Marc Cain presents its collections on the streets New York
Marc Cain has brought Berlin Fashion Week to New York: with an innovative
XL LED truck showing the video of the Spring/Summer 2025 show. Models presented the latest trends from the collections and handed out exclusive goodie bags and information on the brand and pieces. The collections embody the unmistakable Marc Cain DNA: luxurious knitwear, eye-catching prints
and brilliant colours that caused a sensation on the streets of New York. A special highlight: the information flyers distributed featured a QR code that led directly to the new US webshop. Here, customers had the chance to win two exclusive looks worth $2,000 each.
“This unique campaign is bringing our fashion directly to the streets of New York. We are consistently continuing our expansion course and strengthening our presence in the important US market. Further, we are delighted to be able to present our collections in this innovative way and are convinced that we will enrich the New York fashion world with fresh impulses,” commented Stephen Belfer, Managing Director Marc Cain Canada & USA.
The BFC Fashion Awards 2024 Awards coming up in December
The Fashion Awards 2024 Presented by Pandora will take place on Monday 2nd December 2024, returning to the Royal Albert Hall in London. The event serves as the main fundraiser for the BFC Foundation, which supports the future growth and success of the British fashion industry through its focus on education, grant-giving, and business mentoring. The Fashion Awards presented by Pandora not only shines a spotlight on the outstanding contributions of emerging and established cultural fashion leaders, but also raises awareness of the foundation’s vital work.
The BFC and Pandora will build on the success of last year’s collaboration, continuing to evolve the event as an entertainment platform that highlights the role fashion plays at the intersection of culture.
GANNI partners with Canopy
GANNI has announced its commitment to ensure its textiles and paper packaging are free of fibre sourced from climate-critical forests through a new partnership with solutions-driven non-profit Canopy.
As a new CanopyStyle and Pack4Good partner, GANNI is committed to eliminating sourcing from Ancient and Endangered Forests in their textile and paper packaging supply chains. The brand will also advance the production of low-carbon, circular, Next Generation alternatives — such as textiles made from recycled fabrics and packaging made from agricultural residues. GANNI joins over 550 fashion brands and retailers, collectively representing more than 1 trillion USD in market value, with CanopyStyle policies in place, and 444 brands worth 249 billion USD committed to Pack4Good.
As a B-Corp-certified company, GANNI is committed to minimizing social and environmental impact within its business operations with a goal to reach 50% absolute carbon reduction by 2027 from a 2021 baseline, with materials and innovation among its key pillars in reaching this target. Partnering with Canopy marks a vital step in GANNI’s journey to achieve its target and limit its impact on the climate.
Kering publishes its Ecodesign Tool for Packaging Items
Kering is committed to eliminating single use plastic packaging across its BtoB and BtoC operations by 2025. Since the release of the Kering Standards for Raw Materials and Manufacturing Processes in 2018, the Group has taken into account circularity when developing new packaging solutions. For the first time, Kering is publishing its Ecodesign Tool for Packaging Items. Developed in collaboration with CITEO+, it regroups insights and knowledge accumulated by the Group over the years.
In line with Kering’s commitment to an open-sourced approach and transparency, this toolkit focuses on packaging design and implementation strategies. It aims to provide other industry players with recommendations to reduce their dependence on single-use plastic packaging and comply with upcoming European regulations.
GUESS Jeans opens Berlin Flagship Store
GUESS JEANS has opened its flagship store in Berlin, A vital market to both GUESS and the denim industry at large, Neue Schönhauser Str, Berlin will house the second GUESS JEANS store in Europe, this launch swiftly follows the inaugural Amsterdam store launch in May, 2024 in the heart of Kalverstraat.
The Berlin store features a hue of orange tiles that pays homage to Rosenthaler Platz, U-Bahn Station located moments from the store. GUESS JEANS reference the Berlin U-Bahn train graphic upholstery in the design of the carpets adorning the store, recognised for its use across Berlin U-Bahn trains since its inception in 1986. The store will spotlight the first GUESS JEANS campaign photographed by Rafael Pavarotti featuring British actress & model Iris Law alongside Liverpool FC and England player, Trent Alexander Arnold.
California denim brand GUESS JEANS is due to launch a new fleet of stores globally with an innovative retail design concept rooted in the California Landscape conceived by Chief New Business and Development Officer, Nicolai Marciano. Set to house the whole new world of GUESS JEANS- powered by its pioneering GUESS AIRWASH™ sustainable technology. The GUESS JEANS retail concept has mapped out what a store for the future looks like, with material principles shared amongst all GUESS JEANS spaces. A combination of materials, vegetation, and lights that all pay homage to Southern California, the birthplace of GUESS, forms the basis of the GUESS JEANS retail concept. The immersive experience and inaugural store opening continue the narrative that GUESS JEANS is leading the next 40 years of denim. Although sharing visual similarities, each GUESS JEANS store will be designed differently, with major flagships in Tokyo, Los Angeles and more due to open in the coming months.
JOOP! celebrates ‘Red Fusion’ Summer Party with runway show
JOOP! celebrated “The New Era of JOOP! JEANS”, the return of JOOP! JEANS WOMEN, with a Red Fusion summer party held at the exclusive club Paradise Now in Dusseldorf. Parallel to the Fashion Days in Düsseldorf, around 260 invited guests experienced a night full of fashion, music and glamour.
After the success of the men’s collection, JOOP! JEANS, the Women’s collection is back on the market as an independent line. Plus, the existing JOOP! JEANS men’s collection gets a refreshing new twist with a greater focus on denim: authentic, casual and modern. To excite the anticipation for the official premiere in Summer 2025, a runway show was held, at which, among others, the winners of this year’s Germany’s Next Top Model season, Lea and Jermaine, showed the key looks of the new collection.
Thorsten Stiebing, Managing Brand Director of JOOP!, summed up the evening: “We are thrilled with the response to our new JOOP! JEANS collection and are pleased to have this one Being able to share a special moment with so many wonderful guests and friends of the brand. The event was a complete success and a perfect start to the new era of JOOP! JEANS.”
The combination of fashion, music and a great ambience made the evening a unique experience and marks another milestone in the history of JOOP! JEANS. The new JOOP! JEANS collection will be available in JOOP! from January 2025.
NEUDEUTSCH: Celebrating German Design at Copenhagen Fashion Week! In Conversation with Julian Daynov
German design will be presented at this year’s Copenhagen International Fashion Fair (CIFF), running from August 7-9, 2024. This groundbreaking event will showcase “NEUDEUTSCH,” a curated selection of over 30 innovative brands and creators in fashion, jewellery, interior design, and more. Spearheading this initiative is Julian Daynov, a well-respected fashion industry expert and business consultant.
Julian Daynov elaborates on NEUDEUTSCH’s essence: “At the heart of NEUDEUTSCH is the idea of cultural pluralism enriching German design language through diverse and inventive talent. The concept of the collective is to give a stage to new-wave design aesthetes and creatives who overcast the outdated cliché of German design being purely functional and one-directional.”
CIFF’s CEO Sofie Dolva explains, “Germany is a key market for a significant proportion of brands showcasing with us at CIFF, and CIFF is increasingly becoming the show of choice for German brands looking to expand internationally.”
LVMH Maisons Contribute to the Opening Ceremony of Olympic Games Paris 2024
As a Premium Partner of Paris 2024, LVMH drew on the Group’s creative excellence and the savoir-faire of its Maisons to make this milestone in the history of sports a memorable moment for millions of spectators across the globe. To bring this exceptional contribution to life, LVMH called on the talent of its artisans and teams, who worked hand in hand with Paris 2024.
For this unique Opening Ceremony on the Seine, Maison Dior creations elevated a collective score that unfolded over five scenes. The Ateliers Dior pushed the limits of excellence further than ever to achieve creative feats in record time, mobilizing the historic workshop at 30 Montaigne and the Maison’s embroiderers, who spent thousands of hours on the designs. All the creations presented in the five scenes during the Opening Ceremony were entirely made in Paris.
Louis Vuitton is contributing to the Olympic and Paralympic Games Paris 2024 with bespoke versions of its iconic trunks to safeguard unique symbols of the Olympic Games. The Medals Trunks safeguard and showcase the medals designed by Chaumet, while the Torch Trunk housed the Olympic Torch during its journey across France to Paris. The trunks are covered in Louis Vuitton’s iconic Monogram and Damier canvases respectively, embodying over 170 years of savoir-faire.
For the Opening Ceremony Berluti has styled custom-tailored ensembles for Team France athletes and coaches that embody ‘élegance à la française’. The French Maison has crafted tuxedo-inspired outfits with a unique ‘French flag’ patina of blue and red shades. The outfits are paired with an iteration of Berluti’s Shadow emblematic navy blue sneakers in France’s national colors for men, and either the supple leather Lorenzo loafers or Shadow sneakers for women. This historic collaboration is a first for Berluti in outfitting women as the Maison rises superbly to the challenge of an event of this magnitude, ensuring that each member of Team France becomes a distinguished ambassador of French art de vivre on the global stage.
Coach partners with Roblox and ZEPETO
Coach is partnering with Roblox and ZEPETO to bring its Spring/Summer 2024 collection into the digital space. The move into the virtual world is a part of Coach’s “Find Your Courage” campaign, which has featured Lil Nas X, Lee Young Ji, and Wu Jinyan. The Fashion meets gaming move allows users to explore digital identities with wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and ZEPETO from July 19.
By choosing Roblox and Zepeto, Coach said it “aims to reach millions through immersive virtual and social experiences that merge fashion with digital self-expression”.
Sandro launches AI tool to help its customers choose their ideal size
French brand Sandro, owned by the SMCP group, is using artificial intelligence to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find ‘the right clothing size’.
The tool, powered by AI, allows online shoppers to determine their size based on information such as height, weight and a submitted photo of their face.