for the summer collection 2025 and promises not only an authentic fit and iconic styles, but also a complete one new design language.

The market launch is the logical step following the consistently positive developments of other divisions: In addition to the successful JOOP! MEN collection, both the JOOP! Womenswear as well as JOOP! JEANS MEN since their reintroduction in 2020 and 2016 respectively continue bringing double-digit growth rates. With this in mind, JOOP! with the expansion YOOP! JEANS WOMEN continues its success story and strengthens its leading position in the fashion market.

Marine Serre, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 106 (Florence, 11-14 June 2024). Born in 1991, already praised among the most interesting talents of Paris Fashion Week, the French designer will create a fashion show-event in Florence, on the occasion of Pitti Uomo. On Wednesday, 12th June, a location yet to be revealed will host the new MARINE SERRE Menswear collection.

“I am really excited to present my next show in Florence on the 12th of June. It’s an honor for me and my team to be the Guest Designer of Pitti Uomo this season. We’re looking forward to bringing the essence of MARINE SERRE to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation”  – MARINE SERRE

6PM has collaborated with True Religion Brand Jeans Germany GmbH. The unisex collection from 6PM and True Religion is a blend of two expressive brands. For the launch of the collection on April 6th, 2024, the streetwear label and True Religion offered visitors to visit the 6PM crew in person at a pop-up store event in Düsseldorf. Fans also receive exclusive early access to the new limited pieces, before adding more limited ones a week later. The host for this day was the concept store JADES Men. International stars like Justin Timberlake, Victoria Beckham and Georgia May Jagger’s jeans brands were exclusively launched and celebrated here. Founder Achraf Ait Bouzalim made 6pm one of the most successful streetwear brands from Germany within just a few years. With international collaborations and sensational campaigns, the brand stands for community and youth culture.

Alessandro Michele has been appointed as Valentino’s New Creative Director.  The designer’s first day at the Couture House will be next Tuesday, 2 April. His debut collection under the Valentino flag will be Spring/Summer 2025: under current plans, it will be unveiled during this September’s edition of Paris Fashion Week at what will be the most anticipated show of the season.

In a statement on his Instagram channel, Michele said “It is a great honor for me to be welcomed into the Maison Valentino. I feel the immense joy and enormous responsibility in entering a Maison de Couture that has engraved the word “beauty” in a collective history made of refinement and extreme grace. My first thought goes to this story: to the richness of its cultural and symbolic heritage, to the sense of wonder that it has constantly been able to generate, to the precious identity that its founding fathers, Valentino Garavani and Giancarlo Giammetti, gave to it with unbridled love.

These are references that have always represented an indispensable source of inspiration for me and to which I intend to pay homage by rereading them through my creative vision. I cannot help but sincerely thank Rachid Mohamed Rachid for offering me this unrepeatable opportunity. His trust is a gift of the soul that I will try to honor with my work and my complete dedication. My thanks, immense and boundless, to Jacopo Venturini. Going back to work with him is a wonderful dream come true for me. Jacopo is not only an extraordinary professional, capable of combining pragmatism and strategic ability, skills and sensitivity. Above all, he is a man capable of celebrating the daily love of life, with his passions and his ability to care. Today I’m looking for the most suitable words to express joy, to pay homage to it: the smiles that kick in the chest, the sense of profound gratitude that lights up the eyes, that precious moment in which necessity and beauty reach out to each other. However, joy is such a living thing that I fear hurting it by saying it. May my bow with arms wide open be enough to celebrate, in this early spring, the life that regenerates and the promise of new blooms.”

Following the 70th anniversary of its founding in 1953, the Missoni Group announces the strategic acquisition of 100% of Tricotex S.r.l., a leading Italian producer of high-quality Raschel fabrics for the luxury fashion industry.

The acquisition is aligned with Missoni’s long-standing commitment to maintain direct control over its value chain, ensuring transparency and traceability of materials and production processes. By integrating Tricotex, Missoni will continue to preserve the know-how and tradition of an Italian leader in the processing of fine yarns, safeguard the unique identity of its production process and accelerate its growth trajectory.

NAOMI: In Fashion explores the 40-year career of fashion model and cultural icon Naomi Campbell.

In a launch event that buzzed with creativity, HUGO brought the style and spirit of its new brand line, HUGO BLUE, with denim at the core, to Berlin on March 6th. Around 1,000 guests were invited to uncover the first collection, entering the world of HUGO BLUE in an immersive experience that combined product installations with the multiverses of entertainment and gaming.

Upon arrival at the venue, Wilhelm Hallen, guests entered a blue “tunnel” that transported them into HUGO BLUE’s world. Bold logo details and a color palette in various shades of blue amplified the effortless vibe of the new brand line, encompassing menswear, womenswear, and gender-neutral pieces. Its focus is on denim essentials and a variety of streetwear staples, including graphic T-shirts and hoodies, tops, shorts, trousers, outerwear. Key looks were displayed in a unique and unexpected way in three dedicated “closets” – each with differently themed décor, from playful inflatables to wall-to-wall denim and captivating LED panels – which provided perfect photo opportunities.

The event showcased a customization zone, where local artists Rafaella Braga and Max Teutsch worked live, adding personalized touches to guests’ HUGO BLUE pieces.

The event also marked the unveiling of PLANET HUGO, an ecosystem of unique, interconnected experiences on Roblox, a leading platform for communication and connection. PLANET HUGO’s first two 3D environments, HUGO HANGOUT and HUGO FASHION MATCH, were debuted at the launch event in a gaming zone featuring multiple screens that displayed several immersive spaces at once.

Sustainability, digitalization, innovation, Made in Italy, and tertiary as drivers for the development of the sector, with a focus on training to make footwear an attractive sector for young people. These are the guidelines until June 2027, of Giovanna Ceolini, who was confirmed as President of Assocalzaturifici by the Assembly of members. With more than 450 member companies, the Association, nationally represents companies of an industrial nature operating in the footwear manufacturing sector.

“It is indeed with great emotion,” Ceolini comments, “that I face this mandate of mine. We have a challenging job ahead of us. We have to respond to a conjuncture that is not easy, in a geopolitical framework dominated by uncertainty, with initiatives and projects that support our companies in international markets. Today, more than ever, it is important to put the interests of the industry, and therefore our Association, back at the center. We can do this by returning to frank and constructive dialogue and confrontation. In this I will not be alone, but supported by a team composed of professionals of undoubted value.”

Joining the President were Giuseppe Baiardo, Vice President for Training and Orientation, Luisa Benigno, Vice President for Business Culture and Productive Strategies, Giuseppe Camerlengo Vice President for International Affairs, and Valentino Fenni Vice President for Russia, C.S.I. Area and Made in Italy.

Ceolini, highlighted the most salient aspects of her program, from internationalization, to the promotion of Made in Italy footwear in the world, consolidating mature markets and seeking new opportunities in emerging ones, to the collaboration with the main technical institutes and professional schools to encourage generational turnover. Other objectives include the enhancement of third-party companies, better known as CDMOs (contract development and manufacturing organizations), to defend the traditional craftsmanship of Italian manufacturing. Profuse support is also given to trade fair policies starting with MICAM Milan, the world’s most important event in the sector. Among the projects in the pipeline are the reorganization of the pavilions, the strengthening of the MICAMX area, with a focus on seminar content, the section dedicated to the retail of the future, communication and events.

On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, Kering has partnered again with Tsinghua University and Institut Français de la Mode to launch a brand new online course – “Fashion Sustainability – Global Perspectives and China Practices”. This Massive Open Online Course (MOOC) is open to university students and people who are passionate about sustainable fashion worldwide.

For years now, Kering has been cultivating innovative talents with a commitment to empower young generations. Through the development of relevant educational programs in cooperation with internationally renowned institutions and universities, it aims to uphold true long-term sustainability.

With the educational resources of top universities and the support from industry stakeholders, this course presents a solid theoretical foundation, a broad international perspective, and cutting-edge industry trends. The curriculum covers diverse dimensions of sustainable fashion through holistic content providing a comprehensive understanding of the sustainability value chain operating model and pioneering insights into industry transformation.

“We are delighted and excited about this collaboration with Tsinghua University. We at Kering have the responsibility to encourage young people to actively learn and explore sustainability and advocate for it as a daily practice in their career development”, states Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering.

NATIVA, the world’s leading supplier of regeneratively farmed luxury fibers, is introducing cotton to its offer. Extending its positive impact within the global fashion supply chain, NATIVA Cotton accelerates the shift towards a more sustainable production system, from farm to brand. With cotton accounting for 65% of the fibers present in wardrobes worldwide it is a key component in the fashion industry’s commitment to transition further towards sustainability.

Made in Europe, NATIVA Cotton is a solution that certifies cotton growing, sourcing and production under the NATIVA Regenerative Program. The NATIVA Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data.

NATIVA’s Regenerative Agriculture Program protects the land by bettering soil quality, safeguards crops by ensuring soil health, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts further result in greater water quality and increased CO2 capturing levels. Measured over a five-year period, NATIVA aims to achieve a 20% increase of organic materials (natural nutrients) in the soil through its regenerative agricultural practices. This is supported by a 25% reduction in pesticides, with an eventual goal of zero pesticide use throughout time, and the effective eradication of tillage.

“As part of NATIVA’s goals of positively impacting the supply chain for a more sustainable system, we wanted to expand our reach from wool into new fibers. With cotton playing such a significant role in the fashion industry, it was only natural to extend our programme to this iconic fiber.” said Maria Estrada, NATIVA Global Director.

The first crop of NATIVA Cotton is being planted in the upcoming sowing season and will be harvested between October and November, this year. All NATIVA Cotton incorporates NATIVA Blockchain technology, which digitally tracks and logs every step of the fiber’s journey.

Stone Island presents The Compass Inside, a new short film by director Jeremy Elkin, featuring members of the brand’s global community, including director Spike Lee, footballer João Felix, actress Jodie Turner-Smith and fashion designer Germans Ermičs. Shot in 15 different locations around the world, the film is interspersed with footage from the Stone Island factories in Ravarino, Italy, to detail the unique connection between how Stone Island is made, and how it is worn.

“The Compass Inside is a film based on process, craft, art and community. It’s about the people who wear Stone Island every day and the artisans who make the garments, bringing Stone Island’s manifesto to life,” says director Jeremy Elkin.

The 38th edition of Milano Unica dropped the curtains on February 1. The number of international buyers increased remarkably by +26% with 1,903 participating companies. The overall figure was also positive with a total of 5,886 visitors, up 11% compared to the corresponding 2023 edition. 508 exhibitors presented their Spring/Summer 2025 collections, up 7% compared to the February 2023 edition.

The notion of creativity that combines indissolubly with sustainability is essential to Milano Unica’s vision. This has always been the guiding principle for the selection of fabrics and accessories of the MU Tendenze Sostenibilità Area.

Milano Unica’s event dedicated to young talents from fashion schools featured Sabato De Sarno, Creative Director of Gucci. “With extreme naturalness and authenticity, Sabato told his story,” getting very close to the more than 1,000 students in attendance, “speaking with empathy and emotion, conveying the values at the base of every path: passion, dedication determination and courage,” recalled Massimo Mosiello, General Manager of Milano Unica.

The next edition (39) of Milano Unica is taking place on July 9, 10, 11, 2024.

Rebekka Ruétz presented sneakers from the Skechers UNO and Court & Classics collections at her fashion show, incorporating unworn sneakers from past shows through upcycling as accessories and highlighting the longstanding collaboration with the Comfort Technology Company Special attention was given to the trademark Skechers UNO sneakers with visible air cushioning, as well as models from the new Court & Classics retro sneaker collection featuring high quality synthetic Dural leather uppers and unbeatable comfort thanks to Skechers Air-Cooled Memory Foam® insoles.

Rebekka Ruétz expressed her enthusiasm for the longstanding collaboration with Skechers as follows: “I love working with Skechers! Every season, I have the opportunity to unleash my ideas and creations anew, and it’s just incredibly enjoyable. The stylish sneakers and sporty look of Skechers are simply made for my collections.”

The presentation of the looks took place at the Verti Music Hall in Berlin and captivated the audience with muted tones, vibrant outfits and accessories.

Prada S.p.A and L’Oréal Groupe announced the signature of a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand. Following the successful collaboration with Prada brand, Miu Miu is now joining the L’Oréal Luxe division for a new beauty chapter. The first fragrances under L’Oréal Groupe are expected to be launched in 2025.

Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category”. Cyril Chapuy, President of L’Oréal Luxe comments: “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”

HUGO has entered into a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This collaboration positions HUGO as the Official Apparel Partner of the team. With the ambition to be the premium brand of choice for the social generation of changemakers, HUGO – together with VCARB – inspires individuals to break free from convention, encouraging them to embrace the bold, disruptive spirit that defines both iconic brands.

“We are excited to deepen our involvement in motorsports by entering F1 with HUGO. Partnering with the Visa Cash App RB Formula One Team will enable us to connect with Generation Z on a global scale and in a powerful way. We look forward to further driving the synergies between sports and fashion, to offer consumers new and unique opportunities to immerse themselves in the HUGO brand,” says Daniel Grieder, CEO of HUGO BOSS. Peter Bayer, CEO of Visa Cash App RB Formula One™ Team comments: “We are very excited to welcome HUGO to the Visa Cash App RB family as the Official Apparel Partner of the team. HUGO is a brand that is synonymous with style and one that is able to elevate even the most humble to the lofty heights of sartorial elegance. We are pumped about the first collection that is set to drop and look forward to a long and creative partnership that will move the bar on the F1 aesthetic. This sport is all about speed and margins but expression and style are also critical and go hand in hand with success. Together with HUGO, we look forward to disrupting the fashion form of F1 and redefining the boundaries of what that means both at and away from track.”

From the beginning of the 2024 F1™ season, the HUGO logo will be featured on the race suit, teamwear, and the cars of the VCARB Team. The partnership will continue beyond the track with limited-edition capsules of bold styles featuring the sophisticated edge of HUGO´s tailoring, but also fashion-forward performance wear and stylish fanwear. HUGO will also design and develop looks for the VCARB Team, including formal apparel for drivers, Daniel Ricciardo and Yuki Tsunoda, along with a range of high-performance race and travel wear for the entire team. The race wear designed by HUGO, featuring graphic branding in bold colors and the logo of the signature metallic bull, is comprised of water-repellent soft-shell jackets, vibrant T-shirts, and lightweight stretch trousers, all crafted from track-ready technical materials. The teams’ official travel outfits are defined by understated, casual-cool style. These laid-back essentials follow the iconic HUGO codes, including metal stacked logos and signature red box branding.

HUGO’s entrance into the world of F1™ began with a bang at an event hosted by Visa Cash App in Las Vegas on February 8, where new car livery and teamwear emblazoned with HUGO branding were unveiled.

The 38th Edition of Milano Unica opened this week at Fiera Milano Rho with the Opening Ceremony addressing the topic of Artificial Intelligence, projections and future challenges for the textiles and accessories industry. The three-day event, running from January 30 to February 1, serves as the stage for an accurate selection of the best industry operators, showcasing their proposals for the Spring/Summer 2025 season.

The event has been growing organically in perception, quality of the proposals, the increased number of services offered and innovation. The MU Tendenze Sostenibilità area welcomed visitors through its evocative material paths and confirmed the sustainability-oriented approach of the previous edition. All the creative concepts presented for the upcoming Spring/ Summer 2025 are sustainable, testifying to an unfailing commitment to authentic product quality and respect for the planet and the people. In addition, to facilitate the visit and understand more about the vast array of sustainable products on display, all the products come with a tag that explains the relevant sustainability value pillars: Climate Action, Chemical Safety, Biodiversity Conservation, Circular Economy and Social Justice.

The women’s premium and luxury collections are gaining more and more ground in response to the evolution in market demand.

The Japan Observatory, first launched in September 2014 within Milano Unica, celebrates its 10th anniversary of participation in the event with a themed evening that combines quality, innovation, avant-garde and craftsmanship.

BOSS was once again the presenting partner of the legendary Hahnenkamm race in Kitzbühel. BOSS presented “Magic Moment”, the first project that uniquely uses smart technologies as an integrated solution in a physical products. The features included, among other things, access to the event, registration as the owner of the product and contactless payment. A unique experience awaited 30 VIP guests, during which their ski jackets from the latest BOSS x Perfect Moment capsule collection were transformed into smart devices.​​​​

EN: The renowned Brama Group has announced that starting from January 2024, it will function as the official licensee for AG Jeans in the EMEA region. This means that the Brama Group will take over all distribution and development activities for the brand.

The label’s collections are characterized by timeless designs, reflecting a modern vision of casual luxury and innovation. Founded in 2000 in Los Angeles by denim pioneer Yul Ku, the brand initially focused exclusively on high-quality denim products. Thanks to premium fabrics and special attention to the perfect fit, AG quickly established itself as a prominent provider in the market.

The FW24 collection of AG Jeans will be presented in the showrooms of the Brama Group in Düsseldorf, Munich, Milan, Paris, Madrid, and Antwerp from mid-January. The collection is scheduled for delivery from June to August 2024. This partnership marks an exciting new chapter for both the Brama Group and AG Jeans as they collaboratively work to establish the collection in the EMEA market.

DE: Die renommierte Brama Group hat bekannt gegeben, dass sie ab Januar 2024 als offizieller Lizenznehmer für AG Jeans in der EMEA-Region fungieren wird. Dies bedeutet, dass die Brama Group alle Vertriebs- und Entwicklungsaktivitäten für die Marke übernehmen wird.

Die Kollektionen des Labels zeichnen sich durch zeitlose Designs aus, die durch eine moderne Vision von lässigem Luxus und Innovation geprägt sind. Das Label wurde im Jahr 2000 von Denim-Pionier Yul Ku in Los Angeles gegründet und konzentrierte sich zunächst ausschließlich auf hochwertige Denimprodukte. Dank hochwertiger Stoffe und besonderer Aufmerksamkeit für die perfekte Passform konnte sich AG schnell als herausragender Anbieter auf dem Markt etablieren.

Die FW24-Kollektion von AG Jeans wird ab Mitte Januar in den Showrooms der Brama Group in Düsseldorf, München, Mailand, Paris, Madrid und Antwerpen präsentiert. Die Lieferung der Kollektion ist für den Zeitraum von Juni bis August 2024 geplant. Diese Partnerschaft markiert ein spannendes neues Kapitel sowohl für die Brama Group als auch für AG Jeans, während sie gemeinsam daran arbeiten, die Kollektion auf dem EMEA-Markt zu etablieren.

Correction: In WeAr Showrooms #2, it was mentioned that AG Jeans is still available with previous agents. Please note that, effective January 1st, 2024, AG Jeans is exclusively available for the DACH Market through Brama.

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American Designer Todd Snyder for A/W 2024.

The Woolrich Black Label Collection embodies the fusion of Woolrich’s rich heritage and the contemporary aesthetic of the American designer. This collection skillfully merges the past and present, redefining the fundamental elements of style with a special emphasis on heritage, quality, and craftsmanship. The Woolrich Black Label comprises two distinct and complementary lines: Heritage and Technical.