Loro Piana celebrates summer with a series of exclusive events and pop-ups that embody Italian savoir-vivre, the brand’s unique expertise, and its relaxed lifestyle.

Against the backdrop of Forte dei Marmi, the brand once again takes over the flower kiosk Il Fioraio in the heart of the famous Tuscan summer destination, inviting visitors to immerse themselves in its sensual world. Clay-plastered ivory-colored walls, built-ins made of oak and chestnut wood, softly contoured niches, and striped deckchairs evoke a holiday atmosphere.

In the shop, one can also discover the Blooming Clay Ceramics, created in collaboration with French artist and ceramicist Karim Rahman and the Barlet Soeurs. Rahman’s ceramic creations translate the texture, movement, and elegance of Loro Piana’s products into ceramic vases, centerpieces, and various other objects. They capture the appearance and fluid smoothness of draped cashmere and fine wool, combining understated sophistication with artistic pragmatism. The creations have a warm, almost powdery and sandy tactile quality, and are finished with a cream-white glaze featuring a marble effect—developed by Rahman himself. He also conducted extensive research on color and glazing techniques to create shades of caraway and malachite green—an homage to Loro Piana’s design codes and a piece of living history.

The collaboration with Anne-Sophie and Bénédicte Barlet reflects the elegant lifestyle along the Tuscan coast and draws inspiration from the local flora and the Maison’s signature elements: a series of three cylindrical vases, each painted by hand in a range of colors and patterns. The warm, earthy tones paired with a Carrara marble-inspired white evoke the natural beauty of the region. This is a poetic interpretation of the essence of the Maison and the Tuscan landscape, told through expressive brushstrokes and dynamic artistry.

For the third year in a row, Loro Piana offers a unique experience at La Réserve à la Plage on the beach of Pampelonne in Saint-Tropez. Here, the colors white and caraway adorn furniture, sunshades, loungers, and cushions, lending the elegant space a distinctive touch. The La Réserve à la Plage pop-up boutique features a curated selection of garments and accessories from the 2025 Resort Collection, inspired by the Venetian lagoon and the pastel-hued island of Burano. The space is decorated with multicolored ropes that form the iconic Suitcase Stripe motif.